The Race

Motorsport Digital Mediathe-race.com

The Race is a digital-only motorsport media platform launched in February 2020, delivering independent Formula 1, MotoGP, Formula E, and motorsport business coverage via a Ghost.io website, podcasts, and standings data, monetized through Patreon membership, advertising, and sponsored content.

Company typePrivate
Founded2020
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What The Race does

The Race is a digital-only motorsport media platform founded in February 2020 and operated by The Race Media Ltd, a private limited company incorporated in England and Wales (company number 12232793) and identified in the site footer as 'a RAFA Media Company.' It publishes independent journalism and analysis across Formula 1, MotoGP, Formula E, and motorsport business, distributed primarily through its Ghost.io-powered website (the-race.com), audio and video podcasts on YouTube, Spotify, and Apple Podcasts, and social channels on X, Facebook, and Instagram. Recognized bylines include Jon Noble, Edd Straw, and Valentin Khorounzhiy, and 'driver rankings' columns are an established franchise.

The product portfolio spans three core surfaces: (1) the daily editorial site with news, analysis, and business coverage, (2) podcasts (notably The Race F1 Podcast), and (3) structured data sub-products including F1 championship standings and a 22-round race schedule for 2026. The underlying technology stack is intentionally lightweight — a Ghost.io CMS for publishing and consumer social/casting platforms for distribution rather than a proprietary engine. No native mobile app, API, or SDK is disclosed. The Members' Club subscription is fulfilled via Patreon at patreon.com/cw/TheRace.

The business model combines three revenue streams: recurring subscription revenue from the Patreon Members' Club, advertising and sponsorship inventory on the website, newsletter, and social surfaces, and sponsored/promoted content (e.g., a Shell partnership covering the 75-year Shell/Ferrari F1 relationship). GTM is community-led, with editorial content broadly accessible to capture new fans and a paid tier layered on top for deeper engagement. Customers are primarily consumer motorsport enthusiasts (both die-hard fans and newcomers) and business/industry professionals tracking F1 team finances and sponsorship activity. No venture funding, headcount, or financial figures are disclosed in the available source material.

The Race firmographics

Firmographics

Name: The Race
Legal name: The Race Media Ltd
Website: https://the-race.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 11–50 employees
Short description: The Race is a digital-only motorsport media platform launched in February 2020, delivering independent Formula 1, MotoGP, Formula E, and motorsport business coverage via a Ghost.io website, podcasts, and standings data, monetized through Patreon membership, advertising, and sponsored content.
Ownership category
akta.pro rank

The Race industry classification

Industry

Product category: Motorsport Digital Media
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC: Newspapers: Publishing Or Publishing & Printing (2711)
akta.pro primary industry: Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

Keywords

Motorsport news
Formula 1 coverage
Digital media
Podcast publishing
Membership subscription

Where The Race is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

The Race business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Patreon Membership (Members' Club): Subscription-based membership model offering exclusive content through Patreon platform. Members' Club provides premium content to supporters.
Advertising and Sponsorship: The platform sells advertising inventory and sponsorships. The privacy policy mentions targeted advertising and partnerships with sponsors. Promoted content from partners like Shell.
Sponsored/Promoted Content: Published promoted articles and content from sponsors. Examples include Shell partnership content celebrating Ferrari relationships.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Members' Club membership tier

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

The Race product offering

Product offering

Core offering

The Race publishes independent motorsport journalism through its website and podcasts, covering Formula 1, MotoGP, Formula E and motorsport business. It monetizes this audience through advertising, sponsored content partnerships (e.g., Shell), and a recurring Patreon-powered Members' Club subscription offering exclusive content to die-hard fans.

Product overview

The Race is a digital-only motorsport news channel launched in February 2020, providing independent coverage of Formula 1, MotoGP, Formula E, and motorsport business. The core product is its news website offering articles, analysis, and commentary. Supporting products include podcasts distributed via YouTube, Spotify, and Apple Podcasts, plus a Members' Club subscription tier via Patreon offering exclusive content. Additional sub-products include Formula 1 championship standings and race schedules. The company operates as The Race Media Ltd, a RAFA Media Company.

Differentiator

Problem solved

Functional benefit

Products and services

The Race News Website Primary digital motorsport news platform providing independent Formula 1, MotoGP, Formula E and motorsport business coverage through articles, analysis, race previews, driver rankings and commentary for motorsport fans.
The Race Podcasts Audio podcast series (including The Race F1 Podcast) covering Formula 1 and other motorsport topics, distributed across YouTube, Spotify and Apple Podcasts for motorsport fans globally.
The Race Members' Club

Companies that use The Race

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

The Race technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

The Race partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

PatreoncoreGTM or Marketing PartnerPatreon is used as the platform for The Race Members' Club, a subscription-based membership offering exclusive content to supporters. Members join through patreon.com/cw/TheRace.
ShellminorGTM or Marketing PartnerPromoted content partnership with Shell celebrating the 75-year anniversary of Shell and Ferrari's F1 partnership. The Race publishes sponsored articles about the Shell/Ferrari relationship and motorsport technology.
Ferrari / Scuderia Ferrari HPminorOthersFeatured partner in Shell's promoted content coverage about the 75-year Shell and Ferrari F1 partnership. The Race published sponsored content about this motorsport relationship.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

The Race competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

The Race financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Race leadership team

Management profile

Number of profiles

The Race funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Race M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Race

What does The Race do?

Is The Race a public or private company?

The Race is a private company. It is classified as corporate owned and is currently operating.

When was The Race founded?

The Race was founded in 2020. It employs 11 to 50 people.

Where is The Race based?

The Race is headquartered in London, United Kingdom, in the Europe region.

How does The Race make money?

Three revenue lines are on record. Patreon Membership (Members' Club) is the primary driver. The others are advertising and Sponsorship and sponsored/Promoted Content.

Does The Race have an API?

No public API is recorded for The Race.

What industry is The Race in?

The Race's product category is Motorsport Digital Media. Its primary akta.pro industry code is MPAKAGAI, Motorsports Fan Engagement & Membership Programs (Series/Team-Owned). Its NAICS code is 516210 and its SIC code is 2711.