New Canaan YMCA

What New Canaan YMCA does

New Canaan YMCA is a Connecticut-incorporated nonprofit community organization (EIN 06-0763077) founded circa 1955 in New Canaan, CT, operating a single facility at 564 South Avenue. It delivers a broad portfolio of programs organized around three mission pillars: Youth Development (swim lessons, gymnastics, Y-Ball basketball league with 800+ K-12 participants, full-day and after-school childcare, and summer camps serving ~500 children), Healthy Living (adult fitness, Reformer Pilates, group exercise, adult aquatics, and chronic disease support programs including LIVESTRONG at the YMCA for 200+ cancer survivors and Diabetes Prevention), and Social Responsibility (~$250-320k in annual financial assistance, Community Cupboard food donations, and the Facing the Future partnership serving 300+ children in Kibera, Kenya). A distinct initiative, YSN (Y Inclusion Support Needs), serves over 130 kids, teens, and adults with varying abilities annually through adapted sports, swim, theater, and inclusive summer camps.

Name

New Canaan YMCA

Legal name

New Canaan YMCA

Website

https://newcanaanymca.org

Company type

Private

Founded year

1955

Operating status

Operating

Short description

New Canaan YMCA is a Connecticut nonprofit community organization operating a single facility, delivering youth development, fitness, aquatics, childcare, summer camps, chronic disease support, and special-needs inclusion programs to residents of New Canaan and surrounding areas.

Ownership category

akta.pro rank

Product category

Community Fitness and Youth Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Child Day Care Services (8351)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Rare Disease & Special Needs Support Organizations (BPAGACAM)

Keywords

• Community fitness programs
• Youth aquatics instruction
• Childcare services
• Summer camp programs
• Nonprofit wellness center

Headquarters

HQ city

New Canaan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual and monthly membership fees providing access to facility, programs, and member benefits
2. Program Registration Fees: Fees for specific programs including youth sports leagues, swim lessons, summer camps, and childcare
3. Summer Swim Lessons (Steve Benko Pool): Morning swim lessons at Steve Benko pool in Waveny Park through partnership with New Canaan Recreation Department
4. Donations and Charitable Contributions: Tax-deductible donations supporting financial assistance, special needs programming, world service initiatives, and capital campaigns
5. Charity Golf Tournament: Annual fundraising event held at Country Club of Fairfield
6. Car Donations: Vehicle donation program qualifying for tax deductions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The New Canaan YMCA is a nonprofit community organization that operates a single physical facility at 564 South Avenue, New Canaan, CT. It sells memberships and delivers youth development programs (swim lessons, gymnastics, Y-Ball basketball league, childcare, summer camps), healthy living programs (adult fitness, group exercise, aquatics, chronic disease support, ForeverWell seniors), and social responsibility initiatives (financial assistance, Community Cupboard food donations, Facing the Future partnership in Kenya).

Product overview

The New Canaan YMCA operates as a community nonprofit organization offering a comprehensive portfolio of health, wellness, and community programs. The core offerings are organized around three mission areas: Youth Development (including swim lessons, gymnastics, Y-Ball basketball league, childcare, and summer camps serving nearly 500 children), Healthy Living (adult fitness, aquatics, group exercise including Reformer Pilates, and chronic disease support programs like LIVESTRONG serving 200+ cancer survivors), and Social Responsibility (financial assistance providing $250,000 annually, Community Cupboard food donations, and international partnership with Facing the Future in Kibera, Kenya). A distinct program area is Y Inclusion Support Needs (YSN), serving over 130 individuals with special needs through specialized programming for youth, teens, and young adults, including adapted sports, dance, theater, and inclusive summer camps. The organization leverages YMCA360 for digital content streaming and Daxko for membership and registration operations.

Differentiator

Problem solved

Functional benefit

Brands

• YSN (Y Support Needs): Inclusion and support needs programs serving over 130 kids, teens, and adults with varying abilities each year through meaningful programs, events, and employment opportunities.
• YMCA360
• LIVESTRONG at the YMCA
• ForeverWell
• Community Cupboard

Products and services

• Youth Development Programs Comprehensive youth programming including swim lessons, gymnastics, basketball, childcare, and summer camp offerings for children ages 3-18.
• Swim Lessons and Aquatic Teams Year-round swim instruction following the National Y swim lesson curriculum, with stages from water acclimation to stroke mechanics, plus competitive Caimans Swim Team and Whirlwind Diving Team.
• Y-Ball Youth Basketball League Recreational basketball league for kindergarten through 12th grade emphasizing skill-building, sportsmanship, and inclusion with a 4-on-4 format for K-4 players; $325 member / $525 non-member rates for K-8 league.
• Childcare Programs Full-day and after-school childcare including Rainbow Station Child Development Center and Kids Unlimited After-School Program.
• Summer Camp Programs Multiple camp options including Camp Mini (preschool), Camp Y-Ki (elementary), Basketball Camp, and LIT/CIT leadership programs.
• Healthy Living Programs Adult fitness and wellness offerings including personal training, Reformer Pilates, group exercise classes, and aquatic programs.
• ForeverWell Senior Program Senior wellness program focused on keeping older adults active, fit, and socially engaged through specialized programming.
• LIVESTRONG at the YMCA Cancer survivor wellness program providing fitness and support services to post-treatment individuals.
• Y Inclusion Support Needs (YSN) Inclusion programs serving over 130 kids, teens, and adults with special needs annually through specialized programs, inclusion support services, summer camps, and employment opportunities.
• Chronic Disease Support Programs Programs for individuals with chronic conditions including Diabetes Prevention Program and Blood Pressure Self-Monitoring.
• YMCA Membership YMCA membership program providing access to the facility, programs, and member benefits including the Member Rewards points-based engagement program.
• Social Responsibility Initiatives Community support programs including Community Cupboard food donations, Facing the Future Partnership serving children in Kibera, Kenya, and financial assistance.
• Summer Swim Lessons at Steve Benko Pool 8 five-day 30-minute sessions of morning swim lessons for ages 3-12, held June 22 - August 14 at Steve Benko pool in Waveny Park through partnership with New Canaan Recreation Department.

Quantifiable outcome

• Over 800 youth participate annually in Y-Ball basketball league
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

15 partnerships are on record, tiered minor and core.

• STAR Inc.minorOthers · 1 January 2024STAR Inc., a nonprofit providing services for individuals with intellectual and developmental disabilities, named the New Canaan YMCA as 2024 Employer of the Year Award recipient.
• Stamford HealthcoreStrategic or Co-development PartnerHSS Sports Rehab provided by Stamford Health on-site at the YMCA facility. Partnership for community lecture on Alzheimer's & Brain Awareness Month with Waveny Lifecare Network and Alzheimer's Association. Health Partners programming including diabetes prevention and blood pressure monitoring.
• Inclusive TogethercoreStrategic or Co-development PartnerPartnership for annual Autism Family Fun Day celebrating acceptance and inclusion of individuals with Autism in the community. Event provides sensory-friendly activities in an inclusive, low-stimuli environment.
• New Canaan Food PantrycoreStrategic or Co-development PartnerCommunity Cupboard satellite location - year-round food donation site in partnership with New Canaan Food Pantry as part of the Y's commitment to social responsibility.
• Horizons Summer CampminorStrategic or Co-development PartnerPartnership to provide swim lessons to Horizons Summer Camp participants, expanding access to the life-saving skill of swimming for underserved youth.
• 21 StrongminorStrategic or Co-development PartnerPartnership for annual World Down Syndrome Day celebration, hosting 13th annual event with 150+ attendees.
• Carriage Barn Arts CenterminorStrategic or Co-development PartnerCommunity partner for YSN Roaring 20's Hangouts program - participants enjoy enrichment nights including art activities at the facility.
• New Canaan Historical SocietyminorStrategic or Co-development PartnerCommunity partner for YSN Roaring 20's Hangouts program - participants learn about New Canaan's history at the Historical Society.
• New Canaan Mounted TroopminorStrategic or Co-development PartnerCommunity partner for YSN Roaring 20's Hangouts program - participants enjoy horse feeding activities.
• New Canaan Police DepartmentminorStrategic or Co-development PartnerCommunity partner for YSN Roaring 20's Hangouts program - participants tour the Police Department facility.
• JFS Greenwich CounselingminorStrategic or Co-development PartnerHealth & Well-Being Resources partner providing counseling services at the Y.
• Facing the Future (Kibera, Kenya)coreStrategic or Co-development PartnerWorld Service partnership supporting a partner school in Kibera, Kenya - Africa's largest slum. Over 300 children served through life-saving funds, support, and meaningful connections. International humanitarian mission.
• Waveny Lifecare NetworkminorStrategic or Co-development PartnerPartnership for community lecture on Alzheimer's & Brain Awareness Month with Stamford Health and Alzheimer's Association.
• Alzheimer's Association, Connecticut ChapterminorStrategic or Co-development PartnerPartnership for community lecture on Alzheimer's & Brain Awareness Month with Stamford Health and Waveny Lifecare Network.
• Town of New Canaan Recreation DepartmentcoreStrategic or Co-development PartnerPartnership for summer swim lessons at Steve Benko pool in Waveny Park - third summer of partnership to teach swimming to kids in the community. Over 100 children learning to swim in 2025.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Life Time Fitness: National premium commercial fitness operator competing for adult memberships in the same high-income Connecticut corridor. Differs on price point, family programming, and mission-driven financial assistance.

Others

• Equinox: Premium commercial fitness brand with Greenwich-area presence, competing for the same affluent adult member segment via differentiated amenities rather than community/mission positioning.
• New Canaan Recreation Department: Municipal recreation provider that is both a partner (Steve Benko Pool swim lessons) and a partial substitute for youth programming, camps, and aquatics in the same town.

Direct peers

• Stamford YMCA: Another nearby YMCA branch sharing the same programmatic model (membership, youth sports, aquatics, childcare). The same Stamford Health clinical partnership referenced by New Canaan operates across this catchment.
• Boys & Girls Club of New Canaan: Local chapter of a national youth-development nonprofit operating in the same town. Overlaps directly on after-school care, youth programming, and family-fee/scholarship-based access.
• Wilton Family YMCA: Nearby Connecticut YMCA branch offering the same portfolio (membership, youth sports, summer camp, childcare, senior wellness). Direct competitive overlap for families choosing among regional Y branches.
• Jewish Community Center (JCC) of Stamford: Community-based nonprofit serving the same regional catchment with a comparable one-stop hub model: fitness, aquatics, childcare, summer camps, cultural programming, and inclusion services.
• Ridgewood YMCA (NJ): Suburban YMCA branch in a comparably affluent commuter town with similar programming scale (youth sports leagues, aquatics, summer camp, senior wellness, financial assistance).
• Darien Community YMCA: Adjacent Connecticut Y branch serving a similarly affluent community. Comparable mission focus on youth development, healthy living, and social responsibility with a financial assistance program.
• Greenwich YMCA: Neighboring branch of the same national YMCA network serving an adjacent affluent Connecticut town. Offers a directly comparable mix of membership, youth aquatics, childcare, summer camp, and inclusion programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newcanaanymca
• LinkedInlinkedin.com/company/new-canaan-ymca
• Instagraminstagram.com/newcanaan_ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Canaan YMCA