United Way Of Greater Kingsport, Inc.

Community Nonprofit Fundraising and Social Servicesuwaykpt.org

United Way of Greater Kingsport is a 1934-founded community nonprofit in Kingsport, Tennessee that raised $2.7 million in 2025 through workplace campaigns and individual giving, allocating funds to 41 member agencies across youth opportunity, healthy community, financial security, and community resiliency programs.

Company typePrivate
Founded1934
HeadquartersKingsport, United States
Headcount1–10
GTM typeB2C
OfferingServices

What United Way Of Greater Kingsport, Inc. does

United Way of Greater Kingsport, Inc. is a 501(c)-style community impact nonprofit founded in 1934 and headquartered at 301 Louis St, Ste 201 in Kingsport, Tennessee, serving the Greater Kingsport and Sullivan County region. The organization operates an annual fundraising campaign model that raised approximately $2.7 million in 2025 (up from $2.64 million in 2024), primarily through workplace payroll-deduction giving, individual donations, corporate sponsorships, and event-based fundraising including the inaugural United We Golf Tournament. Funds are allocated across four impact areas — Youth Opportunity, Healthy Community, Financial Security, and Community Resiliency — to a network of approximately 41 member agencies and signature initiatives including United WE READ (literacy, 2,057+ books distributed in 2025), AveNew (youth substance misuse prevention, 6,636 individuals served), the Kingsport Homeless Coalition (25+ partner organizations, 104 individuals housed in 2025), and VITA free tax preparation (789 returns processed, saving $144,405 in preparation fees).

The business model is a structured donation tier system rather than a product pricing model: donors progress through the Initial Club ($10/week), Leadership Giving ($500+/year), Extra Mile Club (50% above Caring Gift Guide level), Tocqueville Society ($10,000+/year), and Legacy Giving Society (planned/estate gifts), with giving recommendations tied to income via the Caring Gift Guide. There is no proprietary technology platform; the organization relies on conventional nonprofit infrastructure and third-party tools such as Harness Giving for online donations. Go-to-market is event-driven: annual workplace campaigns with corporate sponsors (Regions Bank, Appalachian Power, Eastman, Ballad Health, Eastman Credit Union, First Horizon, Citizens Bank), 2-1-1 referral partnerships, community events, and earned media. The organization is independently incorporated and locally governed by a volunteer Board of Directors, affiliated with United Way Worldwide for national branding and NFL advertising support, and operates with a small staff of approximately 7 employees supplemented by approximately 11,000 community volunteer hours annually.

United Way Of Greater Kingsport, Inc. firmographics

Firmographics

Name: United Way Of Greater Kingsport, Inc.
Legal name: United Way of Greater Kingsport, Inc.
Website: https://uwaykpt.org
Company type: Private
Founded year: 1934
Operating status: Operating
Headcount range: 1–10 employees
Short description: United Way of Greater Kingsport is a 1934-founded community nonprofit in Kingsport, Tennessee that raised $2.7 million in 2025 through workplace campaigns and individual giving, allocating funds to 41 member agencies across youth opportunity, healthy community, financial security, and community resiliency programs.
Ownership category
akta.pro rank

United Way Of Greater Kingsport, Inc. industry classification

Industry

Product category: Community Nonprofit Fundraising and Social Services
NAICS: Grantmaking and Giving Services (81321), Civic and Social Organizations (813410), Business, Professional, Labor, Political, and Similar Organizations (8139)
SIC: Services-Social Services (8300)
akta.pro primary industry: Community Foundations (BPAGAKAB)
akta.pro secondary industries: Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

Community fundraising campaigns
Workplace giving programs
Nonprofit member agency funding
Volunteer mobilization services
Community impact initiatives

Where United Way Of Greater Kingsport, Inc. is headquartered

Location

Headquarters

HQ city: Kingsport
HQ country: United States
HQ region: North America

Offices1 record

Markets served

United Way Of Greater Kingsport, Inc. business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Annual Campaign Donations: Primary revenue stream through annual fundraising campaign raising approximately $2.7 million (2025). Combines workplace payroll deduction giving, individual direct donations, and corporate contributions. Campaign theme is 'United is the Way' focusing on youth opportunity, financial security, healthy community and community resiliency.
Individual Leadership Giving: Structured giving tiers including Leadership Giving starting at $500/year, Initial Club at $10/week, Extra Mile Club for $500+ donors, and Tocqueville Society for $10,000+ donors. Provides recognition events and exclusive volunteer opportunities for major donors.
Event-Based Fundraising: Revenue generated through special events including the inaugural United We Golf Tournament (September 28, 2026) and various campaign-related events. Events provide networking opportunities while raising funds for community programs.
Legacy/Planned Giving: Legacy Giving Society accepts planned gifts, bequests, and estate planning contributions to ensure long-term sustainability. Donors complete Legacy Intent Forms to document planned contributions.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Tocqueville Society: $10,000+ annually
Subscription	Annual	Leadership Giving: Starting at $500 annually
Subscription	Annual	Extra Mile Club: $500+ annually or 50% above Caring Gift Guide level
Subscription	Monthly	Initial Club: $10/week
Subscription	Annual	Caring Gift Guide: Sliding scale based on income

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

United Way Of Greater Kingsport, Inc. product offering

Product offering

Core offering

United Way of Greater Kingsport is a nonprofit charitable organization that mobilizes community resources through annual workplace fundraising campaigns and individual donor cultivation to fund health, education, and financial stability programs. The organization operates community initiatives in literacy (United WE READ), substance misuse prevention (AveNew), homelessness services (Kingsport Homeless Coalition), and free tax preparation (VITA), distributing funds to 41 member agencies serving the Greater Kingsport, Tennessee area.

Product overview

United Way of Greater Kingsport is a nonprofit charitable organization that operates as a community impact organization rather than a technology product company. The organization offers a portfolio of community initiatives and programs including: United WE READ (literacy), AveNew (substance misuse prevention), the Kingsport Homeless Coalition, VITA free tax preparation, and various donor giving programs. These programs are delivered through community partnerships, volunteer networks, and direct services rather than through a unified software platform or product architecture.

Differentiator

Problem solved

Functional benefit

Brands

AveNew: A community drug education and prevention coalition in Kingsport, Tennessee striving to create a healthy and safe community free of substance misuse.
United WE READ

Products and services

United WE READ A signature initiative of United Way of Greater Kingsport that works to build a literacy-rich community through increased book access, promoting kindergarten readiness, and supporting parents and caregivers with appropriate literacy resources. Distributed 2,057+ books in 2025.
AveNew Drug Education and Prevention Coalition A community drug education and prevention coalition striving to create a healthy and safe community free of substance misuse, with goals including raising community awareness, increasing access to evidence-based prevention education for young people, reducing stigma surrounding substance use and recovery, and connecting those affected by addiction to available services. Served 6,636 individuals through 32 events in 2025.
Kingsport Homeless Coalition A coalition of more than 25 local agencies and organizations formed to assist those experiencing homelessness by pairing them with resources for food, shelter, healthcare, education, and self-sufficiency. Helped 104 people achieve permanent housing in 2025.
VITA (Volunteer Income Tax Assistance) Free tax preparation program offered in partnership with the IRS for individuals earning up to $67,000, persons with disabilities, senior citizens, and limited English-speaking individuals. Processed 789 federal tax returns in 2025, saving approximately $144,405 in tax preparation fees.
Annual Campaign Fundraising Programs Annual fundraising campaigns combining workplace payroll deduction giving, individual direct donations, and corporate contributions. Includes structured donor recognition tiers: Tocqueville Society ($10,000+ annually), Leadership Giving (starting at $500 annually), Extra Mile Club, Initial Club ($10/week), and Legacy Giving Society for planned/bequest gifts. 2025 campaign raised $2.7 million.
Workplace Campaign Tools Tools and resources for running workplace fundraising campaigns, including pledge forms, campaign materials, and structured guides for employers to engage employees in giving.

Companies that use United Way Of Greater Kingsport, Inc.

Customer profile

Named customers10 records

Segments1 record

Ideal customer profiles3 records

United Way Of Greater Kingsport, Inc. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

United Way Of Greater Kingsport, Inc. partnerships and signals

Strategic signal

Partnerships

17 partnerships are on record, tiered core and minor.

Big Brothers Big Sisters of the Greater Tri-CitiescoreStrategic or Co-development PartnerCommunity-based and site-based mentoring program funded through United Way allocations ($58,097). Helps children who need a friend and mentor through matched adult volunteers.
Boys & Girls Club of Greater KingsportcoreStrategic or Co-development PartnerFormula for Impact Program funded at $130,000. Helps young people reach academic success, good character & leadership, and healthy lifestyles through targeted programs.
Girls Inc. of KingsportcoreStrategic or Co-development PartnerCore Program funded at $137,272. Provides facility-based and off-site outreach programs for girls ages 4-19 enhancing educational, occupational and physical development.
American Red Cross of Northeast TennesseecoreStrategic or Co-development PartnerDisaster Cycle Services funded at $85,000 (2025). Serves people affected by disaster and prepares communities for disaster response and recovery.
Kingsport Homeless CoalitioncoreStrategic or Co-development PartnerCoalition of 25+ organizations including Salvation Army, Family Promise, housing authorities, school systems, and VA. Helps connect unhoused individuals to shelter, food, transportation, health and self-sufficiency resources. 104 people achieved permanent housing in 2025.
Frontier HealthcoreStrategic or Co-development PartnerMultiple programs funded: Holston Counseling Outpatient Services ($46,900), SAFE House Domestic Violence Shelter ($58,000), Holston Children & Youth Services ($19,852), Link House ($41,900). Provides mental health, addiction, and domestic violence services.
Salvation ArmycoreStrategic or Co-development PartnerSocial Services Program ($56,400) and Emergency Shelter Program ($28,200). Provides rent/mortgage/utility assistance, clothing, food, emergency shelter, and case management.
Meals on Wheels of KingsportcoreStrategic or Co-development PartnerCore Program funded at $110,000 (2024). Provides hot, nutritious meals and human contact to isolated, incapacitated senior citizens to facilitate safe, independent living.
VITA (Volunteer Income Tax Assistance)coreStrategic or Co-development PartnerIRS partnership providing free tax preparation. 789 federal tax returns processed in 2025 saving approximately $144,405 in tax preparation fees for qualifying individuals.
AveNew CoalitioncoreStrategic or Co-development PartnerYouth substance misuse prevention coalition with 20+ community partners including business, law enforcement, schools, government, health, media, parents, youth, and faith-based community. Served 6,636 individuals through 32 events in 2025.
Regions BankminorGTM or Marketing PartnerTop Giving Company sponsor for 2025 campaign. One of 20+ corporate sponsors supporting United Way campaigns.
Appalachian PowerminorGTM or Marketing PartnerTop Giving Company sponsor for 2025 campaign.
EastmanminorGTM or Marketing PartnerTop Giving Company sponsor for 2025 campaign.
Ballad HealthminorGTM or Marketing PartnerTop Giving Company sponsor for 2025 campaign.
United Way WorldwidecoreStrategic or Co-development PartnerInternational organization providing national advertising campaigns, NFL partnerships, and support for local United Ways. Each United Way is independently incorporated and governed by local volunteers.
Kingsport Public LibraryminorStrategic or Co-development PartnerPartner for Summer Book Club community discussion events. Book club discussing 'Maid' by Stephanie Land to understand ALICE household challenges.
Kingsport City SchoolscoreStrategic or Co-development PartnerSchool district partnership for United WE READ literacy initiative and United Way member agency programming. Students benefit from various youth development programs.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

United Way Of Greater Kingsport, Inc. competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

United Way Of Greater Kingsport, Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

United Way Of Greater Kingsport, Inc. leadership team

Management profile

Number of profiles

Profiles7 records

United Way Of Greater Kingsport, Inc. subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

United Way Of Greater Kingsport, Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

United Way Of Greater Kingsport, Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Of Greater Kingsport, Inc.

What does United Way Of Greater Kingsport, Inc. do?

Is United Way Of Greater Kingsport, Inc. a public or private company?

United Way Of Greater Kingsport, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was United Way Of Greater Kingsport, Inc. founded?

United Way Of Greater Kingsport, Inc. was founded in 1934. It employs 1 to 10 people.

Where is United Way Of Greater Kingsport, Inc. based?

United Way Of Greater Kingsport, Inc. is headquartered in Kingsport, United States, in the North America region.

How does United Way Of Greater Kingsport, Inc. make money?

Four revenue lines are on record. Annual Campaign Donations are the primary driver. The others are individual Leadership Giving, event-Based Fundraising and legacy/Planned Giving.

Does United Way Of Greater Kingsport, Inc. have an API?

No public API is recorded for United Way Of Greater Kingsport, Inc..

What industry is United Way Of Greater Kingsport, Inc. in?

United Way Of Greater Kingsport, Inc.'s product category is Community Nonprofit Fundraising and Social Services. Its primary akta.pro industry code is BPAGAKAB, Community Foundations, with a secondary code of BPADAOAL, Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs. Its NAICS code is 81321 and its SIC code is 8300.