NATIONAL ASSOCIATION OF FREE WILL BAPTISTS INC

What NATIONAL ASSOCIATION OF FREE WILL BAPTISTS INC does

The National Association of Free Will Baptists, Inc. (NAFWB) is a private nonprofit religious denomination headquartered at 5233 Mount View Road in Antioch, Tennessee, serving approximately 2,020 member churches (per the 2018 FWB Yearbook) across the United States. The organization functions as the central national body providing resources, training, and support to Free Will Baptist churches, pastors, deacons, missionaries, and individual believers. Its primary constituents include its member churches, pastors and ministry leaders, individual believers and families, and state-level Free Will Baptist associations.

NAFWB's portfolio spans a broad set of ministry programs rather than a unified technology platform. Core products include the BLESS App (iOS/Android, partner-built via BlessEveryHome for community outreach tracking), Know Your Community demographic reports (delivered through a Church Answers partnership using U.S. Census and ESRI data at $100 per report), The Hope Initiative evangelism program, and the decade-long 3 for 30 strategic initiative with Reach/Train/Give focus areas. Supporting sub-brands include the Better Together Podcast, Rekindle Coaching (pastoral mentoring), Refresh Counseling (confidential counseling via FWBNAM partnership), The Shepherding Initiative (pastor placement and transitional leadership), First Aid Ready (crisis intervention training), Jeremiah 29 Initiative (family discipleship), First Impressions Ministry, and Growing Together Zoom gatherings. Doctrinal resources include the Free Will Baptist Treatise, Catechism, and Church Covenant. Distribution runs through nafwb.org, app stores, the Church Answers channel, state associations, Church Center giving platform, and YouTube/Podbean media.

Revenue mechanics are donation-led: voluntary contributions from member churches and individuals via the Church Center platform constitute the primary funding stream, supplemented by modest transactional revenue from KYC reports, The Hope Initiative sales (with NAFWB50% coupon), and First Aid Ready Kit purchases. The organization is governed by Executive Director Dr. Eddie Moody and Moderator Tim York, with no parent company, external equity ownership, or venture backing. Strategic priorities — including pastor shortage response, church revitalization, and digital outreach — drive the current product expansion cadence.

Name

NATIONAL ASSOCIATION OF FREE WILL BAPTISTS INC

Legal name

National Association of Free Will Baptists, Inc.

Website

https://nafwb.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The National Association of Free Will Baptists, Inc. is a U.S. nonprofit religious denomination headquartered in Antioch, Tennessee, serving roughly 2,020 member churches, pastors, and individual believers through pastoral training, doctrinal resources, church revitalization programs, and digital outreach tools including the BLESS App and Know Your Community demographic reports, funded primarily by voluntary donations.

Ownership category

akta.pro rank

Product category

Religious Denomination Services

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Denominational resources
• Pastoral training
• Church revitalization
• Evangelism resources
• Ministry coaching

Headquarters

HQ city

Antioch

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Tithes: The organization operates primarily on voluntary donations from member churches and individuals. The Executive Office accepts giving through Church Center platform.
2. Know Your Community Reports: Churches pay $100 per report for demographic analysis, with discount coupon code NAFWBKYC available.
3. The Hope Initiative: Purchase of The Hope Initiative through Church Answers platform, available at discounted rate with coupon code NAFWB50%.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The National Association of Free Will Baptists provides resources, training, and support to Free Will Baptist churches, pastors, and individual believers across the United States. Its offerings include church revitalization resources, pastoral coaching, demographic assessment tools, evangelism programs, counseling resources, leadership conferences, and denominational theological publications.

Product overview

The National Association of Free Will Baptists (NAFWB) is a religious denomination offering a portfolio of ministry support products and resources rather than a unified technology platform. The core offerings include the BLESS App for community outreach, Know Your Community demographic reports, The Hope Initiative for evangelism, and the 3 for 30 Initiative with Reach/Train/Give focus areas. Supporting programs include Better Together Podcast, Jeremiah 29 Initiative (family and Bible reading), First Aid Ready (crisis training), Rekindle Coaching, Refresh Counseling, and The Shepherding Initiative for churches in pastoral transition. Additional products include the NAFWB Church Directory, NAFWB News newsletter, ONE Magazine, Leadership Conference, National Convention, and Growing Together Zoom gatherings. The organization also provides downloadable theological resources including the Free Will Baptist Treatise, Catechism, Church Covenant, and promotional graphics/memes for member churches.

Differentiator

Problem solved

Functional benefit

Brands

• BLESS App: A partner resource that equips churches with tools to get to know their local community for prayer, care, and Gospel sharing.
• Rekindle Coaching Program
• Refresh Counseling
• The Shepherding Initiative
• First Aid Ready
• Know Your Community
• The Hope Initiative

Products and services

• BLESS App
• Know Your Community Reports
• The Hope Initiative
• 3 for 30 Initiative
• Rekindle Coaching Program
• Refresh Counseling Program
• First Aid Ready
• The Shepherding Initiative
• Jeremiah 29 Initiative
• NAFWB Church Directory
• Leadership Conference
• National Convention

Quantifiable outcome

• Nearly 20% of Free Will Baptist churches have completed the Know Your Community report
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Church AnswerscoreStrategic or Co-development PartnerPartnership providing Know Your Community demographic reports to Free Will Baptist churches at discounted rate. NAFWB receives coupon code NAFWBKYC for member discounts. Also distributes The Hope Initiative with NAFWB50% discount code.
• Free Will Baptist North American Ministries (FWBNAM)coreStrategic or Co-development PartnerPartner in providing Refresh counseling program for churches and pastors. Collaborates on professional counseling services through the denomination.
• IM Inc. (International Missions)supportingStrategic or Co-development PartnerPartner/supporter of the Refresh Counseling Program. Contributes to denominational support services for pastors and churches.
• Free Will Baptist FoundationsupportingStrategic or Co-development PartnerPartner/supporter of the Refresh Counseling Program. Provides financial support for denominational counseling initiatives.
• Richland Ave FinancialsupportingStrategic or Co-development PartnerPartner/supporter of the Refresh Counseling Program. Contributes to pastoral support services.
• Randall House PublishingsupportingStrategic or Co-development PartnerPartner for recommended resources including Discipleship materials, Sunday School curriculum, and D6 EveryDay family ministry resources.
• D6 EveryDay (Generational Discipleship)supportingStrategic or Co-development PartnerPartner for generational discipleship resources for churches and homes. Provides curriculum and the D6 Family App.
• BlessEveryHomecoreTechnology or IntegrationProvider of the BLESS App that equips churches to know their communities. NAFWB provides free subscription to member churches through blesseveryhome.org/nafwb.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Baptist Convention USA, Inc. One of the largest Black Baptist denominations in the U.S. Comparable as a national Baptist membership organization with publishing arm (Sunday School publishing board), annual convention, and affiliated state bodies.
• Southern Baptist Convention: The largest Protestant denomination in the U.S. and a direct Baptist comparability benchmark. While vastly larger, it serves the same Free Will Baptist-adjacent church base with a similar playbook of national resources, seminaries, state conventions, and cooperative missions programs.

Others

• Church Answers: Direct strategic partner of NAFWB and supplier of Know Your Community reports and The Hope Initiative. A commercial vendor/peer in the church-tooling space whose product suite competes with and complements NAFWB's offerings.
• BlessEveryHome: Technology partner that powers the BLESS App distributed free to NAFWB members. Closely comparable to NAFWB's outreach product line and a peer in the 'church neighborhood engagement' software category.

Direct peers

• Evangelical Free Church of America: A non-Baptist but comparably-sized evangelical denomination with a district-based structure, credentialed pastor pipeline, and centralized resource and missions arm — a structural peer for evaluating NAFWB's national-office operating model.
• American Baptist Churches USA: A national Baptist denomination with a comparable mid-size footprint, regional/state associations, ordained clergy support, and a similar portfolio of national ministries, publications, and member church resources.
• Baptist Bible Fellowship International: A conservative Baptist fellowship of independent Baptist churches. Highly comparable in theology, congregational polity, and reliance on a national office to provide missions support, publications, and church planting resources.
• Cooperative Baptist Fellowship: A moderate Baptist cooperative with member churches, partnering organizations, and grantmaking missions. Comparable membership-association structure, focus on church revitalization, and use of state/regional coordinators.
• General Association of General Baptists: A small-to-mid-sized U.S. Baptist denomination with a comparable footprint of member churches, state associations, camps, and national ministries. Closest structural analog to NAFWB in size and operating model.
• American Baptist Association: A Landmark Baptist association of churches, very close in size, theological distinctives, and congregational self-governance model to NAFWB. Operates similar mission societies, publications, and educational institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NAFWB
• YouTubeyoutube.com/NAFWB
• Facebookfacebook.com/NAFWB
• Instagraminstagram.com/NAFWB1935
• LinkedInlinkedin.com/company/national-association-of-free-will-baptists-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATIONAL ASSOCIATION OF FREE WILL BAPTISTS INC