What The States Project does

The States Project is a U.S. political nonprofit, structured as a joint initiative between Future Now Action (a 501(c)(4) issue advocacy organization that conducts policy work) and The PAC For America's Future (a political action committee that channels electoral spending, with The PAC for Minnesota's Future handling the Minnesota file). Founded in 2017, the organization is singularly focused on state legislative races — the level of government that, per its framing, controls 86% of decisions affecting daily life — and operates a portfolio of interconnected programs rather than a unified software product.

Its core offerings span a grassroots fundraising layer (227 active Giving Circles pooling donations from 20,000+ community members across 49 states), an evidence-based electoral program (ad testing, polling, door knocking with clinch-card follow-up, TV/radio/digital/mail campaigns, in-state staffing, and local press projects), and a policy-and-resources layer for lawmakers (Lawmaker Tools and Toolkits, a Policy Library of model legislation, the State Line 1-833-STATES-1 support hotline, and the TSP Fellowship). Co-founder Daniel Squadron's 2025 book 'The Fourth Branch' and the America's Goals Report Card extend the organization into thought-leadership and public-scorecarding.

Revenue is generated exclusively through political donations (processed via ActBlue and The PAC For America's Future at suggested tiers of $25–$1,000), book sales across major retailers, and a TSP merchandise store, with 100% of store proceeds earmarked for electoral work. Customers are twofold: progressive individual donors organized through Giving Circles, and Democratic state legislative campaigns and caucuses across the active-state footprint (NC, PA, WI, MI, MN, AZ, KS, NV, NH, plus the 2025 Virginia expansion). Growth has tracked electoral-cycle momentum, with a $70M 2024 cycle and a record $7M Virginia investment in 2025 yielding 13 flipped House seats.

Name

The States Project

Legal name

The States Project (joint initiative of Future Now Action and The PAC For America's Future)

Website

https://statesproject.org

Company type

Private

Founded year

2017

Operating status

Operating

Short description

The States Project is a U.S. political nonprofit that funds evidence-based electoral programs and grassroots Giving Circles to elect pro-democracy state legislators across battleground states, providing campaign tactics, policy resources, and a legislator support hotline.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Political Donations: Individual donations through ActBlue platform and direct mail, channeled through The PAC For America's Future for electoral work in state legislative races. Donations are pooled through Giving Circles for maximum impact in target states.
2. Policy/Advocacy Work: Policy and advocacy work funded by Future Now Action, providing tools and resources to state lawmakers

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The States Project is a political nonprofit organization that builds power for state legislative candidates through grassroots fundraising communities (Giving Circles), evidence-based electoral programs (ad testing, door knocking, local press projects), and policy resources for elected state lawmakers. Donations from individual supporters are pooled through 227+ Giving Circles and channeled via The PAC For America's Future to support state legislative races in target states including Virginia, North Carolina, Pennsylvania, Wisconsin, Michigan, Minnesota, Arizona, Kansas, Nevada, and New Hampshire.

Product overview

The States Project is a political organization (joint initiative between Future Now Action and The PAC For America's Future) focused on building power for state lawmakers who will protect democracy. Rather than a unified software product, the organization offers a portfolio of interconnected programs: Giving Circles (grassroots fundraising communities), Lawmaker Tools (resources, toolkits, and the Fellowship), a Policy Library (model legislation), The State Line (legislative support hotline), and the Core Electoral Program (evidence-based campaign tactics). The Fourth Branch book serves as educational outreach. These offerings work together to advance the organization's mission of improving lives through state-level governance.

Differentiator

Problem solved

Functional benefit

Products and services

• Giving Circles Community organizing and grassroots fundraising program where groups of donors pool donations to support state legislative candidates. TSP's Giving Circles community comprises over 20,000 Americans working to defend democracy at the state level.
• Core Electoral Program

Quantifiable outcome

• Flipped 13 Virginia House seats with $7M investment in 2025 - expanding majority to 14 seats
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Future Now ActioncoreStrategic or Co-development PartnerThe policy work of The States Project is conducted by Future Now Action, a 501(c)(4) issue advocacy organization. This is the parent organization handling policy and advocacy efforts.
• The PAC For America's FuturecoreStrategic or Co-development PartnerElectoral work of The States Project is conducted and paid for by The PAC For America's Future. This PAC handles all Giving Circles and Give Smart electoral programs.
• The PAC for Minnesota's FuturecoreStrategic or Co-development PartnerElectoral work in Minnesota is conducted and paid for by The PAC for Minnesota's Future rather than The PAC For America's Future.
• Downtown Nasty Women Social GroupminorGTM or Marketing PartnerGiving Circle that has raised over $1 million since 2018, exemplifying the grassroots fundraising model
• One State at a TimeminorGTM or Marketing PartnerGiving Circle that has raised over $1 million, part of the network of grassroots donor circles
• The Los Angeles Giving CircleminorGTM or Marketing PartnerGiving Circle that has raised over $1 million since 2020, part of the national network

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/TheStatesProject
• Facebookfacebook.com/StatesProjectUS
• Instagraminstagram.com/statesprojectus
• LinkedInlinkedin.com/company/fnf-fna

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The States Project