MonmouthCares

What MonmouthCares does

MonmouthCares is a 501(c)(3) nonprofit Care Management Organization (CMO) designated by the New Jersey Department of Children and Families to serve as the sole in-county provider of face-to-face care management for Monmouth County within the state's 21-county Children's System of Care. Founded in 2001 and headquartered in Neptune, New Jersey, the organization delivers free, in-home care management services to more than 1,000 youth under age 21 with moderate-to-severe emotional, behavioral, intellectual, developmental, substance use, and co-occurring chronic health needs. Families access services exclusively through a single statewide entry point, PerformCare (1-877-652-7624), which routes eligible Monmouth County families into MonmouthCares' Wraparound evidence-based care planning model.

The core care management offering is built around Child and Family Teams that develop and maintain Individualized Service Plans based on each youth's strengths, needs, and preferences, with face-to-face engagement at minimum monthly and weekly phone contact, plus 24/7 emergency access. Adjacent service modules extend the platform: a Health and Wellness Team (Nurse plus Wellness Coach) functioning as a Behavioral Health Home addresses co-occurring chronic medical conditions; Specialized Care Coordination Services launched in May 2024 serve youth under 18 with Problematic Sexual Behavior; Youth TimeBanking links families to informal community supports; Family Support Organization services are delivered in partnership with Family Based Services of New Jersey; and the Your Authentic Self (YAS) support group serves LGBTQ+ teens ages 13-18 in partnership with PFLAG Jersey Shore. The Family Handbook is published in English, Spanish, and Portuguese, indicating multilingual delivery capacity.

MonmouthCares' revenue model is a managed-services contract structure funded primarily by the New Jersey Children's System of Care, supplemented by a small donation stream via PayPal on the website and pass-through Community Resource Development Funds ($67,697 for FY2026-2027) disbursed to community-based provider partners such as Navicore Solutions and NJ Give a Kid a Dream. All care management services are provided at no charge to families regardless of income, insurance status, or Medicaid eligibility. The organization holds CARF accreditation at the highest level (Three-Years) for all programs, with exemplary recognition for Youth TimeBanking, and is recognized by the Monmouth County Stigma Free Initiative. The leadership team comprises Executive Director/CEO Marin Kirby De Leon, eight functional directors covering clinical operations, HR, fiscal operations, community relations, and quality/technology/compliance, plus two operational managers, governed by a Board of Trustees chaired by Therese Hendrickson. No AI/ML technology stack, public API, or proprietary software platform is documented.

Name

MonmouthCares

Legal name

Monmouth Cares, Inc.

Website

https://monmouthcares.org

Company type

Private

Founded year

2001

Operating status

Operating

Short description

MonmouthCares is a 501(c)(3) nonprofit Care Management Organization serving as the sole designated provider of free, in-home Wraparound-based care management for more than 1,000 youth under 21 with complex emotional, behavioral, developmental, and substance use needs in Monmouth County, New Jersey, funded primarily by the state's Children's System of Care.

Ownership category

akta.pro rank

Headquarters

HQ city

Neptune

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Government Funding: Primary funding from New Jersey Children's System of Care (CSOC) for care management services. Services are authorized and funded without regard to income, private health insurance, or Medicaid eligibility.
2. Community Resource Development Funds: Grants distributed to community organizations providing services to youth impacted by emotional, behavioral, intellectual, neurodiversity or substance use challenges. FY2027 allocation of $67,697.00.
3. Donations: Tax-deductible donations accepted through the website using PayPal payment processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MonmouthCares is the designated Care Management Organization (CMO) for Monmouth County within New Jersey's Children's System of Care. It provides free, individualized Wraparound-based care management to youth under age 21 with complex emotional, behavioral, intellectual/developmental, and substance use needs, helping families access and coordinate clinical, in-home, and community-based services.

Product overview

MonmouthCares is a nonprofit Care Management Organization (CMO) providing a unified suite of in-home care management and support services for youth under 21 with complex needs. The core offering is Care Management Services delivered through the Wraparound evidence-based model, centered on Child and Family Teams that create individualized service plans. Additional modules include the Health and Wellness Team (Behavioral Health Home) for chronic medical conditions, Specialized Care Coordination Services for Problematic Sexual Behavior, Youth TimeBanking, Family Support Organization services, Community Resource Development Funds grants, and the Your Authentic Self LGBTQ+ Teen Support Group. All services are free to eligible families in Monmouth County, New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Care Management Services
• Wraparound Services
• Family-Driven Care Coordination
• Youth Support and Advocacy Services

Quantifiable outcome

• 97-98% of children who complete PSB treatment will cease sexual acting-out behaviors
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Navicore SolutionscoreStrategic or Co-development Partner · 1 July 2026FY27 Community Resource Development Fund awardee operating Pathways to Financial Independence Program serving 60 youth ages 16-21 with substance use challenges, homelessness, or family disruption. $33,848.50 funding.
• NJ Give a Kid a DreamcoreStrategic or Co-development Partner · 1 July 2026FY27 Community Resource Development Fund awardee operating Champions of Life Program serving 25 additional youth ages 8-18 in Long Branch, Asbury Park, Neptune, and Red Bank communities. $33,848.50 funding.
• Asbury Park Police Athletic League (PAL)minorStrategic or Co-development Partner · 1 January 2023Sister Circle Mentor/Leadership Program for girls ages 8-17 addressing social skills, decision making and conflict resolution skills. Free weekly program.
• Family Based Services of New Jersey (FBSANJ)coreStrategic or Co-development PartnerServes as the Family Support Organization (FSO) for Monmouth County. Staffed by caregivers of children with challenges related to mental health, behavioral health, substance use, and intellectual or developmental disabilities. Provides parent-to-parent support, education, and advocacy.
• PFLAG Jersey ShorecoreStrategic or Co-development PartnerCollaboration to bring LGBTQ+ teen support services to Monmouth County through the Your Authentic Self (YAS) support group, a free social group for LGBTQ+ teens ages 13-18 meeting monthly.
• New Hope Addiction RecoveryminorImplementation/ SI/ Consulting PartnerCommunity partner site hosting financial education workshops for the Pathways to Financial Independence Program.
• InterFaith NeighborsminorImplementation/ SI/ Consulting PartnerCommunity partner site hosting financial education workshops for the Pathways to Financial Independence Program.
• HABcoreminorImplementation/ SI/ Consulting PartnerCommunity partner site hosting financial education workshops for the Pathways to Financial Independence Program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rutgers University Behavioral Health Care: UBHC operates New Jersey's largest university-affiliated behavioral health system, including extensive youth services. It is a broader incumbent peer that overlaps with MonmouthCares' behavioral health target population but at significantly greater scale and breadth.
• Magellan Health: Magellan manages behavioral health services for state Medicaid agencies, including contracts in New Jersey historically. It is a broad incumbent peer providing managed care infrastructure comparable to the system MonmouthCares operates within.
• Carelon Behavioral Health: Carelon (formerly Beacon Health Options) is a national managed behavioral health organization serving state Medicaid programs. It is a broad incumbent peer operating in the same care management infrastructure for complex youth populations but at national scale.

Direct peers

• Mercer County Care Management Organization: Another county-level Care Management Organization under the NJ Children's System of Care. Operates the same Wraparound evidence-based model under the same state contract structure, making it a directly comparable peer for unit economics, scope, and accreditation posture.
• PerformCare: PerformCare is the Contracted System Administrator for the New Jersey Children's System of Care and serves as the single point of access that channels all referrals into MonmouthCares. It is the closest operational peer given its central role in NJ's youth behavioral health care management system.
• Bergen County Care Management Organization: One of the county-level Care Management Organizations within the NJ Children's System of Care network. Each NJ county has a designated CMO under the same Wraparound-based contract structure, making peer CMOs the most direct comparable entities for service model, funding, and regulatory dynamics.

Emerging players

• Family Based Services of New Jersey (FBSANJ): FBSANJ is the Family Support Organization partner for MonmouthCares, providing parent-to-parent support, education, and advocacy. It is a domain-aligned peer in the NJ family/youth services ecosystem, though scoped to family advocacy rather than clinical care management.

Others

• New Jersey Children's System of Care (DCF/CSOC): The NJ Department of Children and Families' Children's System of Care is the state regulator and primary funder that contracts with all 21 county CMOs including MonmouthCares. It is the commissioning authority rather than a direct competitor, but defines the operating envelope for every CMO peer.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/monmouth-cares

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MonmouthCares