New Jersey Dental Association

What New Jersey Dental Association does

New Jersey Dental Association (NJDA) is a 155-year-old nonprofit professional membership association founded in 1870 and headquartered at One Dental Plaza, North Brunswick, NJ. It serves licensed dentists practicing in New Jersey — approximately 4,400+ members segmented across practicing dentists, new graduates, early-career dentists (years 2-5), dental residents, full-time dental school faculty (notably at Rutgers School of Dental Medicine), and retired dentists — through a tripartite membership structure that automatically bundles local dental society, state (NJDA), and national (American Dental Association) affiliation.

NJDA's core product is this bundled tripartite membership, priced at less than $100/month for most dentists with substantial career-stage discounts (free for first-year graduates, residents, and retired life members; 50% off for full-time faculty; ~$19/month for retired members). In 2026, the organization layered three customizable add-on packages: the $199 Licensure Requirements Series covering NJ-mandated CE topics; the $99 Practice Solutions bundle providing staff CE, insurance-carrier workshops, and career center job posts; and the $99 Dentistry Impact Series providing advocacy training and NJDPAC engagement. Supporting offerings include the Find a Dentist public directory, NJDA Career Center, Peer Review dispute resolution, NJDA OnDemand video learning, and the NJDA PERKS discounted vendor network (CareCredit, Henry Schein, TDIC, GoTu, and others).

NJDA operates on a subscription-recurring revenue model driven primarily by annual membership dues, with secondary streams from add-on packages, CE events, advertising, and the 2027 Annual Convention. The underlying technology consists of a website platform with Salesforce integration and ADA member portal connectivity for membership management, online renewal, and event registration; Zoom is used for webinar CE delivery. Distribution is digital-first through the ADA membership portal (myaccount.ada.org) with phone and email support; sales engagement is via a membership staff supported by the Each One, Reach One referral program. The affiliated New Jersey Dental Foundation (charitable arm) handles grants, scholarships, and community oral health programs including Give Kids A Smile.

Name

New Jersey Dental Association

Legal name

New Jersey Dental Association

Website

https://njda.org

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Jersey Dental Association is a 155-year-old nonprofit professional membership association serving 4,400+ dentists in New Jersey through tripartite local-state-ADA membership, providing continuing education, advocacy, practice resources, peer review, and a discounted vendor network.

Ownership category

akta.pro rank

Headquarters

HQ city

North Brunswick

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues provide the primary revenue stream. Membership includes tripartite affiliation with ADA (national), NJDA (state), and local dental society. Pricing varies by career stage with reduced rates for new graduates, residents, and retired members.
2. Licensure Requirements Series: Optional $199 add-on package providing access to all CE courses required for NJ dental license renewal including Ethics, Opioids, Infectious Diseases, and Pharmacology/Internal Medicine. Earn up to 7 CEU.
3. Practice Solutions Bundle: Optional $99 add-on providing access to Lunch Sessions for auxiliary staff (up to 3 CEU per staff member), exclusive quarterly virtual workshops with insurance carrier representatives, and 4 job posts in the NJDA Career Center.
4. Dentistry Impact Series: Optional $99 add-on providing four exclusive virtual advocacy sessions, Digital Advocacy Toolkit, invitations to NJDPAC events, and recognition as NJDA Impact Champion.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The New Jersey Dental Association (NJDA) is a nonprofit professional membership association serving more than 4,400 member dentists across New Jersey. Founded in 1870, it operates as part of a tripartite structure alongside local dental societies and the American Dental Association, providing continuing education, legislative advocacy, practice management resources, and member benefits such as insurance programs and an annual convention.

Product overview

The New Jersey Dental Association operates as a membership-based professional organization rather than a single product. Its core offering is tripartite membership (local, state, and ADA) that provides dentists with advocacy representation, continuing education, and professional resources. The product portfolio is structured around membership customizations including the Licensure Requirements Series (state-required CE), Practice Solutions (team training and career resources), and Dentistry Impact Series (advocacy engagement). Supporting services include a public Find a Dentist directory, NJDA Career Center job board, Peer Review dispute resolution, NJDA OnDemand video learning platform, NJDA Perks vetted provider network, and community programs like Give Kids A Smile and the New Jersey Dental Foundation. The organization also provides mentorship and student programs through My Career My Community for RSDM students.

Differentiator

Problem solved

Functional benefit

Brands

• NJDA On Demand: Online platform offering recorded continuing education sessions and educational content for members

Products and services

• Tripartite Dental Membership

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• American Dental Association (ADA)coreStrategic or Co-development PartnerADA is the national association representing dentists. NJDA members automatically receive ADA membership as part of tripartite membership structure. The ADA provides member portal infrastructure, national advocacy, publications including JADA, and access to ADA member benefits and resources.
• NJDA PERK ProvidersmajorGTM or Marketing PartnerCollection of vetted partner companies offering discounted services to NJDA members including: Association Member Trust, Asteto Dent Labs, Bank of America, Beshara Builders, Best Card Credit Card Processing, CareCredit, Dental Technologies, Epstein Practice Brokerage, GoTu, Henry Schein Dental, Nobel Biocare, TDIC, Torch Dental, RBC Wealth Management, and others.
• CareCreditmajorGTM or Marketing PartnerHealthcare financing company offering dental payment plans. CareCredit provides Dental Claims & Coding Exchange resources for NJDA members and sponsors CE programming including the Dental Claims & Coding Exchange series.
• Henry Schein DentalmajorGTM or Marketing PartnerMajor dental supplies and equipment provider offering member discounts through NJDA PERKS program. Provides practice resources and equipment solutions.
• TDIC (Traders Insurance)majorGTM or Marketing PartnerPractice liability insurance provider offering risk management resources for NJDA members. TDIC provides TDIC's Risk Management Matters content and insurance consultation services.
• GoTumajorGTM or Marketing PartnerDental workforce platform partnered with NJDA to address workforce retention challenges. Produced 2026 State of Work Report analyzing data from 400+ NJ dental professionals. GoTu featured in NJDA News addressing dental workforce retention issues.
• Delta DentalminorGTM or Marketing PartnerDental insurance provider associated with Delta Dental's Special Smiles community volunteer program. Supports community outreach initiatives.
• Mandelbaum Barrett PCminorImplementation/ SI/ Consulting PartnerLaw firm specializing in dental law for over 20 years. Provides exclusive legal consultation services to NJDA members through partnership for dental practice legal support.
• Rutgers School of Dental Medicine (RSDM)majorStrategic or Co-development PartnerNew Jersey's dental school. NJDA supports RSDM students through My Career My Community (MCMC) program including lunch learns, happy hours, and virtual programs. Faculty members receive 50% discount on membership. RSDM Convocation and Awards ceremonies featured in NJDA Paparazzi Page.
• VelmeniminorGTM or Marketing PartnerConvention photography sponsor for NJDA events. Convention Photography supported by Velmeni.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Massachusetts Dental Society: ADA-affiliated state dental society serving Massachusetts dentists with the same tripartite structure, CE, advocacy, and member benefits. Directly comparable to NJDA in scope, scale, and operating model.
• Texas Dental Association: ADA-affiliated state dental association serving Texas dentists with comparable tripartite membership, advocacy in Austin, and CE programming. Provides a relevant comparability on member scale and revenue model for a large state market.
• California Dental Association: One of the largest state dental associations in the U.S. providing the same tripartite-style membership, CE, advocacy, and practice resources to California dentists. Operates the same model as NJDA in a different geography with similar member-value and revenue mix.
• New York State Dental Association: Tripartite ADA-affiliated state dental association serving New York dentists with comparable CE, advocacy, and member benefits. Structurally equivalent to NJDA and serves a large neighboring member population with similar regulatory and practice environment.
• Pennsylvania Dental Association: ADA-affiliated state dental association offering the same tripartite membership, advocacy, and CE services to Pennsylvania dentists. Highly comparable to NJDA in structure, scope, and revenue model, serving a neighboring Mid-Atlantic market.
• Florida Dental Association: Large ADA-affiliated state dental association providing CE, advocacy, and practice resources to Florida dentists. Operates the same member-funded, tripartite structure as NJDA and serves as a comparable scale benchmark.
• Illinois State Dental Society: ADA-affiliated state dental society providing membership, CE, and advocacy to Illinois dentists. Equivalent in structure and offering mix to NJDA, useful as a peer benchmark for member base size and revenue mix.

Emerging players

• National Dental Association: National professional association representing minority dentists in the U.S. with parallel CE, advocacy, and member benefit offerings. Addresses a different demographic segment of the same dentist population, representing an alternative association choice rather than direct competition.
• Academy of General Dentistry: National professional association specifically focused on general dentists, offering CE, Fellowship pathways, and advocacy. Overlaps with NJDA's general-dentist member base but does not operate at the state level, making it an alternative professional society rather than a state competitor.

Broad incumbents

• American Dental Association: The national umbrella professional association for U.S. dentists and the parent entity in NJDA's tripartite membership structure. ADA provides national advocacy, publications (JADA), and the shared member portal infrastructure used by NJDA, making it a broad incumbent even though it does not directly compete at the state level.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NJDentalAssoc
• Facebookfacebook.com/NJDentalAssoc
• LinkedInlinkedin.com/company/new-jersey-dental-association
• Instagraminstagram.com/njdentalassoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Dental Association