Tunisian National Tourist Office

What Tunisian National Tourist Office does

Tunisian National Tourist Office (Office National du Tourisme Tunisien, ONTT) is a Tunisian government state entity established in 1976 and headquartered in Tunis, operating under the Ministry of Tourism and Handicraft. Its mandate is to promote Tunisia as an international tourism destination and to provide information, training, and coordination services for the domestic tourism sector. ONTT does not transact directly with end travelers; instead it functions as a destination marketing organization that channels demand toward a network of licensed travel agencies, hotels, restaurants, and regional tourism offices catalogued across 17 regional zones.

The organization's core product is the Discover Tunisia digital portal (discovertunisia.com), launched in 2016, which delivers tourism content in more than 10 languages (French, English, German, Italian, Arabic, Chinese, Russian, Czech, Polish, and Spanish). The portal exposes thematic content sections covering beach tourism, cultural heritage, Sahara experiences, thalasso and wellness, gastronomy, adventure activities, arts and crafts, senior travel, and MICE. Sub-products include StoryMap-based Thematic Routes (Cinematographic, Culinary, UNESCO Heritage) and a searchable directory of licensed tourism operators. The underlying technology is a multilingual content management system without disclosed proprietary features, APIs, or integrations.

ONTT's revenue model is non-commercial: the organization is funded through Tunisian public budget allocations and generates no direct revenue from tourists. It coordinates with national and charter airlines (Tunisair, Nouvelair, Jasmin Airways, Tunisair Express) for inbound connectivity, and with the World Health Organization for the 'Ready and Safe' sanitary certification applied to all tourism establishments. Its customer base is international leisure and business travelers, segmented across beach, cultural, adventure, wellness, gastronomy, activity, shopping, senior, and MICE use cases.

Name

Tunisian National Tourist Office

Legal name

Office National du Tourisme Tunisien

Website

https://discovertunisia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tunisian National Tourist Office is a Tunisian government state entity that promotes Tunisia as an international tourism destination through the multilingual Discover Tunisia portal, licensed-operator directories, and partnerships with national airlines and the WHO.

Ownership category

akta.pro rank

Product category

National Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPADAMAO

Tourism Trade & Services Exports Development

Business & Public Services/International Organizations & Development/International Trade & Economic Development

SECONDARYTHAAAGAD

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAJACAC

Historic Sites, Heritage Landmarks & Archaeological Sites

Travel & Hospitality/Tours, Attractions & Experiences/Attractions & Landmarks (Observation Decks, Monuments, Scenic Sites)

Keywords

• National tourism promotion
• Destination marketing
• Government tourism office
• Travel information portal
• Tourism directory services

Headquarters

HQ city

Tunis

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Government Tourism Promotion Funding: As a government agency, the Tunisian National Tourist Office operates under the Ministry of Tourism and Handicraft, funded through public budget allocations to promote Tunisia as a tourist destination internationally. The office generates no direct revenue from tourists but coordinates with tourism operators to drive visitor arrivals.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Tunisian National Tourist Office operates the official Discover Tunisia multilingual tourism portal and directory of tourism operators to promote Tunisia as an international tourist destination. It coordinates marketing across beach, cultural heritage, Sahara, wellness, gastronomy, activities, arts/crafts, senior, and MICE tourism segments. The organization does not sell tourism services directly; it channels visitor demand to licensed travel agencies, hotels, restaurants, regional tourism offices, and airline partners.

Product overview

Discover Tunisia is the official tourism portal of the Tunisian National Tourist Office (Office National du Tourisme Tunisien), functioning as a comprehensive digital tourism platform. The platform provides multilingual content (French, Arabic, English, German, Italian, Chinese, Russian, Czech, Polish, Spanish) and serves as both an informational gateway and directory for Tunisia's tourism sector. The core offering consists of the main tourism portal supplemented by thematic routes (Cinematographic, Culinary, UNESCO Heritage), a searchable directory of tourism operators (hotels, restaurants, travel agencies), and specialized content sections covering beach tourism, cultural heritage, Sahara/desert experiences, wellbeing/thalasso services, adventure activities, senior tourism, and MICE/conference services. The platform does not offer transactional capabilities but serves as an authoritative information source and discovery tool for Tunisia's tourism offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Discover Tunisia Tourism Portal Official tourism portal of the Tunisian National Tourist Office providing comprehensive travel information about Tunisia including destinations, activities, accommodations, restaurants, and travel guides in multiple languages for international tourists and travel planners.
• Thematic Routes Curated thematic travel routes including the Cinematographic Route (filming locations), Culinary Route, and UNESCO Heritage Route showcasing Tunisia's cultural and natural attractions for international travelers.
• Tourist Information Directory Comprehensive directory of tourism operators including travel agencies, hotels, and restaurants with contact details and regional categorizations across Tunisia, intended for tourists seeking bookings and contact information.
• MICE and Event Services Meetings, Incentives, Conferences and Events tourism services including venue recommendations, conference centers, and team-building activities across Tunisia for corporate event organizers.
• Wellbeing and Thalasso Tourism Information Health and wellness tourism information service including thalasso therapy, spa treatments, traditional massages, and thermal treatments available at Tunisian wellness centers for health tourists and mature travelers.

Quantifiable outcome

• Tunisia ranked among best countries globally for effective crisis management during COVID-19 pandemic

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• World Health Organization (WHO)coreStrategic or Co-development Partner · 4 June 2020The 'Ready and Safe' sanitary certification label was developed conforming to WHO recommendations and national health safety guidelines, mandated for all tourism sector establishments.
• Tunisair ( الخطوط الجوية التونسية )coreStrategic or Co-development PartnerNational flag carrier airline partner providing international flights to Tunisia. Tunisia's international airports include Tunis Carthage, Monastir, Sfax, Tabarka, Tozeur, Gafsa, Gabes, Nabeule, Djerba-Zarzis, and Tataouine.
• NouvelaircoreStrategic or Co-development PartnerTunisian charter airline partner offering flights to Tunisia from various international markets.
• Jasmin AirwaysminorStrategic or Co-development PartnerTunisian airline partner providing additional flight connectivity to Tunisia.
• Tunisair ExpressminorStrategic or Co-development PartnerRegional airline subsidiary of Tunisair providing domestic flight services within Tunisia for tourists.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Oman Ministry of Heritage and Tourism: Oman's national tourism authority. Regional peer operating in the broader MENA/Middle East geography — both market destinations combining desert, coast, heritage, and wellness experiences, though Oman primarily serves Gulf and Asian source markets rather than Europe's.

Direct peers

• Turespaña (Spain Tourism Board): Spain's national tourism authority. Peer because both market Mediterranean UNESCO heritage, beach, and gastronomy experiences to overlapping European and emerging long-haul source markets through state-funded promotion.
• ENIT — Italian National Tourist Board: Italy's national tourism authority. Peer because both promote Mediterranean cultural heritage, cuisine, and coastal experiences to global source markets through state-backed multilingual digital portals with regional office networks.
• Greek National Tourism Organisation (GNTO / Visit Greece): Greece's national tourism board. Peer because both are Mediterranean DMOs marketing heritage sites, island/beach experiences, and gastronomy to similar European source markets with multilingual government-funded portals.
• Visit Jordan (Jordan Tourism Board): Jordan's national tourism authority. Peer because both market destinations defined by compact UNESCO-heavy heritage portfolios (Petra vs. Carthage/Dougga), government-backed promotion, and significant reliance on inbound tourism despite regional instability.
• Turkish Ministry of Culture and Tourism: Turkey's national tourism authority. Peer because both compete for Mediterranean heritage-and-beach tourism with state-backed budgets and airline partnerships, and overlap in serving European, Russian, and MICE source markets.
• Croatian National Tourist Board: Croatia's national DMO. Peer because both promote compact Mediterranean destinations with diverse coastal-heritage offerings to European source markets through similar government-funded multilingual digital platforms.
• Cyprus Tourism Organisation: Cyprus's national tourism board. Peer because both promote Mediterranean island/coastal heritage-and-beach destinations to European source markets via state-funded multilingual portals with similar product mix (beach, culture, wellness, MICE).
• Egyptian Tourism Authority: Egypt's national tourism authority. Peer because both market North African destinations heavy on UNESCO heritage (pyramids, pharaonic sites vs. Carthage, Dougga, El Djem) to international leisure travelers through state-funded promotion.
• Moroccan National Tourist Office (ONMT): National tourism board of Morocco, the closest direct peer to ONTT. Both are North African government DMOs marketing Mediterranean-Saharan-coastal heritage destinations to overlapping European source markets; Morocco is the primary competitor for inbound share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/DiscoverTUN
• YouTubeyoutube.com/c/DiscoverTunisia
• Facebookfacebook.com/226412240721282/posts/pfbid025JAwXXcc7xGAXkJtmvntjpuHmm8gQqYspWmVJiJcc7ssDDmBmBXgvkgzo7XHF2pnl
• Instagraminstagram.com/discover_tunisia
• Pinterestpinterest.com/discovertun0103
• LinkedInlinkedin.com/company/office-national-du-tourisme-tunisien

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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