Pizza Perfect

What Pizza Perfect does

Pizza Perfect (Castle Bromwich) is a single-location pizza takeaway restaurant operating from 123 Shawsdale Road in Birmingham, United Kingdom. The business offers an unusually broad menu centered on pizzas — available in four sizes (8" through 14") with more than a dozen specialty varieties and made-to-order toppings — alongside burgers, kebabs, fried chicken, wraps, baguettes, Indian curries, starters, desserts, milkshakes, and beverages. The underlying production capability is modest and conventional: dough is prepared fresh on-premises daily, with stuffed crusts and additional toppings available, while the breadth of menu categories is delivered through standard takeaway kitchen operations rather than proprietary technology or automation.

The business generates revenue on a purely transactional, per-order basis with no subscription, contract, or recurring component. Pricing follows a unit-pricing model, with individual items ranging from £0.70 (drinks) to £69.99 (Party Feast bundle), supported by an extensive mix of meal deals and family bundles positioned around value and group occasions including match-day catering. Customers order through the business's own website or via the Just Eat third-party marketplace, with delivery to approximately ten Birmingham postcodes (B7, B8, B24, B26, B33–B37, B76) and walk-in collection available at the storefront. Founded in 2018, the business operates with 1–10 employees and targets local residential takeaway demand with no disclosed B2B, catering, or institutional customer base.

Go-to-market is direct-to-consumer through two ordering channels (proprietary website and Just Eat), with no marketing channels or campaigns explicitly described in the source material. Distribution is purely local — one kitchen, one delivery radius, one collection point — and there is no indication of multi-site expansion, franchise activity, or wholesale supply. Pizza Perfect is a privately held, single-site independent operator with no disclosed funding, ownership structure, or financial reporting.

Name

Pizza Perfect

Website

https://pizzaperfectonline.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Pizza Perfect (Castle Bromwich) is a single-location pizza, kebab, and burger takeaway in Birmingham, UK, serving local residential customers across approximately ten postcodes via its own website, the Just Eat marketplace, and in-store collection.

Ownership category

akta.pro rank

Product category

Pizza Takeaway

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industries

Mediterranean & Middle Eastern Fast Casual (THAFABAD), Burger Fast Casual (THAFABAA)

Keywords

• Pizza takeaway
• Fast food delivery
• Kebab and burger shop
• Online food ordering
• Quick service restaurant

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: One-time transaction revenue from individual food orders including pizzas, burgers, kebabs, chicken, sides, desserts, and beverages. Customers pay per order at point of purchase with no recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Pizza Perfect is a pizza takeaway and delivery restaurant in Birmingham, UK, founded in 2018 with 1-10 employees. The restaurant sells pizzas, burgers, kebabs, chicken dishes, sides, desserts, and drinks to local consumers. Dough is prepared fresh daily on the premises, and orders are fulfilled via in-store collection, local delivery, the company's own website, and the Just Eat marketplace.

Product overview

Pizza Perfect (Castle Bromwich) is a pizza takeaway restaurant in Birmingham offering a diverse menu centered around pizzas, burgers, kebabs, and fried chicken. The offering consists of a core food service product line including pizzas (fresh daily dough, available in 4 sizes with 30+ varieties), burgers, kebabs, chicken dishes, starters, wraps, baguettes, Indian curries, and desserts. Meal deals and special offers are add-on combo packages that bundle core products together. The restaurant integrates with Just Eat for online ordering and delivers to postcodes B24, B26, B33, B34, B35, B36, B37, B7, B76, B8.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizzas Range of pizzas made with dough prepared fresh daily on the premises, sold to local consumers for collection or delivery.
• Burgers Hamburger-style offerings sold as part of the takeaway menu to local consumers.
• Kebabs Kebab dishes sold as part of the takeaway menu to local consumers.
• Chicken dishes Chicken menu items sold as part of the takeaway menu to local consumers.
• Sides Side dishes sold as accompaniments to main menu items.
• Desserts Sweet menu items sold as part of the takeaway offering.
• Drinks Beverages sold alongside food items for collection or delivery.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Just EatcoreChannel Partner/ Reseller/ DistributorPizza Perfect is listed on the Just Eat online food delivery marketplace, allowing customers to discover and order from the takeaway through the platform. The website includes a direct link to the Just Eat ordering page. Just Eat handles order aggregation and delivery logistics while Pizza Perfect prepares the food.

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Pizza Express: Established UK casual dining pizza chain with dine-in heritage now offering delivery. Comparable on pizza category and quality positioning but operates a fundamentally different service model.
• Burger King UK: National burger QSR with delivery and bundle meals. Overlaps with Pizza Perfect's burger category and family-deal positioning at the broader QSR level.
• KFC UK: National QSR incumbent with strong Birmingham footprint. Overlaps on fried chicken buckets, family meals, and delivery aggregator presence but operates at far greater scale.

Direct peers

• Chicken Cottage: UK halal fried chicken and burger takeaway chain with multiple UK sites. Comparable as a kebab/chicken/burger takeaway serving similar multicultural Birmingham customer base.
• Pizza Hut Delivery UK: National pizza delivery brand with established UK footprint and Just Eat partnership. Competes head-to-head on pizza takeaway occasions and bundle pricing.
• Franco Manca: UK sourdough-pizza specialist chain emphasising fresh dough production. Comparable in the 'fresh daily dough' positioning angle that Pizza Perfect uses to differentiate from chain competitors.
• German Doner Kebab: Fast-growing UK kebab takeaway chain competing on doner, kebab meals, and wraps. Directly comparable in the kebab category that forms part of Pizza Perfect's multi-cuisine menu.
• Domino's Pizza UK: Largest UK pizza delivery chain with national network, app-based loyalty, and strong promotional activity. Directly comparable as a pizza takeaway operator competing in the same Birmingham postcodes and aggregator marketplace.
• Papa John's UK: US-origin pizza delivery chain active across the UK. Closely comparable on delivery-led pizza positioning, digital ordering, and aggregator presence.
• Fireaway Pizza: UK pizza takeaway chain with multiple independent-style sites, focused on takeaway and delivery. Comparable business model and unit economics to Pizza Perfect.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pizza-perfect

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Perfect