The Roseland Multi Academy Trust

What The Roseland Multi Academy Trust does

Excelsior Multi Academy Trust operates as a state-funded, non-profit Multi Academy Trust running eight primary schools in the West Midlands of England, with its headquarters at Colmers Farm Primary School in Rednal, Birmingham. The trust provides centralised school improvement services — including Teaching and Learning reviews, half-termly Quality Assurance meetings, school-to-school peer coaching, and shared CPD — to schools within its structure, and recruits additional schools through a formal 'Join Our MAT' partnership programme. Substantive references in the source data describe the entity as 'Excelsior Multi Academy Trust' (website https://excelsiormat.org); this conflicts with a separate firmographics header identifying the company as 'The Roseland Multi Academy Trust' located in Truro, which the body of evidence does not support.

The core technology stack is conventional for UK MATs: communication platforms, a pupil portal, and specialised learning environments such as the Mission Control and VR Room at Green Meadow Primary School, which provides immersive learning across the trust. The product surface is a layered MAT operating model: the core service is school improvement and educational delivery, with add-on modules including Excelwell (a staff wellbeing platform offering Re-energise, Replenish, Resilience, Resource and Revive programmes), No Outsiders Training (inclusive education), PGCE teacher training in partnership with Worcester University, and direct teacher training via Birmingham Newman University. Marketing and community engagement are run via a community-led GTM motion: website, blog, Twitter/X, LinkedIn, YouTube, newsletters, podcasts, webinars, and the Excel in Education Summit, supplemented by the Agents of Hope community outreach programme.

Commercially, Excelsior is entirely government-funded: revenue arrives from the Department for Education under the Education Act 1996 and there are no tuition fees charged to pupils. Funding is governed by statutory data collections underpinning UK school funding formulae. Operational scale is eight primaries concentrated in one region; primary assessment measures for 2025 are above national averages and all inspected schools are 'Good' or better on Ofsted. The trust holds a Great Place to Work certification for 2024-25. CEO Hazel Pulley has been in education for 44 years and is retiring in July 2026 — a leadership transition that is the single most significant near-term variable for the organisation.

Name

The Roseland Multi Academy Trust

Legal name

Excelsior Multi Academy Trust

Website

https://excelsiormat.org

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Excelsior Multi Academy Trust is a UK state-funded non-profit operating eight primary schools in the West Midlands, delivering school improvement services, teacher training, and wellbeing programmes funded by the Department for Education.

Ownership category

akta.pro rank

Product category

Primary Education Services

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (61111), Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cross-District Consortia & Shared Services Authorities (EDADABAN)

akta.pro secondary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

Keywords

• Primary education services
• Multi academy trust
• School improvement
• Teacher training programs
• Staff wellbeing platform

Headquarters

HQ city

Truro

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Government Education Funding: As a Multi Academy Trust, Excelsior receives government funding from the Department for Education to operate schools. Revenue comes through the Education Act 1996 and statutory data collections that underpin school funding.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Excelsior Multi Academy Trust is a UK educational charity operating eight primary schools in the West Midlands under a centralized governance structure. The trust delivers state-funded primary education, provides school improvement services to member schools, offers teacher training partnerships, and runs staff wellbeing and inclusion programs.

Product overview

Excelsior Multi Academy Trust operates as a unified multi-academy trust with a platform-based model supporting eight primary schools in the West Midlands. The core offering includes school improvement services and educational delivery, supported by supplementary modules including Excelwell (staff well-being platform with Re-energise, Replenish, Resilience, Resource, and Revive components), No Outsiders Training (inclusive education program), teacher training partnerships (Worcester University PGCE and Birmingham Newman Direct), and specialized facilities like the Mission Control and VR Room at Green Meadow Primary School for immersive learning.

Differentiator

Problem solved

Functional benefit

Brands

• Excelwell: Wellbeing platform for staff offering resources including Re-energise, Replenish, Resilience, Resource, and Revive programs.

Products and services

• Excelsior Multi Academy Trust A forward-thinking multi-academy trust supporting eight primary schools in the West Midlands with a proven record of rapid school improvement, focused on equality, innovation, and aspiration in education.
• Excelwell Wellbeing Platform A staff wellbeing platform offering resources including Re-energise, Replenish, Resilience, Resource, and Revive programs to support staff welfare and engagement.
• No Outsiders Training Inclusive education training program provided to schools to empower pupils and create welcoming environments where everyone is welcome.
• Worcester University PGCE Teacher Training Postgraduate Certificate in Education teacher training program delivered in partnership with Worcester University.
• Birmingham Newman Direct Teacher Training Teacher training program offered in partnership with Birmingham Newman University for aspiring teachers.

Quantifiable outcome

• All primary assessment measures for 2025 are above national averages
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Worcester UniversitycoreStrategic or Co-development PartnerPartnership for PGCE teacher training programs. Excelsior MAT collaborates with Worcester University to provide teacher training and professional development opportunities.
• Birmingham Newman UniversitycoreStrategic or Co-development PartnerPartnership for teacher training via direct programs. Provides pathways for staff development and teacher qualification.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GLF Schools: Mid-sized UK MAT operating a network of primary and secondary schools with a comparable school-improvement and shared-services model.
• Greenwood Academies Trust: Mid-sized UK MAT with a primary-heavy footprint in the Midlands and East of England; comparable size, school-improvement focus, and regional clustering to Excelsior.
• Oasis Academy Trust: Large UK Multi Academy Trust operating a network of primary and secondary academies with a comparable community-led, school-improvement model serving similar state-funded pupil populations.
• REAch2 Academy Trust: Primary-focused UK MAT with a similar school-improvement and central-services structure; recruits schools to join and operates comparable regional clusters of academies.

Broad incumbents

• United Learning: National UK MAT combining state-funded and independent schools under shared governance; operates similar central school-improvement infrastructure at materially greater scale.
• Academies Enterprise Trust (AET): One of the largest UK MATs operating a national portfolio of primary and secondary academies with a centralized school-improvement function.
• Outwood Grange Academies Trust: Large UK MAT focused on rapid school improvement across primary and secondary academies; similar value proposition around Ofsted uplift and shared teaching standards.
• Ark Schools: Multi-academy trust running primary and secondary schools across multiple UK regions, with comparable focus on outcomes, teacher development, and school improvement.
• Harris Federation: One of the largest UK MATs running primary and secondary academies with a strong school-improvement track record; broader scale and London-centric footprint versus Excelsior's West Midlands base.

Others

• Worcester University (PGCE partnership): Higher-education partner delivering the PGCE program co-branded with Excelsior; comparable as a teacher-training provider that competes for the same trainee pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ExcelsiorMAT
• LinkedInlinkedin.com/company/the-roseland-multi-academy-trust

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Roseland Multi Academy Trust