Toi Kai Rawa

What Toi Kai Rawa does

Toi Kai Rawa is a regional Māori economic development charitable trust incorporated on January 8, 2020 under the Charitable Trust Act 1957, headquartered in Tauranga, Bay of Plenty, New Zealand. Originally founded in 2014 as a board operating under Priority One, the organisation became independent in 2019 before incorporating as a standalone charitable trust the following year. It serves iwi, hapū, whānau, and Māori businesses across the Bay of Plenty — a region encompassing over 35 iwi, 230 hapū, and 163 marae, and accounting for approximately one-third of the Māori economy and asset base.

The organisation delivers a portfolio of programs including Ko Māui Hangarau (digital/technology capability building), He Rangatahi He Anamata (rangatahi/youth-focused development pathway), and Discovery Tours delivered across six locations spanning Tauranga, Western Bay of Plenty, Taupō, Rotorua, Whakatāne, and Ōpōtiki. It maintains a foundation partnership with Priority One, the regional economic development agency under which it was originally constituted.

Toi Kai Rawa operates as a non-profit with 1-10 employees and a grant-funded revenue model. Funding is sourced primarily from central government agencies, principally the Ministry of Education and Te Puni Kōkiri. The business model is contract- and grant-based rather than commercial pricing: revenue mechanics depend on secured government contracts and program-specific appropriations rather than fees, subscriptions, or commercial transactions. The organisation has no disclosed AI/ML or proprietary technology product; its differentiation rests on cultural mandate, regional stakeholder relationships, and statutory positioning as a kaupapa Māori economic development vehicle.

Name

Toi Kai Rawa

Legal name

Toi Kai Rawa Trust

Website

https://toikairawa.co.nz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Toi Kai Rawa is a Māori economic development charitable trust based in Tauranga, New Zealand, serving iwi, hapū, whānau, and Māori businesses across the Bay of Plenty through capability, youth, and tourism programs funded by central government.

Ownership category

akta.pro rank

Product category

Economic Development Services

NAICS

American Indian and Alaska Native Tribal Governments (921150)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Stakeholder Engagement, Indigenous/Tribal Consultation & Social Impact (SIA) (EUAHAAAH)

akta.pro secondary industry

Indigenous/Tribal Education Authorities & Boards (EDADABAM)

Keywords

• Māori economic development
• Community development services
• Youth leadership programs
• STEAM education initiatives
• Indigenous business support

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grant Funding & Government Contracts: Toi Kai Rawa operates as a charitable trust funded primarily through grants, government funding, and partnerships. The organization delivers economic development initiatives funded by entities such as the Ministry of Education and operates without a commercial revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Toi Kai Rawa Trust is a regional Māori economic development organization delivering programs and initiatives across the Bay of Plenty region. It operates initiatives under four strategic pillars (Mauri Ora, Pakihi Ora, Tangata Ora, Whenua Ora) including youth summits, STEAM enablement, vocational discovery tours, internship programs, and regional Māori business networks aimed at advancing Māori economic prosperity.

Product overview

Toi Kai Rawa is a regional Māori economic development organization that operates as a unified platform offering multiple programs and initiatives focused on advancing Māori prosperity in the Bay of Plenty region. The portfolio includes youth development programs (Ko Māui Hangarau tech summit, He Rangatahi He Anamata leadership summit), education initiatives (Hihiko Te Rawa Auaha STEAM enablement, Discovery Tours showcasing vocational pathways), workforce development (Toi Ki Tua internship program, Vocational Workforce Services), business network support (Regional Māori Business Networks), and advisory services (Te Rangapū Arotūruki). These initiatives are organized under four strategic pillars: Mauri Ora (innovation and excellence), Pakihi Ora (business networks), Tangata Ora (high-value STEAM careers), and Whenua Ora (land development).

Differentiator

Problem solved

Functional benefit

Products and services

• Ko Māui Hangarau A high-powered summit featuring Māori Tech Innovators and Entrepreneurs from around the country, designed to awaken and inspire rangatahi into pathways in tech, innovation and entrepreneurship.
• He Rangatahi He Anamata Premier Māori Youth Leadership Summit in the Bay of Plenty region, providing an immersive experience for rangatahi Māori students from secondary schools to explore leadership, pathways, innovation, and enterprise through speakers and workshops.
• Hihiko Te Rawa Auaha STEAM enablement programme supporting communities with tailored plans, devices, training, resources, and growth opportunities alongside key STEAM providers to accelerate STEAM skills among kura and whānau.
• Discovery Tours Māori STEAM discovery tours providing exclusive tours showcasing vocational opportunities in key high-growth sectors (Marine, Forestry, Horticulture, Technology, Science & Sustainability) across the Bay of Plenty from a Māori lens.
• Toi Ki Tua Summer internship programme unlocking pathways to higher-skilled careers for Māori tertiary students from the Bay of Plenty region, connecting participants with local employers.
• Vocational Workforce Services Services increasing rangatahi awareness and access to vocational employment and education opportunities across the Eastern Bay of Plenty region, focusing on secondary students from years 9 to 13.
• Te Rangapū Arotūruki (TRA) Toi Kai Rawa's first regional Rangatahi Advisory Group providing regional representation and diverse perspectives in co-designing key youth-focused initiatives, dedicated to empowering rangatahi to cultivate leadership qualities.
• Regional Māori Business Networks Initiative to build local Māori Business Networks to support Māori businesses across the region and connect them to high-value opportunities.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Miraka LtdcoreStrategic or Co-development PartnerMāori-owned dairy processing company that hosts Discovery Tours for rangatahi, showcasing technology and innovation in the dairy sector. Miraka shares its commitment to weaving Te Ao Māori throughout their business operations.
• SeekacoreStrategic or Co-development PartnerPremier orchard to packhouse and produce-to-market service provider in the kiwifruit and avocado sector. CEO Michael Franks briefs rangatahi during Discovery Tours.
• ScioncoreStrategic or Co-development PartnerCrown research institute focused on forestry research. Hosts Discovery Tours at their Te Whare Nui o Tuteata facility, showcasing forestry science and career opportunities.
• Sustainable Seas ChallengeminorStrategic or Co-development PartnerNational science challenge focused on marine ecosystem research. Contributed experts to Discovery Tours in Ōpōtiki focusing on marine sector.
• Bay of Plenty Regional CouncilminorStrategic or Co-development PartnerRegional council contributing Mātauranga Māori expertise to Discovery Tours, particularly in marine and environmental conservation.
• University of WaikatocoreStrategic or Co-development PartnerUniversity contributing PhD students and researchers as expert speakers to Discovery Tours, focusing on marine science, sustainability, and research careers.
• ZespricoreStrategic or Co-development PartnerKiwifruit marketing company involved in Discovery Tours, providing industry insights and career pathway information for rangatahi.
• Plant & Food ResearchcoreStrategic or Co-development PartnerCrown research institute contributing to horticulture Discovery Tours with expert panel discussions on cultivar innovation and research careers.
• Port of TaurangaminorStrategic or Co-development PartnerNew Zealand's largest port, participating in Discovery Tours to showcase logistics and cargo services careers in the horticulture supply chain.
• Kiwi 360coreStrategic or Co-development PartnerKiwifruit industry company hosting Discovery Tours at their facility, providing exclusive tours of operations for rangatahi.
• NIWA (National Institute of Water and Atmospheric Research)minorStrategic or Co-development PartnerCrown research institute participating in marine Discovery Tours at Tauranga's Marine Precinct.
• University of Waikato Tauranga CampusminorStrategic or Co-development PartnerUniversity campus in Tauranga participating in marine Discovery Tours, showcasing higher education pathways.
• Te Puna Ora o MataatuaminorStrategic or Co-development PartnerMāori health organization contributing to Whakatāne Discovery Tours with water testing and environmental education workshops.
• Te Rūnanga o Ngāti AwaminorStrategic or Co-development PartnerIwi authority contributing to Whakatāne Discovery Tours through the Korehāhā Whakahau Project on pest control and conservation.
• Halo WhakatāneminorStrategic or Co-development PartnerCommunity organization contributing to environmental restoration workshops during Whakatāne Discovery Tours.
• East Bay REAPminorStrategic or Co-development PartnerRural education access provider contributing water testing workshops and educational activities during Whakatāne Discovery Tours.
• Department of ConservationminorStrategic or Co-development PartnerGovernment department contributing to Rotorua Discovery Tours showcasing conservation and environmental career opportunities.
• TearawaminorStrategic or Co-development PartnerMāori development organization partnering in Rotorua Discovery Tours focused on forestry sector.
• Priority OnecoreStrategic or Co-development PartnerWestern Bay of Plenty economic development agency that served as the foundation partner for Toi Kai Rawa, providing the financial umbrella during the organization's initial establishment phase under the He Mauri Ohooho strategy.
• Te Puni Kōkiri (Ministry for Māori Development)coreStrategic or Co-development PartnerNational Māori development ministry that published the He Mauri Ohooho strategy developed under the Bay of Connections regional economic development framework.
• Ministry of EducationcoreStrategic or Co-development PartnerGovernment ministry that provided funding for the Māori STEAM Discovery Tours initiative.
• TuaropakiminorStrategic or Co-development PartnerMāori development company whose Ngaire George Sustainability Centre was visited during Taupō Discovery Tours, showcasing sustainable energy and food production.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Te Tumu Paeroa: The independent Māori trustee organisation that administers Māori land and assets on behalf of owners. Comparable as an indigenous-focused trust operating in the Māori asset and governance space, albeit with a narrower trustee mandate.
• Ngāi Tahu Holdings: The commercial arm of Ngāi Tahu, one of New Zealand's largest iwi, operating across multiple sectors with significant economic impact. Comparable as a major iwi economic entity pursuing iwi prosperity, though at substantially greater scale.
• Te Puni Kōkiri (Ministry for Māori Development): The national government ministry responsible for Māori development policy and funding, including publishing the He Mauri Ohooho strategy Toi Kai Rawa implements. Acts as a policy umbrella and principal funder for the Māori economic development sector.
• Waikato-Tainui: A major iwi with a substantial economic development arm investing in tribal asset base and community capability. Comparable as an iwi pursuing economic and cultural prosperity, though operating at significantly larger scale.

Regional players

• Priority One: The Western Bay of Plenty regional economic development agency under whose financial umbrella Toi Kai Rawa was incubated. Directly comparable as a regional economic development organisation operating in the same geography with an overlapping (broader) remit.

Direct peers

• Poutama Trust: A Māori economic development trust supporting Māori businesses, capability building, and access to growth opportunities. Directly comparable as a national Māori economic development organisation with a similar programme delivery model.
• Māori Women's Development Inc (MWDI): A charitable trust delivering Māori economic development programmes, business support, and capability building — particularly for wāhine Māori. Operates with a similar trust-based, grant-funded model targeting Māori communities.
• Te Aratika: A Māori economic and financial capability organisation delivering programmes for whānau and Māori communities. Directly comparable as a community-focused Māori capability organisation operating with similar trust-based governance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDZBxmcCaOAhR4EMhhc0iow
• Facebookfacebook.com/toikairawa
• LinkedInlinkedin.com/company/toi-kai-rawa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toi Kai Rawa