Migrol Ag

What Migrol Ag does

Migrol AG is a Swiss energy and mobility company and wholly-owned subsidiary of the Migros-Genossenschafts-Bund (Migros Federation of Cooperatives), founded in 1954 by Gottlieb Duttweiler and headquartered in Adliswil. The company operates two core divisions: Heating & Energy (heating oil delivery to more than 100,000 Swiss households per year, wood pellets, tank inspection, boiler descaling, and product-neutral energy consulting across eight cantons) and Mobility (a network of approximately 310 gas stations selling Shell V-Power and Migrol-branded fuels including Diesel HVO 100, MIGROL GREENLIFE, and AdBlue, an expanding public EV charging network under Migrol Charge and M-Charge brands with 850+ points today and a stated target of more than 2,000, 70 car wash sites, in-station convenience retail via sister subsidiary migrolino/mio, and the Migrolcard payment ecosystem integrated with the Migros Cumulus loyalty program).

The technology stack combines physical fuel and charging infrastructure with a digital layer comprising the Migrol App, Migrolcard App, and M-Charge App for payment, station/charger location, real-time pricing, and the Scouty heating oil price alert system. Enterprise customers (fleets, logistics operators, property managers, agricultural operations) are served through dedicated B2B sales teams, regional contact offices, smart-charging hardware from partners including Alpitronic, EVTEC, and Zaptec, and the MIGROL OIL CONTROL tank telemetry platform. Revenue is generated primarily through transactional fuel and heating oil sales (transaction-fee model), usage-based EV charging (CHF 0.38-0.59/kWh across power tiers), subscription fees for Migrolcard (CHF 9.90-10.70/year for the Private Card), car wash and service fees, and convenience retail. As a Migros group company, Migrol maintains commercial independence while leveraging shared loyalty, retail site access for M-Charge, and brand equity.

Customer concentration is low given the diversified mix of mass-market individual consumers, B2B fleet and agriculture customers, and property managers, with only a handful of named reference accounts (Greencity, Entreprids) used illustratively. The principal forward drivers are the M-Charge buildout (2,000+ charging points targeted), e-truck high-power charging, and the Diesel HVO 100 renewable fuel line; the principal structural headwind is the long-term decline of Swiss gasoline and conventional diesel volumes under electrification policy.

Name

Migrol Ag

Legal name

Migrol SA

Website

https://migrol.ch

Company type

Private

Founded year

1954

Operating status

Operating

Short description

Migrol AG is a Swiss energy and mobility company (Migros group subsidiary) that sells fuels and Diesel HVO 100 at ~310 gas stations, delivers heating oil and wood pellets to over 100,000 households, and operates 850+ public EV charging points and 70 car wash sites across Switzerland.

Ownership category

akta.pro rank

Product category

Retail Fuel and Energy Services

NAICS

Fuel Dealers (4572), Fuel Dealers (45721)

akta.pro primary industry

Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Fleet Smart Charging & Depot Energy Management (Bus/Truck/Delivery) (EUAFAMAE)

Keywords

• Retail fuel stations
• Heating oil delivery
• Electric vehicle charging
• Mobility services
• Energy consulting

Headquarters

HQ city

Adliswil

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Products Sales: Sale of gasoline (95/98 unleaded), diesel, and Diesel HVO 100 at ~310 gas stations across Switzerland. Also through automated stations 24/7.
2. Heating Energy Products: Sale of heating oil, diesel, and wood pellets to residential and business customers. Annual delivery to over 100,000 heating oil customers.
3. EV Charging Services: Revenue from public charging at Migrol Charge and M-Charge stations (Fast Charging DC up to 320kW, AC up to 22kW, and M-Charge network at Migros sites up to 60kW DC or 22kW AC).
4. Car Wash Services: Car washing services at 70 stations including tunnel wash with staff, automated wash installations, and self-service wash boxes.
5. Service & Maintenance: Tank inspection (over 3,000 annually), tank decommissioning, boiler descaling, and maintenance services for heating systems.
6. Migrolcard Payment Services: Monthly invoice billing for fuel, charging, car wash, and shop purchases. Annual fees for Private Card (CHF 9.90-10.70) and free Company Card.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Migrol AG is a Swiss energy and mobility company operating two core divisions: Heating & Energy (heating oil delivery, wood pellets, tank inspection, boiler descaling, and product-neutral energy consulting for residential and commercial customers) and Mobility (gasoline and diesel fuel sales through approximately 310 stations nationwide, expanding EV charging networks including M-Charge at Migros retail sites and Migrol Charge at its own stations, car wash services, Migrolcard payment systems, and convenience retail via migrolino/mio sub-brands). The company sells specialty fuels including Diesel HVO 100 renewable synthetic diesel, MIGROL ECO PLUS heating oil, MIGROL GREENLIFE diesel, and Shell V-Power products, and supports its physical network with digital tools for pricing, monitoring, and online ordering.

Product overview

Migrol AG is a Swiss energy and mobility company and subsidiary of Migros, operating two core divisions: Heating & Energy (Heizen & Wärme) and Mobility (Rund ums Fahrzeug). The heating division encompasses heating oil delivery (Heizöl), wood pellets (Holzpellets), tank inspection and maintenance (Tankrevision), boiler descaling (Boilerentkalkung), and energy advisory services (Energieberatung), alongside Scouty price alarm tools and MIGROL OIL CONTROL tank monitoring. The mobility division spans a network of ~310 service stations offering Shell V-Power and Migrol-branded fuels including Diesel HVO 100 (100% renewable synthetic diesel), MIGROL GREENLIFE and MIGROL ECO PLUS specialty fuels, AdBlue, and motor oils; an expanding public EV charging network under the M-Charge (at Migros sites) and Migrol Charge (at Migrol sites) brands with charging hardware including Zaptec, Alpitronic, and ristretto&charge systems; convenience retail via migrolino and mio shops plus Vapiano restaurant partners; Migrol Car Wash car wash network; and the Migrolcard payment ecosystem (Private Card, Company Card, and Migrolcard App) integrated with the Migros Cumulus loyalty program. The Migrol App serves as a unified digital hub combining station/charger locator, real-time pricing, Scouty price alerts, and mobile ordering for fuels and services. The company also supplies diesel and heating oil to commercial and agricultural customers (Firmenkunden) with dedicated B2B solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Gasoline and Diesel Fuel Sales Sale of gasoline (95/98 unleaded), diesel, Diesel HVO 100 renewable synthetic diesel, and Shell V-Power premium fuels at approximately 310 gas stations across Switzerland, including automated 24/7 outlets, Shell-branded stations, and stations with integrated convenience shops (migrolino/mio). Targets individual drivers, fleet operators, and Shell loyalty customers nationwide.
• Diesel HVO 100 (Renewable Synthetic Diesel) 100% renewable synthetic diesel fuel produced from biogenic feedstocks that delivers up to 90% CO2 reduction versus conventional diesel while remaining fully compatible with modern diesel engines without any technical modifications. Sold at select Migrol stations for environmentally conscious individual and commercial diesel customers.
• Heating Oil Delivery (Heizöl) Home heating oil delivery supplying more than 100,000 Swiss households annually, with individual orders, collective group purchases (Sammelbestellung) for volume discounts, and optional fixed-price forward contracts. Includes MIGROL ECO PLUS reduced-sulfur variant. Sold to residential households and commercial heating customers via website and mobile app ordering.
• Wood Pellets Swiss-produced natural wood pellets manufactured from untreated sawdust and wood chips without chemical binders, providing CO2-neutral combustion for residential and commercial heating customers across Switzerland. Sold via the website online-ordering channel.
• EV Charging Network (Migrol Charge and M-Charge) Public and semi-public electric vehicle charging network comprising Migrol Charge (at Migrol service stations, up to 320 kW DC fast charging) and M-Charge (at Migros retail sites, up to 60 kW DC or 22 kW AC). Powered by 100% renewable electricity with usage-based pricing differentiated by power output. Activation via M-Charge App, QR-code scan, or Migrolcard. Serves both individual EV drivers and commercial customers (fleet and workplace charging with Smart Charging Management).
• Migrol Car Wash Car wash services at approximately 70 Migrol locations across Switzerland, with three formats: tunnel wash with staff, automated wash installations, and self-service wash boxes. Available in Standard and Premium wash programs using modern eco-friendly washing technology with water recycling systems. Prepaid/postpaid payment via Migrol Car Wash Card with discount programs. Cumulus points can be earned on every wash.
• Migrolcard Payment System Branded payment card in two variants—Private Card (individuals, CHF 9.90-10.70 annual fee, double Cumulus points) and Company Card (businesses, free)—providing monthly invoicing and cashless payment across 550+ acceptance points for fueling, EV charging, car washing, and shop purchases. Includes the Migrolcard App for smartphone-based pump activation without queuing at the shop, with automatic Cumulus points accrual.
• Tank Inspection Service Annual tank inspection, decommissioning, and maintenance service for heating oil, diesel, and gasoline tanks conducted by qualified technicians. Meets statutory Swiss requirements, contributes to environmental (water) protection, and is sold to residential and commercial tank owners—over 3,000 tank inspections performed annually.
• Boiler Descaling Service Professional boiler descaling and inspection service that maintains reliability and extends the operational lifespan of hot water systems in residential and small commercial properties. Sold as a standalone service and Cumulus-point-eligible product offered to Swiss households.
• Energy Consulting (Energy Advisory) Product- and manufacturer-neutral energy consulting service provided to property owners and managers across cantons Aargau, Basel-Landschaft, Basel-Stadt, Bern, Luzern, Schwyz, Zug, and Zurich. Covers heating system optimization, building envelope upgrades, and renewable energy adoption for long-term economic and ecological sustainability of residential and commercial real estate.
• AdBlue (Diesel Exhaust Fluid) Colorless, odorless urea-based diesel exhaust fluid that reduces diesel nitrogen oxide (NOx) emissions by up to 90% to meet Euro emissions standards for diesel passenger and commercial vehicles. Available at shop counters and at-pump at select Migrol stations across Switzerland.
• Migrol Motor Oil Products Range of branded engine and transmission oils covering passenger cars (Highline Pro 0W-20, Professional 0W-30, Premium 5W-30, etc.), heavy-duty trucks, motorcycles (2-stroke and 4-stroke), automatic transmission fluid (ATF DEXRON III), coolant, and screen wash. Sold at Migrol stations nationwide.

Quantifiable outcome

• CO2 reduction up to 90% with Diesel HVO 100 compared to conventional diesel
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Migros-Genossenschafts-Bund (Parent Company)coreOthersMigrol is a wholly-owned subsidiary of the Migros-Genossenschafts-Bund (Migros Federation). Migros provides brand strength, retail infrastructure synergies (M-Charge network at Migros stores), and shared loyalty programs (Cumulus).
• migrolino (subsidiary of Migros)coreOthersmigrolino is a 100% subsidiary of Migros Federation and operates convenience shops within Migrol gas stations. It is the Swiss market leader in convenience retail. mio is a sub-brand offering compact convenience in smaller formats.
• VapianominorChannel Partner/ Reseller/ DistributorVapiano restaurant franchise operates within select Migrol stations, offering Italian cuisine (pasta, pizza, salads) with delivery to customers.
• ShellcoreChannel Partner/ Reseller/ DistributorMigrol stations sell Shell-branded fuels including V-Power 100 (RON 100 premium gasoline) and V-Power Diesel. Shell branding appears at most Migrol stations. Migrolcard is also accepted at Shell stations with migrolino/mio shops.
• AlpitroniccoreTechnology or IntegrationItalian manufacturer of DC charging solutions. Migrol installs Alpitronic HYC 50 (50kW DC dual output) and Alpitronic DC Wallbox with Pedestal (50kW) for overnight/weekend truck charging at depots.
• ZapteccoreTechnology or IntegrationNorwegian manufacturer of smart AC charging solutions. Zaptec Go (22kW) for residential/homeowner charging, Zaptec Pro for workplace/fleet charging with dynamic load balancing optimizing grid capacity by up to 66%.
• EVTEC (ristretto&charge)coreTechnology or IntegrationSwiss manufacturer of high-power DC charging stations. ristretto&charge provides 120-320kW output with up to 8m cables for intermediate charging at logistics hubs. coretto&bricco model delivers up to 384kW for cross-docking facilities.
• Migros-Pionierfonds (Migros Pioneer Fund)minorOthersMigrol contributes over CHF 2 million annually to the Migros Pioneer Fund which supports sustainable innovation projects. Fund is part of Migros' societal commitment with CHF 15 million annual contributions from group companies.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Ionity: European high-power charging joint venture (BMW, Mercedes, Ford, VW, Hyundai) deploying 350 kW HPC stations. Competes with Migrol's premium DC hardware (EVTEC, Alpitronic) for long-distance EV charging corridors in Switzerland.
• Tesla Supercharger: Largest dedicated fast-charging network in Europe and a direct competitor to Migrol's M-Charge and Migrol Charge networks, particularly for premium DC charging (up to 250 kW+) at highway-adjacent sites.
• Fastned: European fast-charging specialist building a network of high-power DC stations across Switzerland and the EU. Competes with Migrol on premium DC charging experiences and pricing transparency.

Broad incumbents

• BP plc: International oil major transitioning into integrated energy, with retail fuel networks, EV charging (bp pulse) and convenience retail. Comparable to Migrol in its shift from pure fuel retail toward multi-energy and EV services.
• Shell Switzerland (Shell V-Power): Global energy major that is simultaneously a Migrol partner (Shell V-Power 100 and V-Power Diesel sold at Migrol stations) and a broad incumbent competitor across fuel retail, EV charging (Shell Recharge) and B2B energy services in Switzerland.
• TotalEnergies SE: Global integrated energy company with a multi-product platform spanning retail fuels, EV charging, heating oil and energy services. Its Swiss and European footprint directly competes with Migrol's diversified mobility + heating portfolio.

Direct peers

• Agrola AG: Swiss farmer cooperative and one of Migrol's closest direct competitors, operating a comparable nationwide network of fuel stations, heating-oil delivery, and shop concepts across rural and urban Switzerland. Closely aligned in product mix (fuels, heating oil, energy) and Swiss-only geographic focus.
• SOCAR Energy Switzerland: Swiss arm of the Azerbaijani state oil company operating retail fuel stations and energy services in Switzerland. Competes with Migrol in fuel retail and increasingly in alternative fuels and EV charging partnerships.
• Coop (Coop Pronto): Switzerland's other large retailer operates Coop Pronto convenience stores integrated with fuel stations, directly parallel to Migrol's migrolino/Migrol model. Competes for the same private-customer mobility wallet across Switzerland.

Regional players

• Energie 360° AG: Swiss regional energy and heat-services provider active in heating solutions, gas/heat contracting and e-mobility. Competes with Migrol's heating-oil, wood-pellet and energy-consulting businesses across overlapping Swiss cantons.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

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• Instagraminstagram.com/migrol_ag

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Migrol Ag