What Nas Conception Gmbh does

NAS conception GmbH is a Düsseldorf-based, founder-managed IT consulting firm founded in 2012 that specializes in implementing, migrating, and supporting Microsoft Dynamics 365 Business Central for small and medium-sized enterprises, primarily in the German-speaking market. The firm is a certified Microsoft Solutions Partner with competencies in Modern Work and Business Applications, operating under the legal entity NAS conception GmbH (HRB 78763, Amtsgericht Düsseldorf) under Managing Directors Andreas Eickel and Nico Straub. Its commercial portfolio centers on three pillars: NC365 SMART START fixed-price implementation packages that provide structured, pre-configured Business Central onboarding; a set of NC365 Apps published on Microsoft AppSource (SharePoint connect, shipcloud connect, TD SYNNEX ION connect, Transus EDI connect, Urlaubsplaner); and ongoing managed services, training, and ERP migration support from legacy systems (NAV/Navision, SAP, Infor, Lexware, SAGE, AS/400) to the Business Central cloud.

The company generates revenue through a mix of professional services (consulting and implementation), one-time fixed-price package fees, recurring AppSource subscription revenue, and ongoing managed services contracts. It pursues an enterprise field-sales motion: direct consultation-led acquisition, website inquiry forms, Microsoft Bookings integration, and thought-leadership content marketing around Business Central, AI in SMEs, and industry-specific use cases. Vertical specialization spans startups, e-commerce, retail/commerce, watch and jewelry, hotels, and production/manufacturing, with named references including home24, Greenreb AG, Odyssey Hotel Group, BASU Tee, NIKIN GmbH, Axkid Deutschland, Juwelier Weber, and FC St. Pauli / Bakerman. Strategic 2025 partnerships with Lusivio Systems (exclusive jewelry add-on), Netstock (inventory optimization), DynamicWeb (e-commerce/PIM), TrueCommerce (EDI), and PRW Group (AI advisory) extend the firm's integration and advisory footprint beyond core ERP delivery, and the addition of a KI-Consulting practice positions it to ride Microsoft Copilot adoption among German SMEs.

Name

Nas Conception Gmbh

Legal name

NAS conception GmbH

Website

https://nasconception.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

NAS conception GmbH is a Düsseldorf-based, certified Microsoft Solutions Partner that implements, migrates, and supports Microsoft Dynamics 365 Business Central ERP for small and medium-sized enterprises, primarily in Germany, via fixed-price NC365 SMART START packages, AppSource extensions, and managed services.

Ownership category

akta.pro rank

Product category

ERP Implementation Consulting

NAICS

Management Consulting Services (54161), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

ERP Managed Services & AMS (Application Management) (BPAEAGAB), Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)

Keywords

• ERP implementation services
• Dynamics 365 consulting
• Business Central cloud migration
• Microsoft Power Platform consulting
• AI Copilot consulting

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. ERP Implementation Consulting: Professional services revenue from consulting, implementation, and project-based work for Microsoft Business Central deployments. Includes initial assessment, configuration, data migration, and go-live support.
2. NC365 SMART START Packages: Fixed-price implementation packages providing structured Business Central onboarding with pre-configured modules. Revenue generated through one-time project fees with transparent pricing.
3. NC365 App Extensions: Revenue from proprietary AppSource applications that extend Business Central functionality including SharePoint integration, shipping, EDI, and HR features. Apps available through Microsoft marketplace.
4. Ongoing Support and Training: Continuous support services, training, and managed services for existing Business Central customers to maintain and optimize their ERP systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NAS Conception designs and implements Microsoft-based ERP, CRM and BI solutions with a primary focus on Microsoft Dynamics 365 Business Central. The company delivers end-to-end consulting including needs assessment, migration from legacy ERP systems, fixed-price implementation packages (NC365 SMART START), proprietary NC365 AppSource extensions, and ongoing support and training for SMEs.

Product overview

NAS conception GmbH is a certified Microsoft Solutions Partner offering a comprehensive portfolio centered on Microsoft Dynamics 365 Business Central as the core ERP platform. Their primary offering includes NC365 SMART START packages for structured, fixed-price Business Central implementations, complemented by a suite of NC365 Apps for Business Central (SharePoint connect, shipcloud connect, TD SYNNEX ION connect, Transus EDI connect, and Urlaubsplaner). The company extends its services across the Microsoft ecosystem including Power Platform (Power Apps, Power Automate, Power BI, Power Agents), Microsoft Copilot Studio, and Dynamics 365 CRM modules. They provide specialized AI consulting for SMEs leveraging Microsoft Copilot technologies and offer ERP migration services for transitioning from legacy systems. Strategic partnerships with vendors like Lusivio Systems, Netstock, DynamicWeb, and TrueCommerce expand their industry-specific capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• NC365: Product brand umbrella for NAS conception's Business Central solutions and extensions, including NC365 SMART START (fixed-price implementation packages), NC365 Apps (SharePoint connect, shipcloud connect, TD SYNNEX ION connect, Transus EDI connect, Urlaubsplaner/Leave Planner), and related NC365 product extensions.

Products and services

• Microsoft Dynamics 365 Business Central Implementation

Quantifiable outcome

• Rapid implementation achievable in few weeks with SMART-START packages
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Lusivio Systems GmbHcoreStrategic or Co-development Partner · 16 August 2025Exclusive marketing partnership for innovative Business Central add-on developed specifically for jewelers. Includes precious metal management, certificate management, and individual pricing features. NAS Conception provides exclusive distribution of this niche industry solution.
• PRW GroupcoreStrategic or Co-development PartnerPartnership focused on responsible and productive AI implementation for businesses. Combines PRW Group's expertise with NAS Conception's Microsoft capabilities to address EU AI Regulation compliance and data protection requirements.
• Netstock Europe GmbHcoreStrategic or Co-development PartnerIntelligent inventory optimization partnership for SMEs. Combines Netstock's inventory optimization solutions with Business Central for improved supply chain management.
• DynamicWebcoreTechnology or IntegrationStrategic partnership with E-commerce and PIM specialist. Aims to provide comprehensive solutions for SMEs combining Business Central ERP with DynamicWeb's e-commerce platform capabilities.
• TrueCommercecoreTechnology or IntegrationGlobal provider of Supply Chain and EDI solutions partnership. Provides NAS Conception customers with comprehensive EDI connectivity and supply chain integration capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HSO (Hitachi Solutions): Global Microsoft Dynamics 365 SI with large European presence. Operates broadly in the same Dynamics/BC implementation space as NAS Conception but at significantly larger scale, providing overlapping capabilities as part of a wider portfolio.
• Avanade: Accenture/Microsoft joint venture and one of the largest global Microsoft Dynamics and Azure consultancies. Competes with NAS Conception in the BC/Dynamics SME and mid-market segment but from a vastly larger, multi-geography footprint.
• Allgeier SE: German IT services group with a substantial Microsoft practice including Dynamics 365 ERP implementations. Overlaps with NAS Conception in target market (German SMEs) and Microsoft ERP delivery, but operates as a broad diversified IT portfolio company.
• msg systems AG: Large German IT consultancy with Microsoft Dynamics and adjacent ERP practices. Targets overlapping German Mittelstand customers with broader consulting, software, and industry solutions — competes for the same procurement budgets as NAS Conception at greater scale.

Direct peers

• SIEVERS-SNC: German Microsoft partner specializing in Dynamics 365 Business Central implementations for SMEs. Comparable scope of services, customer segment, and Microsoft-centric delivery model to NAS Conception.
• Klug GmbH integrierte Systeme: ERP consultancy based in Germany implementing Microsoft Dynamics 365 Business Central and related technologies for SMEs. Directly comparable mid-sized partner serving similar Mittelstand customers with similar Microsoft stack.
• COSMO CONSULT: Major Microsoft Dynamics 365 partner headquartered in Germany serving SMEs and mid-market across DACH. Directly comparable to NAS Conception in target customer (German Mittelstand), core offering (BC/Dynamics implementation), and vertical-specialization model.
• KUMAVISION AG: German Microsoft Dynamics 365 and Business Central partner with deep SME and industry-vertical focus, including manufacturing and wholesale trade. Closely matches NAS Conception's profile of certified partner delivering BC implementations and industry add-ons to German SMEs.

Regional players

• ORBIS SE: German IT consultancy with Microsoft Dynamics 365 and SAP practices serving mid-market clients in DACH. Comparable in customer profile and Dynamics SME focus to NAS Conception, though stronger tilt toward SAP and larger mid-market engagements.
• proAlpha GmbH: German ERP vendor and implementation partner targeting small and mid-sized industrial and trading companies in DACH. Comparable customer profile and SME/Mittelstand focus to NAS Conception, but on a competing (non-Microsoft) ERP stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nas-conception-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nas Conception Gmbh