Palma d.o.o

Name

Palma d.o.o

Legal name

Palma d.o.o

Website

https://palma.si

Company type

Private

Founded year

1990

Operating status

Operating

Ownership category

akta.pro rank

Product category

Travel Agency & Tour Operator Services

NAICS

Travel Agencies (56151), Tour Operators (561520), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Water (48721)

SIC

Air Transportation, Nonscheduled (4522), Water Transportation (4400), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Package holiday tours
• Charter flight services
• Guided travel tours
• Cruise booking services
• Travel agency services

Headquarters

HQ city

Celje

HQ country

Slovenia

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Package Holidays (Pauschalna potovanja): The primary revenue stream. Palma sells bundled travel packages including flights, accommodation, transfers, and sometimes meals or excursions. Packages include charter flights from Ljubljana, hotel stays, and optional add-ons such as excursions, insurances, and optional meal plans (all-inclusive, half-board).
2. Cruise Bookings: Palma organizes group cruises with Slovenian guides and arranges individual cruises with international cruise lines (MSC, Costa, Royal Caribbean, NCL, Holland America, Princess). Revenue generated through commission on cruise bookings.
3. Airline Tickets (Avio): Palma sells airline tickets for regular and low-cost carriers to all global destinations. Services include seat reservations, extra baggage, loyalty programs, hotel bookings, car rentals, transfers, and event tickets. Revenue through booking fees and commissions.
4. Travel Insurance and Add-ons: Palma offers travel insurance, cancellation protection, and ancillary services as part of the booking or as separate purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Palma d.o.o is a Slovenian travel agency and tour operator that sells package holidays (Pauschalna potovanja), charter flights from Ljubljana to Mediterranean and select global destinations, guided trips (Vodena potovanja), cruise bookings and individual airline tickets to Slovenian consumers. Its offering is bundled: flight, ground transfer, accommodation, optional meals, insurance and on-destination Slovenian-speaking support delivered through 15 retail branches, a call center, a B2B portal and the palma.si website.

Product overview

Palma d.o.o operates as a full-service travel agency offering a portfolio of travel products and services. The core offering consists of charter flights from Ljubljana to Mediterranean and Middle Eastern destinations (Greece, Turkey, Egypt, Montenegro), all-inclusive package holidays, guided group trips, and cruise bookings (Nile and Adriatic cruises). The agency also provides flight ticket booking through IATA certification, supported by specialized departmental teams for Cruises, Flight tickets, Groups, and Individual travel (FIT). Ancillary services include gift cards, travel insurance, and rent-a-car arrangements. The company positions itself as a comprehensive travel solutions provider serving both group and individual travelers.

Differentiator

Problem solved

Functional benefit

Brands

• Palma Avio: A dedicated department for airline ticket reservations and services, offering regular and low-cost carrier bookings for all global destinations.

Products and services

• Package Holidays (Pauschalna potovanja) All-inclusive vacation packages combining charter or scheduled flights from Ljubljana, ground transfers, accommodation, optional all-inclusive or half-board meals, excursions, travel insurance and on-destination Slovenian-speaking support. Sold to Slovenian consumers across all major destinations including Greece (11 islands), Turkey, Egypt, Montenegro, Croatia, Spain and worldwide guided-trip destinations.
• Charter Flights from Ljubljana Owned charter flight services departing from Ljubljana to 11 Greek islands and additional seasonal destinations including Turkey, Egypt, Montenegro, Gran Canaria and Tenerife, with guaranteed departures on key routes and door-to-airport coach transfers from Slovenian cities.
• Guided Trips (Vodena potovanja) Organized group travel with professional Palma tour guides covering European and international destinations such as China, Ireland, Egypt and other worldwide routes, including flights, accommodation, transfers, excursions and local guides.
• Cruises Cruise offerings including Nile cruises and group cruises with Slovenian guides, plus individual cruise bookings with international cruise lines (MSC Cruises, Costa Cruises, Royal Caribbean, Norwegian Cruise Line, Holland America Line, Princess Cruises). Revenue is generated via commissions on bookings.
• Flight Tickets (Palma Avio) Airline ticket booking service offered through a dedicated Avio department, selling tickets for regular and low-cost carriers to all global destinations under Palma's IATA accreditation, with ancillary services such as seat reservations, extra baggage, loyalty programs and event tickets.
• Gift Vouchers (Darilni bon) Travel gift vouchers sold at variable amounts that recipients can redeem for any Palma travel offering including package holidays, flights, cruises or accommodation.
• Travel Insurance (Zavarovanja) Travel insurance products including cancellation protection and coverage for medical emergencies and other travel-related risks, sold bundled with package bookings or as separate standalone purchases.
• Rent-a-Car Vehicle rental services arranged by Palma to complement travel bookings and provide ground transportation at destinations worldwide.

Quantifiable outcome

• Over 50,000 satisfied guests in the past year with an average holiday rating of 4.45 out of 5

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• MSC CruisescoreChannel Partner/ Reseller/ DistributorPalma works with MSC Cruises as a sales channel for individual and group cruise bookings. The partnership covers the full MSC fleet (MSC Armonia, MSC Divina, MSC Bellissima, MSC Fantasia, MSC Grandiosa, MSC Lirica, MSC Magnifica, MSC Meraviglia, MSC Musica, MSC Opera, MSC Orchestra, MSC Poesia, MSC Preziosa, MSC Seaview, MSC Seaside, MSC Sinfonia).
• Costa CruisescoreChannel Partner/ Reseller/ DistributorPalma is an authorized seller of Costa Cruises (Costa Smeralda, Costa Firenze, Costa Diadema, Costa Fascinosa, Costa Favolosa, Costa Deliziosa, Costa Pacifica, Costa Fortuna).
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorPalma is an authorized seller of Royal Caribbean cruises (Freedom of the Seas, Navigator of the Seas, Rhapsody of the Seas, Symphony of the Seas, Allure of the Seas).
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorPalma is an authorized seller of Norwegian Cruise Line (Norwegian Epic, Norwegian Escape, Norwegian Joy).
• Holland America LineminorChannel Partner/ Reseller/ DistributorPalma offers Holland America Line cruises (MS Koningsdam, MS Noordam, MS Oosterdam, MS Rotterdam, MS Veendam, MS Westerdam, MS Zaandam).
• Princess CruisesminorChannel Partner/ Reseller/ DistributorPalma offers Princess Cruises (Emerald Princess, Crown Princess, Island Princess, Coral Princess).
• Aminess Hotels (Croatia)coreChannel Partner/ Reseller/ DistributorAminess is a key Croatian hotel group partner featured prominently in Palma's Croatia offerings. Hotels include Aminess Vival Lišanj Family hotel, Aminess Maestral Hotel, Aminess Planet Camping Maravea Resort, and Aminess Vival Casa Velaris.
• Sava Hotels (Slovenia)minorChannel Partner/ Reseller/ DistributorPalma has a special commercial agreement with Sava Hotels, offering promotional rates for stays at Sava's properties across Slovenia including Bled, Bohinj, and the Slovenian coast. Regular special offers and discounts are featured.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• TUI Group: World's largest integrated tourism group operating own-charter airlines, hotel brands, cruise ships, and retail travel agencies across Europe. Comparable in the package-holiday-plus-own-charter model though at vastly larger scale and global scope.
• Booking.com: World's largest online travel agency offering accommodation, flight, and car rental bookings. Competes directly with Palma for the online self-serve booking portion of Slovenian travelers and exerts constant price pressure on traditional agencies.
• Expedia Group: Global online travel conglomerate operating consumer brands (Expedia, Hotels.com, Vrbo) and B2B platform (Expedia Partner Solutions). Competes with Palma across online booking, package holidays, and partner-distribution channels.

Direct peers

• lastminute.com: European online travel agency selling dynamic packages, flights, hotels, and holidays across European source markets. Comparable as a digitally-led, multi-product leisure travel retailer serving price-sensitive European customers.
• Schauinsland-Reisen: German tour operator specializing in package holidays to Mediterranean, North African, and Canary Island destinations with strong family and value-segment positioning. Comparable charter + beach-resort package model targeting similar European leisure demographics.
• FTI Touristik: German tour operator focused on package holidays to Mediterranean beach destinations, North Africa, and long-haul. Comparable target customer (middle-class family leisure travelers) and product mix (charter + hotel + transfer).
• Jet2 Holidays: UK tour operator that bundles own-charter flights with package holidays to Mediterranean and Canary Island destinations. Closest business model analog to Palma's owned-charter + resort package approach.
• Kompas Slovenija: Major Slovenian travel agency and tour operator offering package holidays, guided trips, and travel services across Slovenia. Direct competitor for the same Slovenian outbound travel customer with overlapping charter and Mediterranean product mix.

Emerging players

• MSC Cruises: Switzerland-headquartered global cruise line and Palma's largest cruise supplier partner. Comparable in the cruise distribution value chain and increasingly competes with Palma's land-based tour packages via direct consumer marketing.

Regional players

• Around the World Potovalna agencija: Slovenian travel agency offering package holidays, last-minute deals, and worldwide tours. Direct Slovenian competitor targeting similar outbound leisure customers with overlapping Mediterranean and long-haul destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/turisticnaagencijapalma
• Instagraminstagram.com/palma_agencija/?hl=en
• LinkedInlinkedin.com/company/turisticna-agencija-palma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palma d.o.o