Pfenning's Organic Vegetables
Pfenning's Organic Vegetables is a family-owned certified organic farm in New Hamburg, Ontario that grows, packs, imports, and distributes 40+ varieties of organic produce to wholesale grocery, health food, restaurant, and food manufacturer customers across Ontario via its own delivery fleet.
- Company typePrivate
- Founded1981
- HeadquartersNew Hamburg, Canada
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pfenning's Organic Vegetables does
Pfenning's Organic Vegetables Inc. is a privately held, family-owned certified organic produce operation headquartered at 1209 Waterloo Street, New Hamburg, Ontario. Founded in 1981 when the Pfenning family relocated from Germany, the company has grown from approximately 100 acres to roughly 700 acres of certified organic vegetable production, cultivating more than 40 varieties including its signature carrots, brassicas, leafy greens, squash, and root vegetables. The company operates as an integrated Grower, Packer, Importer, and Distributor, with post-harvest infrastructure that includes blast cooling, a heat reclaim refrigeration system, and multi-environment storage calibrated for temperature, humidity, and ethylene sensitivity.
Pfenning's Organic Vegetables firmographics
Firmographics- Name
- Pfenning's Organic Vegetables
- Legal name
- Pfenning's Organic Vegetables Inc.
- Website
- https://pfenningsfarms.ca
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Short description
- Pfenning's Organic Vegetables is a family-owned certified organic farm in New Hamburg, Ontario that grows, packs, imports, and distributes 40+ varieties of organic produce to wholesale grocery, health food, restaurant, and food manufacturer customers across Ontario via its own delivery fleet.
- Ownership category
- akta.pro rank
Pfenning's Organic Vegetables industry classification
Industry- Product category
- Organic Produce Wholesale Distribution
- NAICS
- Vegetable and Melon Farming (11121)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Fresh Organic Produce Wholesale (AFAIAJAA)
- akta.pro secondary industries
- Organic Produce Wholesale (AFAIACAE), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
Keywords
Where Pfenning's Organic Vegetables is headquartered
LocationHeadquarters
- HQ city
- New Hamburg
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Pfenning's Organic Vegetables business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Produce Distribution: Primary revenue stream from growing and distributing certified organic vegetables to retailers, restaurants, food manufacturers, and other businesses across Ontario. Also packs produce for other local growers under Pfenning brand.
- Import Program: Imports organic produce from international partners during off-season to supplement local supply, enabling year-round operation and employment. Products packed under Pfenning import brand.
- Grain Mills Sales: Sales of SAMAP grain mills (hand mills and commercial models) and dough kneaders. Products ground with Naxos Basalt stones in Magnesite.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Pfenning's Organic Vegetables product offering
Product offeringCore offering
Pfenning's Organic Vegetables grows, packs, imports, and distributes certified organic produce to wholesale customers across Ontario. Operating on approximately 700 acres in New Hamburg, Ontario, the company produces over 40 varieties of organic vegetables including carrots, brassicas, leafy greens, squash, and root vegetables, and supplements supply through an import program and a network of 40+ Ontario growers. The company also packs produce for other local growers under the Pfenning brand and retails SAMAP stone grain mills.
Product overview
Pfenning's Organic Vegetables operates as a grower, packer, importer, and distributor of certified organic produce. The company's core offering is its portfolio of over 40 varieties of certified organic vegetables grown on approximately 700 acres in New Hamburg, Ontario. Beyond their own farm production, they supplement their offerings through an import program that sources produce from international partner growers during off-seasons. Additionally, the company retails SAMAP grain mills—hand-operated and commercial models—featuring stone grinding technology for fresh flour production. The product portfolio includes their signature organic vegetables (carrots, brassicas, leafy greens, squash, root vegetables), the Pfenning's Import Brand produce line, and SAMAP grain mill equipment (Hand Mill Model V, P220/P380 Commercial, HI 220/380 Commercial, and T200 Dough Kneader).
Differentiator
Problem solved
Functional benefit
Brands
- Pfenning Import: Import brand for vegetables sourced from international organic farming partners who pack under Pfenning specifications. Includes items such as carrots, kale, broccoli, and spinach during off-seasons.
Products and services
- Certified Organic Vegetables Growing over 40 varieties of certified organic vegetables on approximately 700 acres in New Hamburg, Ontario, including carrots (their signature product), brassicas, leafy greens, squash, and root vegetables. Produce is also packed for other local growers and distributed under the Pfenning brand for wholesale customers across Ontario.
- Pfenning's Import Brand Produce Imported organic produce including carrots, kale, broccoli, and spinach sourced from international partner growers and packed under Pfenning's specifications. Available during off-season to maintain year-round supply of certified organic produce to wholesale customers.
- SAMAP Hand Mill Model V Stone hand mill for home use that grinds dry grains including wheat, barley, oats, rice, spelt, rye, millet, buckwheat, lentils, and soybeans. Features Naxos Basalt grinding stone embedded in stabilized Magnesite.
- SAMAP P220/P380 Commercial Mill 4 hp commercial grain mill with capacity of 80-100kg per hour (3 phase), designed for continuous commercial use with Naxos basalt grinding stones.
- SAMAP HI 220/380 Commercial Mill 5.5 hp commercial grain mill with capacity of 120-220 kg per hour (3 phase), higher-powered model for larger-scale commercial milling operations with Naxos basalt grinding stones.
- SAMAP Electric Dough Kneader T 200 Commercial dough mixer with 17 litre capacity, processing 1-8 kg per minute, part of the SAMAP grain mill product line.
Quantifiable outcome
- 176+ retail locations across Ontario carry Pfenning's products
- +2 more outcomes
Companies that use Pfenning's Organic Vegetables
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Pfenning's Organic Vegetables technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Pfenning's Organic Vegetables partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Crow Shield LodgecoreIndigenous-led organization founded on healing and reconciliation, sharing Pfenning's land. Works on Indigenous land-based healing and education with core foundations of unity, equality, and understanding. Pfenning's hosts their operations on the farm.
- Sustainable Waterloo RegioncorePfenning's is a member of Sustainable Waterloo Region's Impact Network, benchmarking, reporting, and improving environmental impact through this program.
- EcocertcoreThird-party organic certification body that oversees and inspects Pfenning's operation against the Canadian Organic Standard, conducting annual documentation review and mid-season inspections.
- Control UnioncoreInspection body that conducts annual audits of Pfenning's production and packing facilities in alignment with CanadaGAP Food Safety Standard.
- EquifruitminorFairtrade organic banana supplier. Equifruit's Fairtrade bananas are a staple item on Pfenning's import list and their preferred banana brand. Pfenning's distributes these along with other Fairtrade items.
- Ontario Organic Growers NetworkcoreNetwork of 40+ organic growers and producers, including 20+ local Ontario vendors and grower partners. Some partnerships have lasted decades. Pfenning's buys produce in bulk, packs under Pfenning brand, or distributes under grower labels.
- Slegers GreenscoreOntario greenhouse grower providing year-round lettuce, herbs, and microgreens. Products sold with root ball attached for extended freshness. Distributed through Pfenning's regular inventory year-round.
- SAMAP (Grain Mill Manufacturer)minorManufacturer of grain mills using Naxos Basalt grinding stones. Pfenning's sells SAMAP hand mills and commercial models, including the Model V, P220/P380, HI 220/380, and T200 dough kneader.
- Organic Council of Ontario (OCO)coreVoice for organics in Ontario supporting the organic movement through research, data, education, marketing, and advocacy. Pfenning's participates in events like Queen's Park Day and supports OCO's work.
- National Farmers Union (NFU) Migrant Workers SubcommitteecorePfennings participates in NFU's Migrant Workers Subcommittee advocating for rights and dignity of migrant farm workers. Part of broader advocacy for policy changes.
- Buda JuiceminorJuice company featuring Pfenning's produce in their 'Know Our Produce' series. Example of food service/artisan customers using Pfenning's ingredients.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Pfenning's Organic Vegetables competitors and assessment
Company assessmentDirect peers
- Earthbound Farm (Taylor Farms): Once the largest U.S. organic produce grower/packer/shipper, now under Taylor Farms. Closest functional analog: vertically integrated organic vegetable producer with wholesale distribution to grocery chains.
- Cal-Organic Farms (Grimmway Farms): Grimmway's organic division grows 60+ organic vegetable SKUs year-round in California and distributes nationwide. Same grower-wholesaler model in organic vegetables, at meaningfully larger scale.
- Pure Hothouse Foods: Leamington, ON-based greenhouse grower and distributor of produce including organic lines. Comparable Canadian grower-distributor with year-round greenhouse supply.
- Mastronardi Produce / Sunset Grown: Kingsville, Ontario-based greenhouse produce company (Sunset, Backyard Farms brands). Canadian peer operating in grower-distributor model, though more greenhouse-focused.
- Lakeside Produce: Ontario-based grower and packer of fresh vegetables serving retail and foodservice across North America. Most direct Canadian produce grower-distributor comparable.
Broad incumbents
- Bonduelle Group: Global leader in processed and fresh organic vegetables, with North American operations including Fresh Express ready-to-eat salads. Overlap in organic vegetable production and large-scale retail distribution.
Regional players
- Highline Mushrooms: Canadian mushroom grower and distributor based in Ontario/Quebec with similar B2B wholesale model selling certified produce to grocery chains; useful Canadian comparable at adjacent category.
Emerging players
- Nature's Path Foods: BC-based organic food brand focused on packaged organic cereals/snacks rather than fresh produce, but adjacent organic value-chain peer with strong Canadian retail presence and shared COTA ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pfenning's Organic Vegetables social profiles
Digital presencePfenning's Organic Vegetables compliance and trust
Trust signalCompliance2 records
Pfenning's Organic Vegetables financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pfenning's Organic Vegetables leadership team
Management profileNumber of profiles
Profiles10 records
Pfenning's Organic Vegetables funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pfenning's Organic Vegetables M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pfenning's Organic Vegetables
What does Pfenning's Organic Vegetables do?
Pfenning's Organic Vegetables grows, packs, imports, and distributes certified organic produce to wholesale customers across Ontario. Operating on approximately 700 acres in New Hamburg, Ontario, the company produces over 40 varieties of organic vegetables including carrots, brassicas, leafy greens, squash, and root vegetables, and supplements supply through an import program and a network of 40+ Ontario growers. The company also packs produce for other local growers under the Pfenning brand and retails SAMAP stone grain mills.
Is Pfenning's Organic Vegetables a public or private company?
Pfenning's Organic Vegetables is a private company. It is classified as family owned and is currently operating.
When was Pfenning's Organic Vegetables founded?
Pfenning's Organic Vegetables was founded in 1981.
Where is Pfenning's Organic Vegetables based?
Pfenning's Organic Vegetables is headquartered in New Hamburg, Canada, in the North America region.
How does Pfenning's Organic Vegetables make money?
Three revenue lines are on record. Wholesale Produce Distribution is the primary driver. The others are import Program and grain Mills Sales.
Who are Pfenning's Organic Vegetables's main competitors?
Direct peers on record are Earthbound Farm (Taylor Farms), Cal-Organic Farms (Grimmway Farms), Pure Hothouse Foods, Mastronardi Produce / Sunset Grown and Lakeside Produce. Bonduelle Group is listed as a broad incumbent. Highline Mushrooms is listed as a regional player. Nature's Path Foods is listed as an emerging player.
Does Pfenning's Organic Vegetables have an API?
No public API is recorded for Pfenning's Organic Vegetables.
What industry is Pfenning's Organic Vegetables in?
Pfenning's Organic Vegetables's product category is Organic Produce Wholesale Distribution. Its primary akta.pro industry code is AFAIAJAA, Fresh Organic Produce Wholesale, with a secondary code of AFAIACAE, Organic Produce Wholesale. Its NAICS code is 11121 and its SIC code is 100.