Point B Strategic Marketing

What Point B Strategic Marketing does

Point B Strategic Marketing is a privately held, full-service strategic marketing and branding agency headquartered in Hamilton, Waikato, New Zealand, with a secondary presence in Auckland and active client engagements in Australia. Founded in 2013 as HGB by Kylie Harcourt and Jacqui Gage-Brown and rebranded to its current name, the firm operates with approximately twelve staff and is currently led by co-founder Kylie Harcourt alongside Managing Director Mitch Hyde. It delivers three integrated service pillars: Strategy (strategic marketing, brand strategy, communications/PR, values and culture), Creative (brand identity, graphic design, copywriting, video/animation, packaging, advertising), and Digital (web design and development, SEO, Google advertising, social media, content creation).

The firm serves a diversified portfolio of more than 30 named clients spanning SMB, mid-market, enterprise, government, and non-profit organisations across industries including healthcare, construction, food production, technology, agriculture, dairy, real estate, beauty, electrical engineering, recruitment, and civil engineering. Revenue is generated through custom project-based and retainer engagements sold through a direct, sales-led go-to-market model anchored in the Waikato region. The technology stack is standard marketing tooling — Google Ads, Google Analytics, HubSpot, WordPress, SEO platforms, and social channels — and is supplemented by Google Partner certification and an internationally sourced multidisciplinary team.

The business is profitable and bootstrapped, with no disclosed external funding, acquisitions, or divestitures, and has expanded organically through geographic extension and service-line broadening rather than through M&A or capital raises.

Name

Point B Strategic Marketing

Legal name

Point B

Website

https://pointb.co.nz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Point B Strategic Marketing is a full-service strategic marketing, branding, and digital agency headquartered in Hamilton, New Zealand, serving SMB, mid-market, enterprise, government, and non-profit clients across New Zealand and Australia with integrated strategy, creative, and digital services.

Ownership category

akta.pro rank

Product category

Strategic Marketing Agency Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Strategic marketing services
• Brand development agency
• Digital marketing services
• Creative branding agency
• Website design development

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Marketing Services: Full-service strategic marketing and branding agency providing strategy, creative, and digital services. Revenue generated through professional service engagements including brand development, digital marketing campaigns, website design, and ongoing marketing consultancy.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Point B Strategic Marketing is a full-service strategic marketing and branding agency delivering integrated Strategy, Creative, and Digital services. The agency provides brand strategy and identity development, website design and development, search engine optimisation, Google and social media advertising, content creation, video production, PR and communications for businesses seeking growth and measurable marketing results. Services are delivered through project-based and retainer engagements tailored to each client.

Product overview

Point B Strategic Marketing is a full-service strategic marketing and branding agency based in Hamilton, New Zealand. The company offers three integrated service pillars: Strategy Services (strategic marketing, brand strategy, communications and PR, values and culture), Creative Services (brand identity, graphic design, copywriting, video production and editing, animation and illustration, packaging, advertising campaigns), and Digital Services (website design and development, SEO, Google advertising, social media marketing, content creation). These services work together to deliver comprehensive marketing solutions for clients across New Zealand and Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategic marketing and planning services including strategic marketing, brand strategy, communications and PR, and values and culture development. Designed for businesses seeking direction and growth-focused marketing outcomes.
• Creative Services Visual and creative services including brand identity, graphic design, copywriting, video production and editing, animation and illustration, packaging, and advertising campaigns. Delivered for businesses and brands needing distinctive creative assets.
• Digital Services Digital marketing services including website design and development, search engine optimisation, Google advertising, social media marketing, and content creation. Targeted at businesses seeking measurable online growth and lead generation.

Quantifiable outcome

• 961% return on ad spend (9x ROI) for Health 2000 Google Ads campaign
• +2 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationPoint B is a certified Google Partner agency. This partnership enables them to deliver top-tier Google Ads services to clients, including Search Network, Display, video and app campaigns. As a Google Partner, they have access to Google's resources, training, and certifications for managing effective advertising campaigns.
• GooglecoreTechnology or IntegrationPoint B operates as a certified Google Partner, providing clients with access to Google's advertising platform capabilities including Google Ads, Google Analytics, and Google My Business optimisation.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Colenso BBDO: Auckland-based, award-winning full-service creative agency known for integrated brand strategy, creative, and digital work for major NZ brands. Most comparable large NZ full-service creative counterpart, serving as a model for the type of integrated strategy-plus-execution agency Point B aims to grow into.

Broad incumbents

• VMLY&R New Zealand: Global brand, customer experience, and digital marketing network (formed via Y&R and VML merger) with NZ operations. Overlaps with Point B on integrated digital, brand strategy, and creative services for NZ mid-market clients.
• Saatchi & Saatchi New Zealand: Global creative network with NZ operations providing full-service advertising, brand strategy, and digital services to mid-market and enterprise clients. Overlaps with Point B on strategy + creative + digital delivery but at significantly larger scale and with broader portfolio reach.
• Ogilvy New Zealand: Global advertising and integrated marketing network with NZ presence across brand strategy, advertising, PR, and digital. Competes with Point B for mid-market and enterprise engagements requiring multi-disciplinary strategic and creative services.
• FCB New Zealand: Global creative agency network with NZ operations delivering integrated advertising, brand strategy, and digital marketing. A directly comparable broad-service competitor operating across NZ, including mid-market accounts that overlap with Point B.
• TBWA New Zealand: Disruption-focused global creative network with a strong NZ presence offering brand strategy, advertising, and digital execution. Overlaps with Point B's strategy-first creative and digital service offering, especially for NZ mid-market clients.
• Dentsu New Zealand: Global advertising and media network with NZ operations spanning creative, media planning, and digital marketing. Competitor for mid-market clients seeking an integrated agency partner with the same strategy + creative + digital mix Point B offers.
• DDB New Zealand: Global creative agency network operating in NZ with full-service creative, brand strategy, and digital capabilities. Comparable in service breadth to Point B and competes for similar regional and mid-market NZ clients.
• BBDO New Zealand: Global creative advertising network with NZ presence offering full-service brand strategy, advertising, and content production. Comparable in offering composition to Point B's integrated services for clients seeking strategy-plus-execution partners.
• Publicis New Zealand: Global advertising and marketing services network with NZ operations delivering creative, media, digital, and PR. Direct competitor for enterprise and mid-market NZ clients seeking integrated agency partnerships across strategy, creative, and digital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PointBStrategicMarketing
• LinkedInlinkedin.com/company/pointb-nz
• Instagraminstagram.com/pointb.nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point B Strategic Marketing