Morningside Academy

What Morningside Academy does

Morningside Academy is a 501(c)(3) nonprofit laboratory school founded in 1980 by Dr. Kent Johnson and located in Seattle, Washington. It serves elementary and middle school students in grades 1-9, with a primary focus on bright learners who have fallen behind due to learning disabilities such as dyslexia, dysgraphia, dyscalculia, or ADD/ADHD. The school delivers a "catch-up, build up, get ahead" academic program anchored in the proprietary Morningside Model of Generative Instruction (MMGI), which combines Direct Instruction, Precision Teaching, Think-Aloud Problem Solving (TAPS), and SAFMEDS to build fluency in foundational academic, learning, and organizational skills across small class sizes of typically 40-50 students per program with 4-5 faculty.

The Academy's core methodology is a research-based, empirically validated instructional system that assesses each student's entering behavior, designs instruction from components to composites, and uses Standard Celeration Charts and 1-minute timings to track fluency. It is supported by proprietary curriculum published through Morningside Press and a daily behavior-tracking tool called the Daily Support Card. The organization backs its results with a published guarantee of at least 2 grade levels of growth in the area of greatest deficit in one school year, with a reported refund rate of less than 1% across 34 years. Adjacent offerings include a summer school program with half a year of growth guaranteed in 4 weeks, the annual Morningside Summer Institute, and the Morningside Teachers' Academy (MTA), which has trained educators from over 150 partner schools across North America and Europe since 1991, plus the P.E.E.R. initiative for international outreach. <parameter name="company_description_short">Morningside Academy is a Seattle-based nonprofit laboratory school founded in 1980 that serves grades 1-9 students with learning disabilities through a proprietary, behavior-analytic instructional model called the Morningside Model of Generative Instruction (MMGI), complemented by professional development and consulting via Morningside Teachers' Academy.

Name

Morningside Academy

Legal name

Morningside Academy

Website

https://morningsideacademy.org

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Morningside Academy is a Seattle-based nonprofit laboratory school founded in 1980 serving grades 1-9 students with learning disabilities (dyslexia, dysgraphia, dyscalculia, ADD/ADHD) through the proprietary Morningside Model of Generative Instruction (MMGI), with professional development and consulting extended via Morningside Teachers' Academy to 150+ partner schools.

Ownership category

akta.pro rank

Product category

Special Education Services

NAICS

Elementary and Secondary Schools (6111), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning Disabilities & Dyslexia Schools & Programs (EDAKAAAB)

akta.pro secondary industries

Professional Development for Educators (Dyslexia/LD Training) (EDAKAJAK), Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD), Math Remediation & Numeracy Intervention (EDAKADAB), Early Childhood & Elementary Teacher Preparation Programs (EDAHAFAG)

Keywords

• Special education services
• Learning disability instruction
• Competency-based education
• Teacher professional development
• Behavior analysis education

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Full-Year Tuition: Tuition for the academic year September through June. Includes all books and supplies. Families pay deposit and remainder in 10 equal monthly payments.
2. Summer School Program: Weekly tuition for summer program with half-day ($475/week) and full-day ($950/week) options. Assessment/orientation fee of $125.
3. Morningside Summer Institute (Professional Development): Professional development for educators: Weeks 1&2 = $2,800; Weeks 1-3 = $3,800. Additional $2,000 for on-site follow-up coaching. Graduate scholarships available.
4. Morningside Teachers' Academy Consulting: Training, coaching, and school consulting partnerships with educational institutions. Flexible and customized solutions for schools of all sizes.
5. Donations: Tax-deductible donations accepted through website (501c3 nonprofit)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Morningside Academy operates a nonprofit laboratory school in Seattle, Washington serving elementary and middle school students (grades 1-9), primarily those with learning disabilities such as dyslexia, dysgraphia, dyscalculia, or ADD/ADHD. The school delivers competency-based instruction through its proprietary Morningside Model of Generative Instruction (MMGI), combining Direct Instruction, Precision Teaching, and Think-Aloud Problem Solving. It also provides professional development and consulting to schools worldwide through Morningside Teachers' Academy.

Product overview

Morningside Academy operates as a non-profit laboratory school in Seattle, Washington, offering a unified portfolio of educational programs centered on the Morningside Model of Generative Instruction (MMGI). The core student-facing products include the Foundations Program (grades 1-9) for intensive skill-building in reading, writing, and mathematics, and the Middle School Program for students at sixth-grade level and above. Seasonal programming includes the Summer School Program with a learning guarantee. The organization extends its impact through the Morningside Teachers' Academy (MTA), which provides professional development and consulting to schools globally, the annual Summer Institute for educator training, and P.E.E.R. for international educational partnerships. Supporting these programs are Morningside Press (curriculum publishing), the Daily Support Card (student progress tracking tool), and various proprietary instructional methods including Direct Instruction, Precision Teaching, and Think-Aloud Problem-Solving (TAPS).

Differentiator

Problem solved

Functional benefit

Brands

• Morningside Teachers' Academy (MTA): Provides professional development, coaching, and school consulting to help educators implement the Morningside Model of Generative Instruction in their own schools. Has partnered with over 150 educational settings across North America and Europe.
• Morningside Press
• Morningside Summer Institute (MSI)
• P.E.E.R. International

Products and services

• Foundations Program An intensive academic program for elementary and middle school students (grades 1-9) focused on building foundational skills in reading, writing, and mathematics using competency-based instruction with mastery and fluency methodologies. Designed for students with learning disabilities or academic gaps.
• Middle School Program A program for middle school students demonstrating reading, writing, and language skills at or above sixth grade level, featuring advanced foundation skills plus content-area learning in history, science, and humanities with explicit study and reasoning skills instruction.
• Summer School Program An intensive summer program offering courses in reading, writing, math, and study skills for students entering grades 2-9, with a learning guarantee of half a year's growth in four weeks.
• Morningside Teachers' Academy (MTA) A professional development and school consulting division that provides training, coaching, and partnership services to help schools implement the Morningside Model of Generative Instruction. Has partnered with over 150 educational settings across North America and Europe.
• Morningside Summer Institute An annual multi-week training program for educators and professionals to learn the Morningside Model of Generative Instruction through practicum, lectures, workshops, and hands-on skills training.
• P.E.E.R. (Partnerships for Educational Excellence and Research) An international initiative dedicated to establishing partnerships for educational excellence and research, working to increase academic achievement in historically disenfranchised environments in the United States and throughout the world.

Quantifiable outcome

• 2+ grade levels growth in area of greatest deficit within one school year
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor, flagship and core.

• Seattle UniversityminorOthers · 1 January 2026Seattle University provides affordable dormitory lodging for Morningside Summer Institute participants. Single rooms at $68.16/night, shared rooms at $47.56/night. Includes breakfast meal plan. Located 15-minute walk from Morningside Academy.
• Haugland Learning Center (ASPIRE Program)flagshipStrategic or Co-development Partner · 1 January 2018ASPIRE program in Columbus, Ohio has been working with MTA for 6 years implementing MMGI with students with autism spectrum disorder. MTA has been integral to development of the ASPIRE program with training, coaching, and consultation. Students consistently make more than a year's gain in at least one subject area.
• Nanakuli Elementary SchoolcoreImplementation/ SI/ Consulting Partner · 1 January 2016Hawaii public school receiving academic coaching from Morningside Teachers' Academy. MTA provided instructional strategies and helped solidify daily practices in language, reading, writing, and math, along with behavior management strategies.
• Waianae Elementary SchoolcoreImplementation/ SI/ Consulting Partner · 1 January 2016Hawaii public school trained in Morningside math programs including board work, fact fluency, and diagnostic & prescriptive computation. Significant gains in overall math skills with continued growth and success.
• Haugland Learning CenterflagshipStrategic or Co-development Partner · 1 January 2012Jason Guild serves as Curriculum and Assessment Coordinator. First team to replicate MMGI with students diagnosed with Autism Spectrum Disorders. Jason trains staff in Precision Teaching, classroom management, direct instruction, and mathetics.
• P.E.E.R. (Partnerships for Educational Excellence and Research)coreStrategic or Co-development Partner · 1 January 2007Founded by Joanne Robbins to radically improve teaching and learning communities in township schools in Port Elizabeth, South Africa. Brings effective, empirically-based educational practices to the education system of South Africa. Received 2007 SABA International Development Grant.
• Morningside Teachers' Academy Partner SchoolscoreImplementation/ SI/ Consulting Partner · 1 January 1991Over 140 schools and agencies across North America and Europe have partnered with Morningside Teachers' Academy since 1991 to implement the Morningside Model of Generative Instruction. Partnerships include on-site training, coaching, ongoing web-based consultation, and hosting educators at the Seattle demonstration site. Schools implement reading, reasoning, math, writing, thinking, and study skills programs.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/319065298453

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morningside Academy