Willowtree Custom Homes
WillowTree Custom Homes is a privately held Texas luxury custom home builder founded in 2013, designing and constructing bespoke residences typically starting at $3M+ for affluent homeowners in the Southlake/DFW and Fredericksburg Hill Country markets.
- Company typePrivate
- Founded2013
- HeadquartersSouthlake, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Willowtree Custom Homes does
WillowTree Custom Homes is a privately held Texas luxury custom home builder founded in 2013 by Jody Alumbaugh and Travis Franks. The company designs, builds, and manages new residential construction projects for affluent homeowners in the Southlake/DFW metroplex and the Fredericksburg Hill Country market, with custom homes typically starting at $3 million. Its service portfolio spans Custom Homes (full design-to-completion build), New Construction (ground-up residential construction), Construction Management (project oversight and subcontractor coordination), and Construction Design (architectural planning with partnered interior designers). The company operates in partnership with premium communities including Boot Ranch, Homestead 24, and Carillon Parc in Fredericksburg, where it also develops and sells available lots and spec homes.
The underlying technology stack combines modern construction project management — using the CoConstruct platform for client portal access and project tracking — with smart home automation, immersive A/V systems, energy-efficient systems tailored to the Texas climate, and health-centric design features. These technology integrations are positioned as standard inclusions rather than premium add-ons, supported by in-house pre-wiring and consultant partnerships with homeowners.
WillowTree's business model is project-based and quote-driven, with revenue generated primarily through one-time custom home construction contracts and professional services fees for construction management and design. GTM is sales-led and high-touch, with direct consultations at the Southlake headquarters (680 N Carroll Ave, Suite 100) and on-site client engagement. Distribution is entirely direct-to-consumer with no intermediaries. The company is privately owned by the two co-founders with no external institutional capital, and customer relationships emphasize a long-term personal-service orientation that drives repeat referrals. The most notable project to date is Southlake's largest-ever private residence at 40,000 square feet.
Willowtree Custom Homes firmographics
Firmographics- Name
- Willowtree Custom Homes
- Legal name
- WillowTree Custom Homes
- Website
- https://willowtreetx.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WillowTree Custom Homes is a privately held Texas luxury custom home builder founded in 2013, designing and constructing bespoke residences typically starting at $3M+ for affluent homeowners in the Southlake/DFW and Fredericksburg Hill Country markets.
- Ownership category
- akta.pro rank
Willowtree Custom Homes industry classification
Industry- Product category
- Luxury Custom Home Construction
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Willowtree Custom Homes is headquartered
LocationHeadquarters
- HQ city
- Southlake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Willowtree Custom Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Home Building: Full-service custom home construction from design through completion. One-time project-based revenue for complete luxury homes built to client specifications.
- Construction Management: Project management and oversight services for clients building custom homes, providing quality control and timeline management.
- Construction Design Services: Architectural and interior design services either standalone or bundled with construction services.
- Available Homes and Lots: Sales of spec homes and developed lots in communities like Carillon Parc, Boot Ranch, and Homestead 24.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Home Building - Quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Willowtree Custom Homes product offering
Product offeringCore offering
WillowTree Custom Homes designs and builds luxury custom homes in Texas markets including Southlake and Fredericksburg. The company provides full-service design-build residential construction from initial design consultation through construction completion, alongside standalone construction management and architectural design services. It also sells available spec homes and developed lots in premium communities such as Boot Ranch, Homestead 24, and Carillon Parc.
Product overview
WillowTree Custom Homes is a Texas luxury custom home builder offering a comprehensive suite of residential construction services. The company's core offering consists of Custom Homes (full-service custom home building), New Construction (ground-up residential construction), Construction Management (project oversight and coordination), and Construction Design (architectural planning services). The company operates in specific neighborhoods and developments including Boot Ranch and Homestead 24 in Fredericksburg, TX, and Carillon Parc. WillowTree also participates in the St. Jude Dream Home Program as a philanthropic initiative, having built showplace homes for fundraising. The company was founded in 2013 by Jody Alumbaugh and Travis Franks and is headquartered in Southlake, TX.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Homes Full-service custom luxury home building from initial design consultation through construction completion, serving affluent clients in Southlake, TX and Fredericksburg, Texas areas with personalized design and modern technology integration.
- New Construction Ground-up construction services for custom residential properties, including site preparation, framing, and finishing work, delivered as a standalone service or as part of full custom home projects.
- Construction Management Oversight and coordination of all construction phases, subcontractors, and project timelines to ensure quality and on-schedule delivery for clients building custom homes.
- Construction Design Architectural design and planning services, working with interior designers to create custom home plans tailored to client specifications and personal style across multiple architectural aesthetics.
- Boot Ranch Custom Homes and Lots Custom homes and available lots in the Boot Ranch luxury home community in Fredericksburg, TX, offering Hill Country lifestyle properties.
- Homestead 24 Custom Homes and Lots Custom home construction and oak-dotted homesites for sale in the Homestead 24 Hill Country community in Fredericksburg, TX.
- Carillon Parc Custom Homes and Lots Custom homes and available lots in the Carillon Parc neighborhood in Fredericksburg, TX, including the St. Jude Dream Home Showplace site.
Quantifiable outcome
- Built Southlake's largest-ever private residence at 40,000 square feet
Companies that use Willowtree Custom Homes
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Willowtree Custom Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Willowtree Custom Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- St. Jude Children's Research HospitalcoreWillowTree Custom Homes builds the St. Jude Dream Home Showplace to raise funds for St. Jude Children's Research Hospital's mission of finding cures for children battling cancer. The St. Jude Dream Home Showplace at Carillon Parc is a flagship fundraising initiative where WillowTree donates construction services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Willowtree Custom Homes competitors and assessment
Company assessmentBroad incumbents
- Highland Homes: Large Texas production and semi-custom homebuilder active across DFW. Operates in adjacent price tiers and geographies with broader, higher-volume offerings, providing scale-based competitive context.
- Ashton Woods Homes: National homebuilder with strong DFW presence offering design-forward homes in premium communities. Comparable Texas luxury/upper-end positioning and design-driven differentiation.
- Toll Brothers: National luxury homebuilder with a major DFW/Texas presence operating across a much broader portfolio. Overlaps with WillowTree at the luxury price tier but operates at vastly greater scale and geographic breadth.
- Perry Homes: Major Texas homebuilder with deep DFW/Houston/Austin presence spanning production to luxury. Comparable Texas market context and brand awareness among Texas luxury buyers.
Direct peers
- Larry J. Homebuilders: Texas luxury homebuilder known for high-end custom residences and design-build projects. Comparable in custom home focus, Texas market presence, and HNW buyer segment.
- Bella Custom Homes: Texas luxury custom home builder operating in DFW, focused on high-end single-family residences for HNW buyers. Directly comparable in product category, pricing tier, and design-build service model.
- Shaddock Custom Homes: DFW-based custom home builder serving affluent buyers in the Southlake/Frisco corridor. Closely comparable product offering, customer segment, and price band to WillowTree, making it the most direct peer in the regional luxury custom market.
- Dave R Williams Custom Homes: DFW luxury custom home builder specializing in high-end residences with a similar relationship-driven, design-build approach. Operates in overlapping Southlake/Grapevine geography with comparable price points.
- Verona Homes: DFW-area luxury custom home builder offering design-build services for affluent buyers. Closely aligned with WillowTree on product scope, customer segment, and premium Texas market focus.
- Huffman Homes: Texas-based custom luxury home builder with similar design-build integration and high-end finishes. Comparable in scope of custom services, target clientele, and emphasis on craftsmanship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Willowtree Custom Homes social profiles
Digital presenceWillowtree Custom Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willowtree Custom Homes leadership team
Management profileNumber of profiles
Profiles2 records
Willowtree Custom Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willowtree Custom Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willowtree Custom Homes
What does Willowtree Custom Homes do?
WillowTree Custom Homes designs and builds luxury custom homes in Texas markets including Southlake and Fredericksburg. The company provides full-service design-build residential construction from initial design consultation through construction completion, alongside standalone construction management and architectural design services. It also sells available spec homes and developed lots in premium communities such as Boot Ranch, Homestead 24, and Carillon Parc.
Is Willowtree Custom Homes a public or private company?
Willowtree Custom Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Willowtree Custom Homes founded?
Willowtree Custom Homes was founded in 2013. It employs 1 to 10 people.
Where is Willowtree Custom Homes based?
Willowtree Custom Homes is headquartered in Southlake, United States, in the North America region.
How does Willowtree Custom Homes make money?
Four revenue lines are on record. Custom Home Building is the primary driver. The others are construction Management, construction Design Services and available Homes and Lots.
Who are Willowtree Custom Homes's main competitors?
Broad incumbents on record are Highland Homes, Ashton Woods Homes, Toll Brothers and Perry Homes. Direct peers are Larry J. Homebuilders, Bella Custom Homes, Shaddock Custom Homes, Dave R Williams Custom Homes, Verona Homes and Huffman Homes.
Does Willowtree Custom Homes have an API?
No public API is recorded for Willowtree Custom Homes.
What industry is Willowtree Custom Homes in?
Willowtree Custom Homes's product category is Luxury Custom Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236115 and its SIC code is 1520.