La Fondation Olo
La Fondation Olo is a Montreal-based nonprofit, founded in 1991, that delivers perinatal nutrition support — food coupons, cooking education, and practitioner services — to vulnerable families across all 17 Quebec regions through the public health system.
- Company typePrivate
- Founded1991
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Fondation Olo does
La Fondation Olo is a Montreal-based nonprofit founded in 1991 that supports vulnerable pregnant women and families across Quebec through perinatal nutrition care. Its core program distributes Olo food coupons — redeemable at a network of approximately 2,500 participating merchants — enabling expectant mothers to access milk, eggs, frozen vegetables, and other staples; the foundation supported 7,567 new pregnant women and distributed 502,920 coupons in 2024–2025, reaching every one of Quebec's 17 administrative regions through 27 CISSS/CIUSSS public health bodies and roughly 1,000 community partner organizations. Approximately 800 Olo practitioners deliver the front-line service, and the foundation has cumulatively supported more than 250,000 babies since inception.
The foundation's product surface has expanded beyond its original coupon model into hands-on nutritional education (Cuisinons avec Olo, launched 2024), postnatal nutrition offerings (2024), culturally adapted Indigenous-community programming (10 formal agreements by 2025), and consumer IP products including a branded recipe book and the Cadolo e-commerce line. Its business model is a multi-channel nonprofit revenue stack: individual and corporate donations (gross fundraising revenue projected at $1.9M for 2023–2024, up from $1.56M the prior year), episodic but material government grants (a $4.25M Quebec award in 2018 being the largest disclosed inflow), fundraising events, and merchandise/e-commerce. As of 2023 the foundation employed 18 staff (up from 10 in 2018) and operates with the dual mandate of direct service delivery and policy/awareness influence in Quebec's early-childhood ecosystem — reinforced by leadership's April 2026 appointment to chair the Collectif petite enfance.
La Fondation Olo firmographics
Firmographics- Name
- La Fondation Olo
- Legal name
- La Fondation Olo
- Website
- https://fondationolo.ca
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Fondation Olo is a Montreal-based nonprofit, founded in 1991, that delivers perinatal nutrition support — food coupons, cooking education, and practitioner services — to vulnerable families across all 17 Quebec regions through the public health system.
- Ownership category
- akta.pro rank
La Fondation Olo industry classification
Industry- Product category
- Perinatal Nutrition Services
- NAICS
- Community Food Services (624210)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Maternal, Infant & Young Child Nutrition (MIYCN) Programs (BPADAJAC)
- akta.pro secondary industry
- Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ)
Keywords
Where La Fondation Olo is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
La Fondation Olo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Individual donations (direct-to-consumer): One-time and monthly donations from individuals, including in-memory and in-honor gifts. A recipe book is sold ($10 donation per book) and Cadolo birth gift boxes are sold ($20 donation per box).
- Corporate donations and partnerships: Corporate gifts, cause-marketing initiatives (e.g., Marchés Tradition and Bonichoix campaigns), matching gift programs, sponsorship of Olo Dinner and other events, and payroll deduction programs for employees.
- Government grants and funding: Provincial government funding via PAGIEPS (Programme d'aide gouvernementale à l'amélioration des services), Programme canadien de nutrition prénatale (PCNP), and other public health funding. The Quebec Ministry of Health and Social Services reconfirmed Olo's provincial funding in 2025.
- Fundraising events: Annual flagship events including the Olo Dinner (Dîner Olo, 20th edition in 2024), Marathon Beneva de Montréal team fundraising (Du cœur à la course), corporate campaigns, golf tournaments, and third-party fundraising events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Donation/ grant-funded | Monthly | Donation-based support: $600 provides full Olo Care to one mother throughout pregnancy and until the child is 2 years old; $150 supports postnatal food access for families in the postnatal program. |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
La Fondation Olo product offering
Product offeringCore offering
La Fondation Olo delivers the Olo Care (Suivi Olo) program, a personalized nutritional support service for vulnerable pregnant women and families with children under two across Quebec. It combines redeemable food coupons (eggs, milk, frozen vegetables prenatally; tofu, baby cereal, baby puree, bread, apples postnatally), prenatal multivitamins, and professional nutritional counseling over a minimum of 13 themed sessions spanning the 1,000-day period from pregnancy to age two.
Product overview
La Fondation Olo operates primarily as a single core program — Olo Care (Suivi Olo) — a personalized prenatal and postnatal nutritional support service delivered through Quebec's CLSC network and community organizations. The program combines food vouchers (eggs, milk, frozen vegetables prenatally; tofu, baby cereals, purées, bread, and apples postnatally) with professional nutritional counseling across a minimum of 13 sessions from pregnancy through the child's second birthday. Alongside the core program, the foundation sells two physical products — Cadolo birth gift boxes and a recipe book — both structured as cause-marketing items that generate donations. Multiple SharePoint-based digital platforms serve practitioners (Communauté de Pratique, Plateforme Suivi Olo, Espace Engagées), while InfOlo and InfOlettre newsletters keep practitioners and community partners informed. A family-facing resource hub (Articles, Recipes, Tools) extends reach beyond program participants.
Differentiator
Problem solved
Functional benefit
Products and services
- Olo Care (Suivi Olo) Personalized nutritional support program for pregnant women and families with children under two in Quebec, combining food vouchers, prenatal multivitamins, and professional nutritional counseling over a minimum of 13 themed sessions delivered through CLSCs and community organizations.
- Cadolo Birth Gift Box A birth gift box sold through the Foundation's e-commerce shop at don.fondationolo.ca; each box generates a $20 donation to the Foundation.
- Recipe Book (Manger en famille - Cuisiner simplement pour les petits et les grands) An illustrated cookbook of economical recipes for families, sold through the Foundation's e-commerce shop; each book generates a $10 donation to the Foundation.
- Cuisinons avec Olo Program Cooking workshop support program enabling community organizations across Quebec to run cooking workshops with families during the perinatal period; supported by M361 financial contribution from the Government of Quebec.
Quantifiable outcome
- Babies born with average weight 70g higher than pre-Olo baseline in same socioeconomic context
- +6 more outcomes
Companies that use La Fondation Olo
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
La Fondation Olo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
La Fondation Olo partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered major complices (flagship), major collaborateurs (core), bienfaiteurs (benefactor), alliés (ally) and core.
- Agropurmajor complices (flagship)Longstanding major partner (Grand Complices tier). Agropur first partnered in 1997 with a milk carton advertising campaign. Presents the annual Dîner Olo. Enables access to dairy products (lait Québon, Natrel) for Olo coupons. Contributes to the food coupon supply chain.
- Les Marchés Tradition et Marché Bonichoixmajor complices (flagship)Major partner and presenting sponsor of Dîner Olo. Conducted annual in-store fundraising campaigns raising $190,000 in 2025 and $240,000 in 2024. Accept and redeem Olo coupons in their stores across Quebec. Support is renewably annual.
- Nortera (formerly Aliments Carrière)major complices (flagship)Major partner contributing frozen vegetable products for Olo coupons. CEO Hugo Boisvert is quoted as a supporter: 'Nous soutenons Olo parce que nous partageons la même conviction: une bonne alimentation, accessible à tous, est essentielle pour le bien-être des générations d'aujourd'hui et de demain.' Enables Arctic Gardens frozen vegetables for Olo coupon program.
- Les Cercles de Fermières du Québec (CFQ)major complices (flagship)Reached $1 million milestone in cumulative donations to the Foundation in 2019. Organized ongoing fundraising events and activities. A dedicated digital space on the Foundation's website supports CFQ members' initiatives.
- Fédération des producteurs d'œufs du Québec (FPOQ)major collaborateurs (core)Reached $1 million in cumulative donations in 2022. Hosts annual golf tournament raising record amounts for Olo. Enables egg supply (Douzaine d'œufs blancs calibre gros) for Olo coupons.
- Croix Bleue du Québecmajor collaborateurs (core)Major Collaborateur partner. Provides insurance and employee benefits support for the Foundation's operations.
- Banque Nationalebienfaiteurs (benefactor)Bienfactor partner hosting the Rendez-vous Olo 2026 event at its downtown Montreal headquarters. Provides meeting space for Foundation events.
- Belovalliés (ally)Provides Belov baby oat cereal (180g, all flavors) for postnatal Olo coupons. Family-founded company with moms behind the brand supporting families and babies.
- Unisoyaalliés (ally)Provides Unisoya tofu (300g–454g, standard or marinated) for postnatal Olo coupons. Announced partnership in April 2026 as acting from the first days to support families.
- Boulangerie St-Méthodealliés (ally)Provides sliced bread products (all types except organic range) for postnatal Olo coupons.
- Association des obstétriciens et gynécologues du Québec (AOGQ)bienfaiteurs (benefactor)Benefactor partner that organizes an annual Olo running race during its congress and has raised record amounts for the Foundation. A key professional referral partner.
- L'Alliance du personnel professionnel et technique de la santé et des services sociaux (APTS)bienfaiteurs (benefactor)Benefactor partner representing health and social services professionals, including many of the Olo practitioners in the network.
- Alima, Centre de nutrition sociale périnatalecoreMember organization and community partner of the Foundation (formerly Dispensaire diététique de Montréal). Offers perinatal nutrition support, notably in Montreal. Historical partner predating Olo's community organization expansion.
- RedemcocoreCanadian company specializing in coupon and rebate management. Handles the processing and reimbursement of Olo food coupons redeemed at merchants across Quebec. Coupons are shipped to Redemco by merchants for reimbursement.
- Collectif petite enfancecoreProvincial collective focused on early childhood. Élise Boyer, DG of Fondation Olo, was named chair of the first board of directors in April 2026. Foundation is a member of the steering committee.
- Ben & Florentinemajor complices (flagship)Listed as Grand Complices partner. Restaurant chain supporting the Foundation's mission.
- 27 CISSS and CIUSSS (Quebec health network)core14 CISSS and 9 CIUSSS across all 17 administrative regions of Quebec deploy Olo Care on the ground. These are member organizations with voting rights at the Foundation's General Assembly, and 6 are represented on the Board of Directors.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
La Fondation Olo competitors and assessment
Company assessmentEmerging players
- Right From The Start: Community-based perinatal home-visiting models in the U.S. addressing nutrition and family support during the prenatal and early childhood period. Comparable in mission focus and intervention design but operates as a program model rather than a single foundation; relevant for benchmarking Olo's intervention methodology.
Others
- Fondation Lucie et André Chagnon: Major Quebec philanthropic foundation supporting poverty prevention and youth. A current Olo flagship partner ('Grand Complices'), comparable as a Quebec funder but operating at significantly larger scale and broader scope than Olo.
- Fondation des étoiles: Quebec pediatric health research charity where former Olo Director of Philanthropic Development (Anne-Sophie Archambault) previously worked. Comparable as a Montreal pediatric-focused fundraiser with similar donor cultivation and event-based revenue models, but distinct mission (research vs. direct service).
- Centraide du Grand Montréal: Major Montreal-area United Way umbrella charity competing for the same corporate and individual donor pool. Comparable as a Quebec-anchored fundraising organization, but broader in mission (poverty, social inclusion) rather than focused on perinatal nutrition.
Broad incumbents
- Food Banks Canada / Banques alimentaires Canada: National food bank federation addressing food insecurity across Canada. Comparable mission and food access model, but operates at much larger scale across all provinces and serves broader populations beyond the perinatal segment.
- WIC Program — Special Supplemental Nutrition Program for Women, Infants, and Children: U.S. federal program providing supplemental nutrition, food vouchers, and counseling to low-income pregnant women and young children. The closest international functional analog of Olo Care in scale and design — useful benchmark for understanding how a province-sized model can scale nationally with public funding.
- Programme canadien de nutrition prénatale (PCNP): Federal Public Health Agency of Canada program funding community-based prenatal nutrition interventions for at-risk pregnant women. Currently funds Olo and is the federal-level analog; comparable as a funder/peer ecosystem participant with overlapping beneficiary populations and intervention design.
Direct peers
- Les Banques alimentaires du Québec: Quebec federation of food banks focused on food insecurity and food distribution to vulnerable populations. Comparable as a Quebec-anchored food access charity with a network of community distribution points and corporate food donor partnerships similar to Agropur, Nortera, and FPOQ.
- Club des petits déjeuners du Canada (Breakfast Club of Canada): Canadian nonprofit providing nutrition support to children, with comparable mission focus on food security and healthy eating habits, similar cause-marketing partnerships with food producers, and province-wide school and community delivery models. Direct functional peer in Canadian children's nutrition.
Regional players
- Healthy Babies Healthy Children (Ontario Ministry of Children, Community and Social Services): Ontario's publicly funded home-visit program supporting vulnerable families from pregnancy through early childhood. A direct functional equivalent of Olo Care operating in a different province, demonstrating the model category that Olo could expand into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
La Fondation Olo social profiles
Digital presenceLa Fondation Olo financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Fondation Olo leadership team
Management profileNumber of profiles
Profiles9 records
La Fondation Olo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Fondation Olo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Fondation Olo
What does La Fondation Olo do?
La Fondation Olo delivers the Olo Care (Suivi Olo) program, a personalized nutritional support service for vulnerable pregnant women and families with children under two across Quebec. It combines redeemable food coupons (eggs, milk, frozen vegetables prenatally; tofu, baby cereal, baby puree, bread, apples postnatally), prenatal multivitamins, and professional nutritional counseling over a minimum of 13 themed sessions spanning the 1,000-day period from pregnancy to age two.
Is La Fondation Olo a public or private company?
La Fondation Olo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was La Fondation Olo founded?
La Fondation Olo was founded in 1991. It employs 11 to 50 people.
Where is La Fondation Olo based?
La Fondation Olo is headquartered in Montréal, Canada, in the North America region.
How does La Fondation Olo make money?
Four revenue lines are on record. Individual donations (direct-to-consumer) is the primary driver. The others are corporate donations and partnerships, government grants and funding and fundraising events.
Who are La Fondation Olo's main competitors?
Right From The Start is listed as an emerging player. Others are Fondation Lucie et André Chagnon, Fondation des étoiles and Centraide du Grand Montréal. Broad incumbents are Food Banks Canada / Banques alimentaires Canada, WIC Program — Special Supplemental Nutrition Program for Women, Infants, and Children and Programme canadien de nutrition prénatale (PCNP). Direct peers are Les Banques alimentaires du Québec and Club des petits déjeuners du Canada (Breakfast Club of Canada). Healthy Babies Healthy Children (Ontario Ministry of Children, Community and Social Services) is listed as a regional player.
Does La Fondation Olo have an API?
No public API is recorded for La Fondation Olo.
What industry is La Fondation Olo in?
La Fondation Olo's product category is Perinatal Nutrition Services. Its primary akta.pro industry code is BPADAJAC, Maternal, Infant & Young Child Nutrition (MIYCN) Programs, with a secondary code of CRADAEAJ, Prenatal & Postnatal Maternal Nutrition (Lactation Support). Its NAICS code is 624210 and its SIC code is 8090.