Town of Paradise, NL

What Town of Paradise, NL does

Town of Paradise, NL is a municipal government entity located on the Northeast Avalon of Newfoundland and Labrador, Canada, serving over 23,000 residents as the third largest municipality in the province. It was founded in 1971 and operates under the Towns and Local Service District Act, governed by an elected Mayor and Council with accountability to residents through democratic governance. The Town delivers a comprehensive range of municipal services including property tax administration, building permits and licensing, water and sewer infrastructure, garbage and recycling collection, road maintenance, fire and emergency response, and an extensive parks, recreation and culture program for all age groups.

The Town's core technology platform is its official website (paradise.ca), which serves as a unified digital hub for resident self-service. It integrates with PaySimply for online tax payments (supporting credit card, e-Transfer, and PayPal) and the Univerus Recreation Portal for class registration. Physical service delivery is anchored by Town Hall at 28 McNamara Drive (temporarily relocated to 1655 Topsail Road following the February 2025 depot fire), the Paradise Double Ice Complex, the Rotary Paradise Youth and Community Centre, and Paradise Park. A Resident Notification System provides automated email and emergency alerts, complemented by active social media presence on Facebook, Instagram, and LinkedIn.

The Town's revenue model is based on mandatory property taxes issued annually each January, with interest charged at 1.0% per month on overdue balances and a Low-income Tax Assistance Program offering 25% property tax reduction for qualifying residents. Service segments include Paradise Residents (primary segment) and Local Businesses, supported through a Chamber of Commerce partnership and an online Business Directory. The Town maintains supportive partnerships with the provincial Department of Transportation and Infrastructure, neighbouring municipalities (St. John's, Mount Pearl, Conception Bay South), and the 2025 Canada Summer Games for regional beach volleyball hosting.

Name

Town of Paradise, NL

Legal name

Town of Paradise

Website

https://paradise.ca

Company type

Private

Founded year

1971

Operating status

Operating

Short description

Town of Paradise, NL is a municipal government serving over 23,000 residents on the Northeast Avalon of Newfoundland and Labrador. It provides property tax administration, recreation programming, water and sewer, waste collection, permits, and emergency services, funded primarily through annual property taxes.

Ownership category

akta.pro rank

Product category

Municipal Government Services

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

Keywords

• Municipal government services
• Property tax administration
• Recreation program services
• Public works infrastructure
• Waste management services

Headquarters

HQ city

Paradise

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Property Taxes: Primary revenue source for municipal operations and services. Tax bills issued annually in January with interest charged at 1.0% per month on balances after due date.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Town of Paradise provides municipal government services to over 23,000 residents, including property tax administration, recreation and culture programs (adult, senior, youth, child, family, camps, fitness), water and sewer infrastructure, garbage and recycling collection, road maintenance and snow clearing, building permits and licensing, fire and emergency services, public transit (Metrobus), and community facilities such as the Paradise Double Ice Complex, Rotary Paradise Youth and Community Centre, and Paradise Park. Services are delivered through a digital portal (paradise.ca), in-person Town Hall offices, and physical recreation facilities.

Product overview

Town of Paradise, NL provides municipal government services through its official website and physical facilities. The core offering consists of a unified website portal (paradise.ca) integrated with PaySimply for online tax payments and Univerus Recreation Portal for class registrations. Key services include Parks, Recreation & Culture Programs (Adult/Senior, After School, Camps, Child/Family, Youth), managed through facilities such as Paradise Double Ice Complex, Rotary Paradise Youth and Community Centre, Paradise Park, and fitness centres. Additional municipal services encompass tax payment processing, building permits and licensing, water and sewer infrastructure, garbage and recycling collection, a Business Directory, and the Resident Notification System for community alerts. The Town operates from 28 McNamara Drive with facilities at 1655 Topsail Road.

Differentiator

Problem solved

Functional benefit

Products and services

• Parks, Recreation & Culture Programs Comprehensive recreation programming for Paradise residents including Adult and Senior Programming, After School Program (ASP), Camps, Child and Family Programming, Youth Programming, and Fitness Programs. Delivered through Town facilities and managed through the Univerus Recreation Portal.
• Tax Payment Services Municipal tax billing and payment processing with multiple payment options including pre-authorized debit, online banking, mortgage company payments, in-person payments, and credit card through PaySimply. Tax bills issued annually in January with 1.0% monthly interest on overdue balances.
• Building Permits & Licensing Online and in-person services for building permits, business licenses, pet licenses, and various municipal applications for residents and businesses in Paradise.
• Water and Sewer Services Municipal water supply, sewer infrastructure, water conservation programs, and water booster programs delivered to Paradise residents.
• Garbage and Recycling Collection Municipal waste collection services including garbage pickup, recycling programs, bulk garbage disposal, and waste assistance programs for Paradise residents.
• Fire and Emergency Services Municipal fire and emergency response services for Paradise residents, including emergency alerts and storm notices.
• Metrobus Service Public transit service connecting Paradise to the St. John's metropolitan area for residents and visitors.
• Paradise Double Ice Complex Twin-rink ice sports facility offering skating programs, hockey, and public skating. Also serves as an alternate location for Town Hall services during recovery from the February 2025 depot fire.
• Rotary Paradise Youth and Community Centre Multi-purpose community facility providing recreational programming and community services for Paradise residents.
• Paradise Park Town park featuring splash pad, playgrounds, trails, and outdoor recreational amenities including beach volleyball courts that hosted events for the 2025 Canada Summer Games.
• Recreation Facilities Booking Online booking system for Town recreational facilities including arenas, community rooms, and program spaces for Paradise residents and community groups.
• Resident Notification System Automated notification system allowing residents to receive updates on Town activities, operations, and important information via email and other channels.
• Business Directory Online directory of local businesses in Paradise, NL, supporting economic development and discovery of local goods and services.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered supportive and flagship.

• Chamber of CommercesupportiveGTM or Marketing PartnerPartnership for business supports and economic development initiatives. The Town maintains a Chamber of Commerce section on its website for business directory and economic development resources.
• Department of Transportation and InfrastructuresupportiveOthersProvincial government department that offered assistance during February 2025 emergency response to depot fire. Also collaborated on snow clearing operations.
• St. John's, Mount Pearl, and Conception Bay SouthsupportiveOthersNeighbouring municipalities that offered assistance during February 2025 snow clearing emergency operations following depot fire.
• 2025 Canada Summer GamesflagshipOthersParadise Park hosted beach volleyball events for the 2025 Canada Summer Games. The Town constructed temporary beach volleyball courts for the event.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• City of Corner Brook, NL: Second-largest municipality in Newfoundland and Labrador. Provides the full suite of municipal services (taxes, recreation, infrastructure, emergency response, permits) under the same provincial regulatory framework (Towns and Local Service District Act), making it a strong peer for service-mix and governance comparison.
• City of Labrador City, NL: Municipal government in Labrador delivering the standard suite of municipal services under the same provincial legislative framework. Comparable peer for remote-region municipal governance, infrastructure delivery, and tax-based revenue model.
• Town of Gander, NL: Town municipality in Newfoundland and Labrador of comparable scale and growth profile. Provides taxes, recreation programming, infrastructure, and emergency services under the same provincial framework — useful peer for town-scale service delivery and capital planning benchmarks.
• City of Mount Pearl, NL: Adjacent municipality in the St. John's metropolitan area, explicitly referenced in Town of Paradise records as a peer that offered emergency assistance during the February 2025 snow clearing operations. Delivers the same municipal service mix (taxes, recreation, permits, infrastructure) to a similar residential demographic.
• City of St. John's, NL: Capital city of Newfoundland and Labrador and the largest municipality in the province. Directly comparable as a peer municipal government providing recreation, tax, permit, water/sewer, and emergency services to residents in the Northeast Avalon region adjacent to Paradise. Metrobus service connects the two jurisdictions, reinforcing functional comparability.
• Town of Conception Bay South, NL: Adjacent Northeast Avalon municipality referenced in Town of Paradise records as a partner in emergency response. A larger town municipality in the same region delivering recreation, infrastructure, water/sewer, and tax services — directly comparable in scale and service mix.
• Town of Portugal Cove-St. Philip's, NL: Adjacent town municipality on the Northeast Avalon. Provides the same core municipal services (taxation, recreation, permitting, road maintenance, waste collection) to a residential community within the St. John's metro commuting zone. Highly comparable on size, geography, and service mandate.
• Town of Grand Falls-Windsor, NL: Town municipality in central Newfoundland providing the standard municipal service mix under the same provincial regulatory regime. Comparable on town-scale governance, recreation programming, and infrastructure delivery.
• Town of Carbonear, NL: Town municipality on the Avalon Peninsula with similar demographic and economic characteristics. Provides the standard municipal services (taxes, recreation, water/sewer, permits, waste collection) under the same provincial framework, making it a comparable peer for service-delivery benchmarking.
• Town of Torbay, NL: Adjacent town municipality on the Northeast Avalon with a similar residential growth profile and proximity to St. John's. Delivers comparable recreation, taxation, permitting, and infrastructure services to a town-scale population, making it a closely matched peer for benchmarking.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nlparadise
• LinkedInlinkedin.com/company/town-of-paradise-nl
• Instagraminstagram.com/nl_paradise
• Xx.com/townofparadise

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town of Paradise, NL