Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag
- Company typePrivate
- Founded2025
- HeadquartersVeszprém, Hungary
- Headcount—
- GTM typeB2C
- OfferingServices
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag firmographics
Firmographics- Name
- Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag
- Legal name
- Veszprém-Balaton 2023 Zártkörűen Működő Részvénytársaság
- Website
- https://www.veszprembalaton2023.hu
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Ownership category
- akta.pro rank
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag industry classification
Industry- Product category
- Cultural Programme Coordination
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)
- akta.pro secondary industries
- Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Cultural Centers & Community Cultural Organizations (BPAGAHAD), Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous) (MPAGAEAB)
Keywords
Where Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag is headquartered
LocationHeadquarters
- HQ city
- Veszprém
- HQ country
- Hungary
- HQ region
- Europe
Offices3 records
Markets served
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Government and central budget funding: The primary revenue source for the Veszprém-Balaton 2023 Zrt. is central government and municipal funding. The organisation was established as a public interest project company to coordinate the European Capital of Culture programme. Infrastructure development totalling approximately 71 billion HUF was provided by the Hungarian Government central budget (42 billion HUF for infrastructure, with 39 billion allocated to Veszprém city and 3 billion to the wider region). The Melina Mercouri Prize from the European Commission contributed €1.5 million upon title award.
- EU Interreg Europe programme funding: The ECoC Echo international project (budget approximately €2.27 million) is co-funded by the European Union's Interreg Europe programme. The Hungarian partner's participation is co-financed by the Hungarian State. This represents grant funding for cross-border cultural policy cooperation.
- Ticket sales and visitor revenue at cultural institutions: The Várbörtön Látogatóközpont (Dungeon Visitor Centre, open since spring 2024) and CODE Digitális Élményközpont (open since March 2025) generate revenue through admission ticket sales. These are managed as part of the organisation's cultural institution portfolio.
- Sponsorship and corporate partnership: The organisation's financing plans include sponsorship and corporate partnership revenues. The 'Terítéken' CSR roundtable series and various corporate sponsors are referenced as part of the funding mix.
- Project grants and open tender programmes: The organisation issues open call for proposals and micro-grant schemes (e.g., Művészeti Műhely 2026) to distribute grant funding to third-party cultural projects, co-funded through programme budgets and partnerships.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag product offering
Product offeringCore offering
Veszprém-Balaton 2023 Zrt. coordinates the European Capital of Culture 2023 programme for the Veszprém and Bakony-Balaton region and operates cultural legacy institutions and platforms. Its offering centres on running the CODE Digital Experience Centre, the Várbörtön Dungeon Visitor Centre, the HelloVEB regional event calendar, the EKF-értéktár digital legacy archive, and the Veszprém-Balaton Európa Sportrégiója 2026 sports programme, alongside international cooperation through the ECoC Echo Interreg Europe project.
Product overview
Veszprém-Balaton 2023 Zrt. operates as the coordinating body for the European Capital of Culture 2023 programme, managing a portfolio of cultural institutions, digital platforms, and regional development initiatives. The organisation oversees CODE Digitális Élményközpont (an innovative digital arts and immersive experience centre) and its CODE Creator educational workshop, the Várbörtön Látogatóközpont (interactive history exhibition), the HelloVEB digital event platform, the Veszprém-Balaton Európa Sportrégiója 2026 sports programme, the ECoC Echo international cooperation project, the EKF-értéktár digital legacy repository, and the VEB2023 Podcast series. The company functions as a public-benefit cultural organisation rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- CODE Digitális Élményközpont (Centre of Digital Experiences) An innovative audiovisual institution featuring interactive exhibitions and immersive 360-degree experiences where science, technology and art converge, including rotating exhibitions such as Vasarely (Op-Art) and Csontváry (photon language digital art). Open to the general public, schools and tourism groups at Dózsa György út 2, Veszprém.
- CODE Creator – Digitális Alkotóműhely (Digital Creative Workshop) A workshop programme making contemporary technologies (robotics, programming, 3D printing, laser cutting, virtual technologies, AI) accessible to all age groups through creative, playful learning delivered at schools and institutions across Hungary.
- Várbörtön Látogatóközpont (Dungeon Visitor Centre) An interactive exhibition and immersive journey into the world of crime, punishment and justice, set within the historic castle prison building (Ruttner-ház) in Veszprém. Open to individual visitors and groups through direct admission ticketing.
- HelloVEB – Programajánló Platform A digital event calendar and open portal system aggregating cultural, sporting, and community programmes of Veszprém and the Bakony-Balaton region, with ticketing and programme upload functionality for event organisers and consumers.
- Veszprém-Balaton Európa Sportrégiója 2026 A regional sports programme building on the successes of the 2023 European Capital of Culture, uniting Veszprém and the Bakony-Balaton region under the European Region of Sport 2026 title awarded by ACES Europe.
- ECoC Echo – Interreg Europe Project An Interreg Europe international cooperation project (9 countries, 12 partner organisations, ~€2.27 million budget) focused on solutions that help preserve and amplify the momentum generated during the ECoC title year, fostering growth in the cultural sector, regional development and international cooperation.
- EKF-értéktár (Legacy Map) A digital repository documenting the cultural assets, values, projects and legacy created during the European Capital of Culture programme.
- VEB2023 Podcast
Quantifiable outcome
- Over 3,000 diverse cultural events organised across 116 settlements during the 2023 title year
- +5 more outcomes
Companies that use Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag
Customer profileNamed customers3 records
Ideal customer profiles3 records
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- European Union Interreg Europe Programme (ECoC Echo)coreThe ECoC Echo project is a 9-country, 12-partner international cooperation funded by the EU Interreg Europe programme (total budget approx. €2.27 million). It focuses on strengthening the long-term impact and legacy of European Capitals of Culture beyond the title year. Partner cities include Leeuwarden 2018 (Netherlands), Novi Sad 2022 (Serbia), Veszprém-Balaton 2023 (Hungary), Tartu 2024 (Estonia), Chemnitz 2025 (Germany), Oulu 2026 (Finland), Liepāja 2027 (Latvia), Évora 2027 (Portugal), and Bourges 2028 (France). Hungarian partner participation is co-financed by the Hungarian State. The project runs until end of 2028 with final results presented in Bourges.
- Veszprém-Balaton Régió Kultúrájáért Közalapítvány (Veszprém-Balaton Region Cultural Foundation)coreA public foundation (headquartered at Óváros tér 9, Veszprém) that is co-owner and cooperator in the ECoC programme alongside the Zrt. The Foundation is listed as a co-data controller for personal data processing and collaborates on cultural programme development, research dissemination, and legacy management. It shares the [email protected] and [email protected] contact addresses.
- 116 settlements of the Bakony-Balaton regioncoreBy December 2021, 118 settlements had joined the regional accession programme. The ECoC programme brought together 116 settlements (referred to as the 'EKF-régió') in a shared cultural endeavour, with each settlement showcasing its values and traditions through thematic events throughout the programme year and beyond. This is the broadest regional partnership structure of the organisation.
- Kulturális és Innovációs Minisztérium / Ministry of Culture and Innovation (Hungary)coreThe Ministry of Culture and Innovation of Hungary is the principal government sponsor of the ECoC programme. It oversees the Petőfi Kulturális Program (PKP) and Közösségépítő Kultúránk (KÉK) initiatives, through which CODE and Várbörtön operate as heritage institutions. The National Cultural Institute (Nemzeti Művelődési Intézet) coordinates implementation of these programmes.
- EU Directorate-General for Education, Youth, Sport and Culture (DG EAC)coreThe EU DG EAC awards the European Capital of Culture title and provides the Melina Mercouri prize (€1.5 million). The ECoC title is one of the EU's most significant cultural policy initiatives, created on the proposal of Melina Mercouri. The title brought Veszprém-Balaton into the focus of European attention, improving the city's image, increasing creative industry efficiency, and enhancing tourism appeal.
- Academic institutions and research partnersminorMultiple universities and research institutions have produced academic research on the ECoC programme, including: Budapesti Corvinus Egyetem (Budapest Business School), SZE (Széchenyi István Egyetem), PTE (Pécsi Tudományegyetem), MOME (Moholy-Nagy Művészeti Egyetem), and various faculties of the University of Pannonia (Veszprém). More than 15 peer-reviewed academic papers have been published, and the 'Ragyogj tovább!' closing conference was held 11-12 September 2024 with contributions from Minister Tibor Navracsics and Mayor Gyula Porga.
- Tartu 2024 (Estonia) – ECoC Echo project leadcoreTartu 2024 is the lead partner and project coordinator of the ECoC Echo Interreg Europe project. Sille Talvet-Unt serves as project lead. Tartu also holds the earliest sister-city agreement with Veszprém. The partnership involves knowledge transfer, best practice sharing, and joint policy development for cultural legacy management.
- Leeuwarden 2018, Novi Sad 2022, Kaunas 2022, Timisoara 2023, Elefsina 2023, Tartu 2024, Bad Ischl 2024, Bodø 2024 (ECoC partner cities)minorVeszprém-Balaton 2023 cooperates with other ECoC cities through bilateral projects (e.g., Jazz Stops Festival and LituaniaCantat with Kaunas 2022; MigrArt exhibition and JazzMarathon with Novi Sad 2022) and multilateral ECoC Echo knowledge sharing. The programme also cooperates with Timisoara and Elefsina in communication and programme development areas.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag competitors and assessment
Company assessmentDirect peers
- Kaunas 2022 (Kaunas Biennial / Miesto Festivalis): Lithuanian ECoC 2022 organiser collaborating with Veszprém through Jazz Stops Festival and LituaniaCantat bilateral projects; comparable as a post-ECoC legacy cultural coordination entity.
- Timișoara 2023 European Capital of Culture Association: Romanian ECoC 2023 co-titular organiser with very similar scope: city-region cultural coordination, multiple cultural venues, EU project participation, and post-title legacy management — directly comparable in mandate and scale.
- Bourges 2028: French ECoC 2028 organiser and ECoC Echo project partner; final results of the ECoC Echo project will be presented in Bourges, establishing direct operational and knowledge-exchange partnership.
- Chemnitz 2025 GmbH: German ECoC 2025 GmbH organiser with directly comparable structure (limited liability company managing ECoC programme), and ECoC Echo partner — operates with similar governance, venue portfolio, and regional coordination mandate.
- Leeuwarden-Fryslân 2028 Foundation: European Capital of Culture 2028 organiser and current ECoC Echo project partner with comparable structure as a regional cultural coordination body for multi-settlement programmes, making it the most direct structural peer.
- Novi Sad 2022 Foundation (NS2022): Serbian ECoC 2022 organiser that has implemented bilateral projects (JazzMarathon, MigrArt) with Veszprém-Balaton 2023, both operating as multi-year post-title legacy organisations managing cultural institutions and EU project portfolios.
- Tartu 2024 Foundation: Estonian ECoC 2024 lead organiser with sister-city ties to Veszprém, serves as ECoC Echo project lead, and operates a comparable portfolio of cultural venues, programmes, and international knowledge-exchange activities.
Others
- European Commission DG EAC (ECoC programme): The European Commission's Directorate-General for Education, Youth, Sport and Culture is the awarding body and primary policy sponsor for the ECoC programme, providing the regulatory and funding framework on which Veszprém-Balaton 2023 Zrt.'s mandate depends.
Regional players
- Zsolnay Heritage Management Ltd. (Pécs): Hungarian cultural heritage operator managing the Zsolnay Cultural Quarter in Pécs (Hungary's ECoC 2010); operates as a regional cultural venue manager with similar post-ECoC legacy mandate, providing the closest in-country Hungarian peer.
Broad incumbents
- Észak-Közép-budai Centrum / Budapest cultural operators: MÜPA Budapest and Szabadtéri (open-air) cultural venues in Hungary operate as larger, well-established cultural institutions competing for the same domestic cultural tourism market, providing broader competitive context within Hungary.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag social profiles
Digital presenceVeszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag leadership team
Management profileNumber of profiles
Profiles3 records
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag subsidiaries and ownership
Company hierarchySubsidiaries6 records
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag
What does Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag do?
Veszprém-Balaton 2023 Zrt. coordinates the European Capital of Culture 2023 programme for the Veszprém and Bakony-Balaton region and operates cultural legacy institutions and platforms. Its offering centres on running the CODE Digital Experience Centre, the Várbörtön Dungeon Visitor Centre, the HelloVEB regional event calendar, the EKF-értéktár digital legacy archive, and the Veszprém-Balaton Európa Sportrégiója 2026 sports programme, alongside international cooperation through the ECoC Echo Interreg Europe project.
Is Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag a public or private company?
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag is a private company. It is classified as state government owned and is currently operating.
When was Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag founded?
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag was founded in 2025.
Where is Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag based?
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag is headquartered in Veszprém, Hungary, in the Europe region.
How does Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag make money?
Five revenue lines are on record. Government and central budget funding is the primary driver. The others are EU Interreg Europe programme funding, ticket sales and visitor revenue at cultural institutions, sponsorship and corporate partnership and project grants and open tender programmes.
Who are Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag's main competitors?
Direct peers on record are Kaunas 2022 (Kaunas Biennial / Miesto Festivalis), Timișoara 2023 European Capital of Culture Association, Bourges 2028, Chemnitz 2025 GmbH, Leeuwarden-Fryslân 2028 Foundation, Novi Sad 2022 Foundation (NS2022) and Tartu 2024 Foundation. European Commission DG EAC (ECoC programme) is listed as an others. Zsolnay Heritage Management Ltd. (Pécs) is listed as a regional player. Észak-Közép-budai Centrum / Budapest cultural operators is listed as a broad incumbent.
Does Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag have an API?
No public API is recorded for Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag.
What industry is Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag in?
Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag's product category is Cultural Programme Coordination. Its primary akta.pro industry code is THAJADAJ, Cultural Centers & Multidisciplinary Arts Institutions, with a secondary code of THAJADAI, Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations). Its NAICS code is 7121 and its SIC code is 7900.