Olympic Tent

What Olympic Tent does

Olympic Tent is a privately held, family-owned manufacturer of commercial-grade party and event tents, headquartered and manufactured in Tacoma, Washington, and operating continuously since 1937. The Sutherland family has controlled the company since 1971 and in 1994 divested its rental operations to focus exclusively on manufacturing, a pivot that positioned Olympic Tent as one of the largest party tent and canopy producers globally. The company sells a modular frame-tent portfolio built around the proprietary MAXI II Frame System — clear-span aluminum alloy frames with welded steel connectors, slide-in tops and sidewalls, and interchangeable components in sizes from 10 to 50 feet wide. Supporting products include multiple Maxi tubing variants (Lite Track, Tube, Tube II, Maxi IV), engineered heavy-duty tents, keder tents, hip/gable/high-peak frame options, 18 oz. flame-retardant vinyl sidewalls, and the trademarked Olympic Tent Door™ accessory.

The business model is direct B2B manufacturing: one-time sales of tent systems and accessories to event and party tent rental companies (the primary segment), corporate event planners, schools, hospitality businesses, and golf courses, with pricing on a quote basis and standard-inventory units offered at 20–30% discounts. Distribution runs through in-house phone/email sales (1-800-481-4128), a recruiting dealer network, the company website, and a planned Amazon storefront for parts. GTM is sales-led with a light content-marketing layer (website, blog, social, email newsletter). Olympic Tent claims up to 30% labor savings on installation versus competitor systems, a 2-week standard lead time, and 85+ years of brand reputation anchored in U.S.-made materials and American manufacturing.

Name

Olympic Tent

Legal name

Olympic Tent

Website

https://olympictent.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

Olympic Tent is a family-owned U.S. manufacturer of commercial party and event tents, founded in 1937 in Tacoma, Washington. It sells modular frame-tent systems and accessories — built around its proprietary MAXI II Frame — directly to rental companies, event planners, schools, and hospitality businesses.

Ownership category

akta.pro rank

Product category

Commercial Party and Event Tent Manufacturing

NAICS

Textile Bag and Canvas Mills (314910)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

Keywords

• Event tent manufacturing
• Party tent supplies
• Commercial frame tents
• Tent rental equipment
• Event infrastructure solutions

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tent and Canopy Sales: One-time sale of event tents, party tents, commercial tents, and accessories including sidewalls, doors, and tubing to B2B customers (rental companies, event planners, hospitality businesses). Products sold directly with 2-week lead time and custom sizing available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Olympic Tent designs, manufactures, and sells commercial-grade party tents, event tents, frame systems, and tent accessories built in Tacoma, Washington. Its flagship offering is the MAXI II Frame System with slide-in tops and interchangeable parts, supported by hip end, gable end, high peak, engineered, keder, and modular tubing configurations, plus sidewalls, tent doors, and customized solutions for rental, hospitality, education, and corporate event customers.

Product overview

Olympic Tent is a premier manufacturer of event and party tents, operating since 1937 and family-owned since 1971. The company's product portfolio centers on frame tent systems (Party Tents and Event Tents) as its core offerings, supported by a range of complementary products. The MAXI II Frame System serves as the flagship engineering platform, with variations including Maxi Lite Track, Maxi Tube, Maxi Tube II, and Maxi IV tent tubing components. The product lineup includes tent frame options such as Hip End Tents, Gable End Tents, and High Peak Tents, along with Engineered Tents/Maxi Full Strength for heavy-duty applications and Keder Tents with keder track technology. Accessories include Tent Sidewalls (available in solid, clear, window, and mesh styles with roller wheel options) and the Olympic Tent Door (a purpose-built aluminum door with Plexi panels). Specialized solutions cover Educational Tenting, Restaurant/Hospitality applications, and special event venues. The company also maintains an inventory of 18 oz. Double Blockout Tents with current specials offering up to 30% off on select products.

Differentiator

Problem solved

Functional benefit

Products and services

• Party Tents High-quality outdoor party tents designed for weddings, graduations, celebrations, sporting events, trade shows, festivals, and corporate events, available in multiple sizes and styles with customizable accessories for B2B rental companies and event planners.
• Event Tents Commercial-grade event tents with slide-in tops for structural integrity and ease of installation, available in expandable modular configurations for sustained, cost-effective outdoor solutions for rental companies, corporate events, and large gatherings.
• MAXI II Frame System Proprietary fast-assembling frame tent system with clear span frames, slide-in tops and sidewalls, interchangeable parts for inventory efficiency, and custom sizes from 10' to 50' wide, marketed as the fastest installing frame tent on the market.
• Hip End Tents Elegant tents with a gentle slope in all directions, ideal for weddings and special events; available in multiple sizes starting with a Heavy Duty 2" frame and upgradable to Maxi Full Strength for wind resistance.
• Gable End Tents Contemporary-style tents with flat, vertical ends for efficient water runoff, suitable as extensions to buildings or for linking separate structures at events and commercial sites.
• High Peak Tents Majestic tents with a high center mast and cross cables that maximize usable space while eliminating interior supports, designed for easy transportation and setup at events.
• Engineered Tents / Maxi Full Strength Heavy-duty engineered tent system designed for tough jobs and tight deadlines, offering the strongest frame system with enhanced wind resistance and structural integrity for demanding commercial deployments.
• Keder Tents Tents utilizing keder track technology for quick and easy tent top installation with enhanced stability, suitable for retrofitting round tube frame systems.
• Maxi Lite Track Tent Tubing A robust 2" tent tube system sold by Olympic Tent that brings slide-in fabric top benefits to a range of widths, providing a cost-effective solution for smaller tent installations.
• Maxi Tube Tent Tubing Tent tubing specifically designed for larger tents (30', 40', 50' wide), offering superior strength without added weight and compatibility with major canopy tent systems.
• Maxi Tube II Tent Tubing Tent tubing featuring keder tracks for quick, easy tent top installation and enhanced stability, suitable for retrofitting round tube frame systems.
• Maxi IV Tent Tubing A new tent tubing design allowing sidewalls to slide smoothly, with extra tracks for accessories such as liners and lights.
• Tent Sidewalls Premium tent sidewalls manufactured from 18 oz. flame-retardant vinyl made in the USA, available in solid, clear, window, and mesh options with roller wheel designs for effortless operation on event and party tents.
• Olympic Tent Door A purpose-built tent door solution featuring a rigid aluminum frame with clear or solid Plexi panels, designed for high traffic, fast installs, and repeat rental use in tent operations.
• Educational Tenting Solutions Outdoor learning tents and temporary structures for educational settings, providing safe, engaging, and efficient spaces for open-air classrooms, school events, and alternative learning environments.
• Restaurant and Hospitality Tents Elegant tent solutions for restaurants and hospitality businesses, designed for outdoor dining areas, additional event space, or guest accommodations with weather protection and aesthetic appeal.
• 18 oz. Double Blockout Standard Inventory Tents Heavy-duty event tents in standard inventory sizes from 10' to 50' wide, including 10x10, 10x20, 20x20, 20x30, up to 50x150, available in hip and gable designs in 5' increments for events, parties, and commercial uses.

Quantifiable outcome

• Up to 30% labor savings on installation
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/scottsutherland
• LinkedInlinkedin.com/company/olympic-tent
• Instagraminstagram.com/olympictent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympic Tent