NATIONAL POLE & STRUCTURE

What NATIONAL POLE & STRUCTURE does

National Pole & Structure is a family-owned manufacturer's representative headquartered in Milan, Michigan, founded in 2004 by John F. Van Haren. The company does not fabricate steel itself; instead, it partners with AISC-certified steel fabricators across the United States to source, design, and deliver engineered steel pole and structure solutions for infrastructure projects. Its core product lines span traffic and lighting (strain poles, mast arms, highway sign structures), wireless communication (5G slim line and traditional monopoles 60-180 ft), utility distribution and transmission (H-Series steel equivalent wood poles and high-voltage structures up to 345 kV), sports lighting, and custom engineered projects. The company maintains deep technical knowledge of AASHTO LRFD LTS specifications, state DOT requirements across all 50 states, TIA-222-G for telecom, and AWS D1.1/ASTM material standards.

The business model is project-based, one-time sales with quote-driven pricing ranging from $8,500 for cellular monopoles to $25,000+ for custom engineered structures with 12-20 week lead times and PE-stamped drawings. National Pole & Structure employs a sales-led go-to-market targeting utilities, state DOTs, wireless carriers, contractors, and custom project teams, with direct engagement through phone, email, and website inquiry forms. All customer interactions are handled by the owner and sales support staff, emphasizing specification review, material sourcing, and end-to-end project coordination.

Ownership is concentrated with founder John F. Van Haren, with no parent company, institutional investors, or private equity backing disclosed. The company has 1-10 employees and operates from a single Michigan headquarters. Revenue, funding, and financial metrics are not publicly disclosed. The primary value proposition is technical expertise and responsiveness across a fragmented supplier market, coupled with an asset-light representative model that avoids the capital intensity of in-house fabrication.

Name

NATIONAL POLE & STRUCTURE

Legal name

National Pole & Structure

Website

https://nationalpoleandstructure.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

National Pole & Structure is a family-owned manufacturer's representative, founded in 2004 and headquartered in Milan, Michigan, that partners with AISC-certified steel fabricators to supply engineered steel poles and structures for utilities, DOTs, wireless carriers, and custom infrastructure projects nationwide.

Ownership category

akta.pro rank

Product category

Steel Infrastructure and Engineered Steel Pole Manufacturing Representation

NAICS

Fabricated Structural Metal Manufacturing (332312), Plate Work and Fabricated Structural Product Manufacturing (33231)

SIC

Fabricated Structural Metal Products (3440)

akta.pro industry

PRIMARYEUADADAF

Poles, Towers & Structures (wood/steel/concrete poles, lattice towers, monopoles, crossarms)

Energy, Utilities & Environment/Electric Transmission & Distribution (T&D)/Overhead Lines, Underground Cables & Line Hardware

SECONDARYIMADACAL

Bridge & Infrastructure Steel Components

Industrials, Manufacturing & Construction/Building Materials & Products/Structural Steel & Metal Building Products

Keywords

• Steel pole manufacturing
• Utility transmission structures
• Traffic signal infrastructure
• Telecommunication monopoles
• Custom engineered steel

Headquarters

HQ city

Milan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Steel Pole and Structure Sales: Revenue generated through the sale of engineered steel poles and structures. The company acts as a manufacturer's representative partnering with AISC-certified steel fabricators, matching each project with the fabrication partner best suited for the customer's specifications, schedule, and location. Pricing is project-specific with quoted amounts ranging from $8,500 for cellular poles to $25,000+ for custom engineered projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

National Pole & Structure operates as a manufacturer's representative that sources, designs, and delivers engineered steel poles and structures for utilities, transportation, communication, construction, and custom infrastructure projects. The company partners with AISC-certified steel fabricators nationwide, matching each project with the optimal fabrication partner for the customer's specifications, schedule, and location. Core product offerings include traffic and lighting structures (AASHTO/DOT-compliant strain poles, mast arms, highway sign structures), wireless communication monopoles (5G slim-line and traditional designs from 60–180 ft), utility distribution and transmission structures (H-Series steel poles and high-voltage monopoles up to 345 kV), sports lighting poles, and custom engineered steel projects built from client drawings.

Product overview

National Pole & Structure is a manufacturer's representative that partners with AISC-certified steel fabricators to supply engineered steel pole and structure solutions for critical infrastructure. The company offers five core product lines: (1) Traffic & Lighting — DOT-focused strain poles, mast arms, and highway sign support structures built to AASHTO specifications; (2) 5G & Telecom Steel Monopoles — communication poles for wireless networks from 60–180 ft with multi-carrier mounting configurations; (3) Utility Distribution & Transmission — H-Series steel equivalent wood poles and high-voltage monopoles up to 345 kV; (4) Sports Lighting — custom tubular steel lighting structures for athletic facilities; and (5) Custom Engineered Steel Projects — bespoke structures built to client specifications with PE-stamped drawings. The company provides specification review, material sourcing, and end-to-end project support rather than in-house fabrication, enabling it to match projects with the most suitable fabrication partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic & Lighting DOT-focused steel strain poles, mast arms, and highway sign support structures built to AASHTO specifications with hot-dip galvanized finish and custom powder coat options, supplied to state DOTs, municipal transportation departments, and traffic engineering consultants.
• 5G & Telecom Steel Monopoles Steel communication poles engineered for 5G/LTE/multi-carrier wireless networks, featuring slim-line and traditional monopole designs with multi-carrier mounting configurations, available in heights from 60 ft to 180 ft and designed to TIA-222-G/Rev. H standards. Starting price $8,500.
• Utility Distribution & Transmission H-Series steel equivalent wood distribution poles and high-voltage transmission monopoles and structures supporting up to 345 kV, offering smaller footprint, superior storm resiliency, and extended service life compared to wood alternatives, supplied to electric utilities, rural electric co-ops, and municipal power authorities.
• Sports Lighting Custom tubular steel sports lighting poles, steel cages, cross-arm assemblies, and fixture mounting brackets engineered for wind load and fixture weight requirements, from high school fields to collegiate stadiums.
• Custom Engineered Steel Projects Project-specific engineered steel structures built from client drawings and specifications, including custom light poles, high-rise advertisement sign support structures, specialty towers, observation platforms, and custom architectural poles. Features PE-stamped drawings and 12–20 week lead times. Starting price $25,000.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AISC-Certified Steel Fabricators (National Network)coreTechnology or IntegrationNational Pole & Structure partners with AISC-certified steel fabricators across the United States. This allows them to match each project with the fabrication partner best suited for the customer's specifications, schedule, and location. The company is not a fabricator itself but serves as the manufacturer's representative coordinating between customers and fabricators.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sabre Industries: Sabre Industries manufactures engineered steel structures for utility transmission and distribution, telecommunications (including 5G monopoles), and transportation markets—directly comparable to NPS's core product lines across utility poles, telecom monopoles, and traffic structures.
• Meyer Utility Structures: Meyer Utility Structures supplies engineered steel distribution and transmission poles for electric utilities across the U.S., directly comparable to NPS's Utility Distribution & Transmission line, including H-Series steel equivalent wood poles and high-voltage monopoles.
• StressCrete (King Luminaire): StressCrete/King Luminaire manufactures spun concrete and steel lighting poles for roadway, area, and sports lighting applications, directly overlapping with NPS's traffic & lighting and sports lighting product lines.
• American Poles & Structures: American Poles & Structures is a smaller steel pole manufacturer focused on traffic, lighting, and utility distribution poles—closely comparable to NPS's traffic/lighting and utility distribution product lines at similar scale.
• Aluma-Form: Aluma-Form manufactures engineered aluminum and steel utility distribution hardware and structures, including pole-top equipment and distribution class poles—overlapping with NPS's utility distribution customer base and product offering.
• North American Pole: A smaller regional steel pole supplier serving utility distribution and traffic lighting markets—comparable to NPS in scale and product focus, though with a narrower geographic footprint.

Broad incumbents

• Valmont Industries: Valmont is a large, diversified manufacturer of steel poles for utility, lighting, and telecommunications markets with vertically integrated fabrication. Overlaps with NPS across utility distribution, traffic/lighting, and telecom monopole categories but operates at vastly greater scale.
• Trinity Industries: Trinity Industries is a large diversified industrial manufacturer including structural steel products serving infrastructure markets; broader portfolio than NPS but overlaps on engineered steel structures for transportation and utility infrastructure.

Emerging players

• Musco Lighting: Musco Lighting specializes in sports and large-area lighting systems including structural poles; comparable to NPS's Sports Lighting product line, though Musco is a much larger, integrated lighting solution provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATIONAL POLE & STRUCTURE