Perodua Auto Corporation Sdn. Bhd.

What Perodua Auto Corporation Sdn. Bhd. does

Perodua Auto Corporation Sdn. Bhd. (legal name Perusahaan Otomobil Kedua Sdn Bhd, 054795-V) is Malaysia's largest-volume domestic automotive manufacturer, founded in 1993 to produce affordable, fuel-efficient vehicles for the mass market. The company manufactures compact ICE and electric vehicles at its 64,000-square-meter Sungai Choh, Rawang campus in Selangor, with integrated casting, machining, engine assembly (via the DPEM joint venture with Daihatsu), body, paint and final assembly operations, and over 90 percent local parts content sourced from more than 120 Malaysian suppliers. Its model lineup comprises eight vehicles spanning hatchback (Axia from RM 22,000, Myvi from RM 46,500), sedan (Bezza from RM 34,580), SUV (Ativa from RM 62,500, Aruz from RM 72,900, Traz from RM 76,100), MPV (Alza from RM 62,500) and EV (QV-E from RM 63,499 under BaaS or RM 87,499 outright), with cumulative sales above 3.2 million vehicles since inception.

Perodua monetizes primarily through one-time vehicle sales via a 200+-outlet authorized dealer network, complemented by after-sales service, genuine parts and lubricants (PGO, PROGANTI), Perodua Total Protect Plus insurance, a certified Pre-Owned Vehicles program with extended warranty, and government/corporate fleet contracts. Recurring and contractual revenue streams are layered through Perodua EZ MOBi car subscription, the Fleet Program and Bank Islam Malaysia Berhad's GradHitz Islamic auto-financing partnership. Exports to seven countries (Brunei, Mauritius, Fiji, Sri Lanka, Seychelles, Bangladesh, Papua New Guinea) are handled through authorized distributors, while domestic customers transact via online booking, FPX payments, the UFirst loyalty app and E-Appointment service scheduling.

The company's customer base is dominated by mass-market Malaysian individual buyers, augmented by government and corporate fleet customers (police, Bomba, higher-learning institutions, Tabung Harapan Malaysia CSR), with a small but growing export channel. Strategic technology is provided by Daihatsu Motor Company of Japan under a long-standing technical partnership that underpins all current models and supports Perodua's announced transition into the EV era. Leadership comprises President and CEO Dato' Zainal Abidin Ahmad, Chairman Tan Sri Asmat Kamaludin, and President Masanori Takahashi. Perodua's broader ecosystem supports more than 50,000 direct and supply-chain workers (positioned by the company as over 100,000), making it a structurally significant domestic employer alongside its role as Malaysia's No. 1 Energy-Efficient Vehicle manufacturer and maker of the country's best-selling car (Myvi) for 13 consecutive years.

Name

Perodua Auto Corporation Sdn. Bhd.

Legal name

Perusahaan Otomobil Kedua Sdn Bhd (054795-V)

Website

https://perodua.com.my

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Perodua Auto Corporation Sdn. Bhd. is Malaysia's largest domestic automotive manufacturer, producing affordable compact ICE and electric vehicles (Axia, Bezza, Myvi, Ativa, Alza, Aruz, Traz, QV-E) for mass-market consumers, government and corporate fleet customers, and export to seven countries via a 200+-outlet national dealer and service network.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Motor Vehicle Manufacturing (3361), Motor Vehicle Parts Manufacturing (3363), Transportation Equipment Manufacturing (336)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB)

akta.pro secondary industries

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB), Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)

Keywords

• Compact passenger vehicles
• Energy-efficient vehicles
• Automotive manufacturing
• Vehicle after-sales services
• Car subscription mobility

Headquarters

HQ city

Kampung Baru Sungai Chau

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle Sales: Primary revenue from the sale of new Perodua vehicles across multiple models including Axia, Bezza, Myvi, Ativa, Alza, Aruz, and Traz. Sales conducted through authorized dealers, online booking, and fleet programs.
2. After-Sales Services: Revenue from vehicle servicing, maintenance, repairs, and body work at authorized service centers across Malaysia's nationwide network.
3. Genuine Parts: Sale of Perodua Genuine Oil (PGO) and replacement parts through service centers and authorized stockists.
4. Perodua EZ MOBi (Car Subscription): Flexible subscription plans and all-inclusive services for corporate mobility needs.
5. Pre-Owned Vehicles (POV): Certified Pre-Owned Vehicles program offering good quality used cars with extended warranty.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Perodua manufactures and sells a portfolio of compact passenger vehicles (Axia, Bezza, Myvi, Ativa, Alza, Aruz, Traz) including its first electric vehicle (QV-E), supported by a nationwide network of 200+ sales and service outlets, online booking, after-sales service, genuine parts, fleet programs, and car subscription services (Perodua EZ MOBi). The company manufactures with over 90% local parts content and targets Malaysian mass-market consumers and corporate/government fleet buyers with vehicles priced from RM22,000 to RM87,499.

Product overview

Perodua Auto Corporation Sdn. Bhd. is Malaysia's leading affordable automotive brand, manufacturing and selling a portfolio of vehicles under a multi-model strategy. The product lineup consists of 8 distinct vehicle models spanning multiple segments: hatchbacks (Axia, Myvi), sedans (Bezza), SUVs (Ativa, Aruz, Traz), MPVs (Alza), and electric vehicles (QV-E). Perodua operates a platform-plus-services business model where vehicles are sold alongside complementary services including online booking platforms, car subscription (EZ MOBi), fleet management programs, insurance (Total Protect Plus), certified pre-owned vehicles (POV), genuine parts and maintenance (PGO, PROGANTI), service appointments, and financing tools. The company manufactures vehicles with over 90% local parts content and operates over 200 sales and service outlets nationwide, with exports to 7 international markets.

Differentiator

Problem solved

Functional benefit

Brands

• QV-E: Perodua's first electric vehicle model
• Perodua EZ MOBi
• UFIRST
• Tweckbot
• Perodua Total Protect Plus

Products and services

• Perodua Axia Entry-level hatchback positioned as an affordable compact car for Malaysian mass-market consumers seeking low-cost, fuel-efficient daily transportation. Starting price from RM22,000.
• Perodua Bezza Compact sedan offering sedan practicality at a competitive price point for Malaysian consumers and fleet operators. Starting price from RM34,580. Also used as a patrol car by Selangor Police.
• Perodua Myvi Popular hatchback and Malaysia's best-selling car for 13 consecutive years. Starting price from RM46,500. Used by universities and government agencies for training and patrol purposes.
• Perodua Ativa Compact SUV offering modern features for Malaysian consumers seeking crossover utility. Starting price from RM62,500.
• Perodua Alza Multi-Purpose Vehicle (MPV) with 7-seater configuration designed for families. Starting price from RM62,500. Launched in 2024 with updated design and technology.
• Perodua Aruz 7-seater family SUV with the tagline 'ELEVATE YOUR LIFE'. Starting price from RM72,900. Suitable for larger families and group transportation.
• Perodua Traz Latest compact SUV launched in 2024 with the tagline 'ENGINEERED SIMPLICITY'. Starting price from RM76,100. Also exported to Sri Lanka through UNIMO Enterprises.
• Perodua QV-E Perodua's first electric vehicle (EV) launched in 2024. Available at RM 63,499 with Battery as a Service (BaaS) or RM87,499 for full purchase. Represents the company's transition into the EV era.
• Perodua Fleet Program Total fleet solutions program for government bodies and corporate buyers offering competitive rates and efficient fleet services.
• Perodua EZ MOBi Car subscription service offering flexible subscription plans and all-inclusive services for corporate mobility needs.
• Perodua Total Protect Plus Comprehensive insurance protection plan for Perodua vehicles with optimized convenient and hassle-free claims in 3 simple steps.
• Perodua Pre-Owned Vehicles (POV) Certified pre-owned vehicle program offering good quality used Perodua cars with extended warranty.
• Perodua Genuine Oil (PGO) Quality lubricant specially formulated for maximum protection and optimized performance of Perodua engines, available at service centres and authorised stockists.
• PROGANTI Maintenance service parts program offering a wide range of alternative parts for maintaining Perodua vehicles at competitive pricing.
• Tweckbot Free mobile vehicle inspection service providing 50-point checks during festive seasons. Operated by Perodua since 2011 to inspect vehicles for roadworthiness.

Quantifiable outcome

• 680,000+ EEVs produced and sold in Malaysia
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Social Security Organisation (PERKESO)minorStrategic or Co-development Partner · 1 January 2019Collaboration on road safety initiatives including PERKESO's National 'Safe Driving to Workplace' Campaign 2019 and Zero Accident Campaign for Perodua's 10,300 employees.
• Department of Occupational Safety and Health (DOSH)minorStrategic or Co-development Partner · 1 January 2019DOSH supports Perodua's Zero Accident Campaign aimed at achieving zero road accidents and zero industrial accidents by 2021.
• Solid Waste Management and Public Cleansing Corporation (SWCorp)minorGTM or Marketing Partner · 1 January 2019Joint environmental campaign '1:0 One Vehicle, Zero Litter' to discourage littering from vehicles and educate the public on maintaining a cleaner environment.
• Ministry of Education Malaysia (MOE)coreStrategic or Co-development Partner · 1 February 2018Five-year Badminton Talent Development Programme (BTDP) to find and cultivate future Malaysian badminton talents amongst primary schoolchildren aged 9-11. Programme involves 2,800 students, 140 coaches, and 70 badminton development centres nationwide.
• Daihatsu Motor CompanycoreTechnology or IntegrationDaihatsu is Perodua's technical and technology partner, providing technology transfers and expertise in vehicle development and manufacturing. Perodua engages in technology transfers via Daihatsu for all its models, with over 90% local parts content achieved through this partnership.
• Daihatsu Perodua Engine Manufacturing (DPEM)coreTechnology or IntegrationJoint venture company for manufacturing engine parts and components for Perodua vehicles.
• GHK Motors Sdn. Bhd. (Brunei)coreChannel Partner/ Reseller/ DistributorAuthorized Perodua distributor in Brunei offering sales, service, and parts. Available models: Axia, Bezza, Alza.
• Mahwa Motors Ltd. (Mauritius)coreChannel Partner/ Reseller/ DistributorAuthorized Perodua distributor in Mauritius (sales by Mahwa Motors, service & parts by Raouf Dusmohamud & Co Ltd). Available models: Axia, Bezza, Aruz, Alza, Ativa.
• Palas Auto Services Ltd. (Fiji)minorChannel Partner/ Reseller/ DistributorAuthorized Perodua distributor in Fiji. Available models: Axia, Bezza, Aruz.
• UNIMO Enterprises Limited (Sri Lanka)coreChannel Partner/ Reseller/ DistributorAuthorized Perodua distributor in Sri Lanka, operating under United Motors brand. Available models: Axia, Bezza, Myvi, Aruz. Perodua exports Traz and Alza to Sri Lanka.
• SF Hybrid Motors Pty Ltd (Seychelles)minorChannel Partner/ Reseller/ DistributorAuthorized Perodua distributor in Seychelles. Available models: Axia, Myvi.
• PHP Motors Ltd. (Bangladesh)coreChannel Partner/ Reseller/ DistributorAuthorized Perodua distributor in Bangladesh with presence in Dhaka and Chattogram.
• Perodua (PNG) LimitedcoreChannel Partner/ Reseller/ DistributorAuthorized Perodua distributor in Papua New Guinea, headquartered in Port Moresby.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Daihatsu Motor Company: Japan-based small car specialist and Perodua's core technology partner. Directly comparable in focusing on compact, affordable vehicles, with Daihatsu's technology underpinning all Perodua models through technology transfer agreements.
• Suzuki Motor Corporation: Japanese automaker specializing in small, affordable vehicles with a strong value proposition similar to Perodua's. Comparable focus on compact, fuel-efficient cars particularly in emerging markets across Asia.
• Proton: Malaysia's other national car manufacturer, directly competing with Perodua in the Malaysian passenger vehicle market across similar mass-market segments. Both serve Malaysian consumers with affordable vehicles, though Proton has more international ownership and export focus.

Broad incumbents

• Honda Motor Co. Global automaker with established presence in Malaysia competing across multiple segments that overlap with Perodua's lineup, particularly in the small/compact car categories where Honda City and Honda Jazz compete directly with Perodua's offerings.
• Toyota Motor Corporation: Toyota (Daihatsu's parent) is a broader incumbent in the global automotive market with significant presence in Malaysia. While Toyota's brand positioning differs from Perodua's mass-market focus, both compete for Malaysian passenger vehicle sales.
• Mitsubishi Motors: Japanese automaker with historical presence in Malaysia and historical ownership connections to Malaysian automotive manufacturing. Competes in SUV and mass-market segments that overlap with Perodua's lineup.
• Hyundai Motor Company: Global automotive manufacturer with growing presence in ASEAN markets, particularly in mass-market segments. Directly comparable in offering affordable, reliable vehicles across similar customer demographics.

Emerging players

• BYD Auto: Chinese EV manufacturer rapidly expanding into ASEAN markets with competitive pricing directly in Perodua's mass-market space. Compares through its EV product range and aggressive ASEAN market entry strategy.
• Geely Auto: Chinese automaker with international brand portfolio (including Proton's sister brand) expanding across ASEAN markets. Comparable in pursuing affordable, technology-focused vehicles for emerging market consumers.
• Wuling Motors: Chinese automaker with strong success in ASEAN markets (particularly Indonesia) offering affordable MPVs and small vehicles. Directly comparable in targeting price-sensitive mass-market segments with practical vehicle designs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/perodua
• YouTubeyoutube.com/myperodua1
• Facebookfacebook.com/Perodua
• Instagraminstagram.com/PERODUA
• TikToktiktok.com/@perodua
• LinkedInlinkedin.com/company/perusahaan-otomobil-kedua

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perodua Auto Corporation Sdn. Bhd.