Theatre Newfoundland Labrador

Name

Theatre Newfoundland Labrador

Legal name

Theatre Newfoundland Labrador

Website

https://theatrenewfoundland.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Live Theatre and Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Other Performing Arts Companies (711190)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Theatre Education, Training & Conservatories (MPAGABAN), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)

Keywords

• Live theatre performances
• Professional theatre production
• Arts education programs
• Theatre festival productions
• Cultural performing arts

Headquarters

HQ city

Cow Head

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets to theatrical productions and performances at the Gros Morne Theatre Festival, including Mainstage and Studio productions, and special events.
2. Arts Education Programs: Registration fees for youth education programs such as Gros Morne Arts Education - $150 per student per semester for classes in drama, music, visual arts, and culinary arts.
3. Donations and Fundraising: Accepts donations through their website to support operations and productions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Theatre Newfoundland Labrador produces and presents professional theatrical productions and music shows through the Gros Morne Theatre Festival at the Nurse Myra Bennett Centre for the Performing Arts in Cow Head, NL, with both mainstage plays and studio productions running seasonally (June to September). The company also operates the Gros Morne Arts Education youth program (K-7) offering classes in drama, music, visual arts, and culinary arts, and provides venue rental services for the Fortis Theatre and BMO Studio spaces.

Product overview

Theatre Newfoundland Labrador operates the Gros Morne Theatre Festival as its primary product—a professional theatre festival presenting theatrical productions and music shows at the Nurse Myra Bennett Centre for the Performing Arts in Cow Head, Newfoundland. The core festival program includes mainstage plays (Stars in the Sky Morning, Building Houses) and studio productions (Neddy Norris Night, One Foot Wet, Havin' a time with Daniel Payne, Music on Main). Additionally, the organization offers Gros Morne Arts Education, a youth arts education program for grades K-7 featuring drama, music, visual arts, and culinary arts classes. The company also provides venue rental services for its state-of-the-art performance facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Gros Morne Theatre Festival A repertoire theatre festival operating from the Nurse Myra Bennett Centre for the Performing Arts in Cow Head, NL, presenting professional theatrical productions and music shows during the summer season for theatre patrons, local residents, and tourists visiting the Gros Morne region.
• Neddy Norris Night A traditional folk music show featuring music passed down through generations, unique to Newfoundland and Labrador. Targeted at theatre patrons and tourists seeking authentic Newfoundland cultural performances.
• One Foot Wet A one-act romantic comedy by playwright Robert Chafe about a woman tracing her family lineage from Newfoundland to an old bed and breakfast in the English countryside. Studio production for the 2026 festival.
• Music on Main A music show curated by Allison Crowe featuring performances by Newfoundland and Labrador's contemporary artists, held at the Fortis Theatre venue as part of the 2026 Gros Morne Theatre Festival.
• Stars in the Sky Morning A canonical Newfoundland and Labrador play by Rhonda Payne, depicting seven women navigating limited life choices on the Great Northern Peninsula in the late 1970s. Mainstage production for theatre patrons seeking original regional drama.
• Havin' a time with Daniel Payne An intimate music performance featuring Daniel Payne, a master of tin whistle, accordion, fiddle, and bodhran, showcasing traditional Newfoundland and Labrador music. Studio production for patrons of folk and traditional music.
• Building Houses A play by Megan Gail Coles set in 1828 Newfoundland examining family, greed, resilience and grit, featuring characters including Shanawdithit and Indigenous perspectives. Mainstage production produced in partnership with Poverty Cove Theatre Company.
• Gros Morne Arts Education A youth education program for elementary students (kindergarten to grade 7) offering rotating weekly classes in drama, music, visual arts, and culinary arts at the Nurse Myra Bennett Centre. Targeted at parents and guardians in the Gros Morne region seeking structured arts education for their children.
• Venue Rentals Rental of the Nurse Myra Bennett Centre for the Performing Arts facilities, including the Fortis Theatre (mainstage) and BMO Studio venues, available to outside groups, event organizers, and producers requiring professional performance space.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and support.

• Poverty Cove Theatre CompanycoreStrategic or Co-development Partner · 20 November 2025Partnership with Poverty Cove Theatre Company for the production of Building Houses by Megan Gail Coles at the 2026 Gros Morne Theatre Festival. The production includes a casting call specifically for Indigenous Peoples who are actors and performers, with priority given to Indigenous Peoples or persons of mixed Indigenous ancestry residing in Newfoundland and Labrador.
• Canada Post Community FoundationsupportOthersFunding supporter for the Gros Morne Arts Education youth education program.
• United Way Newfoundland and LabradorsupportOthersFunding supporter for the Gros Morne Arts Education youth education program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Artistic Fraud of Newfoundland: Artistic Fraud is a St. John's-based professional theatre company producing original Newfoundland works, sharing TNL's focus on regional storytelling, new play development, and non-profit operating model.
• Resource Centre for the Arts (RCA): RCA operates the LSPU Hall in St. John's as a hub for Newfoundland performing arts, comparable to TNL as a community-rooted non-profit presenting professional theatre and supporting local arts in the province.
• Mermaid Theatre of Nova Scotia: Mermaid Theatre is a small Atlantic Canadian professional theatre producing original work and touring productions, comparable to TNL in scale, regional focus, and family/youth programming emphasis.
• Rising Tide Theatre: Rising Tide Theatre is a Newfoundland-based professional theatre company producing original works celebrating Newfoundland culture, directly comparable to TNL in mission, regional focus, and original-content development model.
• Belfry Theatre: Belfry Theatre is a small Canadian regional professional theatre producing contemporary and original works with a focus on new play development, comparable to TNL in scale, mission, and original-content emphasis.

Broad incumbents

• Canadian Stage: Canadian Stage is a Toronto-based professional theatre company producing diverse seasons of contemporary and classical work, comparable to TNL as a Canadian non-profit theatre producing professional repertoire.
• Stratford Festival: Stratford Festival is a much larger Canadian repertory theatre festival with a season-based model producing classical and contemporary works, sharing TNL's seasonal festival structure and professional repertoire approach.
• Factory Theatre: Factory Theatre is a Toronto-based professional theatre focused on Canadian play development and new works, comparable to TNL's commitment to developing original Newfoundland and Labrador plays.
• Shaw Festival: Shaw Festival operates a seasonal theatre festival in Niagara-on-the-Lake producing a defined repertoire season, comparable to TNL's Gros Morne Theatre Festival model in structure and tourism-driven audience.

Regional players

• Neptune Theatre: Neptune Theatre is Halifax's largest professional performing arts venue, comparable to TNL as a regional Canadian theatre producing diverse seasons including original and repertoire works for Atlantic Canadian audiences.

Market position

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/theatre-newfoundland-labrador

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theatre Newfoundland Labrador