MAGIC Fashion Trade Show

What MAGIC Fashion Trade Show does

MAGIC Fashion Trade Show is a U.S. B2B trade show platform for the fashion industry, operated as a brand under Informa Markets, a trading division of Informa PLC (LSE: INF). MAGIC was established in New York in the 1930s and became part of Informa's portfolio following Informa's 2018 acquisition of UBM's fashion assets; today it sits within the Fashion by Informa umbrella alongside sister events COTERIE, PROJECT, SOURCING, and OFFPRICE. The platform runs three flagship annual events: MAGIC Las Vegas (August 10-12, 2026, the largest gathering of brands and buyers), MAGIC New York at the Edition neighborhood (September 9-11, 2026, focused on young contemporary brands), and MAGIC Nashville (May 11-12, 2027, a southern market women's brands event). Adjacent offerings include the Business Solutions Center for fashion-industry technology and service providers and a Content Hub producing editorial, Buyers Guides, and the Fashion Consumer Outlook.

MAGIC serves two primary customer segments. On the supply side, it sells booth space, sponsorship packages, and Business Solutions Center placements to fashion brands and labels ranging from enterprise (Free People) to mid-market (Dolce Vita, Sam Edelman, Lulus) to SMB (Apricot Lane Boutique, Skies Are Blue, Wishlist) and to fashion-industry technology and service suppliers. On the demand side, it sells attendee registration to retail buyers including department stores and online retailers (Bloomingdale's, Macy's, Dillard's, Zappos) plus fashion industry professionals and media. Revenue is generated through three streams — exhibition and booth fees, sponsorship opportunities (including the Business Solutions Center), and event registration fees — all quote-based via inquiry forms with no public pricing. Marketing is multi-channel: official website, organic social, newsletter, and editorial content powered by Fashion by Informa.

MAGIC operates as a wholly-owned subsidiary brand within Informa PLC rather than an independent company; financial results are consolidated into Informa's public filings and no standalone revenue, headcount, or AI capabilities are disclosed in the available source material. The business model is event-driven, with growth signals limited to the addition of the Nashville event, the Business Solutions Center, and the Content Hub.

Name

MAGIC Fashion Trade Show

Legal name

Informa Markets, a trading division of Informa PLC

Website

https://magiconline.com

Company type

Public

Operating status

Operating

Short description

MAGIC Fashion Trade Show is a U.S. B2B trade show platform under Informa Markets (Informa PLC) that connects apparel, footwear, and accessories brands with retail buyers through three annual events in Las Vegas, New York, and Nashville.

Ownership category

akta.pro rank

Product category

Trade Show Events

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Fashion trade shows
• Apparel trade events
• Wholesale fashion events
• Fashion industry networking
• B2B fashion sourcing

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition and Booth Fees: MAGIC generates revenue primarily through charging fashion brands to exhibit at their trade show events. Brands apply to exhibit through dedicated inquiry forms and receive booth space at the events.
2. Sponsorship Opportunities: The company offers various sponsorship packages for brands and service providers looking to increase visibility at MAGIC events, including the Business Solutions Center for technology and service providers.
3. Event Registration Fees: Buyers and attendees pay registration fees to attend MAGIC trade show events, gaining access to view and purchase from exhibiting brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MAGIC Fashion Trade Show organizes B2B trade show events that connect fashion brands, manufacturers, and suppliers with retail buyers across apparel, footwear, and accessories categories. The platform runs three flagship in-person events annually in Las Vegas, New York, and Nashville, complemented by the Business Solutions Center hub that hosts technology and service providers targeting the fashion industry.

Product overview

MAGIC Fashion Trade Show is a multi-event fashion industry platform operated under Fashion by Informa, featuring three flagship in-person trade show events: MAGIC Las Vegas (August 10-12, 2026), MAGIC New York (September 9-11, 2026), and MAGIC Nashville (May 11-12, 2027). These events serve as the industry's most comprehensive fashion community, uniting apparel, footwear, and accessories brands with retail buyers. The portfolio also includes the Business Solutions Center for technology and service providers, and a Content Hub providing editorial and resource content. Sister events under the same parent include COTERIE, PROJECT, SOURCING, and OFFPRICE.

Differentiator

Problem solved

Functional benefit

Brands

• MAGIC Las Vegas: The most comprehensive industry event with the largest gathering of brands and buyers, held August 10-12, 2026.
• MAGIC New York
• MAGIC Nashville
• Business Solutions Center

Products and services

• MAGIC Las Vegas A flagship B2B fashion trade show event uniting apparel, footwear, and accessories brands with retail buyers, scheduled for August 10-12, 2026. Held in Las Vegas.
• MAGIC New York A trend-driven B2B fashion trade show event held September 9-11, 2026, focused on young contemporary brands showcasing market-ready collections with accessible designs, competitive pricing, and strong retail appeal in New York's Edition neighborhood.
• MAGIC Nashville A southern market B2B fashion trade show event held May 11-12, 2027 in Nashville, featuring a vibrant, inspirational selection of new and established women's fashion brands.
• Business Solutions Center A dedicated exhibition hub within Fashion by Informa events that enables technology, solutions, and services companies to showcase their offerings to retail buyers, trendsetting brands, manufacturers, suppliers, content creators, and media in the fashion industry.

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Informa MarketscoreOthersMAGIC is operated by Informa Markets, a trading division of Informa PLC. Informa provides the corporate infrastructure, resources, and portfolio of related fashion events including COTERIE, PROJECT, SOURCING, and OFFPRICE.
• Fashion by InformacoreStrategic or Co-development PartnerMAGIC is part of the Fashion by Informa portfolio, which includes content resources, the Business Solutions Center, and coordinated event calendar across multiple fashion trade show brands.
• COTERIEminorOthersSister fashion trade show event within the Informa/Fashion by Informa portfolio, serving as a related event for fashion industry professionals.
• PROJECTminorOthersSister fashion trade show event within the Informa/Fashion by Informa portfolio.
• SOURCINGminorOthersSister fashion sourcing event within the Informa/Fashion by Informa portfolio.
• OFFPRICEminorOthersSister off-price fashion event within the Informa/Fashion by Informa portfolio.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• COTERIE: Sister fashion trade show within the Fashion by Informa portfolio; directly comparable B2B event format serving fashion brands and retail buyers at high-end price points.
• PROJECT: Sister contemporary menswear and womenswear trade show under Fashion by Informa; comparable event-driven B2B model targeting similar fashion brand and buyer audiences.
• OFFPRICE: Sister off-price fashion trade show under Fashion by Informa; operates a directly comparable B2B trade show model serving fashion brands and off-price retail buyers.
• SOURCING at MAGIC: Sister sourcing event co-located with MAGIC; directly comparable B2B trade show format focused on apparel and fashion manufacturing sourcing.
• Pitti Uomo: Premier Italian menswear and womenswear trade show in Florence; iconic B2B fashion trade event with a similar event-driven model targeting brands and retail buyers globally.
• Première Vision: Paris-based multievent fashion and textile trade show platform; directly comparable B2B trade show organizer serving fashion brands, manufacturers, and buyers across multiple cities.
• Texworld NYC: Apparel and textile sourcing trade show held in New York; directly comparable B2B trade show format serving fashion brands and sourcing professionals.

Regional players

• Pure London: UK-based fashion trade show serving womenswear, menswear, and accessories brands; comparable B2B event-driven model but primarily serving the UK and European market rather than US.

Broad incumbents

• Reed Exhibitions (RX): Global exhibitions organizer operating a broad portfolio of B2B trade shows across industries including fashion; comparable in event-driven business model but operates at much greater scale and breadth.

Emerging players

• Joor: Digital B2B wholesale marketplace for fashion brands and retailers; comparable in serving the same buyer/supplier audiences as MAGIC but through a virtual platform rather than in-person events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/magicfashionevents

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGIC Fashion Trade Show