The Shichida Method Sdn Bhd

What The Shichida Method Sdn Bhd does

The Shichida Method Sdn Bhd operates a proprietary early-childhood whole-brain development programme for the Singapore and Malaysia markets, under licence of the methodology originated by the late Professor Makoto Shichida more than 60 years ago. The core offering is the 6 Abilities Basic Mastery Programme — a weekly 75-minute lesson structured across three progressive levels (Basic, Higher and Elite Mastery) for children aged 5 months to 12 years, designed to cultivate six stated innate abilities (superb intuition, photographic memory, lightning-speed calculation, perfect pitch, multi-language acquisition, and image healing ability). Supporting products include the Taikyo Prenatal Stimulation Course (an 8-session prenatal programme for expecting parents) and the Shichida Special Programme (a tailored curriculum for children with learning difficulties such as Down syndrome and autism). Delivery is instructor-led in small cohorts of 4-6 students with one parent attending per session, supplemented by term-issued home-practice worksheets and a Shichida Companion App for weekly progress updates.

The business operates on a sales-led, enquiry-based go-to-market: prospective families submit enquiries through the website, attend a complimentary Preview Session with the centre Principal, and are admitted to a term-based subscription (12 weekly lessons per term) priced on a quote basis. Distribution is direct-to-consumer through a Singapore headquarters at International Plaza (10 Anson Road, #24-15) and a Malaysia build-out flagged as 'Coming Soon', supported by online/distance-learning packages for families unable to attend in person. The customer base spans three segments: parents of young children (primary, 6 months to 7 years), expecting parents (prenatal, secondary), and families of children with special needs (birth to age 6, tertiary). Marketing relies on organic social (Facebook, separate Singapore and Malaysia Instagram accounts), earned media (Channel 5 Singapore 'My Perfect Child' documentary), community event participation (Chingay Parade 2019), and word-of-mouth testimonials. Ownership is closely held under the leadership of Mrs. Jocelyn Khoo, who was personally appointed by Professor Shichida in 2000 to build the English-language programme outside Japan; no institutional investors or capital raises are referenced in the source materials.

Name

The Shichida Method Sdn Bhd

Legal name

The Shichida Method Sdn Bhd

Website

https://shichidamethod.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

The Shichida Method Sdn Bhd delivers a proprietary whole-brain early-childhood development programme across Singapore and Malaysia, serving parents of children aged 5 months to 12 years through subscription-based weekly classes led by Shichida-trained instructors.

Ownership category

akta.pro rank

Product category

Early Childhood Education

NAICS

Educational Services (61), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Domain-Specific Curriculum (Literacy, Numeracy, Science, SEL, Motor, Arts) (EDACAJAB)

akta.pro secondary industries

Infant & Toddler Developmental Enrichment (Sensory, Motor, Language) (EDACAGAK), Developmental Therapy / Early Childhood Special Instruction (EDACAFAG)

Keywords

• Early childhood education
• Whole brain development
• Right brain training
• Children enrichment programs
• Early learning centres

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Brain Training Course Fees: Weekly 75-minute lessons structured into terms. Each term consists of 12 weekly lessons followed by a one-week break. Fees are paid per term with course packages available for those unable to attend face-to-face. Additional prenatal courses offered separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Shichida Method Sdn Bhd delivers a whole-brain development program for young children through recurring in-centre classes and parent-supported home practice. Sessions combine right-brain image training, peg board activities, speed reading, storytelling, and other structured exercises led by certified Shichida instructors. Target audience is parents of infants through early-primary children seeking structured cognitive enrichment.

Product overview

The Shichida Method is a premier whole brain development training system for children, operated through brain enrichment centres in Singapore and Malaysia. The core offering is the 6 Abilities Basic Mastery Programme — a progressive three-level brain stimulation curriculum (Basic, Higher Mastery, and Elite Mastery) for children aged 5 months to 12 years, delivering weekly 75-minute structured lessons focused on developing six innate abilities: superb intuition, photographic memory, lightning-speed calculation, perfect pitch, multi-language acquisition, and image healing ability. Supporting the core programme are the Taikyo Prenatal Stimulation Course (8-session prenatal training for expectant parents) and the Shichida Special Programme (a customised curriculum for children with learning difficulties such as Down syndrome, autism, and mental retardation). The programme is delivered in-person at physical centres supplemented by home practice materials, parent guidance, and the Shichida Companion App for progress tracking. Classes are capped at 6 students with one parent attending per session for children below 5 years of age.

Differentiator

Problem solved

Functional benefit

Brands

• The Shichida Companion App: Mobile application that benefits families with home practice support and weekly updates of their child's individual progress.

Products and services

• Shichida Method Weekly Class Program Recurring weekly in-centre whole-brain development classes for children from infancy to early primary age, delivered by certified Shichida instructors following the proprietary Shichida curriculum.
• Parent Home-Practice / Image-Training Materials Take-home image cards, flashcards, and structured home-practice guides issued to parents to reinforce right-brain training between weekly centre classes.

Quantifiable outcome

• Children demonstrating photographic memory abilities (e.g., memorising 50 cards and recalling them in 3 minutes after 2-3 views)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Eye Level: Global supplementary education franchise (originating from Korea) operating in Singapore and Malaysia with small-class math and English programmes. Comparable as an established franchise-style enrichment brand in the same geography targeting similar parent demographics.
• Kumon: Global leader in after-school maths and reading enrichment with massive franchise footprint. Comparable as an established franchise-based supplementary education brand targeting young children in Singapore and Malaysia, though focused on academic drill rather than brain-development claims.

Emerging players

• Chatterbox: Singapore-based early childhood enrichment provider offering multi-ability programmes (memory, language, mental arithmetic). Comparable as a direct competitor for parents seeking premium brain-training classes for pre-schoolers.
• Creative Brain Learning: Whole-brain / right-brain enrichment centre operating across Asia including Malaysia. Comparable niche focus on photographic memory, speed reading, and brain-stimulation activities for young learners in Malaysia/Singapore.
• BrillKids: Early-learning software and methodology provider offering Glenn Doman-style home and centre programmes. Comparable as an adjacent early-childhood brain-stimulation brand with digital/print materials sold internationally to parents of young children.
• BrainFit: Singapore-based brain-training centre for children and adults offering neurofeedback and cognitive programmes. Comparable as a science-flavoured brain-development operator targeting affluent Singapore/Malaysia parents, though more technology-mediated than Shichida.

Direct peers

• Julia Gabriel Centre: Singapore-based premium provider of communication, performing arts, and early childhood education programmes. Comparable as a long-established premium enrichment operator in Singapore with small-class formats and parent-involved pedagogy for young children.
• Heguru Education: Japanese-origin 'right-brain' early childhood enrichment programme operating across Singapore, Malaysia, and other Asian markets. Most directly comparable peer given shared Japanese methodology roots, similar target age (0-6), small-class format, and franchise-style expansion model.
• MindChamps: Singapore-headquartered premium early childhood and primary education group offering brain-based learning programmes. Directly comparable as a Singapore-based premium enrichment operator serving parents of young children with proprietary curriculum and small-class delivery.

Regional players

• Berries World of Learning Schoolhouse: Singapore premium preschool and enrichment provider with structured right-brain and whole-brain inspired curriculum. Comparable as a Singapore-based early childhood programme integrating Shichida-style and Glenn Doman-style methods for affluent families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xbit.ly/TheShichidaMethod-FB
• Facebookfacebook.com/theshichidamethod81
• Instagraminstagram.com/theshichidamethodsg
• LinkedInlinkedin.com/company/the-shichida-method

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shichida Method Sdn Bhd