Phillips Fundamental Learning Center, Inc

What Phillips Fundamental Learning Center, Inc does

Phillips Fundamental Learning Center, Inc. (PFLC) is a 501(c)(3) nonprofit founded in 2000 in Wichita, Kansas by Jeanine Phillips and Gretchen Andeel—two parents of children with dyslexia—to deliver evidence-based literacy instruction grounded in Science of Reading, Structured Literacy, and Orton-Gillingham methodologies. The organization operates three interlocking entities: the Rolph Literacy Academy (RLA), a teaching laboratory school serving children ages 5-11 with dyslexia and reading difficulties; the Andeel Teacher Literacy Institute (ATLI), which trains educators through the Structured Literacy Intervention Specialist Course and prepares them for CALT/CALP credentials; and a portfolio of three proprietary, trademarked curriculum products (The Sound Case for ages 4-7, The Fundamental Case for phonological awareness, and The Grammar Case for grades 1-12) supported by seven trademarked sub-products (See 'N Read, See 'N Sound, Say 'N Write, Say N' Slide, alphabet mats, handwriting boards, and storage accessories).

The business model combines four revenue streams: one-time curriculum product sales (kits priced $255-$400) via a direct e-commerce storefront at funlearn.org; tuition-based professional educator training ($475-$3,902.50 per course with graduate credit through five university partners); tuition for Rolph Literacy Academy ($15,000/year per child at full scholarship pricing); and tax-deductible donations processed through Square and PayPal. GTM is hybrid—event-driven through the annual Literacy Summit and Garden Party, direct-to-consumer via the e-commerce shop, and sales-led through virtual and in-person professional development at the Wichita facility plus the Points of Light Kansas facilitator network (73 teachers across 31+ locations, January 2026), which is funded by founding gifts from the Patterson Family Foundation and Koch Family Foundation.

PFLC holds IMSLEC and ALTA accreditations and, as of February 11, 2025, was placed on the KSDE Approved List of State At-Risk Evidence-Based Programs, positioning Kansas educators to earn the state Seal of Literacy (mandatory by July 1, 2028, retroactive to 2015). The organization's operating geography is centered on Kansas and the broader Midwest U.S., with curriculum products shipping globally and Points of Light building district-level penetration across Kansas public schools served under House Bill 2322 dyslexia screening requirements.

Name

Phillips Fundamental Learning Center, Inc

Legal name

Phillips Fundamental Learning Center, Inc

Website

https://funlearn.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Phillips Fundamental Learning Center is a Wichita, Kansas-based 501(c)(3) nonprofit that delivers dyslexia-focused literacy instruction through three proprietary curriculum products (The Sound Case, The Fundamental Case, The Grammar Case), teacher training via the Andeel Teacher Literacy Institute, and direct student services at the Rolph Literacy Academy for children ages 5-11.

Ownership category

akta.pro rank

Product category

Dyslexia Literacy Education

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dyslexia & Structured Literacy (Orton-Gillingham) Tutoring (EDANAFAB)

akta.pro secondary industries

Reading & Literacy Centers (Phonics, Comprehension, Writing) (EDANAHAD), Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms (EDAFAOAD)

Keywords

• Structured literacy instruction
• Dyslexia education programs
• Reading curriculum products
• Teacher literacy training
• Multisensory phonics curriculum

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Curriculum Product Sales: One-time sales of educational curriculum products including The Sound Case ($400), The Fundamental Case ($255), The Grammar Case ($300), and supplementary materials (cards, boards, manipulatives). Sold directly through the organization's e-commerce shop to parents, homeschool teachers, and educators.
2. Professional Educator Training Programs: Tuition-based training courses for educators including the Structured Literacy Intervention Specialist Course ($3,902.50 including materials) and various workshops (Grammar Case Workshop $475). Graduate credit hours available through partner universities for additional fees.
3. School Tuition (Rolph Literacy Academy): Tuition for the teaching laboratory school (Rolph Literacy Academy) for children ages 5-11 with dyslexia. Scholarship fund (Billie Vliet Students' Scholarship) available at $15,000/year, $7,500/half year, $3,750/quarter year.
4. Donations and Scholarships: Tax-deductible donations supporting scholarships for children with dyslexia to attend Rolph Literacy Academy. Gift processing through Square and PayPal. Memorial donations also accepted.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Phillips Fundamental Learning Center provides dyslexia-focused literacy instruction, proprietary structured literacy curricula, and educator training programs. Core offerings include three trademarked curriculum kits (The Sound Case™, The Fundamental Case™, The Grammar Case™), direct literacy instruction for children ages 5-11 through the Rolph Literacy Academy teaching laboratory school, and certification-track educator training through the Andeel Teacher Literacy Institute (ATLI) for Academic Language Therapist (CALT) and Academic Language Practitioner (CALP) credentials.

Product overview

Phillips Fundamental Learning Center offers a comprehensive literacy education portfolio centered on three main curriculum products—The Sound Case™ (early phonics for ages 4-7), The Fundamental Case™ (phonological awareness building), and The Grammar Case™ (grammar instruction for grades 1-12)—all grounded in Science of Reading and Structured Literacy methods. The organization operates the Rolph Literacy Academy (RLA) as a teaching laboratory school for children ages 5-11 with dyslexia, and provides educator training through the Andeel Teacher Literacy Institute for certification as Academic Language Therapists. Additional products include supplementary materials such as See 'N Read™ Decks, Say 'N Write™ Cards, Alphabet Mats, Handwriting Boards, and mirrors. The portfolio is designed as a progression: The Sound Case teaches foundational reading skills, The Fundamental Case builds phonological foundations, and The Grammar Case develops writing skills, with the Structured Literacy Intervention Specialist Course providing professional certification.

Differentiator

Problem solved

Functional benefit

Brands

• Rolph Literacy Academy: Teaching laboratory school for children ages 5-11 specializing in dyslexia and reading difficulties
• Andeel Teacher Literacy Institute
• The Sound Case
• The Fundamental Case
• The Grammar Case

Products and services

• The Sound Case™ Early childhood phonics-based literacy curriculum based on the Science of Reading and themed around classic children's books. Recommended for children ages 4-7, it builds foundational literacy sounds and skills including phonological awareness, letter-sound correspondence, and early reading readiness for all learners including those with dyslexia. Contains 43 lessons with letter-to-sound decks, picture vocabulary cards, instructional handwriting board, alphabet mat, and digital resources.
• The Fundamental Case™ Instructional curriculum designed to build essential phonological awareness for students, including those with dyslexia, ages 4 and up. Grounded in Science of Reading and Structured Literacy methods, it includes user-friendly lesson plans, student activity mats, hands-on tools, and digital resources with 86 lessons and 8 sequential steps.
• The Grammar Case™ Hands-on instructional curriculum for educators working with students in grades 1-12. Uses a unique color-coding system to reinforce the eight basic parts of speech and teaches foundational and advanced sentence and paragraph structures. Includes a grammar deck, manipulatives, and digital access to reproducible games and practice activities.
• Structured Literacy Intervention Specialist Course Two-level graduate program expanding the Alphabetic Phonics system by Avelett Cox. KSDE-approved for At-Risk Evidence-Based Programs. Recognized by ALTA to certify Academic Language Therapists. Cost: $3,902.50 (Tuition $3,150 + Materials $752.50). Kansas Educators earn the Seal of Literacy on their State Board of Education-issued license.
• Rolph Literacy Academy (RLA) Teaching laboratory school for children ages 5-11, specializing in children who are dyslexic and have other reading-related difficulties. Operates on-site at the Wichita, Kansas facility. Tuition supported by Billie Vliet Students' Scholarship (full year $15,000, half year $7,500, quarter year $3,750).
• Grammar Case Workshop One-day (6-hour) instructional workshop including tuition ($175) plus required Grammar Case materials ($300). Total cost: $475. Graduate credit hours available for additional fee through partner universities.
• Andeel Teacher Literacy Institute (ATLI) Teacher education and certification program offering Structured Literacy training, including certification preparation for Academic Language Therapists (CALT) and Academic Language Practitioners (CALP). Provides practicum supervision, instructional coaching, and mentorship for educators learning structured literacy methods.
• Dyslexia Assessment Services Assessment services for identifying dyslexia and reading difficulties in children, including assessment preparation materials for kids and families.
• Virtual Tuesday Evening Course (16 weeks) 16-week online structured literacy training program for educators, offered virtually through the Andeel Teacher Literacy Institute.

Quantifiable outcome

• 72% of 4th graders in Kansas and nationally cannot read at proficient level (NAEP 2024 statistics)
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• Friends UniversitymajorStrategic or Co-development PartnerUniversity partner offering graduate-level course credits for PFLC Literacy Intervention Specialist courses and workshops. Educators can earn master's level credits toward dyslexia education credentials.
• Fort Hays State UniversitymajorStrategic or Co-development PartnerUniversity partner offering graduate credit hours for PFLC training programs. Provides $25 microcredential courses supporting struggling readers with dyslexia.
• Kansas State UniversitymajorStrategic or Co-development PartnerUniversity partner for graduate credits and microcredentials. Coaches Science of Reading: Structured Literacy courses. Offers $25 microcredential for educators.
• Barclay CollegeminorStrategic or Co-development PartnerUniversity partner offering $25 microcredential courses for educators seeking structured literacy education track.
• WSU TechmajorStrategic or Co-development PartnerPartnership for Para-educator Program. WSU Tech students use PFLC's The Sound Case curriculum for hands-on training. PFLC staff serve as instructors for Science of Reading courses.
• Academic Language Therapist Association (ALTA)coreStrategic or Co-development PartnerALTA is the certifying body for Academic Language Therapists. PFLC's Alphabetic Phonics program is recognized by ALTA to certify Academic Language Therapists.
• International Multisensory Structured Language Education Council (IMSLEC)coreStrategic or Co-development PartnerIMSLEC accreditation for PFLC's teacher education programs in multisensory structured language education. Logo displayed on website as credential.
• Watermark BooksminorChannel Partner/ Reseller/ DistributorBook retailer partner for The Sound Case book pairings. Recommended classic children's books for literacy curriculum available for purchase through watermarkbooks.com.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/funlearnctr
• YouTubeyoutube.com/@funlearnctr
• Facebookfacebook.com/funlearn.org
• Instagraminstagram.com/funlearnctr
• LinkedInlinkedin.com/company/pflc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phillips Fundamental Learning Center, Inc