Croatian Automobile Club

What Croatian Automobile Club does

Croatian Automobile Club (Hrvatski autoklub - HAK) is a non-profit national automobile association founded in 1906, headquartered in Zagreb, Croatia, and operating under statutory authority delegated by the Republic of Croatia. The organization serves individual motorists, corporate fleet operators, and driving students with a portfolio spanning roadside assistance (24/7 via the 1987 hotline), tiered membership programs (Start, Optimum, Europa), driver examination administration, professional supervision of vehicle technical inspection stations (ISO/IEC 17020 accredited), vehicle homologation services, and traffic safety education programs including the long-running 'Sigurno u prometu' competition.

The technological core is a real-time traffic monitoring infrastructure — a network of traffic cameras, the HAKmap interactive map (map.hak.hr), and a smartphone application — that delivers live road conditions, traffic density, weather, fuel prices, tolls, and border-crossing wait times for Croatia and neighboring countries. Digital member touchpoints include the Moj HAK self-service portal (moj.hak.hr) and the HAK Revija online magazine. Sub-brands HAK Rent a Car and HAKmap extend the platform into vehicle rental and mapping respectively. The organization holds FIA Region I membership, linking it to the international automobile federation network for cross-border assistance reciprocity.

Revenue is derived from annual subscription membership fees across tiered programs, government-fee-regulated fees from professional oversight of technical inspection stations, advertising revenue from HAK Revija, affiliate referral revenue from the Tifon fuel discount partnership, and rental income from HAK Rent a Car. Distribution is multi-channel: direct website/app self-service, the 1987 phone hotline, the nationwide Autoklubovi (affiliated auto club) network, Tifon partner stations, and field operations for technical inspection oversight. Marketing reaches members through digital channels, radio partnerships (hourly broadcasts on Croatian Radio's second program), and an active calendar of traffic-safety events.

Name

Croatian Automobile Club

Legal name

Hrvatski autoklub

Website

https://hak.hr

Company type

Private

Founded year

1906

Operating status

Operating

Short description

Croatian Automobile Club (HAK) is a 120-year-old Croatian non-profit automobile association providing 24/7 roadside assistance, tiered membership programs, driver examination administration, and government-authorized vehicle technical inspection oversight to individual motorists, corporate fleets, and driving students across Croatia.

Ownership category

akta.pro rank

Product category

Automobile Association Services

NAICS

Passenger Car Rental and Leasing (53211)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Fuel & Convenience-Integrated Membership Clubs (CRAEADAE)

Keywords

• Automobile association services
• Roadside assistance
• Vehicle technical inspection
• Driver licensing services
• Traffic information services

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Fees: Annual membership fees with multiple tiers (Start, Optimum, Europa models) providing roadside assistance, discounts, and various benefits to individual and family members
2. Technical Inspection Oversight: Professional supervision of vehicle technical inspection stations - HAK performs expert oversight of vehicle inspection operations under government authority
3. HAK Rent a Car: Vehicle rental service operated by HAK, available by calling 072 1987 00
4. HAK Magazine (Revija HAK): Online magazine publication with advertising revenue
5. Partner Discounts: Partnership with fuel providers (Tifon) offering discounts to members, creating referral/advertising revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Croatian Automobile Club (HAK) is a non-profit automobile association that provides roadside assistance, traffic information, vehicle technical inspections, and driver licensing services to individual motorists and corporate fleet operators in Croatia. It operates a multi-tier membership program as a recurring relationship mechanism for its members.

Product overview

Croatian Automobile Club (HAK) is a membership-based automobile association providing roadside assistance, traffic information services, vehicle technical inspections, and driver licensing support. The core offerings include membership programs (Model Start, Optimum, Europa), the 1987 roadside assistance hotline, real-time traffic information via HAKmap and smartphone apps, technical vehicle inspection supervision, and driver testing services. The organization operates as a unified service platform with membership tiers providing tiered benefits including roadside help, vehicle inspections, and partner discounts. Key digital products include the HAKmap interactive map, mobile applications, and the Moj HAK member portal.

Differentiator

Problem solved

Functional benefit

Brands

• HAK Revija: HAK's online magazine covering traffic and road-related content.
• HAK Rent a car
• HAKmap

Products and services

• Roadside Assistance

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• TifonminorGTM or Marketing PartnerFuel partner offering 0.02 €/l discount on all fuel and autogas for HAK members. HAK 'preporučuje' (recommends) Tifon as part of member savings program.
• FIA (Fédération Internationale de l'Automobile)coreStrategic or Co-development PartnerInternational automobile federation membership. HAK President participates in FIA Region I meetings. President Jorge F. Delgado visited HAK in 2026, expressing strong and positive impressions.
• Hrvatski Telekom (HT)minorGTM or Marketing PartnerTelecommunications partner offering special deals for HAK members (HT ponuda za članove).
• BIHAMK (Bosnia and Herzegovina Automobile Club)minorStrategic or Co-development PartnerCross-border partnership with Bosnia and Herzegovina auto club. HAK president participated in BIHAMK's 80th anniversary celebration, indicating international cooperation.
• Croatian Ministry of the InteriorcoreStrategic or Co-development PartnerGovernment partnership for road safety initiatives, traffic regulations enforcement, and border crossing information sharing.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• AMZS (Avto-Moto Zveza Slovenije): Slovenian automobile club operating in a neighboring market with the same FIA affiliation, offering roadside assistance, technical inspections, and driver examination services parallel to HAK.
• BIHAMK (Bosnia and Herzegovina Automobile Club): Bosnia and Herzegovina's national auto club and HAK's direct regional partner. Provides directly analogous membership, roadside, and inspection services within the immediate regional ecosystem.

Broad incumbents

• ACI (Automobile Club d'Italia): Italy's national automobile club operating the largest European membership base. Comparable for government-delegated inspection and licensing authority, plus FIA international network participation.
• ADAC (Allgemeiner Deutscher Automobil-Club): Germany's national automobile club, the largest in Europe. Direct analog as a membership-based auto club providing roadside assistance, traffic information, driver licensing oversight, and technical inspections under government authority.

Direct peers

• ANWB (Algemene Nederlandse Wielrijders Bond): Dutch mobility association offering roadside assistance, traffic information, member travel services, and insurance. Direct comparative for membership-based auto club model with diversified non-core revenue streams.
• The AA (Automobile Association): UK's national automobile club providing 24/7 roadside assistance, insurance, driving schools, and member services. Closest English-language analog to HAK's membership model, regulatory-delegated role, and roadside rescue core.
• TCS (Touring Club Suisse): Swiss automobile club providing breakdown assistance, technical inspection, driving education, and traffic safety. Smaller-population European analog to HAK's national-club model.
• RACC (Reial Automòbil Club de Catalunya): Spanish automobile club offering roadside assistance, driving school, insurance, and travel services — comparable breadth of membership-based motoring services in a similarly sized European market.
• ÖAMTC (Österreichischer Automobil-, Motorrad- und Touring Club): Austrian automobile club offering roadside assistance, traffic information, technical inspection oversight, driver licensing, and FIA membership — structurally identical to HAK's service portfolio with comparable DACH-region positioning.
• RAC (Royal Automobile Club): UK roadside assistance and motoring services provider with membership tiers, traffic information, and breakdown services — directly comparable to HAK's roadside and membership structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hak1987
• LinkedInlinkedin.com/company/hrvatski-autoklub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croatian Automobile Club