Ymca Of Georgia's Piedmont

Name

Ymca Of Georgia's Piedmont

Legal name

YMCA of Georgia's Piedmont

Website

https://gapiedmontymca.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Community Fitness and Youth Development Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community fitness centers
• Youth development programs
• Childcare day care
• Swim lessons aquatics
• Group exercise classes

Headquarters

HQ city

Winder

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Monthly membership fees ranging from $30-$75 depending on membership type (youth, adult, household) at various branches. Membership includes facility access, group fitness classes, and child watch services.
2. Program Fees: Fees for childcare programs (after-school, summer camp), swim lessons, youth sports leagues, martial arts, personal training, and special events. Pricing varies by program and member/non-member status.
3. Donations and Annual Campaign: Charitable donations from the Annual Support Campaign providing scholarships and financial assistance. The organization raises over $280,000 annually to support families who cannot afford membership or program participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The YMCA of Georgia's Piedmont operates three community wellness branches that provide fitness facility access, group exercise classes, personal training, swimming pools with lessons and aquatics programming, youth and adult sports leagues, dance, gymnastics, and martial arts. It also runs licensed childcare services including day care, before- and after-school care, summer camps, swim lessons, and hosts birthday parties for community members of all ages.

Product overview

The YMCA of Georgia's Piedmont operates a multi-branch community wellness organization offering a unified portfolio of programs organized around youth development, healthy living, and social responsibility. The core offering centers on membership access to three facilities (Brad Akins Branch in Winder, Bell Family Branch in Hartwell, Walton County Branch in Monroe), which serves as the foundation for affiliated programs. These programs include: Childcare Programs (Pryme Tyme after-school and summer day camps), Aquatics (swim lessons, competitive swim teams including YMCA Ducks and Special Olympics), Youth Sports (soccer, basketball, volleyball, flag football, gymnastics, martial arts, adaptive sports), Adult Wellness (group fitness, personal training, nutrition services), S.T.E.A.M. enrichment, Active Older Adults programming, Child Watch supervision, and community events. Financial assistance through the Annual Campaign enables access for families with household incomes below $50,000. The organization utilizes Daxko for operational management but does not offer a public API.

Differentiator

Problem solved

Functional benefit

Products and services

• YMCA Membership Recurring membership granting individuals and families access to YMCA of Georgia's Piedmont branch facilities, fitness equipment, group exercise classes, pool access, and member benefits across three local branches.
• Group Exercise Classes Instructor-led group fitness classes for adults covering a range of modalities, available to members at branch facilities.
• Personal Training Individual coaching sessions delivered by certified trainers at branch facilities for members seeking personalized fitness programming.
• Swim Lessons and Aquatics Swimming instruction and aquatic programming for children and adults, leveraging on-site pools at the branches.
• Youth and Adult Sports Leagues Structured league play and recreational sports opportunities for youth and adults, including offerings such as pickleball.
• Dance, Gymnastics, and Martial Arts Instructional programs in dance, gymnastics, and martial arts for children and youth at branch facilities.
• Childcare (Day Care, Before/After School Care) Licensed childcare services including full-day day care and before- and after-school care programs for school-age children.
• Summer Camp Seasonal summer day-camp programming for children featuring enrichment, sports, and outdoor activities at branch facilities.
• Birthday Parties

Quantifiable outcome

• Over $280,000 provided to 1,200+ families annually in scholarships and financial assistance
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Northeast Georgia Health Systems (NGHS)coreStrategic or Co-development PartnerHealthcare partnership focused on community health improvement. NGHS is a not-for-profit community health system dedicated to improving health and quality of life in Northeast Georgia, anchored by Northeast Georgia Medical Center with over 600 beds and 1,100+ medical staff.
• United Way of Walton CountycoreStrategic or Co-development PartnerCommunity partnership focused on mobilizing resources to meet priority needs of Walton County individuals and families. United Way connects local nonprofits, government, donors, advocates, and volunteers.
• USA Swimming FoundationminorStrategic or Co-development PartnerProud partner of USA Swimming Foundation's Make A Splash program as a swim lesson provider. Helps provide water safety education and swim lessons to children.
• Piedmont Walton HospitalcoreStrategic or Co-development PartnerPartnership bringing nursing and wellness services to Walton County YMCA. On-site nurse provides health consultations, blood pressure monitoring, preventive screenings, and wellness education.
• Georgia YMCA Reciprocal Membership ProgramcoreChannel Partner/ Reseller/ DistributorStatewide reciprocal membership allowing full facility/full privilege YMCA members to access other Y facilities throughout Georgia at no extra charge.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• KinderCare Education: Large national licensed childcare and before/after-school provider; competes with the Y's Pryme Tyme after-school and summer day camp offerings for working families across the same Northeast Georgia counties.
• Planet Fitness: National low-cost gym franchise that pressures budget-conscious adult members; competes primarily on the adult-only fitness segment and less so on aquatics, childcare, and youth programming where the Y is differentiated.
• Life Time Fitness: Large national premium membership fitness chain offering aquatics, group fitness, youth programs, and family-oriented amenities; serves as the for-profit analog to Y membership and competes for the same household share-of-wallet in regional markets.
• Gold's Gym: Established national fitness brand with full-service amenities including group classes, personal training, and youth programs; competes for adult fitness memberships in regional Georgia markets at a similar price tier to the Y.

Emerging players

• British Swim School: Specialty learn-to-swim franchise with strong Southeast US presence; competes directly with the Y's group and private swim lesson revenue and the USA Swimming Foundation Make A Splash mission-aligned programming.
• SafeSplash Swim School: Franchised swim instruction provider focused on year-round lessons for children; overlaps with the Y aquatics program and represents a private-sector competitor for the same parent-driven lesson dollars.
• Boys & Girls Clubs of Northeast Georgia: Nonprofit youth-development organization serving overlapping Northeast Georgia counties with after-school and summer programs; partial overlap on the childcare and youth-development mission, less direct overlap on adult fitness and aquatics.

Direct peers

• YMCA of Metropolitan Atlanta: Peer nonprofit YMCA association operating multiple fitness, aquatics, childcare, and youth sports branches across Georgia; same operating model, brand, and reciprocal membership network as Georgia's Piedmont, with a much larger metro trade area.
• JCC Atlanta (Marcus Jewish Community Center): Comparable nonprofit community center in Georgia offering membership fitness, aquatics, childcare, after-school, summer camp, and senior programming under a faith/values-driven mission; competes for similar family memberships in adjacent geography.

Others

• GASTON - Boys & Girls Club / Camp Glisson: Nonprofit retreat and summer camp facility in neighboring Georgia region offering values-based youth programming; an ecosystem participant in the community youth-development space rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=o8m0OUZhWJw
• Facebookfacebook.com/YMCA-of-Georgias-Piedmont-96614796696
• Instagraminstagram.com/bradakinsymca
• LinkedInlinkedin.com/company/ymca-of-georgia-s-piedmont

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Ymca Of Georgia's Piedmont