The Pack Theater

Name

The Pack Theater

Legal name

The Pack Theater

Website

https://packtheater.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Live Comedy Theater and Performing Arts Education

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Independent Artists, Writers, and Performers (711510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Improvisational Theatre (MPAGABAJ)

akta.pro secondary industries

Improv Comedy Performances (MPAGACAB), Stand-Up Comedy Shows (MPAGACAA), Comedy Clubs (Nightlife Venues) (MPAGAIAH)

Keywords

• Live comedy theater
• Comedy education classes
• Improv sketch training
• Stand-up comedy school
• Comedy venue rentals

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Class Tuition: Theater offers multi-level courses in improv, sketch, stand-up, character, clown, voiceover, and TV pilot writing. Classes range from $99 single-day workshops to $430 for an 8-week TV pilot writing course. Core improv and sketch classes are priced at $280–$330 per 8-week session. Revenue is one-time per course with payment plan options (PayPal Pay in 4 or PayPal Monthly).
2. Show Tickets: Live comedy shows 6 nights per week (Tuesday–Sunday). Tickets range from free to $10. House Nights (Wednesdays and Sundays) are $8 each or All-Night Pass for both. Weekend shows typically $5–$10. Revenue is transaction-based per ticket.
3. Patreon Membership: Monthly Patreon subscription ($20–40 per month) offering unlimited access to Pack shows and PackPass benefits. Recurring monthly revenue model.
4. Space Rentals: Daytime rehearsal space rentals (before 6:30 PM) at the Pack Theater's black box theater. Used for rehearsals, table reads, photo shoots, video shoots, private screenings, workshops. Revenue is hourly/day-rate based.
5. Merchandise: Sale of branded merchandise including hats, shirts, hoodies, and glassware through the Pack Theater Merch Store.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

The Pack Theater operates an independent comedy venue and training school in Los Angeles, running live improv, sketch, stand-up, and variety shows six nights a week (Tuesday–Sunday) at its Los Feliz theater, alongside a comedy school offering multi-level classes in Improv, Sketch Writing, Character, TV Pilot Writing, Voiceover, Stand-Up, and Clown taught by working professionals. Revenue is generated through show tickets, class tuition, a Patreon subscription, branded merchandise, and daytime theater space rentals.

Product overview

The Pack Theater is an independent comedy theater offering a portfolio of live comedy products centered around live performances and comedy education. Core offerings include live shows (improv, sketch, stand-up, variety) running 6 nights weekly, and a comprehensive comedy school with classes in Improv, Sketch Writing, Character, TV Writing, Voiceover, Stand-Up, and Clown. The theater also operates a Patreon subscription for unlimited show access, merchandise sales, space rentals, and community programs including volunteer opportunities and inclusivity scholarships. Founded in 2007 as the Miles Stroth Workshop and rebranded to The Pack Theater in 2015, the company operates as a community-run comedy venue with shows and classes taught by working professionals from SNL, Netflix, HBO, Adult Swim, and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Comedy Shows Live improv, sketch comedy, stand-up, and variety shows running 6 nights per week (Tuesday through Sunday) at the Pack Theater's Los Feliz venue. Performances include long-form and short-form improv, sketch comedy, stand-up, and experimental formats by LA comedians and House Teams. Tickets range from free to $10, with some experimental weeknight shows offered free or pay-what-you-can.
• Comedy Classes Multi-level comedy education program covering Improv, Sketch Writing, Character, Stand-Up, TV Pilot Writing, Voiceover, and Clown for total beginners through advanced performers. Classes are available in-person at the Los Feliz space and online via Zoom, taught by working professionals with credits at SNL, Netflix, Hulu, Adult Swim, and Comedy Central. Pricing ranges from $50 single-session workshops and $99 single-day workshops to $280–$330 for 8-week core improv/sketch classes and $430 for an 8-week TV Pilot Writing course, with PayPal payment plans and a $50 deposit option.
• Pack Theater Patreon Monthly Patreon membership at $20–$40 per month that grants subscribers unlimited access to Pack shows, discounts on classes and merchandise, and other PackPass community benefits. Modeled as a theater-patronage / movie-pass style subscription for frequent comedy show attendees.
• Merchandise Store

Quantifiable outcome

• Eric Moneypenny's sketch comedy students have written sketches that have collectively received over 1 billion views across platforms.
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, major and minor.

• WGIScoreStrategic or Co-development Partner · 23 September 2024In July 2024, The Pack Theater moved into 1615 N. Vermont Ave. in Los Feliz as part of a new two-theater construction within the same building — one theater for The Pack and one for WGIS. This co-location marks the beginning of a potential theater row at this address, with shared space and community overlap between the two comedy organizations.
• Stepping Stone TheatercoreStrategic or Co-development Partner · 26 April 2024The Pack Theater and Stepping Stone Theater collaborated for a weekend of diverse comedy events in Los Angeles in April 2024, including happy hour at the Broadwater Plunge, a BIPOC sketch and variety double feature ('The Cookout with Hot Coffee Series Finale'), writing workshops, an improv jam and open mic, and a closing social event at Button Mash. The collaboration was designed to foster networking, collaboration, performance, and new relationships within LA's diverse comedy community.
• The BroadwatermajorStrategic or Co-development Partner · 1 January 2023In January 2023, The Pack Theater became the official theater in residence at The Broadwater in Hollywood. This gave the theater access to multiple stages, a full bar, and a supportive performance space. The Broadwater was only two blocks from the previous location at The Complex. The Broadwater partnership ran until July 2024 when The Pack moved to its own dedicated space at 1615 N. Vermont Ave.
• The ClubhouseminorChannel Partner/ Reseller/ DistributorThe Clubhouse at 1607 N. Vermont Ave. (next to The Pack's main location) is used for some Pack Theater classes such as Stand-Up 1. It operates as a neighboring venue that co-hosts comedy programming in the Los Feliz theater district.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• The Comedy Store: Legendary stand-up comedy venue on Sunset Strip in West Hollywood with three rooms and decades of industry credibility. Comparable as an LA comedy venue, though focused on stand-up rather than improv/sketch programming.
• Steppenwolf Theatre Company: Major Chicago-based theater company with broad performing arts programming and acting training. Stepping Stone Theater (a separate entity that partnered with The Pack) is distinct, but Steppenwolf represents the broader performing arts company category with both classes and live productions.
• The Actors Gang: LA-based theater company founded by Tim Robbins offering classical and experimental productions along with acting classes. Comparable as an LA theater with both live performance and education revenue streams.

Regional players

• Largo at the Coronet: Iconic LA intimate live entertainment venue in West Hollywood presenting comedy, music, and variety shows. Comparable as an LA comedy live venue, though with a different programming focus (stand-up, music, literary) and no training/school component.
• Dynasty Typewriter: Independent comedy venue and theater in the Silver Lake area of LA offering live shows, classes, and community programming. Comparable in business model and LA market positioning, though larger and newer.

Direct peers

• Second City: Premier improv comedy theater and training institution founded in Chicago, with Chicago and Toronto mainstages plus touring and training programs. Comparable to The Pack in comedy training model and live performance business, with substantially larger scale and national brand.
• Upright Citizens Brigade (UCB): One of the largest and most established improv theaters and training centers in the US, with strong LA presence. Closest direct competitor to The Pack in terms of improv classes, sketch programs, and live show programming, despite UCB's recent LA closure.
• The Groundlings: Iconic LA-based improv and sketch comedy theater and training center founded in 1974, with famous alumni including Will Ferrell, Kristen Wiig, and Melissa McCarthy. Directly competes with The Pack for both comedy students and live show audiences in the LA market.
• The Elysian Theater: Independent comedy and performance venue in Los Angeles offering improv classes, sketch shows, and live programming. Closely comparable indie theater model to The Pack with similar class offerings and evening show cadence.
• iO West / iO Theater (formerly ImprovOlympic): Long-form improv-focused theater and training center founded by Del Close and Charna Halpern — the same lineage as The Pack's founder Miles Stroth. Direct peer for improv classes and long-form performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/724860120871606
• Instagraminstagram.com/packtheater
• Xx.com/PackTheater
• LinkedInlinkedin.com/company/packtheater

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pack Theater