NBCC Foundation
NBCC Foundation is a 501(c)(3) nonprofit affiliated with NBCC that provides scholarships, fellowships, training, and global capacity-building programs to expand access to counseling and mental health services for underserved communities worldwide.
- Company typePrivate
- Founded2005
- HeadquartersGreensboro, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NBCC Foundation does
NBCC Foundation is a 501(c)(3) nonprofit organization affiliated with the National Board for Certified Counselors (NBCC), headquartered at 3 Terrace Way, Greensboro, North Carolina. Founded in 2005 (with conflicting data indicating a 2010 operational start), the Foundation's mission is to leverage the counseling profession to advance global health equity through expanded access to mental health services. Its primary beneficiaries are master's and doctoral-level counseling students from underrepresented populations, professional counselors pursuing credentials, underserved U.S. communities, and never-served populations in developing countries. The Foundation is governed by a Board of Trustees, operates with 11–50 staff, and is legally registered as National Board for Certified Counselors Foundation (EIN: 56-1939558).
The Foundation's product portfolio centers on three program clusters: (1) financial support — the SAMHSA-funded Minority Fellowship Program (up to $20,000 per fellow, ~95 fellows/year from a competitive applicant pool), Military Scholarship, Rural Scholarship, and Dr. Nicholas Vacc Scholarship; (2) professional development — three monthly webinar series (Innovations in Counseling, Building Professional Excellence, Professional Practice Building) hosted on the CCE Academy, CCE Training Awards for credentials including ACS, BCC, BC-TMH, and GCDF, and an annual virtual career fair; (3) global capacity building — the Mental Health Facilitator (MHF) program, International Counseling Certification, Counseling Resource Collection shipping textbooks to countries including Liberia, and the annual Mental Health Connections global virtual conference. Community Capacity Building grants have disbursed $471,527 to 61 communities since 2011. The Bridging the Gap Symposium (500+ attendees in 2023, 450+ in 2024) anchors the workforce-development calendar.
Revenue comes from three streams: federal grants (primarily SAMHSA for the MFP), corporate sponsorships (CCE, NBCC, Mental Health Academy, Pearson VUE, University of Phoenix, Psychology Today), and individual donations. A distinctive structural feature is that corporate sponsors cover all administrative and fund-development expenses, allowing 100% of individual donations to flow directly to programs. Geographic footprint spans the United States and at least 14 countries (Bhutan, Malawi, Mozambique, Zambia, Rwanda, Mexico, Tanzania, Uganda, Haiti, Liberia, Kenya, Cambodia, Romania). Distribution is enabled by digital infrastructure (Submittable applications, BrazenConnect career fair, CCE Academy) and NBCC's 70,000+ certified-counselor network.
NBCC Foundation firmographics
Firmographics- Name
- NBCC Foundation
- Legal name
- National Board for Certified Counselors Foundation
- Website
- https://nbccf.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NBCC Foundation is a 501(c)(3) nonprofit affiliated with NBCC that provides scholarships, fellowships, training, and global capacity-building programs to expand access to counseling and mental health services for underserved communities worldwide.
- Ownership category
- akta.pro rank
NBCC Foundation industry classification
Industry- Product category
- Mental Health Nonprofit Foundation Services
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212), Educational Support Services (6117)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Education Grantmaking Foundations (BPAGAKAK)
- akta.pro secondary industries
- Scholarship & Fellowship Foundations and Trusts (EDADAHAC), Community Health & Prevention Program Funding (HLAJALAF), Behavioral Health & Substance Use Program Funding (Public Health) (HLAJALAI)
Keywords
Where NBCC Foundation is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NBCC Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Individual donors contribute to fund NBCCF Military & Rural Scholarships and community capacity-building efforts. The foundation emphasizes that 100% of donor contributions directly fund programs, with corporate sponsors covering administrative expenses.
- Federal Grants (SAMHSA): The NBCC Minority Fellowship Program (MFP) is funded by the Substance Abuse and Mental Health Services Administration (SAMHSA), providing financial support to master's and doctoral-level counseling students committed to serving underserved populations.
- Corporate Sponsorships: Corporate sponsors cover essential management and fund-development expenses, enabling 100% of general donations to flow to programs. Sponsors include CCE, NBCC, Mental Health Academy, Pearson VUE, University of Phoenix, and Psychology Today.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
NBCC Foundation product offering
Product offeringCore offering
NBCC Foundation provides scholarships, fellowships, and training awards to graduate-level counseling students and professionals committed to serving underserved communities. The foundation runs professional development webinar series approved for NBCC continuing education credit, and operates global capacity-building programs including the Mental Health Facilitator (MHF) training, International Counseling Certification, and Counseling Resource Collection. All programs are funded through individual donations, federal grants (SAMHSA), and corporate sponsorships, with 100% of donor contributions flowing directly to program services.
Product overview
NBCC Foundation offers a comprehensive suite of programs supporting the counseling profession through financial assistance, professional development, and global capacity building. The core offerings include the Minority Fellowship Program (MFP) providing scholarships for master's and doctoral counseling students; Military and Rural Scholarships supporting students committed to serving military and rural communities; and CCE Training Awards for credentialing. Professional development is delivered through monthly webinar series (Innovations in Counseling, Building Professional Excellence, Professional Practice Building) offering NBCC-approved continuing education. Global initiatives include the Mental Health Facilitator (MHF) program, International Counseling Certification, Counseling Resource Collection (shipping materials to developing countries), Institutes, and the annual Mental Health Connections Conference. The Foundation also hosts the annual Bridging the Gap Symposium, runs a virtual Career Fair connecting employers with counseling graduates, and offers the NBCC Awards recognizing excellence in the counseling profession. The Community Capacity Building program provides grants to build mental health infrastructure in underserved communities domestically and abroad.
Differentiator
Problem solved
Functional benefit
Products and services
- Dr. Nicholas Vacc Scholarship Doctoral-level scholarship for counseling students committed to serving underrepresented communities.
- Minority Fellowship Program (MFP) Financial support program for master's and doctoral-level counseling students from underrepresented and underserved populations, funded by SAMHSA, with recipients committing to serve underserved communities after graduation. Selects approximately 95 fellows annually from 460+ applicants with awards up to $20,000 per fellow.
- Military Scholarship Financial scholarship for master's-level counseling students committed to providing mental health care to military-connected communities, funded directly through individual donations.
- Rural Scholarship Financial scholarship for master's-level counseling students committed to providing mental health care in rural communities, funded directly through individual donations.
- CCE Training Awards Training awards for professionals seeking credentials through the Center for Credentialing & Education, including Board Certified Coach (BCC), Board Certified-TeleMental Health Provider (BC-TMH), Global Career Development Facilitator (GCDF), and Approved Clinical Supervisor (ACS) programs. Funded through CCE grants.
- Innovations in Counseling Webinar Series Monthly live and archived webinars offering NBCC-approved continuing education for National Certified Counselors and Foundation scholars and fellows to enhance care for underserved communities.
- Building Professional Excellence Webinar Series Professional development webinar series providing continuing education clock hours for counseling professionals.
- Professional Practice Building Webinar Series Webinar series focused on practice development and professional growth for counselors.
- Mental Health Facilitator (MHF) Program Foundational mental health helping and referral skills training program implemented in Bhutan, Malawi, Mozambique, Zambia, Rwanda, Mexico, Tanzania, Uganda, Haiti, and the United States to bridge gaps in mental health care.
- Counseling Resource Collection (CRC) Program providing donated counseling textbooks and academic journals to communities worldwide, particularly countries where high-quality counseling materials are difficult to access. Currently working with T2S C.A.R.E.S. to distribute materials in Liberia.
- International Counseling Certification Program collaborating with local counseling leaders to establish professional counseling certifications infused with country-specific professional requirements and standards.
- Counseling Foundations Career Fair Annual virtual career fair connecting employers with master's and doctoral counseling graduates and seasoned counseling professionals to explore staffing opportunities. Free for job seekers; employer/sponsor packages have paid tiers.
- Bridging the Gap Symposium Annual symposium focusing on workforce development, leadership, and community building to eliminate mental health disparities. Held in rotating U.S. cities (Washington D.C. in 2024, New Orleans in 2023 and 2026). 500+ attendees at the 2023 Symposium.
- Mental Health Connections Conference Annual global virtual conference featuring NBCC program partners to provide education, training, and research on counseling professionalization and mental health service capacity worldwide. Scheduled December 2-4, 2026.
- Institutes Travel programs providing board certified counselors and other professionals opportunities to interact with new cultures and learn about community mental health needs and resources worldwide.
- NBCC Awards Program Annual awards honoring outstanding individuals who exemplify professional excellence in counseling, including Innovations in Counseling Awards, Global Advancement of Counseling Awards, Servant Leadership Award, Leadership Excellence Award, and Propelling Mental Health: School Counseling Award.
- Community Capacity Building Grants Grant program funding domestic and international community efforts to build capacity for mental health care appropriate to local culture and resources. $471,527 given to 61 communities since 2011 across 18 domestic and 43 international locations.
Companies that use NBCC Foundation
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
NBCC Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NBCC Foundation partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Center for Credentialing & Education (CCE)coreCCE provides grant funding for training awards including the Approved Clinical Supervisor (ACS), Board Certified Coach (BCC), Board Certified-TeleMental Health Provider (BC-TMH), and Global Career Development Facilitator (GCDF) programs. CCE also co-hosts continuing education content on CCE Academy. CCE logo appears alongside NBCC as a corporate sponsor covering foundation administrative costs.
- National Board for Certified Counselors (NBCC)coreNBCC is the parent organization and a corporate sponsor of the NBCC Foundation. NBCC Foundation is one of NBCC's affiliates that leverages NBCC's resources for capacity building, expansion of mental health services, and development of professional development resources. NBCC provides administrative support and access to its 70,000+ member counselor network.
- Mental Health AcademysupportingCorporate sponsor of the NBCC Foundation, contributing to covering administrative and fund-development expenses so that 100% of donations can fund programs.
- Pearson VUEsupportingCorporate sponsor of the NBCC Foundation, contributing to covering administrative and fund-development expenses so that 100% of donations can fund programs.
- University of PhoenixsupportingCorporate sponsor of the NBCC Foundation, contributing to covering administrative and fund-development expenses.
- Psychology TodaysupportingCorporate sponsor of the NBCC Foundation, contributing to covering administrative and fund-development expenses.
- T2S C.A.R.E.S.coreT2S C.A.R.E.S. is the distribution partner for the Counseling Resource Collection (CRC) initiative in the Republic of Liberia. The CRC is currently working with T2S C.A.R.E.S. to distribute counseling textbooks and journals to hospitals and the University of Liberia's library.
- Chi Sigma Iota (CSI)supportingCSI is collaborating with the NBCC Foundation to increase donations and support mental health professionals in Liberia through the Counseling Resource Collection program. CSI is joining the initiative to expand support for Liberian mental health professionals.
- International Association for Counseling (IAC)coreNBCC is a member of the International Association for Counseling, supporting global capacity building efforts in counseling professionalization and certification worldwide.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
NBCC Foundation competitors and assessment
Company assessmentDirect peers
- American Counseling Association Foundation: The philanthropic arm of the American Counseling Association, the largest professional association for counselors. Directly comparable as a scholarship/fellowship grantmaking foundation serving the counseling profession with similar student-support and workforce-development programs.
- American Psychological Association Foundation: Foundation arm of the APA that funds scholarships, fellowships, and grants for psychology students and early-career psychologists. Comparable as a healthcare-profession grantmaking foundation supporting graduate student scholarships and workforce development.
- National Association of Social Workers Foundation: The charitable arm of NASW that administers scholarships, fellowships, and research grants for social work students. Directly comparable as a social services profession-focused scholarship and grantmaking foundation.
- United Negro College Fund (UNCF): The largest minority education-focused scholarship organization in the U.S., providing financial support to underrepresented students in higher education. Comparable as a scholarship/fellowship foundation serving underrepresented populations in graduate education.
- American Association of University Women (AAUW): Nonprofit that funds scholarships and fellowships for women in graduate and professional education. Comparable as a long-running scholarship/fellowship foundation with a similar mission of expanding access to graduate education for underrepresented groups.
- Hispanic Association of Colleges and Universities (HACU): National organization representing Hispanic-Serving Institutions that administers scholarship programs for underrepresented students. Comparable as an education-focused foundation that supports graduate students from underrepresented communities.
Broad incumbents
- American Foundation for Suicide Prevention: Larger mental health-focused nonprofit that funds research, education programs, and survivor support. Comparable as a mental health grantmaking organization with overlapping beneficiary populations, though broader in scope than counseling-specific funding.
Emerging players
- Center for Credentialing & Education (CCE): Affiliate of NBCC that provides credentialing for counselors, coaches, and career development professionals. Closely aligned as the foundation's core training-award partner and a sister organization within the NBCC ecosystem.
- Active Minds: Mental health nonprofit focused on young adult mental health awareness and education, with some scholarship and program funding components. Comparable as a mental health nonprofit organization serving overlapping beneficiary populations.
Others
- SAMHSA (Substance Abuse and Mental Health Services Administration): Federal agency that provides the foundation's core grant funding for the Minority Fellowship Program. Relevant as the primary funding partner and a comparable grantmaking entity in the mental health workforce development space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NBCC Foundation social profiles
Digital presenceNBCC Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
NBCC Foundation leadership team
Management profileNumber of profiles
Profiles13 records
NBCC Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
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NBCC Foundation M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about NBCC Foundation
What does NBCC Foundation do?
NBCC Foundation provides scholarships, fellowships, and training awards to graduate-level counseling students and professionals committed to serving underserved communities. The foundation runs professional development webinar series approved for NBCC continuing education credit, and operates global capacity-building programs including the Mental Health Facilitator (MHF) training, International Counseling Certification, and Counseling Resource Collection. All programs are funded through individual donations, federal grants (SAMHSA), and corporate sponsorships, with 100% of donor contributions flowing directly to program services.
Is NBCC Foundation a public or private company?
NBCC Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NBCC Foundation founded?
NBCC Foundation was founded in 2005. It employs 11 to 50 people.
Where is NBCC Foundation based?
NBCC Foundation is headquartered in Greensboro, United States, in the North America region.
How does NBCC Foundation make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are federal Grants (SAMHSA) and corporate Sponsorships.
Who are NBCC Foundation's main competitors?
Direct peers on record are American Counseling Association Foundation, American Psychological Association Foundation, National Association of Social Workers Foundation, United Negro College Fund (UNCF), American Association of University Women (AAUW) and Hispanic Association of Colleges and Universities (HACU). American Foundation for Suicide Prevention is listed as a broad incumbent. Emerging players are Center for Credentialing & Education (CCE) and Active Minds. SAMHSA (Substance Abuse and Mental Health Services Administration) is listed as an others.
Does NBCC Foundation have an API?
No public API is recorded for NBCC Foundation.
What industry is NBCC Foundation in?
NBCC Foundation's product category is Mental Health Nonprofit Foundation Services. Its primary akta.pro industry code is BPAGAKAK, Education Grantmaking Foundations, with a secondary code of EDADAHAC, Scholarship & Fellowship Foundations and Trusts. Its NAICS code is 813211 and its SIC code is 8300.