Physio Collective

What Physio Collective does

Physio Collective is a privately held, multidisciplinary rehabilitation and wellness clinic operating two physical locations in Burnaby, British Columbia, Canada. Its core service line spans physiotherapy, registered massage therapy (RMT), kinesiology, chiropractic medicine, clinical Pilates (reformer-based), personal training, and bodywork, delivered by a team with niche credentials in pelvic floor rehabilitation, concussion management, pre/postnatal care, and sports injury recovery. The clinic serves individual consumers and SMB-segment patients in the Burnaby and Lower Mainland community across six identified horizontal segments — general public, ICBC motor-vehicle-accident claimants, WorkSafeBC workplace-injury claimants, athletes, women's health/pelvic floor patients, and seniors — as well as a small recurring cohort of group-class attendees.

The business runs a direct-to-consumer, pay-as-you-go model priced per session, with group classes available on drop-in, 5/10-class flex pass, and multi-week package structures. Direct billing is integrated with ICBC and WorkSafeBC (workplace injuries must be treated within 60 days at no user fee; physiotherapy has 25 pre-authorized ICBC treatments), and online direct billing is offered to a range of extended health carriers, materially reducing payment friction. Distribution is concentrated in physical clinic visits at the Brentwood Town Center and Station Square Metrotown locations, supplemented by an online booking platform (Jane app) and content-marketing-driven organic acquisition via the clinic's blog and social channels.

The company's competitive position rests on its credentialed multidisciplinary team under one brand, in-network status with public and private insurers, and a localized two-location footprint in high-density Lower Mainland retail nodes. There is no evidence of venture capital backing, external ownership, subsidiary structure, patent portfolio, or AI/ML technology components; operations rely on conventional clinical modalities (manual therapy, exercise therapy, electrotherapy, ultrasound, acupuncture, dry needling) and standard SaaS booking infrastructure.

Name

Physio Collective

Legal name

Physio Collective

Website

https://physiocollective.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Physio Collective is a privately held multidisciplinary rehabilitation clinic operating two locations in Burnaby, BC, offering physiotherapy, RMT, kinesiology, chiropractic, clinical Pilates, and personal training to individual and SMB consumers with direct ICBC, WorkSafeBC, and extended health billing.

Ownership category

akta.pro rank

Product category

Physiotherapy and Multidisciplinary Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213), Offices of Chiropractors (62131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG)

Keywords

• Physiotherapy services
• Rehabilitation clinic
• Registered massage therapy
• Chiropractic care
• Kinesiology services

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Services Revenue: Revenue generated from individual therapeutic sessions including physiotherapy, registered massage therapy, kinesiology, and chiropractic services. Sessions are typically 30-60 minutes and billed at varying rates depending on service type and session duration. The clinic also offers group fitness classes and personal training sessions.
2. Insurance Billing Services: Direct billing services to extended health insurance providers including ICBC (motor vehicle accident claims) and WorkSafeBC (workplace injury claims). The clinic is part of the WorkSafeBC provider network and offers online direct billing for physiotherapy and registered massage therapy to many extended health carriers.
3. Group Classes and Packages: Revenue from group fitness classes including Strength & Sculpt Pilates Mat classes and Collective Core Strength and Conditioning classes. Classes are offered as drop-in sessions, flex passes (5 or 10 classes), or multi-week packages at discounted rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Physio Collective is a multidisciplinary healthcare clinic providing physiotherapy, registered massage therapy, kinesiology, chiropractic medicine, clinical Pilates, and personal training services to the Burnaby community. The clinic operates two physical locations (Brentwood and Station Square Metrotown) and supplements its clinical services with group fitness classes and specialized women's pelvic floor physiotherapy. Services are billed directly to ICBC, WorkSafeBC, and most extended health insurance carriers, with appointments booked through the Jane app.

Product overview

Physio Collective is a multidisciplinary healthcare clinic offering a comprehensive range of rehabilitation and wellness services. The core offering includes Physiotherapy, Registered Massage Therapy (RMT), Kinesiology, and Chiropractic Medicine, complemented by specialized services like Women's Pelvic Floor Physiotherapy and Clinical Pilates (using reformer equipment). The clinic also provides Personal Training and group fitness classes including Strength & Sculpt Pilates Mat and Collective Core Strength and Conditioning. Services are available at two Burnaby locations: Brentwood and Station Square Metrotown.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Physiotherapy service using manual and soft tissue techniques, exercise therapy, electrotherapy, acupuncture, ultrasound, heat, and cryotherapy to alleviate physical impairments and promote mobility, function, and quality of life for patients with musculoskeletal conditions.
• Registered Massage Therapy (RMT) Assessment and treatment of soft tissues and joints, including deeper structures such as ligaments, bones, joints, fascia, blood vessels, organs, and other soft tissues to prevent injury, manage pain, and address physical disorders.
• Kinesiology Kinesiology service applying strength and conditioning, functional rehabilitation, therapeutic exercise, and biomechanics to treat, prevent, and manage pain and injury, including active rehabilitation, exercise prescription, and injury prevention programming.
• Chiropractic Medicine Patient-centred, non-invasive, hands-on chiropractic care focused on the spine, muscles, joints, and nervous system, using adjustments, soft tissue therapy, cupping, kinesiology taping, and exercise therapy.
• Clinical Pilates Reformer-based Clinical Pilates delivered under the physiotherapy branch, emphasizing core stability and strength, mobility, postural control, and cardiovascular training, with initial physiotherapist assessment followed by one-on-one sessions with a kinesiologist.
• Personal Training Tailored workout programs led by kinesiologists, covering weight lifting, plyometrics, core training, calisthenics, stretching, and mobility training, available as 1-on-1 or 2-on-1 sessions in 45- or 60-minute formats and as 10-session packs.
• Body Work Manual therapy service similar to Registered Massage Therapy, incorporating Swedish massage, trigger point release, myofascial and joint mobilization, and active/passive stretching to help treat injury, pain, and physical disorders.
• Women's Pelvic Floor Physiotherapy Specialized pelvic floor physical therapy available at the Brentwood location, including comprehensive assessment, internal pelvic floor examination when appropriate, and personalized treatment sessions to strengthen pelvic floor muscles and address pelvic floor dysfunction.
• Strength & Sculpt Pilates Mat Class Group Pilates mat class run by Pilates Coaches focusing on core strengthening and muscular conditioning, available at both Brentwood and Station Square locations via drop-in or multi-week packages.
• Collective Core Strength and Conditioning Class Group strength and conditioning class run by kinesiologists and personal trainers focusing on core activation, spinal stability, and functional strength, welcoming all abilities and levels.

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• WorkSafeBC Provider NetworkcoreOthersPhysio Collective is part of the WorkSafeBC provider network, allowing them to treat workers with workplace injuries covered under WorkSafeBC claims. Treatment must occur within 60 days of work-related injury with no user fees.
• ICBC (Insurance Corporation of British Columbia)coreOthersPhysio Collective accepts ICBC claims for motor vehicle accident injuries. Clients receive direct billing services with minimal or no user fees depending on treatment type. Pre-authorized number of treatments available (25 for physiotherapy).
• Extended Health Insurance ProvidersminorOthersThe clinic offers online direct billing for physiotherapy and registered massage therapy to a number of extended health carriers. Availability depends on the client's specific plan and carrier.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Lifemark Health Group: Canada's largest network of physiotherapy, rehabilitation, and wellness clinics (formerly CBI Health/Lifemark). Directly comparable multidisciplinary rehab offering, ICBC/WSBC direct billing, and broad BC presence — a clear incumbent benchmark for Physio Collective.
• Kinatex Sports Physio: Quebec-headquartered multidisciplinary sports physiotherapy and rehab chain with expanded Canadian footprint. Comparable service-line breadth (PT, RMT, osteopathy, kinesiology) and direct-billing model, though regional to Physio Collective.

Direct peers

• Myodetox: Premium urban PT and wellness brand operating across Toronto, Vancouver, and other Canadian cities. Comparable boutique multidisciplinary positioning, lifestyle-oriented marketing, and extended-hours retail-clinic format.
• Synergy Sport Medicine Centre: Toronto-based multidisciplinary sports medicine and rehab clinic combining physiotherapy, chiropractic, massage therapy, and fitness. Highly comparable single-market multi-modality service model.
• District Sports Physiotherapy: Vancouver-based multidisciplinary physiotherapy, chiropractic, and RMT clinic. Closely comparable independent-clinic service mix and Metro Vancouver market overlap.
• Performance Health Clinic: Multi-disciplinary rehab and performance clinic combining physiotherapy, chiropractic, massage, and personal training. Mirrors Physio Collective's 'clinic + training studio' hybrid model.
• Allan McGavin Sports Medicine Centre: UBC-affiliated Vancouver sports medicine clinic offering physiotherapy, sport medicine physicians, and rehabilitation. Comparable Vancouver-area multidisciplinary rehab and sports-medicine positioning.
• Back in Motion Health: BC-based multidisciplinary physiotherapy, RMT, kinesiology, and active rehab provider with multiple Lower Mainland locations. Closest direct comp on service mix, geography, and insurance billing relationships.
• Elevation Health: BC-based multidisciplinary clinic offering physiotherapy, chiropractic, RMT, kinesiology, and clinical services. Comparable independent multi-modality positioning within the BC market.

Others

• Canadian Alliance of Physiotherapy Regulators: Not a commercial peer, but a relevant ecosystem comparator as the provincial regulator setting scope of practice and licensure for the physiotherapists/kinesiologists that form Physio Collective's core workforce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/physiocollective
• LinkedInlinkedin.com/company/physio-collective

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physio Collective