Treetop Explorer, LLC

What Treetop Explorer, LLC does

Treetop Explorer, LLC is a privately-held, founder-operated recreational tree climbing company founded in 2016 by Curt and Jennifer Andrews and headquartered in Waukesha, Wisconsin. The company delivers facilitated climb experiences in mature public trees using professional rope-and-harness systems (Modern Rope System / Stationary Rope System techniques), with all equipment, instruction, and pre-climb tree inspections by an ISA Board Certified Master Arborist provided in-house. Its product surface spans public Open Climbs and Open-Advanced Climbs, Girl Scout Open Climbs, municipal Rec Department Climbs, private/group events, Climber Socials for experienced climbers, and a six-course technical training curriculum (Intro to Climbing Systems through Tree Climbing Facilitation). Pricing is per-participant transactional ($47-55/person for Girl Scout climbs, gift cards in $25-200 denominations, private events quoted by group size with deposits), with operations running seasonally May through October.

Distribution is hybrid: direct-to-consumer sales run through the company's website and a Square online store, while a parallel channel network of 23+ Wisconsin municipal Recreation Department partnerships (Brookfield, Muskego, Hartford, Wauwatosa, and others across the Milwaukee/Waukesha, Fox Cities/Appleton, and Dane County/Madison metros) registers participants and collects fees. The firm operates by permit in Waukesha County Parks (Fox Brook, Menomonee, NagaWaukee, Mukwonago) and holds an Industry Sponsor relationship with the Global Organization of Tree Climbers (GOTC), with owner Curt Andrews serving on the GOTC Board of Directors. The team consists of the founders plus three facilitators (Megan, Bob, Connor), trained through an internal facilitator development program, supporting both experiential delivery and a technical instructor pipeline.

Name

Treetop Explorer, LLC

Legal name

Treetop Explorer, LLC

Website

https://treetopexplorer.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Treetop Explorer, LLC is a Wisconsin-based recreational tree climbing company offering facilitated climb experiences and technical training classes to individuals, families, Girl Scouts, and municipal Recreation Department partners across southeastern Wisconsin using professional rope-and-harness systems.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Services

akta.pro primary industry

Treetop Walks & Aerial Trails (THAAACAD)

akta.pro secondary industry

Climbing & Via Ferrata Guiding / Instruction (THAAALAH)

Keywords

• Recreational tree climbing
• Climbing instruction services
• Outdoor adventure experiences
• Arborist training programs
• Team building activities

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public/Open Climbs: Per-person fees for open enrollment climbs hosted by Treetop Explorer. Ages 7+ for standard climbs, ages 9+ for advanced climbs. Participants register individually through Square online store.
2. Girl Scout Open Climbs: Specialized climbs exclusively for Girl Scouts. Priced at $47/person in Waukesha and $55/person in Fox Cities. Includes tree climbing patch for each participant.
3. Private/Group Climbs: Closed-group events for birthday parties, scout troops, corporate events, school groups. Pricing determined by group size and age range. $100 deposit (or 10% of total, whichever is greater) required at booking. Final balance due day of climb.
4. Learn-to-Climb Classes: Technical climbing skills training including Intro to Climbing Systems, Beginning Tree Climbing, Advanced MRS Climbing, Intro to SRS Climbing, and Tree Climbing Facilitation courses.
5. Gift Cards and Merchandise: Electronic and plastic gift cards available in denominations of $25, $50, $75, $100, $150, $200, or custom amounts. Redeemable for climbs and merchandise through Square online store.
6. Recreation Department Partnerships: Partnership with municipal Rec Departments where Treetop Explorer provides climbing experiences. Registration handled by individual Rec Departments; Treetop Explorer receives payment per participant or service fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Treetop Explorer, LLC offers facilitated recreational tree climbing experiences in mature trees using professional rope and harness systems (MRS and SRS techniques). The company provides guided climbs for individuals, families, scout troops, corporate groups, and municipal recreation programs, plus structured technical training classes ranging from foundational to advanced climbing and facilitation skills. All equipment, instruction, and pre-climb tree inspections by an ISA Board Certified Master Arborist are included.

Product overview

Treetop Explorer, LLC operates as a recreational tree climbing adventure and training company offering facilitated climb experiences and instructional classes. The core offering consists of guided tree climbing adventures in mature trees using professional rope and harness climbing systems, available through various formats: Open Climbs and Open-Advanced Climbs for public enrollment, Girl Scout Open Climbs for Girl Scouts, Rec Climbs through municipal Recreation Department partnerships, and Private/Group Climbs for closed events. The training division includes six structured courses: Intro to Climbing Systems, Beginning Tree Climbing (2-day course), Advanced MRS Climbing, Intro to SRS Climbing, and Tree Climbing Facilitation. Additional offerings include Climber Socials for experienced climbers and Gift Cards as a retail add-on. All equipment and instruction is provided for facilitated experiences, with height ranges typically between 15 feet and 45 feet.

Differentiator

Problem solved

Functional benefit

Products and services

• Open Climbs Open enrollment recreational tree climbing experiences hosted by Treetop Explorer in Waukesha County Parks. Participants climb tall, mature trees using professional rope and harness systems. All equipment and instruction provided, no experience necessary. Ages 7+.
• Open-Advanced Climbs Advanced open enrollment climbs for returning climbers offering longer sessions, more ropes than climbers, fewer participants, and opportunities for limb-walking and expanded branch movement. Ages 9+.
• Girl Scout Open Climbs Exclusive tree climbing experiences designed for Girl Scout troops and individual Girl Scouts at Junior, Cadette, Senior, and Ambassador levels. Offered at Waukesha and Fox Cities (Kaukauna) locations. Each participant receives a tree climbing patch.
• Rec Department Climbs Recreational tree climbing programs offered through partnerships with municipal Park and Recreation Departments in 20+ Wisconsin communities. Rec Departments handle registration and promotion; Treetop Explorer provides equipment, staffing, and the climbing experience at designated parks.
• Private/Group Climbs Closed private climbs for birthday parties, scout troops, school groups, corporate events, and staff retreats. Includes pre-climb tree inspection by an ISA Board Certified Master Arborist, all equipment, and facilitator staffing. Custom pricing by group size and age.
• Climber Socials Climbing sessions designed for experienced technical tree climbers to gain additional climb time and meet other climbers. Open to individuals already proficient in technical tree climbing.
• Learn-to-Climb Classes (Tree Climbing Training) Technical tree climbing instruction spanning Intro to Climbing Systems, Beginning Tree Climbing (two-day foundational course covering ~25% tree inspection), Advanced MRS Climbing, Intro to SRS Climbing, and Tree Climbing Facilitation. Designed for individuals seeking recreational or professional climbing credentials, including GOTC-recognized certification pathways. Ages 16+ for beginning courses.
• Gift Cards Electronic and plastic gift cards redeemable for Treetop Explorer climbs and merchandise, available in fixed denominations of $25, $50, $75, $100, $150, $200, or custom amounts via email request.

Quantifiable outcome

• Reduction in anxiety and stress through tree climbing experiences
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Municipal Recreation Departments (Wisconsin)coreChannel Partner/ Reseller/ DistributorCore partnership network with 20+ Wisconsin municipal Recreation Departments including Brookfield, Fox Crossing, Germantown, Greendale, Greenfield, Hartford, Hartland, Kaukauna, Menomonee Falls, Mount Horeb, Mukwonago, Muskego, Neenah, Oak Creek, Oconomowoc, Oshkosh, Shorewood, Sun Prairie, Sussex, Verona, Waukesha, Waunakee, and Wauwatosa. Treetop Explorer provides climbing experiences while Rec Departments handle participant registration, promotion, and fee collection.
• Waukesha County ParkscoreStrategic or Co-development PartnerTreetop Explorer operates climbing experiences by permit in Waukesha County Parks including Fox Brook Park, Menomonee Park, NagaWaukee Park, and Mukwonago Park. Company maintains climbing trees at these locations and coordinates scheduling with County Parks.
• Global Organization of Tree Climbers (GOTC)coreStrategic or Co-development PartnerIndustry organization for tree climbing facilitators and instructors. Owner Curt Andrews serves on Board of Directors (past president) and chairs the facilitator/instructor recognition committee. Treetop Explorer is an Industry Sponsor and individual member. All programs follow GOTC guidelines, procedures and safety checkpoints.
• Wildlife in Need Center (WINC)minorOthersOconomowoc-based wildlife rehabilitation center. Owner Curt Andrews volunteers as skilled tree climber for owl renesting services. Assists WINC staff in returning fallen owlets to their nests in trees using technical climbing skills.
• Girl Scouts of the USAcoreChannel Partner/ Reseller/ DistributorExclusive tree climbing programs designed for Girl Scout troops and individual members. Climbs approved for Juniors, Cadettes, Seniors, and Ambassadors. Complies with Girl Scouts Safety Activity Checkpoints. Each participant receives a tree climbing patch.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tree Climbing Planet: Recreational tree climbing experience provider offering guided climbs and instructional programs. Operates in a directly comparable niche to Treetop Explorer with similar target customers (families, groups, recreational climbers) and similar service model.
• Acadia Tree Climbing: Guided recreational tree climbing experience provider operating in Maine. Directly comparable service model (guided climbs, no experience necessary, all equipment provided) to Treetop Explorer, though serving a different regional market.
• New Tribe: Tree climbing equipment manufacturer and trainer that also runs recreational and instructional tree climbing experiences. Highly comparable on the technical/instructional side given shared use of MRS/SRS climbing systems and tree climbing pedagogy.

Broad incumbents

• Boundless Adventures: Aerial adventure park operator with multiple locations across the eastern US, offering treetop obstacle courses and ziplines. Comparable as a competitor for the recreational outdoor adventure consumer market Treetop Explorer serves.
• Go Ape: Largest US operator of aerial adventure courses (ziplines, ropes courses, treetop obstacles). Competes for the same outdoor-adventure consumer dollars as Treetop Explorer but with significantly greater scale, multiple locations, and a broader product portfolio.
• TreeTop Quest: Multi-location aerial adventure park operator offering self-guided treetop obstacle courses and ziplines. Targets families and groups seeking outdoor adventure experiences — a directly adjacent offering to Treetop Explorer's guided climbs.

Emerging players

• Adventure Rock: Indoor and outdoor climbing gym referenced by Treetop Explorer's facilitator Connor. Targets overlapping recreational climbing customers and serves as a partial substitute for outdoor climbing experiences in the same regional market.

Regional players

• The Adventure Park at Sandy Spring: Aerial adventure park operator offering treetop climbing and zipline experiences. Comparable in customer experience to Treetop Explorer's guided climbs, though operating in a different geography and using self-guided aerial course formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/treetopexplorerllc
• LinkedInlinkedin.com/company/treetop-explorer-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treetop Explorer, LLC