Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag

Name

Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag

Legal name

Veszprém-Balaton 2023 Zártkörűen Működő Részvénytársaság

Website

https://veszprembalaton2023.hu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cultural Programme Coordination

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJADAJ

Cultural Centers & Multidisciplinary Arts Institutions

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYTHAJADAI

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYBPAGAHAD

Cultural Centers & Community Cultural Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYMPAGAEAB

Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Cultural Festivals & Community Events

Keywords

• Cultural programme coordination
• Public cultural institutions
• Regional cultural development
• Digital experience centre
• Cultural heritage exhibitions

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government and central budget funding: The primary revenue source for the Veszprém-Balaton 2023 Zrt. is central government and municipal funding. The organisation was established as a public interest project company to coordinate the European Capital of Culture programme. Infrastructure development totalling approximately 71 billion HUF was provided by the Hungarian Government central budget (42 billion HUF for infrastructure, with 39 billion allocated to Veszprém city and 3 billion to the wider region). The Melina Mercouri Prize from the European Commission contributed €1.5 million upon title award.
2. EU Interreg Europe programme funding: The ECoC Echo international project (budget approximately €2.27 million) is co-funded by the European Union's Interreg Europe programme. The Hungarian partner's participation is co-financed by the Hungarian State. This represents grant funding for cross-border cultural policy cooperation.
3. Ticket sales and visitor revenue at cultural institutions: The Várbörtön Látogatóközpont (Dungeon Visitor Centre, open since spring 2024) and CODE Digitális Élményközpont (open since March 2025) generate revenue through admission ticket sales. These are managed as part of the organisation's cultural institution portfolio.
4. Sponsorship and corporate partnership: The organisation's financing plans include sponsorship and corporate partnership revenues. The 'Terítéken' CSR roundtable series and various corporate sponsors are referenced as part of the funding mix.
5. Project grants and open tender programmes: The organisation issues open call for proposals and micro-grant schemes (e.g., Művészeti Műhely 2026) to distribute grant funding to third-party cultural projects, co-funded through programme budgets and partnerships.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Veszprém-Balaton 2023 Zrt. coordinates the European Capital of Culture 2023 programme for the Veszprém and Bakony-Balaton region and operates cultural legacy institutions and platforms. Its offering centres on running the CODE Digital Experience Centre, the Várbörtön Dungeon Visitor Centre, the HelloVEB regional event calendar, the EKF-értéktár digital legacy archive, and the Veszprém-Balaton Európa Sportrégiója 2026 sports programme, alongside international cooperation through the ECoC Echo Interreg Europe project.

Product overview

Veszprém-Balaton 2023 Zrt. operates as the coordinating body for the European Capital of Culture 2023 programme, managing a portfolio of cultural institutions, digital platforms, and regional development initiatives. The organisation oversees CODE Digitális Élményközpont (an innovative digital arts and immersive experience centre) and its CODE Creator educational workshop, the Várbörtön Látogatóközpont (interactive history exhibition), the HelloVEB digital event platform, the Veszprém-Balaton Európa Sportrégiója 2026 sports programme, the ECoC Echo international cooperation project, the EKF-értéktár digital legacy repository, and the VEB2023 Podcast series. The company functions as a public-benefit cultural organisation rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• CODE Digitális Élményközpont (Centre of Digital Experiences) An innovative audiovisual institution featuring interactive exhibitions and immersive 360-degree experiences where science, technology and art converge, including rotating exhibitions such as Vasarely (Op-Art) and Csontváry (photon language digital art). Open to the general public, schools and tourism groups at Dózsa György út 2, Veszprém.
• CODE Creator – Digitális Alkotóműhely (Digital Creative Workshop) A workshop programme making contemporary technologies (robotics, programming, 3D printing, laser cutting, virtual technologies, AI) accessible to all age groups through creative, playful learning delivered at schools and institutions across Hungary.
• Várbörtön Látogatóközpont (Dungeon Visitor Centre) An interactive exhibition and immersive journey into the world of crime, punishment and justice, set within the historic castle prison building (Ruttner-ház) in Veszprém. Open to individual visitors and groups through direct admission ticketing.
• HelloVEB – Programajánló Platform A digital event calendar and open portal system aggregating cultural, sporting, and community programmes of Veszprém and the Bakony-Balaton region, with ticketing and programme upload functionality for event organisers and consumers.
• Veszprém-Balaton Európa Sportrégiója 2026 A regional sports programme building on the successes of the 2023 European Capital of Culture, uniting Veszprém and the Bakony-Balaton region under the European Region of Sport 2026 title awarded by ACES Europe.
• ECoC Echo – Interreg Europe Project An Interreg Europe international cooperation project (9 countries, 12 partner organisations, ~€2.27 million budget) focused on solutions that help preserve and amplify the momentum generated during the ECoC title year, fostering growth in the cultural sector, regional development and international cooperation.
• EKF-értéktár (Legacy Map) A digital repository documenting the cultural assets, values, projects and legacy created during the European Capital of Culture programme.
• VEB2023 Podcast

Quantifiable outcome

• Over 3,000 diverse cultural events organised across 116 settlements during the 2023 title year
• +5 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• European Union Interreg Europe Programme (ECoC Echo)coreStrategic or Co-development Partner · 1 May 2025The ECoC Echo project is a 9-country, 12-partner international cooperation funded by the EU Interreg Europe programme (total budget approx. €2.27 million). It focuses on strengthening the long-term impact and legacy of European Capitals of Culture beyond the title year. Partner cities include Leeuwarden 2018 (Netherlands), Novi Sad 2022 (Serbia), Veszprém-Balaton 2023 (Hungary), Tartu 2024 (Estonia), Chemnitz 2025 (Germany), Oulu 2026 (Finland), Liepāja 2027 (Latvia), Évora 2027 (Portugal), and Bourges 2028 (France). Hungarian partner participation is co-financed by the Hungarian State. The project runs until end of 2028 with final results presented in Bourges.
• Veszprém-Balaton Régió Kultúrájáért Közalapítvány (Veszprém-Balaton Region Cultural Foundation)coreStrategic or Co-development PartnerA public foundation (headquartered at Óváros tér 9, Veszprém) that is co-owner and cooperator in the ECoC programme alongside the Zrt. The Foundation is listed as a co-data controller for personal data processing and collaborates on cultural programme development, research dissemination, and legacy management. It shares the [email protected] and [email protected] contact addresses.
• 116 settlements of the Bakony-Balaton regioncoreStrategic or Co-development PartnerBy December 2021, 118 settlements had joined the regional accession programme. The ECoC programme brought together 116 settlements (referred to as the 'EKF-régió') in a shared cultural endeavour, with each settlement showcasing its values and traditions through thematic events throughout the programme year and beyond. This is the broadest regional partnership structure of the organisation.
• Kulturális és Innovációs Minisztérium / Ministry of Culture and Innovation (Hungary)coreStrategic or Co-development PartnerThe Ministry of Culture and Innovation of Hungary is the principal government sponsor of the ECoC programme. It oversees the Petőfi Kulturális Program (PKP) and Közösségépítő Kultúránk (KÉK) initiatives, through which CODE and Várbörtön operate as heritage institutions. The National Cultural Institute (Nemzeti Művelődési Intézet) coordinates implementation of these programmes.
• EU Directorate-General for Education, Youth, Sport and Culture (DG EAC)coreStrategic or Co-development PartnerThe EU DG EAC awards the European Capital of Culture title and provides the Melina Mercouri prize (€1.5 million). The ECoC title is one of the EU's most significant cultural policy initiatives, created on the proposal of Melina Mercouri. The title brought Veszprém-Balaton into the focus of European attention, improving the city's image, increasing creative industry efficiency, and enhancing tourism appeal.
• Academic institutions and research partnersminorStrategic or Co-development PartnerMultiple universities and research institutions have produced academic research on the ECoC programme, including: Budapesti Corvinus Egyetem (Budapest Business School), SZE (Széchenyi István Egyetem), PTE (Pécsi Tudományegyetem), MOME (Moholy-Nagy Művészeti Egyetem), and various faculties of the University of Pannonia (Veszprém). More than 15 peer-reviewed academic papers have been published, and the 'Ragyogj tovább!' closing conference was held 11-12 September 2024 with contributions from Minister Tibor Navracsics and Mayor Gyula Porga.
• Tartu 2024 (Estonia) – ECoC Echo project leadcoreStrategic or Co-development PartnerTartu 2024 is the lead partner and project coordinator of the ECoC Echo Interreg Europe project. Sille Talvet-Unt serves as project lead. Tartu also holds the earliest sister-city agreement with Veszprém. The partnership involves knowledge transfer, best practice sharing, and joint policy development for cultural legacy management.
• Leeuwarden 2018, Novi Sad 2022, Kaunas 2022, Timisoara 2023, Elefsina 2023, Tartu 2024, Bad Ischl 2024, Bodø 2024 (ECoC partner cities)minorStrategic or Co-development PartnerVeszprém-Balaton 2023 cooperates with other ECoC cities through bilateral projects (e.g., Jazz Stops Festival and LituaniaCantat with Kaunas 2022; MigrArt exhibition and JazzMarathon with Novi Sad 2022) and multilateral ECoC Echo knowledge sharing. The programme also cooperates with Timisoara and Elefsina in communication and programme development areas.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Kaunas 2022 (Kaunas Biennial / Miesto Festivalis): Lithuanian ECoC 2022 organiser collaborating with Veszprém through Jazz Stops Festival and LituaniaCantat bilateral projects; comparable as a post-ECoC legacy cultural coordination entity.
• Timișoara 2023 European Capital of Culture Association: Romanian ECoC 2023 co-titular organiser with very similar scope: city-region cultural coordination, multiple cultural venues, EU project participation, and post-title legacy management — directly comparable in mandate and scale.
• Bourges 2028: French ECoC 2028 organiser and ECoC Echo project partner; final results of the ECoC Echo project will be presented in Bourges, establishing direct operational and knowledge-exchange partnership.
• Chemnitz 2025 GmbH: German ECoC 2025 GmbH organiser with directly comparable structure (limited liability company managing ECoC programme), and ECoC Echo partner — operates with similar governance, venue portfolio, and regional coordination mandate.
• Leeuwarden-Fryslân 2028 Foundation: European Capital of Culture 2028 organiser and current ECoC Echo project partner with comparable structure as a regional cultural coordination body for multi-settlement programmes, making it the most direct structural peer.
• Novi Sad 2022 Foundation (NS2022): Serbian ECoC 2022 organiser that has implemented bilateral projects (JazzMarathon, MigrArt) with Veszprém-Balaton 2023, both operating as multi-year post-title legacy organisations managing cultural institutions and EU project portfolios.
• Tartu 2024 Foundation: Estonian ECoC 2024 lead organiser with sister-city ties to Veszprém, serves as ECoC Echo project lead, and operates a comparable portfolio of cultural venues, programmes, and international knowledge-exchange activities.

Others

• European Commission DG EAC (ECoC programme): The European Commission's Directorate-General for Education, Youth, Sport and Culture is the awarding body and primary policy sponsor for the ECoC programme, providing the regulatory and funding framework on which Veszprém-Balaton 2023 Zrt.'s mandate depends.

Regional players

• Zsolnay Heritage Management Ltd. (Pécs): Hungarian cultural heritage operator managing the Zsolnay Cultural Quarter in Pécs (Hungary's ECoC 2010); operates as a regional cultural venue manager with similar post-ECoC legacy mandate, providing the closest in-country Hungarian peer.

Broad incumbents

• Észak-Közép-budai Centrum / Budapest cultural operators: MÜPA Budapest and Szabadtéri (open-air) cultural venues in Hungary operate as larger, well-established cultural institutions competing for the same domestic cultural tourism market, providing broader competitive context within Hungary.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xtwitter.com/veb2023
• YouTubeyoutube.com/channel/UCEXXLKVQnFKDbOlptyY5S6A
• Facebookfacebook.com/VeszpremBalaton2023
• LinkedInlinkedin.com/company/veszprembalaton2023
• Instagraminstagram.com/veszprembalaton2023

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Veszprem-balaton 2023 Zartkoruen Mukodo Reszvenytarsasag