Morvelle
Family-owned UK manufacturer of bespoke aluminium verandas, canopies, and bioclimatic pergolas, made-to-order in Hampshire since 2013 and sold exclusively through a nationwide network of trained installation partners serving UK homeowners.
- Company typePrivate
- Founded2013
- HeadquartersFarnborough, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Morvelle does
Morvelle (legal entity WCS Systems) is a family-owned UK manufacturer of bespoke outdoor living structures, founded in 2013 and headquartered in Farnborough, Hampshire. The company designs, tests, and makes to order verandas, canopies, and bioclimatic pergolas from a 13,000 sq ft in-house facility that holds owned extrusion tooling and stocks aluminium profiles, components, and glass. Core technology centres on high-grade powder-coated aluminium structures, with laminated glass roof panels (PVB interlayer cutting 99% of UV), polycarbonate alternatives, and a concealed integral rainwater management system hidden behind fascias and within posts.
The product range is anchored by verandas (fixed, attached structures from £4,995), free-standing canopies (from £6,995), and premium bioclimatic pergolas with motorised or manually operated louvred roofs (from £9,500). A unified accessories line — fixed screens, sliding glass doors, zip screen blinds, roof blinds, and dimmable LED lighting — enables enclosure of these structures into outdoor rooms. All structures carry BS EN 1090 accreditation, have been load tested, and are backed by warranties of up to 10 years; the 2025-launch Huescape exclusive 11-colour Qualicoat-certified palette is the brand's aesthetic signature.
Morvelle sells exclusively through a nationwide UK network of vetted, trained installation partners who manage consultation, site visit, quotation, and professional installation; products are delivered on the company's own vehicles. The customer base is UK homeowners seeking year-round functional outdoor living space, segmented horizontally across use cases (garden dining, entertaining, relaxation, property value-add). Pricing is bespoke and one-off per project, with lead times of 3–4 weeks — less than half the industry average — and installations typically completed in 1–2 days.
Morvelle firmographics
Firmographics- Name
- Morvelle
- Legal name
- WCS Systems
- Website
- https://morvelle.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned UK manufacturer of bespoke aluminium verandas, canopies, and bioclimatic pergolas, made-to-order in Hampshire since 2013 and sold exclusively through a nationwide network of trained installation partners serving UK homeowners.
- Ownership category
- akta.pro rank
Morvelle industry classification
Industry- Product category
- Outdoor Living Structures
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)
- akta.pro secondary industries
- Pergolas, Gazebos & Shade Structures (HSAPALAD), Pergolas, Pavilions & Hardscape Shade Structures (HSAIACAH)
Keywords
Where Morvelle is headquartered
LocationHeadquarters
- HQ city
- Farnborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Morvelle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Outdoor Structure Sales: One-time sale of bespoke verandas, canopies, and pergolas. Products are made to order with custom configurations, sizes, and styles. Includes accessories such as fixed screens, sliding glass doors, zip screen blinds, roof blinds, and LED lighting.
- Accessories: Additional products including fixed screens (polycarbonate, clear glass, or solid aluminium), sliding glass doors (8mm toughened safety glass), zip screen blinds, roof blinds, and LED lighting (12V warm white, dimmable).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Verandas starting price |
| One time/ perpetual license | Pay-as-you-go | Canopies starting price |
| One time/ perpetual license | Pay-as-you-go | Bioclimatic Pergolas starting price |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Morvelle product offering
Product offeringCore offering
Morvelle designs, manufactures, and supplies bespoke verandas, canopies, and bioclimatic pergolas made from powder-coated aluminium at its 13,000 sq ft facility in Farnborough, Hampshire. Products are made to order with custom configurations, sizes, and styles, and are sold exclusively through a nationwide network of approved installation partners who handle consultation, site visits, and professional installation.
Product overview
Morvelle is the UK's leading manufacturer of outdoor living structures, offering a unified portfolio of verandas, canopies, and bioclimatic pergolas, all designed and manufactured in Britain at their Hampshire factory. These core products work together to provide year-round outdoor spaces—from fixed verandas attached to homes, to free-standing canopies, to premium louvred pergolas offering adjustable shade control. The product line is complemented by a comprehensive accessories collection including fixed screens, sliding glass doors, zip screen blinds, roof blinds, and LED lighting, enabling customers to fully customise and enclose their outdoor structures for enhanced functionality and comfort.
Differentiator
Problem solved
Functional benefit
Brands
- Huescape: Morvelle's exclusive 11-colour palette inspired by the natural tones of the British landscape, offering timeless architectural colours.
Products and services
- Verandas Fixed, permanent roofed coverings that attach directly to the home, available with glass or polycarbonate roof sheets for year-round weather protection. Offered in contemporary or traditional designs, with options for open sides or enclosed configurations using fixed panels, sliding glass doors, or retractable blinds. Prices start from £4,995.
- Canopies Freestanding or attached shelter structures providing shade and protection from sun or rain. Available in mono-pitch (single slope) or apex (two-slope A-frame) roof designs, customisable in size and configuration for gardens of all sizes. Prices start from £6,995.
- Bioclimatic Pergolas Aluminium structures with adjustable louvred roofs that rotate open or closed to control shade, light, and ventilation. Available as attached or freestanding configurations, controlled via electric motor or manual winding rod. Prices start from £9,500.
- Fixed Screens Side infill panels for verandas, pergolas, or canopies that transform structures into outdoor rooms. Available with polycarbonate, clear glass, or solid aluminium panels for privacy and weather protection.
- Sliding Glass Doors Glass door panels that convert structures into garden rooms, featuring 8mm thick toughened safety glass with interlocking panels and optional draft excluder strips for weather protection.
- Zip Screen Blinds Side-mounted blinds that block wind, rain, and glare. Available with a large range of fabric covers including clear PVC for weather protection while maintaining natural daylight.
- Roof Blinds Side-fixed blinds for verandas that reduce solar heat gain. Blends seamlessly with the veranda frame and can be neatly folded when not in use or extended across the entire space.
- LED Lights 12V warm white dimmable LED lighting installed within roof beams and wall plate, controlled via handheld remote. Features satin chrome casing (50mm diameter) and 5m of concealable cable per light. Comes with 2-year warranty.
- Huescape Colour Palette Exclusive 11-colour palette available across verandas, canopies, pergolas, and accessories. Includes Fresh White, Cotswold Cream, Field Green, Mossy Olive, Harvest Ochre, Local Navy, Rainfall Blue, Potted Red, Bridle Brown, Anthracite Grey, and Midnight Black. Features Qualicoat-certified smooth matte powder-coated finish.
Quantifiable outcome
- Clear glass transmits 89% of visible light
- +4 more outcomes
Companies that use Morvelle
Customer profileSegments1 record
Ideal customer profiles1 record
Morvelle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Morvelle partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Morvelle competitors and assessment
Company assessmentDirect peers
- Markilux: German premium manufacturer of awnings, pergolas and outdoor sun protection sold through specialist dealer networks. Comparable premium positioning, dealer-led model, and outdoor living product focus.
- Eden Verandas: UK manufacturer of verandas, canopies and glass rooms sold through a regional partner network. Directly comparable on product portfolio, UK geographic focus, and partner-led installation model.
- Suns Lifestyle: UK supplier of premium louvred bioclimatic pergolas (now distributed alongside Brustor). Direct UK competitor on the premium pergola segment with overlapping dealer network.
- Renson: Belgian manufacturer of architectural aluminium outdoor systems including the Camargue and Algarve bioclimatic pergolas. Directly comparable on premium aluminium louvred pergolas serving European homeowners.
- Brustor (Renson Group): Belgian manufacturer of bioclimatic pergolas, terrace covers and outdoor living structures with active UK distribution. Highly comparable product overlap, particularly on louvred roof pergolas.
- Gibus: Italian manufacturer of bioclimatic pergolas and outdoor structures with a strong European dealer network. Directly comparable on bioclimatic louvred pergolas and premium positioning.
- Milwood Group: UK-based manufacturer and installer of verandas, glass rooms and outdoor structures for the residential market. Closest head-to-head UK competitor with a comparable product range and dealer/partner-led distribution model.
- Weinor: German manufacturer of awnings, pergola awnings and patio roofs with a partner installer network across Europe. Comparable on premium outdoor shading structures and dealer-driven go-to-market.
Broad incumbents
- Ultraframe: UK market leader in conservatory and glazed roof systems with broader portfolio including outdoor living extensions. Adjacent rather than direct competitor on verandas/pergolas, but the established UK brand and trade relationships overlap.
Emerging players
- Palmiye: Turkish manufacturer of bioclimatic aluminium pergolas and zip screen systems expanding across Europe. Comparable on louvred pergola product, with growing presence as a lower-cost alternative to Western European brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Morvelle social profiles
Digital presenceMorvelle compliance and trust
Trust signalCompliance2 records
Morvelle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morvelle leadership team
Management profileNumber of profiles
Profiles1 record
Morvelle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morvelle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morvelle
What does Morvelle do?
Morvelle designs, manufactures, and supplies bespoke verandas, canopies, and bioclimatic pergolas made from powder-coated aluminium at its 13,000 sq ft facility in Farnborough, Hampshire. Products are made to order with custom configurations, sizes, and styles, and are sold exclusively through a nationwide network of approved installation partners who handle consultation, site visits, and professional installation.
Is Morvelle a public or private company?
Morvelle is a private company. It is classified as family owned and is currently operating.
When was Morvelle founded?
Morvelle was founded in 2013. It employs 11 to 50 people.
Where is Morvelle based?
Morvelle is headquartered in Farnborough, United Kingdom, in the Europe region.
How does Morvelle make money?
Two revenue lines are on record. Outdoor Structure Sales are the primary driver. The others are accessories.
Who are Morvelle's main competitors?
Direct peers on record are Markilux, Eden Verandas, Suns Lifestyle, Renson, Brustor (Renson Group), Gibus, Milwood Group and Weinor. Ultraframe is listed as a broad incumbent. Palmiye is listed as an emerging player.
Does Morvelle have an API?
No public API is recorded for Morvelle.
What industry is Morvelle in?
Morvelle's product category is Outdoor Living Structures. Its primary akta.pro industry code is CRAIAIAG, Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses), with a secondary code of HSAPALAD, Pergolas, Gazebos & Shade Structures. Its NAICS code is 4442 and its SIC code is 5200.