Missouri Slope Area Wide United Way Inc

Name

Missouri Slope Area Wide United Way Inc

Legal name

Missouri Slope Areawide United Way

Website

https://msaunitedway.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Emergency and Other Relief Services (624230), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industry

Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Community fundraising
• Homeless shelter services
• Early literacy programs
• Workplace giving campaigns
• Nonprofit social services

Headquarters

HQ city

Bismarck

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Campaign Fundraising: MSA United Way's primary revenue stream is its annual fundraising campaign, which mobilizes workplace giving, individual donations, and corporate sponsorships. The 2024 campaign raised $2,931,243.37, the 2023 campaign raised $2,989,752.69, and the 2021 campaign raised $3,104,440.05. Campaigns are led by volunteer Campaign Co-Chairs and a Campaign Cabinet of local business leaders.
2. Individual Donations: Individual donors contribute through one-time or recurring donations. Options include one-time amounts ($10–$500+), monthly recurring gifts ($5–$250/month), quarterly recurring gifts ($50–$1,250/quarter), and endowment gifts of $5,000 or more. Donors can designate contributions to specific programs or initiatives.
3. Event-Based Fundraising: Revenue generated through signature events including Crosstown Brewdown (craft beer event supporting Backpack Program), 96 Hours of Caring (radio broadcast/donation drive with Townsquare Media and Cash Wise), Online Auctions, and Community Baby Shower. These events raise funds while building community engagement.
4. Corporate Sponsorship & Workplace Campaigns: Corporate partners sponsor events and campaigns, with recognition tiers including Top 20 Investors, Best in Show awards, and LIVE UNITED awards. Workplace campaigns are coordinated through Employee Campaign Managers. Sponsors provide financial support as well as in-kind donations of supplies, food, and volunteer time for Day of Caring projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Missouri Slope Areawide United Way is a 501(c)(3) nonprofit that coordinates community programs, fundraising, and volunteers to advance education, health, and financial stability in the Bismarck-Mandan region of North Dakota. It directly operates the Center for Opportunity, a 24/7 emergency homeless shelter co-locating 35+ partner agencies, and runs signature programs including Dolly Parton's Imagination Library (early literacy), the Backpack Program (weekend child hunger relief), and Women United (women's philanthropic network). The organization sustains these efforts through annual workplace giving campaigns, signature fundraising events (Day of Caring, Crosstown Brewdown, 96 Hours of Caring), and individual/corporate donations, with the 2024 campaign raising $2,931,243.37.

Product overview

Missouri Slope Areawide United Way is a nonprofit charitable organization that operates as a platform of community programs rather than a traditional technology product. The organization offers a portfolio of interconnected social service programs including: Dolly Parton's Imagination Library (early literacy through book gifting), the United Way Backpack Program (childhood hunger relief through weekend food assistance), the Center for Opportunity (24/7 homeless shelter and services), Women United (women's philanthropic leadership network), Adopt-A-Classroom and Parents United (education support programs), plus signature fundraising events like Day of Caring and Crosstown Brewdown. These programs work together to address the building blocks of education, income, and health in the Bismarck-Mandan community.

Differentiator

Problem solved

Functional benefit

Brands

• Center for Opportunity: 24/7 emergency homeless shelter providing shelter to more than 100 men, women, and families each day and night, along with support services
• Women United
• Dolly Parton's Imagination Library
• United Way Backpack Program

Products and services

• Dolly Parton's Imagination Library A book gifting program that mails age-appropriate books monthly to enrolled children from birth until age five, creating a home library and promoting early childhood literacy. The local MSA United Way affiliate has delivered over 600,000 books since 2009, with 40,770 books delivered in 2025.
• United Way Backpack Program A weekend food security program providing nutritious meals via backpacks to children who lack access to school meals on weekends. Over 30,140 backpacks of food provided to 1,600+ children; serves 1,700 students in Bismarck-Mandan schools.
• Center for Opportunity A 24/7 emergency homeless shelter providing nightly shelter to nearly 100 men, women, and families, with 35+ partner agencies offering onsite services including mental health support, job training, housing assistance, case management, Child Watch, and health/wellness classes. The only 24/7 shelter facility in Bismarck-Mandan.
• Women United A philanthropic network of women leaders dedicated to making a difference through volunteerism, networking, and fundraising for education, income, and health initiatives in Bismarck-Mandan. Includes the Little Black Dress Campaign and Community Baby Shower.
• Adopt-A-Classroom Program connecting community members with local classrooms to provide support, resources, and mentorship to students in need within Bismarck-Mandan schools.
• Parents United Program providing support, resources, and mentorship to parents to help children succeed in school and development in the Bismarck-Mandan community.
• Day of Caring Annual community-wide volunteer event connecting community members with local nonprofits, schools, and parks for a day of service projects. Over 900 volunteers participated in 2024 (25th Anniversary), and over 800 volunteers invested 3,308 hours across 52 project sites in 2023.
• Crosstown Brewdown An evening fundraising event featuring local craft breweries, food, and live music with 100% of proceeds supporting the United Way Backpack Program. The 4th Annual event in 2025 drew 175+ attendees.
• Community Baby Shower Event providing essential baby items and support to expecting mothers in need in the Bismarck-Mandan community; held June 24, 2026.

Quantifiable outcome

• Over 3.5 million meals distributed in 2024 through backpack programs and senior meal programs
• +7 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Community Works North DakotacoreStrategic or Co-development Partner · 1 March 2023In 2019, Community Works North Dakota and United Way partnered to purchase property with the goal of building a permanent shelter for the community. This partnership led to the development of the Center for Opportunity, which opened in 2023 as the only 24/7 homeless shelter in Bismarck-Mandan.
• 35+ Local Nonprofit Agencies (Center for Opportunity partners)coreStrategic or Co-development PartnerMore than 35 local agencies partner on-site at the Center for Opportunity to provide behavioral health support, job training, housing assistance, mental health and addiction case management, birth certificates and IDs, financial literacy programs, resume assistance, employment coaching, Child Watch (YMCA), health and wellness classes (Family Wellness), bible studies, and other services.
• The Bistro (Bismarck)minorStrategic or Co-development PartnerDuring the COVID-19 pandemic, The Bistro partnered with MSA United Way to provide 50 meals a day, 4 days a week to expand feeding programs for homeless and people struggling in the community. MSA United Way delivered meals to the homeless shelter, people placed into apartments, and Edwinton Place where chronically homeless individuals reside.
• Townsquare MediacoreGTM or Marketing PartnerTownsquare Media is the radio broadcasting partner for the annual 96 Hours of Caring event. Townsquare broadcasts live at Cash Wise North and South Bismarck locations over four days, creating awareness and collecting donations for local food pantries. The partnership provides media exposure and community engagement for MSA United Way campaigns.
• Cash Wise FoodscoreGTM or Marketing PartnerCash Wise Foods serves as the drop-off location sponsor for the 96 Hours of Caring food drive. With locations at 900 43rd Ave NE (North) and 1144 E Bismarck Expy (South), Cash Wise provides physical space for donation collection during the annual four-day radio broadcast event.
• Dolly Parton's Imagination LibrarycoreStrategic or Co-development PartnerMSA United Way is the local affiliate for Dolly Parton's Imagination Library, a book gifting program that mails age-appropriate books to enrolled children monthly from birth to age five. The program has delivered over 600,000 books since 2009, with 40,770 books delivered in 2025. MSA United Way handles local funding, enrollment, and program administration.
• Great Plains Food BankcoreChannel Partner/ Reseller/ DistributorGreat Plains Food Bank is a key partner in MSA United Way's Health and Hunger initiatives. In 2020, it received $915,000 of the $1.5 million in state funds directed to food assistance programs during the federal government shutdown. The food bank serves approximately 24,000 households across North Dakota and is a designated donation option for United Way supporters.
• Missouri Valley Family YMCAcoreStrategic or Co-development PartnerThe YMCA provides Child Watch services at the Center for Opportunity, allowing homeless parents to participate in programs while their children are supervised. The YMCA also co-sponsors the Coins for a Cause literacy fundraiser alongside Jerome Distributing and Dean Foods. Additionally, the Y's facilities host the Day of Caring kickoff event.
• Family WellnessminorStrategic or Co-development PartnerFamily Wellness provides health and wellness classes at the Center for Opportunity as part of the on-site service network for homeless clients, supporting their physical and mental health recovery.
• Bismarck-Mandan Public SchoolscoreStrategic or Co-development PartnerLocal schools refer students to United Way programs including the Backpack Program and Santa's Helpers/Giving Tree. School counselors identify children in need, and schools participate in food drives, Coins for a Cause literacy campaigns, and the imagination Library enrollment program.
• Starion BankminorGTM or Marketing PartnerStarion Bank serves as a drop-off location for the Peanut Butter and Jelly Food Drive and has been a longtime supporter of United Way campaigns, including Day of Caring sponsorship.
• VolunteerBisMan.comcoreTechnology or IntegrationVolunteerBisMan.com is the volunteer management and recruitment platform used by MSA United Way to connect community volunteers with Day of Caring projects and ongoing service opportunities across partner agencies.
• State of North Dakota / Governor's OfficeminorStrategic or Co-development PartnerGovernor Jack Dalrymple proclaimed November 14, 2014 as LIVE UNITED Day across North Dakota. Governor Kelly Armstrong announced $1.5 million in state funds for food assistance in 2024. The state of North Dakota recognizes United Way's role in addressing community needs.

Scale indicators21 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• United Way Worldwide: National umbrella organization and brand owner for the United Way network of which MSA United Way is a regional affiliate. Comparable because it shares the same mission framework (education, income, health), 211 referral service backbone, Imagination Library affiliation model, and workplace-campaign GTM playbook across affiliates.

Direct peers

• United Way of the Midlands: Regional United Way affiliate serving the Omaha metro with the same workplace giving campaign, partner agency funding, and volunteer engagement model; comparable size and complexity profile for regional best-practice benchmarking.
• Heartland United Way: Regional United Way affiliate serving the Sioux Falls, South Dakota area with a comparable three-pillar education/financial stability/health mission and multi-million-dollar annual campaigns, making it a near-identical operating model for benchmarking peer comparison.
• Habitat for Humanity Bismarck-Mandan: Local housing-focused nonprofit operating in the same Bismarck-Mandan market on housing affordability and family stability, comparable to MSA United Way's housing/homelessness programmatic area and competing for the same pool of corporate and individual donors.
• Salvation Army Bismarck-Mandan: Local branch of a national multi-service charity delivering shelter, food assistance, and emergency services within the same Bismarck-Mandan market, making it the closest direct competitor for donor dollars, volunteers, and shelter clients.
• United Way of Cass-Clay: Another North Dakota-based United Way affiliate serving Fargo-Moorhead with substantially the same programmatic architecture (community fundraising campaigns, partner agency funding, volunteer mobilization) in a peer Midwestern community of similar scale.
• Community Action Partnership of North Dakota: Statewide anti-poverty community services network delivering a comparable mix of housing, food, and family stability programs across North Dakota; the closest structural analog to MSA United Way's three-pillar mission outside the United Way brand.

Others

• VolunteerMatch: National volunteer recruitment and engagement platform that competes for mind-share with MSA United Way's VolunteerBisMan.com portal in the same volunteer-activation category, with a much larger geographic footprint.
• Missouri Valley Family YMCA: Local YMCA that partners with MSA United Way on Child Watch services at the Center for Opportunity and co-hosts Day of Caring; comparable as a community-impact nonprofit competing for local donor and volunteer support.
• Great Plains Food Bank: Regional food bank partner of MSA United Way that delivers food-pantry and hunger-relief programming across roughly 24,000 North Dakota households; highly comparable on the food-security mission segment and increasingly a co-investor rather than pure peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MSAUnitedWay
• Facebookfacebook.com/msauway
• LinkedInlinkedin.com/company/missouri-slope-areawide-united-way

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Slope Area Wide United Way Inc