Obscured Pictures, Inc.

What Obscured Pictures, Inc. does

Obscured Pictures, Inc. is a New York-based B2B professional services firm specializing in entertainment publicity, marketing, and sales representation for the film and television industry. Founded in 2013 by RJ Millard, the company serves independent and prestige content producers, distributors, and studios, providing services that span theatrical publicity campaigns, marketing strategy, festival planning and execution, awards campaigns, and sales representation. Its client roster includes A24, Focus Features, Netflix, HBO, AppleTV+, and a broad range of independent production companies and sales agents.

The company's core offerings revolve around title-by-title publicity and marketing engagements rather than recurring SaaS or platform-based services. Through a recently launched sub-brand, Obscured Releasing (obscuredreleasing.com), the firm has extended into dedicated film sales and distribution representation, broadening its role within the indie film value chain. Service lines have also expanded to cover animated features, documentaries, episodic series, and specialized audience outreach including LGBTQ+ campaigns. There is no disclosed proprietary technology platform; the value proposition rests entirely on the expertise of its executive team and its relationships across studios, festivals, press, and the independent film ecosystem.

The business operates on a project-based services revenue model, with fees tied to specific title engagements rather than long-term enterprise contracts. The firm is privately held with no disclosed funding rounds, revenue figures, or headcount metrics. Competitive positioning is built on a decade-plus track record, embedded relationships across the indie film ecosystem, and the ability to manage campaigns end-to-end from festival launch through awards season for prestige content buyers.

Name

Obscured Pictures, Inc.

Legal name

Obscured Pictures, Inc.

Website

https://obscuredpictures.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Obscured Pictures, Inc. is a New York-based B2B entertainment publicity and marketing firm serving film and television producers, distributors, and studios with publicity, marketing, festival planning, awards campaigns, and sales representation services.

Ownership category

akta.pro rank

Product category

Entertainment Publicity & Marketing Services

NAICS

Public Relations Agencies (541820), Motion Picture and Video Exhibition (51213)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Backstage, Artist & Sports Access (HSACAMAE)

Keywords

• Film publicity services
• Entertainment marketing
• Film sales representation
• Awards campaign management
• Festival publicity

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Publicity Services: Film and television publicity services including press campaigns, media relations, talent management publicity coordination, and promotional appearances for domestic and international features, animated works, short films and episodic series.
2. Marketing Services: Marketing campaign development and execution for theatrical releases, streaming launches, festival screenings, and awards campaigns. Includes promotional strategies, partner activations, and release marketing.
3. Film Sales Representation: North American film sales representation for independent and specialty films. Connects filmmakers and production companies with distributors and streaming platforms.
4. Festival Planning and Events: Festival strategy, submission management, premiere events, and special event coordination for film festivals including Sundance, Tribeca, SXSW, Cannes, and specialty festivals.
5. Awards Campaigns: Awards campaign strategy and execution for Academy Awards, Emmy Awards, and other industry recognition. Includes campaign management, screener distribution, and industry lobbying.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Obscured Pictures is a full-service publicity, marketing, and sales firm that represents entertainment companies, filmmakers, and non-profit organizations throughout pre-production, festival planning, theatrical and streaming releases, North American film sales, special events, and awards campaigns. It delivers dedicated service lines — film publicity, marketing campaigns, North American sales representation, festival strategy, awards campaigns, and LGBTQ+/specialty outreach — for domestic and international features, animated works, short films, and episodic series. Clients include A24, Focus Features, Sony Pictures Classics, Netflix, HBO, Amazon Studios, Apple TV+, MGM, and others.

Product overview

Obscured Pictures is a full-service publicity, marketing, and sales firm for the entertainment industry. The company does not offer a software product platform or modules—rather, it provides professional services including film publicity, marketing campaigns, theatrical and non-theatrical sales, festival planning, awards campaigns, LGBTQ+ outreach, and events management. The extensive list of films on their website represents client projects they have represented, not distinct product offerings or software modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Publicity Services Press campaigns, media relations, talent publicity coordination, and promotional appearances for theatrical, streaming, and festival-bound films and series. Targeted at theatrical distributors, streaming platforms, production companies, and non-profit producers of independent, specialty, and documentary content.
• Marketing Campaign Services Marketing campaign strategy and execution for theatrical releases, streaming launches, festival screenings, and awards campaigns, including promotional strategies, partner activations, and release marketing for independent and specialty films.
• North American Film Sales Representation Sales representation that connects filmmakers and production companies with North American distributors and streaming platforms for independent and specialty films. Targeted at production companies, international sales agents, and filmmakers seeking U.S. distribution.
• Festival Planning and Events Festival strategy, submission management, premiere events, and special event coordination for major film festivals including Sundance, Tribeca, SXSW, TIFF, Cannes, and specialty festivals. Targeted at filmmakers, distributors, and festivals.
• Awards Campaign Services Awards campaign strategy and execution for Academy Awards, Emmy Awards, and other industry recognition, including campaign management, screener distribution, and industry lobbying. Targeted at theatrical distributors, streaming platforms, production companies, and filmmakers pursuing Oscar or Emmy nominations.
• LGBTQ+ Outreach and Specialty Marketing Specialty audience marketing and LGBTQ+ outreach as a component of broader marketing and publicity campaigns for theatrical, streaming, and festival-bound content. Targeted at distributors, platforms, and filmmakers seeking targeted audience engagement.

Quantifiable outcome

• Multiple Academy Award nominations and wins including CODA (Best Picture), THE APPRENTICE, ATTICA, WOLFWALKERS, SOUND OF METAL
• +1 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/obscured-pictures

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obscured Pictures, Inc.