The Employers Association

What The Employers Association does

The Employers Association, doing business as Catapult, is a private membership-based HR services organization founded in 1958 and headquartered in North Carolina. It serves more than 10,000 employers across North Carolina, South Carolina, and Virginia with nationwide support capabilities, spanning small and mid-size businesses, enterprises, and startups, and covering verticals including construction, healthcare, manufacturing, technology, finance, government, education, insurance, and life sciences. The company operates a practitioner-led model: rather than proprietary HR software, it delivers services through certified HR advisors and employment law attorneys, supplemented by a mobile app (Catapult Community Hub), a TopClass-powered learning management system, and Payscale compensation data integration.

Its product portfolio centers on three annual membership tiers — Standard at $2,850/year, Premium at $6,250/year, and Elite at $12,500/year — each bundling a 24/7 HR Advice Helpline with tiered hours of employment law access, training credits, and dedicated advisor support. Around the membership core, Catapult sells a broad set of add-on and pay-as-you-go services including training and certification (SHRM/HRCI), background checks and I-9 verification, benefits administration (FSA/HSA/HRA/COBRA/ICHRA/401K), compensation consulting, compliance audits and workplace investigations, HR outsourcing and fractional HR, talent assessments (DiSC, Profile XT, 360°, EQ-i), executive search and RPO, payroll processing, and culture and engagement services. Strategic partnerships with Ogletree Deakins (employment law), Payscale (compensation data), SHRM and HRCI (credentialing), and the Carolina Panthers (regional marketing) extend the firm's reach.

Name

The Employers Association

Legal name

Catapult Employers Association

Website

https://employersassoc.com

Company type

Private

Founded year

1958

Operating status

Operating

Short description

The Employers Association (Catapult) is a North Carolina-based, membership-driven HR services organization serving 10,000+ employers across the Southeast US with certified HR advisors, employment law counsel, payroll, benefits administration, training, and compliance support.

Ownership category

akta.pro rank

Product category

HR Consulting & Outsourcing Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Compensation, Benefits & Rewards Consulting (BPAHAGAF)

akta.pro secondary industries

Compensation, Benefits & Total Rewards Advisory (BPACAJAG), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), M&A HR Advisory (Due Diligence, Integration, Carve-outs) (BPACAJAL), Compensation, Benefits & Total Rewards Training (EDABAIAD), Employer Health Reimbursement Arrangements (HRA/ICHRA/QSEHRA) Administration (HLAEAAAG)

Keywords

• HR consulting services
• Employment law advisory
• Payroll administration
• Benefits administration
• HR compliance support

Headquarters

HQ city

North Carolina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership subscriptions with three tiers: Standard ($2,850/yr), Premium ($6,250/yr), and Elite ($12,500/yr). All memberships include access to certified HR advisors, compliance resources, and training credits depending on tier level. Revenue is recurring on an annual basis with no long-term lock-in contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Employers Association (operating as Catapult) is a membership-based HR services organization that provides certified HR advisors, employment law attorneys, payroll, benefits administration, compliance support, training, recruiting, and compensation consulting to employers. It delivers practitioner-led HR support through annual membership tiers (Standard $2,850, Premium $6,250, Elite $12,500) and pay-as-you-go on-demand services, with same-day expert response and 60-day compliance readiness for new members.

Product overview

Catapult (The Employers Association) operates as a membership-based HR services organization offering a multi-tiered product portfolio centered on three core membership plans (Standard, Premium, and Elite at $2,850/yr, $6,250/yr, and $12,500/yr respectively). The offering combines On-Demand HR advisory services, Payroll, Benefits Administration, Training & Development, Compliance, and Talent Acquisition into an integrated HR department-as-a-service model. Additional services include Background Checks, Compensation Solutions (leveraging Payscale), Organizational Design & Culture consulting, HR Outsourcing/Fractional HR, Talent Assessments (DiSC, Profile XT, 360°, EQ-i), and Drug Screening. A mobile app (Catapult Community Hub) extends access to services. All tiers include access to certified HR advisors and employment law attorneys from Ogletree Deakins, differentiated by hours of legal access, advisor dedication, and data tool access (Payscale for Premium/Elite). The company also operates an Enterprise LMS (TopClass) for training delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Catapult Community Hub Mobile App
• Payroll Services
• Employee Benefits Administration
• Training & Development
• HR Advisory Membership
• Pay-As-You-Go HR Services
• Background Checks & Screening Pre-employment and ongoing screening including Criminal Background Checks, Reference Checks, Education Verification, Employment History Verification, FACIS Level 3 Screening, Volunteer Background Checks, MVR Monitoring Checks, Criminal Monitoring Services, Paperless I-9 Verification, and Drug Screening Services.
• Compliance Services
• Compensation Solutions
• HR Outsourcing (Fractional & Interim HR)
• Talent & Recruiting
• Talent Assessments
• Organizational Design & Culture
• Employment Law Advice

Quantifiable outcome

• 60 days to compliance readiness for new members
• +3 more outcomes

Named customers2 records

Segments16 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ogletree DeakinscoreStrategic or Co-development PartnerOgletree Deakins is a prominent employment law firm that partners with Catapult to provide employment law attorneys included with membership. Their attorneys participate in ELLU (Employment + Labor Law Update) conferences providing updates on employment and labor law changes that affect employers.
• PayscalecoreTechnology or IntegrationPayscale provides salary data analytics integrated into Catapult's Premium and Elite membership tiers. Members receive access to Payscale salary data for compensation benchmarking and planning purposes.
• HR Certification Institute (HRCI)coreStrategic or Co-development PartnerHRCI is the certifying body for HR professionals. Catapult is an approved HRCI Recertification Provider, offering HRCI credits to members through training programs and events.
• Society for Human Resource Management (SHRM)coreStrategic or Co-development PartnerSHRM is the leading professional organization for HR professionals. Catapult is an approved SHRM Recertification Provider, offering SHRM credits to members through training programs and events.
• Carolina PanthersminorGTM or Marketing PartnerOfficial small business partner of the Carolina Panthers NFL franchise for 2026. This marketing partnership provides visibility and brand association within the regional sports market.
• Thomas (Thomasnet)minorGTM or Marketing PartnerVerified supplier status on Thomasnet, demonstrating supplier credibility and reliability for B2B sourcing purposes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Insperity: Insperity is a national PEO offering HR services, benefits administration, payroll, and compliance support to SMBs across the U.S. Like Catapult, it serves employers seeking outsourced HR, but operates under a co-employment/PEO model rather than a membership-only advisory model.
• TriNet: TriNet is a PEO providing full-service HR solutions — payroll, benefits, compliance, recruiting — tailored primarily to small and mid-size businesses. Overlaps directly with Catapult's HR outsourcing, payroll, and benefits administration offerings for SMB and mid-market employers.
• OneDigital: OneDigital is one of the largest U.S. HR consulting and benefits brokerage firms, providing HR outsourcing, benefits administration, compensation consulting, and compliance support to employers nationwide. Closely comparable to Catapult's practitioner-led, multi-product HR advisory model, though operating at broader geographic and customer scale.

Broad incumbents

• Paychex: Paychex is a broad incumbent in SMB payroll, HR, and benefits administration. While not a membership-based model, its PEO arm and HR solutions overlap with Catapult's payroll, benefits admin, and HR advisory offerings to the same SMB customer base.
• ADP (TotalSource): ADP TotalSource is one of the largest PEOs in the U.S., offering payroll, benefits, compliance, and HR support to SMBs through a co-employment model. Comparable to Catapult in addressing HR administrative burden for small employers, though at much larger scale and with different ownership economics.
• Mercer: Mercer is a global consulting firm offering HR advisory, benefits and compensation consulting, talent strategy, and M&A HR services. Comparable to Catapult's consulting layer (compensation, benefits, organizational design), though Mercer primarily serves larger enterprises rather than SMBs.

Emerging players

• Justworks: Justworks is a tech-enabled PEO serving SMBs with payroll, benefits, compliance, and HR support via a modern software platform. Comparable to Catapult in serving the same SMB employer buyer, but differentiated by PEO co-employment structure and tech-first delivery.
• Gusto: Gusto is an HR, payroll, and benefits platform built for small businesses, increasingly adding compliance and advisory features. Represents a tech-first, lower-priced alternative to Catapult's practitioner-led subscription model for SMB HR support.
• Rippling: Rippling unifies HR, IT, and finance operations for SMB and mid-market companies, bundling payroll, benefits, and compliance into one platform. Competes for the same employer wallet share that Catapult targets through practitioner advisory.
• Paycor: Paycor provides HR, payroll, talent, and workforce management software targeting small and mid-size businesses. Overlaps with Catapult on payroll, benefits administration, and HR support, primarily through SaaS rather than practitioner services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CatapultYourHR
• YouTubeyoutube.com/@catapulthr
• Facebookfacebook.com/catapultyourhr
• LinkedInlinkedin.com/company/catapulthr
• Instagraminstagram.com/catapulthr
• TikToktiktok.com/@catapulthr?lang=en
• Pinterestpinterest.com/catapultyourhr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Employers Association