What McGing Advisory & Actuarial does

McGing Advisory & Actuarial is a Melbourne-based actuarial and advisory consulting firm serving Australian financial services organisations, including superannuation funds, life insurers, friendly societies, and wealth managers. The firm delivers a portfolio of eight service lines spanning superannuation and retirement advisory, unit pricing, life insurance and friendly societies, investments and governance, expert evidence, actuarial consulting, data/modelling/automation, and risk and climate. Engagements typically address complex regulatory, product, governance, or operational issues that clients cannot resolve internally, with the firm able to lead, contribute specialist input, or work alongside client teams.

Core delivery combines established actuarial methods with commercial judgement and applied technology. The most differentiated technical asset is an AI-powered investment menu review pipeline that automates evidence extraction, synthesis, and Red/Amber/Green rating across investment options under APRA's SPS 530 framework, producing full audit-trailed assessments of 100 options in under an hour via a four-stage process. The firm has also developed proprietary methodologies, including a principles-based framework for reasonable return assessment in litigation funding and a retirement income strategy framework covering member segmentation, drawdown analysis, and product suitability.

McGing operates as Accurium's actuarial consulting practice following its acquisition by Accurium, a subsidiary of ASX-listed Count Ltd (ASX: CUP), announced in October 2025. Revenue at the time of acquisition was reported at $2.1 million AUD, supported by a team of approximately six senior practitioners operating from a single Melbourne CBD office. The firm generates fee-based revenue from professional services engagements, distributed via direct enterprise sales and supported by thought leadership content marketing, newsletters, and LinkedIn.

Name

McGing Advisory & Actuarial

Legal name

McGing Advisory & Actuarial Pty Ltd

Website

https://mcging.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

McGing Advisory & Actuarial is a Melbourne-based actuarial and advisory consulting firm serving Australian superannuation funds, life insurers, friendly societies, and wealth managers across regulatory, product, investment governance, and expert evidence mandates.

Ownership category

akta.pro rank

Product category

Actuarial Consulting

NAICS

Management Consulting Services (54161), Portfolio Management and Investment Advice (523940)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Fee-Based Advisory (FSAEAAAM)

akta.pro secondary industries

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC), Fairness Opinions & Independent Financial Advice (BPAHAOAF)

Keywords

• Actuarial consulting services
• Superannuation advisory
• Investment governance reviews
• Expert evidence services
• Life insurance valuation

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Actuarial Consulting Services: Professional consulting fees for actuarial and advisory services including regulatory change, retirement income strategy, product development, investments, unit pricing, actuarial reporting, expert evidence, data and automation, and climate risk.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

McGing Advisory & Actuarial is a Melbourne-based actuarial and advisory consulting firm that delivers specialised professional services to Australian financial services organisations. Its work spans superannuation and retirement strategy, unit pricing, life insurance and friendly society actuarial work, investments and governance, expert evidence in litigation, general actuarial consulting, data/modelling/automation, and risk and climate analysis. The firm combines senior actuarial expertise, established methods, data analysis and appropriate technology — including a proprietary AI-powered investment menu review pipeline — to lead or support complex, important or difficult client problems.

Product overview

McGing Advisory & Actuarial operates as a specialised actuarial consulting firm serving financial services organisations. The firm functions as Accurium's actuarial consulting practice under Count Ltd (ASX: CUP). Rather than a single software product, McGing delivers a portfolio of professional service lines spanning Superannuation and Retirement Advisory, Unit Pricing, Life Insurance and Friendly Societies, Investments and Governance, Expert Evidence, Actuarial Consulting, Data Modelling and Automation, and Risk and Climate. These services are delivered through client engagements involving regulatory reviews, product decisions, complex calculations, and operational projects. Additionally, McGing has developed an AI-Powered Investment Menu Review pipeline — a proprietary technology tool that automates evidence extraction and assessment synthesis for investment menu governance under APRA's SPS 530.

Differentiator

Problem solved

Functional benefit

Products and services

• Superannuation and Retirement Advisory Advisory and consulting services for superannuation funds covering retirement income strategy, products and evidence, regulatory change and independent review, defined benefits, insurance in superannuation, strategic assessments and transactions, and member and financial modelling. Delivered to superannuation trustees and executives navigating regulatory change (e.g., retirement income covenant, APRA SPS 515, Retirement Reporting Framework).
• Unit Pricing Consulting services covering unit pricing and crediting rates, policy, governance and controls, methodology and operating practice, systems/transitions and service providers, and investigations, corrections and remediation. Targeted at fund managers and superannuation funds needing independent unit pricing review or remediation support.
• Life Insurance and Friendly Societies Appointed Actuary services, valuation and financial reporting, product design and management, risk management and regulatory support, and friendly society strategy and operations for life insurers and friendly societies in Australia.
• Investments and Governance Investment governance and menu reviews, asset allocation and investment policy, investment option assessment, investment committee support, and performance and risk review for financial services organisations including Responsible Entities, RSE Licensees and asset consultants.
• Expert Evidence Independent expert reports, expert witness testimony, damages and compensation calculations, remediation and redress, and technical support for legal teams in litigation matters including class actions and litigation funding disputes.
• Actuarial Consulting Financial modelling and projections, outstanding claims valuations, product design and pricing, experience analysis and investigations, and independent model and methodology review for financial services clients.
• Data, Modelling and Automation Data analysis and decision support, financial forecasting, spreadsheet modelling and improvement, data transformation and automation, and AI enabled assessment tools for financial services clients.
• Risk and Climate Risk identification and financial impact assessment, scenario analysis, governance and control frameworks, climate related financial risk analysis, and implementation support for financial services organisations.
• AI-Powered Investment Menu Review AI-powered assessment pipeline for investment menu reviews that produces full-coverage assessments of investment options under APRA's SPS 530 requirements. The four-stage pipeline (evidence extraction, synthesis, deterministic rules engine for Red/Amber/Green ratings, assessment template population) can assess 100 investment options in under an hour with a complete audit trail, delivered at a fraction of traditional review time and cost.

Quantifiable outcome

• AI-powered pipeline can produce 100 investment option assessments in under an hour

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AccuriumcoreOthersAccurium is the parent company of McGing. McGing operates as Accurium's actuarial consulting practice. This acquisition by Accurium (a subsidiary of Count Ltd) enhances Count's service offerings by strengthening their actuarial capabilities.
• Count Ltd (ASX: CUP)coreOthersMcGing is wholly owned by Accurium Pty Ltd, which is part of Count Ltd, an ASX-listed company. Count is the registered owner of various trademarks containing the word 'Count'.
• Abelica GlobalminorStrategic or Co-development PartnerInternational network of actuarial firms. Sean presented at the Abelica Global annual Insurance Seminar in Paris in April 2026. The network enables international collaboration and knowledge sharing among actuaries.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Accurium: Australian specialist financial services consultancy (parent of McGing, subsidiary of Count Ltd). Directly comparable service portfolio across superannuation, retirement, investments and unit pricing, now incorporating McGing's actuarial consulting practice.
• Aon (Australia): Global professional services firm with an Australian actuarial, risk and insurance consulting practice. Overlaps with McGing on life insurance, superannuation and risk advisory mandates, augmented by broader reinsurance and broking capabilities.
• Willis Towers Watson (Australia): Major global advisory firm with strong Australian actuarial, retirement and investment consulting capabilities. Competes with McGing on superannuation mandates, retirement income strategy, and life insurance valuation work, but offers integrated risk, broking and technology services beyond McGing's scope.
• Mercer (Australia): Global consulting giant with a substantial Australian actuarial and investment advisory practice serving superannuation funds, life insurers and employers. Directly overlaps with McGing across superannuation, retirement, investments and governance engagements but at vastly greater scale and broader service breadth.
• KPMG Australia (Actuarial Services): Big 4 firm with a dedicated Australian actuarial and financial services consulting practice. Competes with McGing on superannuation regulatory change, life insurance valuations and risk consulting, while leveraging audit and tax cross-sell unavailable to McGing.
• Deloitte Australia (Actuarial & Insurance Solutions): Big 4 firm offering actuarial, insurance and superannuation consulting across Australia. Competes with McGing across retirement strategy, investment governance and life insurance advisory, with significantly broader technology and implementation resources.
• PwC Australia (Actuarial Services): Big 4 with an Australian actuarial, insurance and investment management consulting practice. Direct overlap on retirement, superannuation governance and life insurance engagements; competes with McGing particularly on regulatory compliance and large transformation projects.

Direct peers

• Finity Consulting: Independent Australian actuarial and analytics consulting firm serving life insurers, super funds and broader financial services. Strong direct overlap in actuarial reporting, product design, and superannuation advisory; very comparable firm size and positioning to McGing.
• Milliman (Australia): Global actuarial and consulting firm with an Australian practice serving life insurers, super funds and wealth managers. Closest peer in pure actuarial depth and service-line mix (valuation, product design, modelling), though significantly larger and more internationally diversified.
• Taylor Fry: Australian actuarial, statistical and data analytics consultancy serving insurers, super funds, government and litigation clients. Closely aligned with McGing on actuarial expertise and analytics-driven approach, including expert evidence work for class actions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mcging-advisory-&-actuarial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGing Advisory & Actuarial