Neymar Sport E Marketing Ltda.
NR Sports is a privately held Brazilian image rights and sports marketing firm that exclusively manages athlete Neymar Jr.'s endorsement portfolio and administers the global Pelé Brand, licensing both assets to enterprise brands across sports apparel, gaming, F&B, e-commerce, real estate, and technology.
- Company typePrivate
- Founded2006
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Neymar Sport E Marketing Ltda. does
NR Sports (Neymar Sport E Marketing Ltda.) is a privately held Brazilian sports marketing and image rights management firm, founded in 2006 by Neymar da Silva Santos and Nadine Gonçalves to professionalize the career and commercial representation of their son, the football player Neymar Jr. Headquartered in São Paulo, the company operates as a B2B licensing and advisory business, monetizing the athlete's image, name, and likeness through multi-year endorsement, ambassador, and co-development contracts with global enterprise brands across sports equipment (Puma), gaming (Konami, PokerStars, Blaze), energy drinks (Red Bull), e-commerce (Mercado Livre), food and beverage (Canção Alimentos, Tropicool), real estate (DUE Incorporadora), technology (Google), and education (Faanz/Edutech). Revenue is generated primarily through image rights licensing royalties and category-exclusive brand management fees, supplemented by communication, press relations, and media advisory services that manage Neymar Jr.'s public narrative across his owned social channels (229M+ Instagram, 92M+ Facebook, 64M+ Twitter, 5M+ YouTube followers) and the dedicated "NR Sports Content" YouTube channel.
The company's product surface has expanded beyond traditional athlete endorsement into three structurally distinct asset lines: (1) the live Neymar Jr. endorsement portfolio; (2) the global Pelé Brand, which NR Sports administers as the only private entity authorized to manage the football legend's legacy and which was formalized in 2026 through a flagship Google AI partnership; and (3) the newly created "Ney Ney" AI-animated character developed with FlyMedia, intended as an evergreen, multi-language digital IP distributed across YouTube, TikTok, and Instagram. Underlying technology is partnership-sourced — AI capabilities are delivered via FlyMedia (digital influencer animation) and Google Cloud / Google AI (generative reconstruction of archival footage) rather than developed in-house — and tournament-calendar event activations (FIFA World Cup, Copa América, UEFA Champions League, Olympics) drive the cadence of partnership announcements and content shoots.
The go-to-market is sales-led and event-driven: NR Sports negotiates directly with enterprise brand partners seeking association with a top-10 globally marketable athlete, structuring deals around flagship tournament moments and bespoke behind-the-scenes content production. The firm does not disclose revenue, pricing, or headcount; it is family-owned with no external institutional investors, private equity, or holding company structures referenced in available sources, and operates with a small management team led by founder/CEO Neymar da Silva Santos alongside co-founder Nadine Gonçalves. Strategic intent signaled by 2024-2026 activity is to migrate from pure athlete agency toward a multi-IP brand house — combining Pelé legacy rights, AI-driven character IP, social-impact sub-brands (Instituto Neymar Jr., Edutech), and category-diversified endorsements — in order to extend revenue durability beyond Neymar Jr.'s playing career.
Neymar Sport E Marketing Ltda. firmographics
Firmographics- Name
- Neymar Sport E Marketing Ltda.
- Legal name
- Neymar Sport E Marketing Ltda.
- Website
- https://nrsports.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NR Sports is a privately held Brazilian image rights and sports marketing firm that exclusively manages athlete Neymar Jr.'s endorsement portfolio and administers the global Pelé Brand, licensing both assets to enterprise brands across sports apparel, gaming, F&B, e-commerce, real estate, and technology.
- Ownership category
- akta.pro rank
Neymar Sport E Marketing Ltda. industry classification
Industry- Product category
- Sports Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes) (MPAKAMAF)
- akta.pro secondary industries
- Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Rights Agencies & Brokers (Acquisition/Packaging) (MPABAJAH)
Keywords
Where Neymar Sport E Marketing Ltda. is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Neymar Sport E Marketing Ltda. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Image Rights Licensing & Brand Management: NR Sports licenses Neymar Jr.'s image, name, and brand to corporate partners for use in advertising campaigns, product packaging, digital content, and promotional activations. Revenue is generated through multi-year endorsement and ambassador contracts with global brands across sectors including sports equipment, food & beverage, e-commerce, real estate, and technology.
- Communication & Media Advisory: Communication and press relations services managing Neymar Jr.'s public image, including direct engagement with journalists, media professionals, influencers, and opinion leaders. Generates value through brand equity building and partnership activation.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Neymar Sport E Marketing Ltda. product offering
Product offeringCore offering
NR Sports is a sports marketing and athlete image management firm that exclusively manages the image, brand, and commercial rights of Neymar Jr., and globally administers the Pelé Brand. The company negotiates multi-year endorsement, ambassador, and licensing agreements with global consumer brands across sports equipment, gaming, food and beverage, e-commerce, and real estate sectors, and provides strategic communication, press relations, and brand activation services.
Product overview
NR Sports is a sports marketing and image management company founded in 2006, specializing in athlete brand management. The company operates primarily through three interconnected offerings: (1) NR Sports platform managing Neymar Jr.'s career and brand partnerships with global companies like PUMA, Konami, Red Bull, and Mercado Livre; (2) Pelé Brand Administration, overseeing the global brand rights and legacy content of the football legend; and (3) Neymar Edutech, an educational materials sub-brand. The company creates original content, manages sponsorship deals, and develops digital products including AI-powered animated characters, while also supporting social impact initiatives through Instituto Neymar Jr.
Differentiator
Problem solved
Functional benefit
Brands
- Pelé Brand: Global brand management of football legend Pelé's image and legacy, administered by NR Sports since establishing a new phase of the brand.
Products and services
- Neymar Jr. Brand Management Comprehensive management of footballer Neymar Jr.'s image, brand partnerships, and commercial rights, including sponsorship deals, endorsement contracts, image rights licensing, press relations, and brand activations for global enterprise brands.
- Pelé Brand Administration Global management of the Pelé Brand, the legacy and image rights of football legend Pelé, administered by NR Sports through original content production, strategic partnerships, and brand extensions.
- Neymar Edutech School Supplies Line Co-branded line of physical and digital school supplies (notebooks and related materials) featuring Neymar Jr. with motivational messaging, marketed under the slogan 'Seu Jogo, Seu Future' (Your Game, Your Future).
- Neymar Jr's Five Championship Annual global 5-a-side amateur football tournament created in partnership with Red Bull, hosted at Instituto Neymar Jr. in Praia Grande, Brazil.
- Ney Ney Animated Character AI-animated digital version of Neymar Jr. (the 'Ney Ney' character) created with FlyMedia, distributed across YouTube, TikTok, and Instagram in multiple languages as a continuous content and licensing IP.
Quantifiable outcome
- Neymar Jr. generated 58.3 million impressions and 2.95 million interactions on Puma's official channels within 3 days of partnership announcement (September 2020)
- +3 more outcomes
Companies that use Neymar Sport E Marketing Ltda.
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Neymar Sport E Marketing Ltda. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Neymar Sport E Marketing Ltda. partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Google (via Google Cloud / Google AI)flagshipNR Sports participated in the Pelé Brand + Google partnership to reconstruct, using AI, Pelé's legendary 'Gol da Rua Javari' — considered by Pelé himself as the most beautiful goal of his career. NR Sports manages the global Pelé Brand and contributed to the documentary 'The Most Beautiful Goal Never Seen'. Neymar da Silva Santos, NR Sports CEO, highlighted the company's commitment to preserving football history through technology. The project featured Neymar Jr. and was produced with historians, sports journalists, and Pelé's family.
- FlyMediacoreFlyMedia partnership to develop 'Ney Ney', the first AI-animated IP character of Neymar Jr. The character is an animated version of the athlete in multiple languages, distributed on YouTube, TikTok, and Instagram. FlyMedia specializes in AI-powered digital influencers. Victor Trindade, FlyMedia CEO and cofounder, stated the launch represents a shift in digital media where personalities become IP generating continuous narratives and licensing opportunities.
- Canção Alimentos (GTFoods)flagshipTwo-year global ambassador contract (2025-2027) announced March 14, 2025 during Canção's rebranding. Canção is a frozen and refrigerated food producer and one of GTFoods' brands. Exclusive partnership in the frozen/refrigerated food category. Neymar features in online, offline, TV campaigns, and social media content. Canção is sponsor of Santos FC since January 2024 and will launch new products with Neymar (ready meals, breaded, seasoned). Large-scale campaign 'Central do Sofá' with creator Brabogordinho, Letícia Esteves, Papi Coisa Linda launched June 2026 for the World Cup.
- Mercado LivrecoreMarketing partnership activated on Neymar Jr.'s return to Brazilian football (January 31, 2025). Mercado Livre performed symbolic 'Full Delivery' activation at the airport with PUMA boots, and launched discount coupon NEYMARJR10 (10% off purchases over R$30). Mercado Livre holds naming rights to Mercado Livre Arena Pacaembu and sponsors Conmebol competitions (Libertadores, Sudamericana, Recopa). Iuri Maia, Mercado Livre Brand Director, highlighted the symbolic connection with football fans.
- DUE IncorporadoracorePartnership for Rota DUE – Caribe Brasileiro, a tourism route with R$7.5 billion VGV across 28 developments in Pernambuco and Alagoas. NR Sports (Neymar Sport e Marketing) and DUE Incorporadora aim to boost socioeconomic development in Brazil's Northeast. Neymar da Silva Santos (CEO) and Neymar Jr. participate. DUE allocates 10% of profits to social projects; target of 60,000 VGA (social impact metric). First deliveries expected second half 2024; future Maragogi Airport expected 2025.
- Konami Digital EntertainmentcoreNeymar Jr. appointed as ambassador for all Konami football games including eFootball PES and Winning Eleven. Featured in the 'Iconic Moment' saga as a virtual player. Partnership announced July 20, 2021. Konami Digital Entertainment is known for Pro Evolution Soccer, Metal Gear, Silent Hill, Castlevania, and Yu-Gi-Oh! franchises. Behind-the-scenes campaign filmed February 2026 with Neymar incorporating Naruto theme. NR Sports and Konami have partnered since 2021.
- PUMAflagshipLong-term partnership signed September 12, 2020, making Neymar Jr. ambassador of PUMA using the legendary PUMA KING boot. Neymar also serves as off-field ambassador wearing PUMA lifestyle, training apparel, and footwear. PUMA CEO Bjørn Gulden stated Neymar is one of the best players in the world with extreme influence on football and youth culture. Partnership was record-breaking for PUMA's official channels: 58.3 million impressions and 2.95 million interactions in 3 days. Content shoots for World Cup 2026 conducted in April 2026.
- Red BullcorePartnership since 2010, bringing creative ideas to Neymar Jr.'s career. Collaborations included flight simulators, Freestyle competitions, and in 2015, the creation of Neymar Jr's Five — the world's largest 5x5 football championship, held annually at Instituto Neymar Jr. in Praia Grande, reuniting participants from dozens of countries.
- TropicoolcoreNeymar Jr. appointed as global ambassador for Tropicool, a Brazilian açaí brand. Tropicool is present in 10+ countries from USA to Australia to UAE. Won the 2023 International Taste Institute (Brussels) award for best açaí in the world. Partnership positions Neymar as ambassador for the global expansion of Brazilian tropical fruit products.
- Faanz (Neymar Jr. Edutech)corePartnership for Neymar Jr. Edutech, a line of school supplies (physical and digital notebooks) for students of all ages. Neymar appears as poster boy with motivational messages. A portion of sales revenue is donated to Instituto Neymar Jr. for children in vulnerable situations. Faanz will sponsor hundreds of students from public schools for free access. Slogan: 'Seu Jogo, Seu Futuro' (Your Game, Your Future). Launched December 2024.
- PokerStarsminorPokerStars listed as partner on NR Sports website partner carousel. Nature of partnership not detailed in available source content.
- Instituto Neymar Jr.coreThe Instituto Neymar Jr. is a social impact institution founded by Neymar Jr., benefiting children and teenagers in vulnerable situations in Praia Grande. It hosts the annual Neymar Jr's Five world championship. NR Sports connects partner social responsibility programs (e.g., Faanz/Edutech donation, DUE Incorporadora's VGA social metric) to the Instituto. The Institute is a core element of NR Sports' social impact strategy and Neymar Jr.'s brand legacy.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Neymar Sport E Marketing Ltda. competitors and assessment
Company assessmentDirect peers
- Wasserman: Major sports marketing and athlete management firm representing top-tier athletes globally with deep expertise in endorsement deal-making and brand partnerships. Direct competitor for the same enterprise brand-endorsement budgets NR Sports targets.
- Stellar Group: Football-focused athlete management agency representing top European footballers. Direct functional peer to NR Sports in elite footballer representation, contract negotiation, and global brand partnership sourcing.
- Excel Sports Management: Athlete representation firm representing major sports figures with a focus on individual talent management and endorsement deal-making. Comparable in scale and service model to NR Sports for high-profile individual athlete clients.
- Gestifute: Jorge Mendes' Portugal-based football agency representing Cristiano Ronaldo and numerous elite footballers. It is the most direct functional peer to NR Sports in elite footballer representation, sponsorship negotiation, and image rights management across global brands.
Regional players
- You First: Spain-based athlete management and sports marketing firm representing elite European footballers. Comparable in core service offering and global brand partnership focus, though it operates primarily in the Iberian and European market.
- Ícone Sports: Brazilian athlete management agency representing top Brazilian footballers (e.g., Rodrygo, Vinícius Jr. era talent). Direct regional competitor in the Brazilian talent market where NR Sports also sources and manages athletes.
Broad incumbents
- Octagon: Global sports marketing agency owned by IPG with athlete management, sponsorship sales, and event capabilities. Competes for the same enterprise brand-activation budgets that NR Sports monetizes through Neymar Jr. partnerships.
- IMG: Global sports and entertainment management company (part of Endeavor) representing elite athletes across multiple sports, plus licensing, events, and media rights. It is the broadest incumbent in the same athlete-representation category where NR Sports operates.
- CAA Sports: Athlete representation arm of Creative Artists Agency, representing elite athletes across multiple sports with embedded access to entertainment and brand ecosystems. Broader incumbent with cross-category scale that NR Sports competes against for marquee deals.
- Roc Nation Sports: Jay-Z-founded sports division representing top-tier athletes across multiple sports with a strong culture and lifestyle brand angle. Competes for the same premium endorsement pipeline that NR Sports accesses via Neymar Jr.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Neymar Sport E Marketing Ltda. social profiles
Digital presenceNeymar Sport E Marketing Ltda. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neymar Sport E Marketing Ltda. leadership team
Management profileNumber of profiles
Profiles2 records
Neymar Sport E Marketing Ltda. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neymar Sport E Marketing Ltda. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neymar Sport E Marketing Ltda.
What does Neymar Sport E Marketing Ltda. do?
NR Sports is a sports marketing and athlete image management firm that exclusively manages the image, brand, and commercial rights of Neymar Jr., and globally administers the Pelé Brand. The company negotiates multi-year endorsement, ambassador, and licensing agreements with global consumer brands across sports equipment, gaming, food and beverage, e-commerce, and real estate sectors, and provides strategic communication, press relations, and brand activation services.
Is Neymar Sport E Marketing Ltda. a public or private company?
Neymar Sport E Marketing Ltda. is a private company. It is classified as family owned and is currently operating.
When was Neymar Sport E Marketing Ltda. founded?
Neymar Sport E Marketing Ltda. was founded in 2006. It employs 11 to 50 people.
Where is Neymar Sport E Marketing Ltda. based?
Neymar Sport E Marketing Ltda. is headquartered in São Paulo, Brazil, in the Latin America region.
How does Neymar Sport E Marketing Ltda. make money?
Two revenue lines are on record. Image Rights Licensing & Brand Management is the primary driver. The others are communication & Media Advisory.
Who are Neymar Sport E Marketing Ltda.'s main competitors?
Direct peers on record are Wasserman, Stellar Group, Excel Sports Management and Gestifute. Regional players are You First and Ícone Sports. Broad incumbents are Octagon, IMG, CAA Sports and Roc Nation Sports.
Does Neymar Sport E Marketing Ltda. have an API?
No public API is recorded for Neymar Sport E Marketing Ltda..
What industry is Neymar Sport E Marketing Ltda. in?
Neymar Sport E Marketing Ltda.'s product category is Sports Marketing Services. Its primary akta.pro industry code is MPAKAMAF, Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes), with a secondary code of MPAKALAE, Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs). Its NAICS code is 7114.