White Pine Community Broadcasting, Inc.

Public Radio Broadcastingwxpr.org

White Pine Community Broadcasting, Inc. operates WXPR, an independent nonprofit public radio station serving northern Wisconsin and Michigan's Upper Peninsula with local news, NPR programming, podcasts, and digital streaming.

Company typePrivate
Founded1982
HeadquartersRhinelander, United States
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What White Pine Community Broadcasting, Inc. does

White Pine Community Broadcasting, Inc. is an independent nonprofit public radio organization that operates WXPR, a community-licensed FM radio station headquartered in Rhinelander, Wisconsin. Founded in 1982, the station has served the Northwoods region of northern Wisconsin and the Upper Peninsula of Michigan for over 40 years, providing local news, weather, community information, music programming, and syndicated NPR national content. It is licensed by the FCC as a noncommercial educational broadcaster and operates with a small staff of 1-10 employees under a board-governed nonprofit structure.

White Pine Community Broadcasting, Inc. firmographics

Firmographics

Name: White Pine Community Broadcasting, Inc.
Legal name: White Pine Community Broadcasting, Inc.
Website: https://wxpr.org
Company type: Private
Founded year: 1982
Operating status: Operating
Headcount range: 1–10 employees
Short description: White Pine Community Broadcasting, Inc. operates WXPR, an independent nonprofit public radio station serving northern Wisconsin and Michigan's Upper Peninsula with local news, NPR programming, podcasts, and digital streaming.
Ownership category
akta.pro rank

White Pine Community Broadcasting, Inc. industry classification

Industry

Product category: Public Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)
akta.pro secondary industries: News Talk Radio & Current Affairs Stations (MPABAIAI), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE)

Keywords

Public radio broadcasting
Community radio station
NPR member station
Local news coverage
Nonprofit media

Where White Pine Community Broadcasting, Inc. is headquartered

Location

Headquarters

HQ city: Rhinelander
HQ country: United States
HQ region: North America

Offices1 record

Markets served

White Pine Community Broadcasting, Inc. business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

Listener Contributions and Memberships: Individual donors contribute through one-time donations, monthly giving, and membership programs including Leadership Circle and Planned Giving options. This is described as the primary funding source for the independent nonprofit station.
Business Sponsorships: Local and regional businesses sponsor the station through day sponsorship, current business sponsor listings, and guidelines for sponsorship. The station also accepts real estate and vehicle donations.
Merchandise Sales: The station sells WXPR merchandise including apparel and other branded items through its online store.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

White Pine Community Broadcasting, Inc. product offering

Product offering

Core offering

WXPR is an independent, community-supported nonprofit public radio station that broadcasts local news, music programming, and NPR national content over FM radio to the Northwoods region of northern Wisconsin and the Upper Peninsula of Michigan. It distributes content across FM broadcast, online streaming, a mobile app, smart speakers, and original podcasts, with funding drawn from listener contributions, business sponsorships, and merchandise sales.

Product overview

WXPR is a single-station public radio broadcasting organization offering traditional FM radio transmission combined with digital audio streaming services. The core offering is radio broadcasting of local news, music programming, and NPR national content. Supporting digital products include multiple original podcasts, a live streaming platform, and a mobile application. The station operates as an independent nonprofit public media entity serving the Northwoods community for over 40 years.

Differentiator

Problem solved

Functional benefit

Products and services

WXPR Radio Broadcasting Public radio broadcasting service delivering local news, music programming, and syndicated NPR content over FM frequencies to listeners in northern Wisconsin and the surrounding region.
WXPR Podcast Programming A portfolio of original podcasts covering topics including Northwoods history, outdoors, arts, health, community issues, and station storytelling, distributed through podcast platforms.
WXPR Live Radio Streaming Online streaming service allowing listeners worldwide to access WXPR's live radio broadcasts via play.wxpr.org.
WXPR Mobile Application Mobile application for iOS and Android devices that delivers WXPR live radio, podcasts, and on-demand audio content to listeners on mobile devices.

Companies that use White Pine Community Broadcasting, Inc.

Customer profile

Segments1 record

Ideal customer profiles2 records

White Pine Community Broadcasting, Inc. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

White Pine Community Broadcasting, Inc. partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

NPR (National Public Radio)coreStrategic or Co-development PartnerWXPR is an NPR member station, receiving national news content and programming from NPR. The partnership provides access to NPR's national news coverage, shows like Planet Money, and integration with NPR's distribution network.
PRX (Public Radio Exchange)coreTechnology or IntegrationPRX is a leading curator and distributor of public media audio content. WXPR partners with PRX for content acquisition and distribution services.
APM (American Public Media)coreStrategic or Co-development PartnerAPM provides additional public radio programming and content resources to WXPR as part of the public media network.
INN (Institute for Nonprofit News)minorStrategic or Co-development PartnerINN is a network of nonprofit news organizations. WXPR participates as a member, benefiting from nonprofit journalism best practices and industry resources.
Protect My Public MediaminorStrategic or Co-development PartnerAdvocacy organization working to protect public media funding and stations like WXPR.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

White Pine Community Broadcasting, Inc. competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

White Pine Community Broadcasting, Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

White Pine Community Broadcasting, Inc. leadership team

Management profile

Number of profiles

Profiles1 record

White Pine Community Broadcasting, Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

White Pine Community Broadcasting, Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Pine Community Broadcasting, Inc.

What does White Pine Community Broadcasting, Inc. do?

Is White Pine Community Broadcasting, Inc. a public or private company?

White Pine Community Broadcasting, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was White Pine Community Broadcasting, Inc. founded?

White Pine Community Broadcasting, Inc. was founded in 1982. It employs 1 to 10 people.

Where is White Pine Community Broadcasting, Inc. based?

White Pine Community Broadcasting, Inc. is headquartered in Rhinelander, United States, in the North America region.

How does White Pine Community Broadcasting, Inc. make money?

Three revenue lines are on record. Listener Contributions and Memberships are the primary driver. The others are business Sponsorships and merchandise Sales.

Does White Pine Community Broadcasting, Inc. have an API?

No public API is recorded for White Pine Community Broadcasting, Inc..

What industry is White Pine Community Broadcasting, Inc. in?

White Pine Community Broadcasting, Inc.'s product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPABACAG, Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM), with a secondary code of MPABAIAI, News Talk Radio & Current Affairs Stations. Its NAICS code is 51611 and its SIC code is 4832.