Trouw Nutrition Canada Inc

Name

Trouw Nutrition Canada Inc

Legal name

Trouw Nutrition Canada Inc.

Website

https://trouwnutrition.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Animal Nutrition & Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Support Activities for Animal Production (1152)

SIC

Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)

akta.pro secondary industries

Energy & Grain-Based Ruminant Feeds (Corn, Barley, High-Energy Blends) (AFADAAAH), Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ), Companion Animal Milk Replacers & Weaning Diets (AFADAFAG)

Keywords

• Animal feed manufacturing
• Precision livestock nutrition
• Feed additives
• Dairy nutrition programs
• Poultry swine feeds

Headquarters

HQ city

Saint-hyacinthe

HQ country

Canada

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animal Feed Products: Manufacturing and sale of species-specific nutritional feeds including Shur-Gain feeds in Eastern Canada and Hi-Pro bagged feed products in Western Canada. Complete and balanced feeds for dairy, swine, poultry, beef, equine, and companion animals.
2. Feed Additives: Specialized feed additives including Selko Feed Additives, Milkiwean piglet nutrition products, and phytogenic feed additives like Synerco for poultry.
3. Nutritional Advisory Services: On-farm support from trained nutrition advisors, nutritionists, and technical specialists providing precision nutrition consulting and farm management solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Trouw Nutrition Canada manufactures and sells species-specific complete animal feeds and feed additives (Shur-Gain, Hi-Pro, Landmark, Milkiwean, Equiline, Selko) for dairy, swine, poultry, beef, equine, small ruminants and companion animals, supported by precision-nutrition digital tools (Newton, DNA Connect, NutriOpt, IntelEgg, Watson) and on-farm advisory services delivered through nutrition advisors and MasterLab laboratory analysis.

Product overview

Trouw Nutrition Canada Inc offers an integrated animal nutrition portfolio combining feed products, digital tools, and advisory services. The core offering spans multiple species (dairy, swine, poultry, beef, equine, small ruminants, companion animals) through branded feed lines including Milkiwean (swine), HealthyLife (dairy transition), Precision Nutrition (dairy), Shur-Gain, Hi-Pro Feeds, Landmark Feeds, and Equiline (horse). Digital tools Newton, DNA Connect, NutriOpt, IntelEgg, and Watson provide predictive analytics and optimization modeling for ration formulation and farm management. MasterLab provides laboratory services for feed analysis. The portfolio integrates Kinetio technology (nutrient digestion rate optimization) and phytotechnology (plant-based feed additives like Selko Synerco) as differentiating capabilities across the product lines.

Differentiator

Problem solved

Functional benefit

Brands

• Milkiwean: Trouw Nutrition solution for piglet nutrition from day one, featuring Kinetio Technology for accelerated development of the digestive system.
• Selko
• Equiline
• HealthyLife
• Precision Nutrition
• LifeStart
• IntelEgg
• Newton
• NutriOpt
• Watson
• DNA Connect
• Kinetio
• HI-RANGE
• Nutraceutical

Products and services

• Milkiwean Piglet Nutrition Program Piglet nutrition solution from day one featuring Kinetio Technology to accelerate digestive system development, ensure continuous feed intake, improve digestibility and safeguard immune competence; includes Milkiwean Best Start, Vital Start, Efficient Start and Neo milk replacer for swine producers.
• HealthyLife Dairy Program Science-based dairy program focused on the transition to lactation that helps increase lifetime daily yield of dairy herds by increasing milk production per lactation, increasing lactations per cow and reducing involuntary culling rate.
• Precision Nutrition for Dairy Dairy nutrition approach supporting lactation while helping farmers increase lifetime daily yield through accurate feeding programs, improved nutrient digestibility and optimized milk production.
• LifeStart Program Scientifically-designed program supporting neonatal and early-life nutrition across species (dairy, swine, poultry) to optimize development and long-term performance.
• Shur-Gain Feeds Feed brand serving Eastern Canada with comprehensive nutrition solutions and an extensive dealer network; also available through Feeds 'N Needs stores in Atlantic Canada.
• Hi-Pro Feeds Bagged feed products distributed through an extensive dealer network across Western Canada.
• Equiline Equine Feed Specialized horse feed products under the Shur-Gain brand for equine nutrition.
• Selko Feed Additives Range of feed additives including Selko IntelliBond minerals and Selko phytogenic products designed to improve animal efficiency and production.
• Selko Synerco Phytogenic Feed Additive Phytogenic/phytotechnology feed additive for poultry leveraging plant-based solutions to support host animals' natural defense mechanisms and robust physiological functions.
• MasterLab Feed and Forage Laboratory Services Laboratory services division providing feed and agriculture materials analysis, forage testing and quality assurance services for over 60 years; located in Saint-Hyacinthe, Quebec.
• IntelEgg Poultry Benchmarking Tool Digital layer benchmarking tool that turns flock data into actionable decisions for optimized poultry productivity and performance tracking.
• DNA Connect Digital NIR Forage Analysis Tool Digital tool using Near-Infrared Reflectance Spectroscopy (NIRS) for forage and feed analysis to determine nutritional composition, enabling real-time ration adjustments and improved feeding consistency.
• Newton Dairy Formulation Model Dairy cow nutrition model with 55+ year history featuring Least Cost Formulation, advanced rumen microbial modeling and NIR forage analysis to create cost-effective rations.
• NutriOpt Nutritional Models Suite of nutritional modeling tools including the NutriOpt Sow Model (updated for modern sow genetics) and NutriOpt on-farm management solutions.
• Watson Nursery and Grower-Finisher Model Nursery and grower-finisher model and management tool for swine operations, providing nutrition and performance recommendations.
• HI-RANGE Beef Mineral Program Beef mineral program and complete feed, supplement and premix options specifically formulated to meet nutritional requirements of beef cattle for all stages of production across seasons.

Quantifiable outcome

• 50% more production capacity with 20% less CO2 boiler energy consumption at new Chilliwack mill
• +4 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature12 records

Partnerships

Four partnerships are on record, tiered strategic and core.

• Nutreco Garden of the FuturestrategicStrategic or Co-development Partner · 6 June 2024Trouw Nutrition participates in Nutreco's Garden of the Future facility in Thurgau, Switzerland, which performs screening of plant candidates, designing biological modelling, analyzing plant chemotype, developing growing protocols, and processing plants for use as feed additives or feed materials. Canadian team led by Director of Innovation Dr. Kathleen Crispi participates in facility programs.
• NutrecocoreOthers · 1 January 2017Parent company of Trouw Nutrition with global operations in over 105 countries. Trouw Nutrition Canada was formed following integration of Shur-Gain, Landmark Feeds, Hi-Pro Feeds, and Nutreco's combined animal nutrition businesses in Canada in 2017. Nutreco is owned by SHV Holdings.
• SHV HoldingscoreOthers · 1 January 2017Parent company of Nutreco. Nutreco operates as part of SHV Holdings' portfolio of companies. SHV Holdings is a Dutch multinational company.
• SkrettingcoreOthersSister division to Trouw Nutrition within Nutreco. Together, Trouw Nutrition and Skretting drive transformation in the feed-to-food chain with operations focused on animal nutrition, sustainable animal production, processing and distribution.

Scale indicators12 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/trouw-nutrition-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trouw Nutrition Canada Inc