Mission Australia
- Company typePrivate
- Founded1859
- HeadquartersSydney, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Mission Australia firmographics
Firmographics- Name
- Mission Australia
- Legal name
- Mission Australia
- Website
- https://missionaustralia.com.au
- Company type
- Private
- Founded year
- 1859
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Mission Australia industry classification
Industry- Product category
- Community Services and Social Housing
- NAICS
- Temporary Shelters (624221), Emergency and Other Relief Services (624230), Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Housing Assistance & Homeless Services (BPAGAEAB)
- akta.pro secondary industries
- Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Mental Health & Crisis Support Services (BPAGACAD), Financial Assistance & Benefits Navigation Services (BPAGAEAK)
Keywords
Where Mission Australia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Mission Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and charitable giving: Individual donors contribute to support Mission Australia's services. Donations are tax deductible in Australia. The organization states that 85.9% of donated funds go directly to providing support and assistance to vulnerable Australians.
- Government grants and funding: Mission Australia receives substantial government funding from federal, state, and territory governments for homelessness services, social housing, and community programs. Examples include Lotterywest grants in WA and funding from various state governments for specific programs.
- Gifts in Wills (bequests): Legacy giving through bequests in Wills. Approximately 25% of Mission Australia's fundraising comes from people including gifts in their Wills.
- Housing Australia Future Fund and government housing programs: Partnership funding through programs like Building Homes for NSW Program and Housing Australia Future Fund for development of social and affordable housing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | OnceMonthly | One-off or monthly recurring donations |
| One time/ perpetual license | One time/ perpetual license | Residual gift (percentage of estate) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Mission Australia product offering
Product offeringCore offering
Mission Australia delivers community services and social housing to vulnerable Australians, including specialist homelessness services across 81 locations, social and affordable housing (4,700+ homes), mental health services, child and family support, alcohol and other drug recovery programs, NDIS disability support, and employment and financial counselling. Services are funded by individual donations, gifts in Wills, corporate partnerships, and federal, state and territory government grants, with 85.9% of income going directly to service delivery.
Product overview
Mission Australia is a national non-denominational Christian charity and social services organization with over 165 years of experience. It is not a technology/software company but rather delivers community services and social housing. The organization operates a portfolio of interconnected service programs including Housing and Homelessness Services, Mental Health Services, Children/Youth/Families Services, Employment and Financial Support, Alcohol and Other Drugs Support, and Disability Support Services. These services are delivered through direct service delivery, subsidiary Mission Australia Housing (a Tier 1 community housing provider), and specialized programs like Common Ground supported housing and Townsville Youth Foyer. The organization also conducts research through its annual Youth Survey and operates client-facing portals including a service finder and tenant hub. Strategy 2030 guides efforts to expand impact and grow social housing to 10,000 homes by 2030.
Differentiator
Problem solved
Functional benefit
Products and services
- Housing and Homelessness Services
Quantifiable outcome
- 95% of young people exiting Townsville Youth Foyer reported having a secure home base
- +5 more outcomes
Companies that use Mission Australia
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles4 records
Mission Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Mission Australia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Frasers Property AustraliacoreDevelopment partner for Midtown Mac Park project in Macquarie Park, Sydney. Frasers Property Australia is partnering with Mission Australia Housing to redevelop the former Ivanhoe Estate into a mixed community of approximately 3,300 homes, with Mission Australia managing 211 of the new social homes.
- Mitsui Fudosan AustraliacoreDevelopment partner for Midtown Mac Park housing project. Partnering with Frasers Property Australia and Mission Australia Housing to deliver the mixed community development.
- Common Ground SydneycoreCommon Ground East Perth builds on the successful Common Ground Sydney model established in Camperdown in 2011. Mission Australia draws on this experience to deliver the East Perth development.
- Maggie Beer FoundationminorPartnership to enrich food, dignity and connection in aged care services. Collaboration to improve food quality and dining experiences for residents.
Scale indicators16 records
Recent moves5 records
Expansion highlights5 records
Mission Australia competitors and assessment
Company assessmentDirect peers
- The Salvation Army Australia: One of Australia's largest charitable organizations delivering homelessness services, social housing, family support, addiction services, and emergency relief. Directly competes for government tenders, donor funding, and skilled staff across nearly all of Mission Australia's service lines.
- Uniting (Uniting NSW.ACT): Major faith-based community services organization operating across NSW and ACT, delivering homelessness, aged care, disability (NDIS), mental health, and family services. Comparable scale and integrated service model; co-bids on many of the same government tenders.
- St Vincent de Paul Society (Vinnies) Australia: Large Catholic charity delivering emergency relief, homelessness support, family services, and social housing across Australia. Directly competes for donations, bequests, and government-funded homelessness/housing programs.
- Wesley Mission: Christian community services charity offering homelessness, mental health, aged care, disability, and family services primarily in NSW. Comparable faith-based operating model and integrated service mix.
- Community Housing Limited (CHL): Tier 1 community housing provider managing thousands of social and affordable homes across Australia and internationally. Directly comparable to Mission Australia Housing on portfolio scale, NRSCH registration, and government housing partnerships.
- Launch Housing: Specialist homelessness organization operating across Victoria, providing crisis accommodation, transitional housing, and outreach. Comparable to Mission Australia's homelessness services line; competes for state government homelessness tenders.
- Anglicare Australia: Network of Anglican community service agencies delivering homelessness, family, disability, mental health, and aged care services nationwide. Comparable scope and faith-based heritage; co-competes for federal/state funding and bequest income.
- Mercy Housing (Catholic Care): Faith-based community housing and social services provider operating across multiple states. Comparable Tier 1 community housing operations and integrated social services model.
Emerging players
- Habitat for Humanity Australia: Affordable housing-focused nonprofit operating in Australia with narrower service scope (housing only, no wraparound social services). Adjacent peer — overlapping on affordable housing development and advocacy but not on the integrated services suite.
Broad incumbents
- Australian Red Cross: Large humanitarian aid and emergency relief organization delivering homelessness support, migrant services, and disaster response. Broader mandate than Mission Australia but overlapping on emergency relief, humanitarian assistance, and large-scale government humanitarian contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mission Australia social profiles
Digital presenceMission Australia compliance and trust
Trust signalCompliance4 records
Mission Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mission Australia leadership team
Management profileNumber of profiles
Profiles7 records
Mission Australia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mission Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mission Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mission Australia
What does Mission Australia do?
Mission Australia delivers community services and social housing to vulnerable Australians, including specialist homelessness services across 81 locations, social and affordable housing (4,700+ homes), mental health services, child and family support, alcohol and other drug recovery programs, NDIS disability support, and employment and financial counselling. Services are funded by individual donations, gifts in Wills, corporate partnerships, and federal, state and territory government grants, with 85.9% of income going directly to service delivery.
Is Mission Australia a public or private company?
Mission Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mission Australia founded?
Mission Australia was founded in 1859. It employs 1,001 to 5,000 people.
Where is Mission Australia based?
Mission Australia is headquartered in Sydney, Australia, in the Oceania region.
How does Mission Australia make money?
Four revenue lines are on record. Donations and charitable giving is the primary driver. The others are government grants and funding, gifts in Wills (bequests) and housing Australia Future Fund and government housing programs.
Who are Mission Australia's main competitors?
Direct peers on record are The Salvation Army Australia, Uniting (Uniting NSW.ACT), St Vincent de Paul Society (Vinnies) Australia, Wesley Mission, Community Housing Limited (CHL), Launch Housing, Anglicare Australia and Mercy Housing (Catholic Care). Habitat for Humanity Australia is listed as an emerging player. Australian Red Cross is listed as a broad incumbent.
Does Mission Australia have an API?
No public API is recorded for Mission Australia.
What industry is Mission Australia in?
Mission Australia's product category is Community Services and Social Housing. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services. Its NAICS code is 624221 and its SIC code is 8300.