Handcrafted Restaurants
Handcrafted Restaurants is a private Hawaii-based hospitality company operating six restaurant locations across Oahu, Maui, and Kauai under the Monkeypod Kitchen, Moku Kitchen, and The Beach House brands, serving local residents and tourists with craft-focused dining and online gift card sales.
- Company typePrivate
- Founded2010
- HeadquartersKailua Kona, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Handcrafted Restaurants does
Handcrafted Restaurants is a private, Kailua, Hawaii-based hospitality company that owns and operates a portfolio of restaurant concepts across the Hawaiian Islands. The group operates six active restaurant locations spanning three islands: Monkeypod Kitchen in Ko Olina and Waikiki (Oahu), Monkeypod Kitchen in Wailea and Ka'anapali (Maui), Moku Kitchen at SALT at Kaka'ako (Oahu), and The Beach House in Poipu (Kauai). A seventh sub-brand, Ulu Kitchen, is referenced in the company's careers section but not detailed in the location list. The portfolio is led by chef-founder Peter Merriman and unified under a stated "craft" philosophy emphasizing artisanal preparation, quality ingredients, and hospitality as "merrymaking."
The company is not a technology or software business. Its stated core technology is "not applicable," no mobile app is offered, no proprietary AI or data systems are referenced, and the digital surface is limited to standard restaurant websites (handcraftedrestaurants.com, monkeypodkitchen.com, mokukitchen.com, the-beach-house.com, ulukitchen.com) and a third-party hosted gift card storefront on securetree.com. Marketing channels are conventional: organic social (Facebook, Twitter), email, and the web. There is no disclosed licensing, franchise, or third-party delivery platform relationship, indicating a fully company-operated model.
The business model is direct-to-consumer restaurant dining with point-of-sale food and beverage revenue across six locations, supplemented by online gift card sales. The customer base is broad and consumer-facing, serving local residents and tourists across Hawaii in a horizontal-segment, undifferentiated-by-industry pattern. There is no enterprise customer base, no recurring contracts, and no disclosed pricing model. The company is privately held with no reported funding rounds, no public listing, no parent company, and no disclosed headcount or revenue figures.
Handcrafted Restaurants firmographics
Firmographics- Name
- Handcrafted Restaurants
- Legal name
- Handcrafted Restaurants
- Website
- https://handcraftedrestaurants.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Handcrafted Restaurants is a private Hawaii-based hospitality company operating six restaurant locations across Oahu, Maui, and Kauai under the Monkeypod Kitchen, Moku Kitchen, and The Beach House brands, serving local residents and tourists with craft-focused dining and online gift card sales.
- Ownership category
- akta.pro rank
Handcrafted Restaurants industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Handcrafted Restaurants is headquartered
LocationHeadquarters
- HQ city
- Kailua Kona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Handcrafted Restaurants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Revenue generated from customers dining at one of six restaurant locations across Hawaii. Customers pay for food and beverages at point of service. Additional revenue stream from gift card sales through their online store.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Handcrafted Restaurants product offering
Product offeringCore offering
Handcrafted Restaurants operates a portfolio of six dine-in restaurant locations across the Hawaiian Islands under brands including Monkeypod Kitchen, Moku Kitchen, The Beach House, and Ulu Kitchen. The company serves food and beverages directly to guests at its physical locations and supplements revenue with gift card sales through an online storefront, all unified by a craft-focused culinary philosophy.
Product overview
Handcrafted Restaurants is a hospitality company that operates multiple restaurant locations across Hawaii, including the Monkeypod Kitchen brand (with locations in Ko Olina Oahu, Wailea Maui, Ka'anapali Maui, and Waikiki Oahu), Moku Kitchen (at SALT at Kaka'ako), and The Beach House (in Poipu Kauai). The company also offers a gift card store (Monkey Pod Gift Cards) for purchasing at their restaurant locations. The portfolio is unified by a philosophy celebrating the craft of food, drink, and hospitality, as articulated by co-founder Peter Merriman.
Differentiator
Problem solved
Functional benefit
Brands
- Monkeypod Kitchen: Restaurant brand operated by Handcrafted Restaurants, with locations in Ko Olina Oahu, Wailea Maui, Kaanapali Maui, and Waikiki Oahu.
- Moku Kitchen
- The Beach House
- Ulu Kitchen
Products and services
- Monkeypod Kitchen Ko Olina Oahu
Companies that use Handcrafted Restaurants
Customer profileSegments1 record
Ideal customer profiles1 record
Handcrafted Restaurants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Handcrafted Restaurants partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Handcrafted Restaurants competitors and assessment
Company assessmentBroad incumbents
- The Cheesecake Factory: Iconic large-format full-service restaurant chain with an oversized menu and high-traffic locations in tourist, shopping, and lifestyle centers. Comparable as a premium casual-dining operator with strong destination/resort-area locations.
- Bahama Breeze: Caribbean-themed casual dining chain operating as part of Darden Restaurants' portfolio. Comparable as a multi-location, resort/leisure-oriented casual dining concept, though operating at much larger scale as a national chain.
- Ruth's Chris Steak House: Premium steakhouse chain with strong resort-area and tourist-destination presence. Comparable as a high-end full-service dining operator with similar per-cover economics and resort-area distribution.
- Darden Restaurants: Largest publicly traded full-service restaurant operator in the U.S. (Olive Garden, LongHorn, Capital Grille, Bahama Breeze, Ruth's Chris). Comparable as a scaled multi-brand casual-fine dining platform operating across resort, tourist, and lifestyle destinations.
- Bloomin' Brands: Public multi-brand restaurant operator (Outback Steakhouse, Carrabba's, Bonefish Grill, Fleming's). Comparable as a multi-concept casual-fine dining operator with similar brand-portfolio diversification strategy.
Direct peers
- Buca di Beppo: Multi-location Italian family-style full-service restaurant chain now operating as part of the Planet Hollywood family. Comparable as a privately held, multi-concept casual-fine dining operator with destination-area locations.
- Hillstone Restaurant Group: Operates a portfolio of upscale-casual full-service restaurant brands (Hillstone, R+D Kitchen, South Beverly Grill) across multiple U.S. markets. Comparable as a privately held, multi-concept full-service restaurant operator with similar premium positioning.
- Merriman's Hawaii: Peter Merriman's flagship restaurant group operating farm-to-table fine dining on the Big Island of Hawaii. Directly comparable given the shared founder and parallel chef-driven, Hawaii-located full-service dining model.
- Roy's Restaurants: Hawaii-born chef Roy Yamaguchi's namesake restaurant concept featuring Hawaiian-fusion cuisine with multiple U.S. and international locations. Directly comparable to Handcrafted Restaurants in founder-driven, premium Hawaiian casual-dining positioning.
- Tommy Bahama Restaurant: Multi-location tropical-themed upscale casual restaurant concept operated within Tommy Bahama's lifestyle brand, with locations in resort and lifestyle centers. Comparable as a multi-location, resort-area casual-fine dining operator with strong brand identity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Handcrafted Restaurants social profiles
Digital presenceHandcrafted Restaurants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Handcrafted Restaurants leadership team
Management profileNumber of profiles
Profiles1 record
Handcrafted Restaurants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Handcrafted Restaurants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Handcrafted Restaurants
What does Handcrafted Restaurants do?
Handcrafted Restaurants operates a portfolio of six dine-in restaurant locations across the Hawaiian Islands under brands including Monkeypod Kitchen, Moku Kitchen, The Beach House, and Ulu Kitchen. The company serves food and beverages directly to guests at its physical locations and supplements revenue with gift card sales through an online storefront, all unified by a craft-focused culinary philosophy.
Is Handcrafted Restaurants a public or private company?
Handcrafted Restaurants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Handcrafted Restaurants founded?
Handcrafted Restaurants was founded in 2010. It employs 501 to 1,000 people.
Where is Handcrafted Restaurants based?
Handcrafted Restaurants is headquartered in Kailua Kona, United States, in the North America region.
How does Handcrafted Restaurants make money?
One revenue line is on record: restaurant Dining.
Who are Handcrafted Restaurants's main competitors?
Broad incumbents on record are The Cheesecake Factory, Bahama Breeze, Ruth's Chris Steak House, Darden Restaurants and Bloomin' Brands. Direct peers are Buca di Beppo, Hillstone Restaurant Group, Merriman's Hawaii, Roy's Restaurants and Tommy Bahama Restaurant.
Does Handcrafted Restaurants have an API?
No public API is recorded for Handcrafted Restaurants.
What industry is Handcrafted Restaurants in?
Handcrafted Restaurants's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.