Mindfield Advertising And Marketing Limited

What Mindfield Advertising And Marketing Limited does

Mindfield Advertising and Marketing Limited is a UK-based full-service advertising agency that operates as a trading subsidiary of Communicorp UK Limited, headquartered in Glasgow with a registered office in Manchester and operational presence extending to Newcastle. The agency delivers integrated campaigns spanning market research, creative development, video production, digital and social media, and media planning and buying, with a stated methodology built around behavioural-science frameworks including COM-B, Nudge theory, and exchange theory. Its client base spans mid-market and enterprise businesses (Arnold Clark, Celtic FC, Volvo/Rokbak, TravisMathew, Fischer Future Heat, Thompsons Solicitors), government and public-sector bodies (Edinburgh Trams, Watford Borough Council, SPT Subway, Northamptonshire County Council), and charities and non-profits (RSPCA, Essex & Herts Air Ambulance, OVO Hydro, Edinburgh Hogmanay).

The underlying technology stack is conventional for a traditional advertising agency: the company uses standard advertising tools, creative software, and research methodologies rather than a proprietary platform; its nearest claim to IP is the application of behavioural-science frameworks and the 'Death to Mundanity' creative philosophy. Service extensions are pursued through partnerships — most notably with Massive Music for sonic branding (delivered for Arnold Clark) and with the sister-company Sport Social Podcast Network for audio and visual content production (delivered for World Athletics' Inside Track podcast covering the Paris 2024 Olympics).

Commercially, MindField generates revenue through three streams: creative services on project or monthly-retainer basis (with set hour allocations and carry-forward mechanics), media buying on a 15% commission basis acting as principal with media suppliers (plus the 0.1% ASBOF levy), and market research under staged-payment terms requiring 50% upfront. Distribution is exclusively direct — the agency engages clients through its website contact channel, email, and in-person consultations, with no resellers, marketplace, or franchise model. The company is privately held with no publicly disclosed external funding rounds, ownership stake, or financial accounts.

Name

Mindfield Advertising And Marketing Limited

Legal name

Mindfield Advertising and Marketing Limited

Website

https://mindfieldadvertising.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Mindfield Advertising and Marketing Limited is a UK full-service advertising agency offering behavioural-science-led research, creative, video, digital, and media buying services to mid-market and enterprise businesses, public-sector bodies, and charities.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Creative Services: Fees charged for creative development including strategy, concepts, brand, design, copywriting, video production, and sonic branding. Services delivered on one-off project basis or monthly retainer with set hour allocations. Intellectual property in deliverables (excluding client materials) retained by MindField with client usage licence granted.
2. Media Buying Services: MindField acts as principal with media suppliers for media buying services, charging standard 15% media commission from media suppliers. Additional fees for ad-serving, tracking services, and digital media planning agreed on project basis. ASBOF levy of 0.1% applied to media expenditure.
3. Market Research: Research services including brand research, customer experience, social marketing, and advertising research. Payment structure: 50% of price prior to commencing services, remainder on project completion. For staged projects, invoicing per stage with interim report invoicing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MindField is a full-service UK advertising agency providing market research, creative development, video production, digital and social media marketing, and media planning and buying. Services are grounded in behavioural science frameworks (COM-B, Nudge theory) and delivered on a project or monthly retainer basis to businesses, government bodies, and charities.

Product overview

Mindfield Advertising and Marketing Limited is an integrated advertising agency offering a portfolio of interconnected services built around behavioral science and consumer insight. The core offering comprises four main service pillars: Market Research (using behavioral science methodologies for consumer and market insight), Creative Services (strategy, design, copywriting, video, and sonic branding), Digital & Social Services (paid and organic social, search, and content), and Media Planning & Booking (TV, radio, press, outdoor, digital audio). Supporting services include Social Marketing (behavior change campaigns using COM-B and nudge theory frameworks), Creative Testing (pre-campaign audience research and monadic testing), and specialized channel expertise in TV, radio, print, and video production. The company operates as part of Communicorp UK Limited and is headquartered in Glasgow with offices in Manchester.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Foundational research service using behavioural science methodologies including community panels, digital immersions, ethnography, depth interviews, focus groups, segmentation, usage and attitude surveys, brand tracking, and creative optimisation surveys to provide strategic consumer insight for brands and public sector clients.
• Creative Services Full-service creative offering including strategy, concepts, brand development, design, copywriting, video production, and sonic branding, guided by the 'Death to Mundanity' philosophy to create distinctive, memorable advertising work for brands, public sector, and charities.
• Video Production Video and motion graphics production spanning TV and online advertising, social content creation, and brand video production, delivering cinematic storytelling through an in-house team and production partners.
• Digital & Social Services Digital marketing services including paid traffic (PPC), paid social advertising, organic social content marketing and community management, and search engine optimisation (SEO) for strategic brand presence across digital platforms.
• Media Planning & Booking Media planning and buying services covering TV, VOD, radio, digital audio, outdoor, press, and niche magazines, with an experienced media team managing the ever-changing landscape to connect brands with target audiences.
• Social Marketing Behaviour change marketing service using commercial multi-media marketing and social science frameworks (COM-B, exchange theory, nudge theory) to influence positive lifestyle and behaviour change for public sector, health, and social cause clients.
• Creative Testing Advertising research service engaging target audiences at key development stages to explore, co-create, refine, and test concepts, creative, messaging, language, tone, resonance, and visual elements, including final monadic testing with representative samples.
• Print Advertising Print and magazine advertising service leveraging traditional press channels combined with digital formats to reach loyal, trusting audiences, including bespoke editorial messaging platforms.
• TV Advertising Television advertising service covering linear TV, broadcaster video on demand (BVOD), streaming services, and addressable TV solutions like Sky AdSmart for targeted household-level reach.
• Radio Advertising Radio and audio advertising service spanning spot advertising, sponsorship, interactive promotional mechanics, digital channels via DAB, audio streaming via smart home devices, and podcast platforms.

Quantifiable outcome

• RSPCA campaign delivered 12,489 signed pledges against target of 10,000
• +5 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Massive MusicminorStrategic or Co-development PartnerMindField partnered with Massive Music to create The Sound of Arnold Clark - a sonic branding ecosystem for Arnold Clark's marketing and communications. The partnership delivered sonic logos, brand themes, and audio identity for use across radio, streaming platforms, TV, and sponsorships.
• Sport Social Podcast NetworkcoreStrategic or Co-development PartnerMindField partnered with sister company Sport Social Podcast Network to provide audio and visual content production support for World Athletics Inside Track podcast series, covering World Indoor Championships, World Athletics Relay in Bahamas, and Paris 2024 Olympic Games.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother London: Independent UK creative agency with integrated research-led creative, video, and media capabilities; closely comparable in size, structure, and full-service offer to Mindfield.
• The&Partnership (M+C Saatchi): UK integrated marketing agency with media, creative, and data capabilities; comparable in offering mix to mid-market and enterprise clients in UK markets.
• Lucky Generals: UK independent creative agency offering integrated advertising, digital, and brand strategy; comparable size, independent ownership, and full-service orientation to Mindfield.
• Uncommon Creative Studio: London-based independent creative studio providing brand strategy, advertising, and design for UK and global brands — comparable independent competitor with similar mid-size footprint.
• Pablo London: Independent UK creative agency offering brand-led advertising and integrated campaigns to mid-market clients; comparable size and independent operating model to Mindfield.
• AMV BBDO: Major UK creative agency offering advertising, brand strategy, and media services to enterprise clients; comparable in full-service integrated offer although larger in scale.
• Anomaly London: Independent creative-led agency with UK office offering advertising, brand strategy, and content production to similarly sized mid-market and enterprise clients.

Broad incumbents

• Havas London: Network agency competing in UK advertising space; broader portfolio and global infrastructure than Mindfield but overlaps on creative, media, and content production.
• Wieden+Kennedy London: Creative-led network with a London office serving global brands; comparable creative-first positioning and brand-building orientation though at significantly larger scale.
• Saatchi & Saatchi London: Global network agency with UK base providing creative, media, and brand strategy to enterprise clients; overlaps Mindfield's commercial-brand vertical but at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mindfieldadvertising
• Facebookfacebook.com/profile.php?id=100069793343744
• LinkedInlinkedin.com/company/mindfield-advertising-marketing
• Instagraminstagram.com/mindfield_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindfield Advertising And Marketing Limited