What Vitramo Gmbh does

Vitramo GmbH is a German manufacturer of electric infrared (radiant) heating systems, founded in 2009 and headquartered at its production facility in Tauberbischofsheim, Baden-Württemberg. The company designs and produces ceiling-, wall-, mirror-, glass-, bathroom-, under-desk-, and outdoor-mounted infrared heating panels, plus dark radiators for industrial halls, partial storage heaters, and supporting thermostats and load relays, with manufacturing externally monitored by VDE for quality assurance. Vitramo's heating elements reach surface temperatures up to 190°C and exceed the 40% minimum radiation efficiency threshold defined in IEC DIN EN 60675-3, with full compliance declared against EU Ökodesign-Verordnung 2024/1103 and German GEG 2024 renewable-heating requirements.

The company's product portfolio is organized into numbered series (VH ceiling, VL wall, VM mirror, VB/VBF/VBS bathroom, VFS/VFX partial storage, VL-T under-desk, VC-A dark radiator, VC-EH/EC/EG outdoor), enabling specification across residential, commercial, public, and industrial use cases. Vitramo sells primarily through direct website inquiries and a trade/installer channel within Germany, supplemented by project planning and heat-load calculation services performed as a value-add for specifiers and end customers. Distribution is supported by trade fair participation (e.g., GET NORD Hamburg), webinars, and broad social media presence. The company integrates with Loxone building automation and Homematic IP smart-home platforms and is a founding member of IG Infrarot Deutschland e.V., the German infrared heating industry association.

Vitramo's revenue model is hardware-led, combining sales of infrared heating elements, dark radiators, heat lamps, thermostats, and accessories with professional services for individual factory planning, room-level heat-load calculation, and detailed placement plans. Pricing is not publicly disclosed and is obtained through website contact forms. The company serves a horizontally segmented market spanning single-family and multi-family residences, offices and commercial buildings, production and warehouse halls, public facilities (e.g., fire stations), and outdoor areas, with documented reference projects including the K76 multi-family building in Darmstadt (sole heating since 2017) and the Hummel Systemhaus commercial office (sole heating since 2012).

Name

Vitramo Gmbh

Legal name

Vitramo GmbH

Website

https://infrarotheizung-vitramo.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitramo GmbH is a German manufacturer of electric infrared heating systems for residential, commercial, public, and industrial buildings, producing ceiling, wall, bathroom, and outdoor infrared panels at its VDE-monitored Tauberbischofsheim facility and selling directly and through trade channels in Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Tauberbischofsheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Infrared heating hardware sales: Sale of infrared heating elements, dark radiators, heat lamps, thermostats, and accessories. Products are sold directly and through trade channels. Includes various mounting options and designs for different applications.
2. Project planning and design services: Individual factory planning and design support including heat load calculation per room and for the building, plus detailed placement plans for heating elements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Vitramo GmbH designs and manufactures electric infrared heating systems for buildings — including ceiling, wall, bathroom, under-desk, hall dark radiators and outdoor heat lamps — produced at its facility in Tauberbischofsheim, Germany. The company complements the hardware with project planning, heat-load calculation and placement-plan services, plus wireless and wired thermostats and load-relay controls. Its products are positioned as maintenance-free, PV-compatible direct electric heating solutions compliant with EU Ecodesign 2024/1103 and German GEG 2024.

Product overview

Vitramo GmbH is a German manufacturer of electric infrared heating systems (Infrarotheizung) produced at their facility in Tauberbischofsheim, Baden-Württemberg. Their product portfolio comprises a comprehensive range of ceiling-mounted and wall-mounted infrared heating panels organized into distinct series (VH, VL, VM, VB, VC) for residential, commercial, and industrial applications. The product lineup includes ceiling heating elements (VH series with options for surface mounting, suspended installation, integration into plasterboard or concrete ceilings, and LED-integrated variants), wall heating panels (VL series in steel, glass, and mirror variants for bathrooms and living spaces), partial storage heaters (VFS/VFX series), under-desk heating (VL-T), dark radiators for halls (VC-A), and outdoor heat lamps (VC-EH/VC-EC/VC-EG). Supporting these heating solutions are programmable thermostats (VTX wireless, VTA/VTD wired) and load relays (LS/DS). Vitramo's heating elements achieve surface temperatures up to 190°C with demonstrated radiation efficiency exceeding the IEC DIN EN 60675-3 standard minimum of 40%.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceiling infrared heaters (Baureihe VH family) Ceiling-mounted infrared heating elements for residential, commercial and industrial buildings, available as surface-mounted, suspended, recessed (into plasterboard/ system ceilings) and concrete-ceiling-integrated variants, including a round format and an LED-light-integrated version. Multiple power levels for different room sizes.
• Wall infrared heaters (Baureihe VL-A / VL-F / VL-F-T) Wall-mounted infrared heating panels in white powder-coated steel, float glass, glass-with-printed-image, and whiteboard-style finishes, offered with optional printed image designs for aesthetic interior applications.
• Bathroom infrared heaters (Baureihe VB / VBF / VBS / VM) Bathroom-specific infrared panels in powder-coated steel, float glass, satin-finished white glass, and mirror form factors combining heating with mirror functionality.
• Partial storage heaters (Baureihe VFS / VFX) Electric partial-storage heaters with integrated thermostat (VFS) or wireless radio receiver (VFX) for energy-efficient buffer-heating operation.
• Under-desk infrared heater (Baureihe VL-T) Personal infrared heating panel designed to be mounted under a desk to provide direct radiant warmth to a workspace occupant.
• Infrared dark radiators (Baureihe VC-A) Ceiling-suspended dark infrared radiators for industrial and commercial hall heating — production facilities, warehouses and other high-ceiling spaces.
• Outdoor infrared heat lamps (Baureihe VC-EH / VC-EC / VC-EG) Outdoor radiant heaters in halogen (VC-EH), carbon-tube (VC-EC) and glass-ceramic (VC-EG) variants for terraces, outdoor seating areas and other open spaces.
• Thermostats and controls (Baureihe VTX, VTA, VTD, LS, DS) Wireless radio thermostats (VTX), wired thermostats (VTA/VTD), and load-relay control units (LS/DS) for intelligent temperature control and heating system management, including Homematic IP and Loxone compatibility.
• Accessories for infrared heaters Mounting and replacement accessories including cable suspensions for VH/VH-LED/VH-R and VC-A series, stands for VL-A and VL-A...B series, towel holders for VB bathroom heaters, castors/stands for VF series, and replacement tubes.
• Project planning and design services Factory-provided individual planning and design support, including heat-load calculation per room and per building and detailed placement plans for the heating elements, supplied to homeowners, installers and commercial customers.

Quantifiable outcome

• Radiation efficiency exceeds 40% minimum standard per IEC DIN EN 60675-3
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• IG Infrarot Deutschland e.V.coreStrategic or Co-development PartnerVitramo co-founder Lars-Henric Voss was founding chairman of IG Infrarot Germany (2007). The association promotes infrared heating technology in Germany and represents member interests in regulatory and standards discussions. The company maintains active involvement in industry advocacy through this membership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Knoch Infrarot: German infrared heating manufacturer with a comparable product portfolio of ceiling and wall infrared panels sold into residential and commercial segments; the closest direct specialist competitor to Vitramo in the German market.
• Herschel Infrared: UK-headquartered manufacturer and distributor of infrared heating panels for residential and commercial applications; competes with Vitramo in the same electric-infrared category with overlapping product formats (panel, mirror, glass).
• Redwell: Austrian manufacturer of infrared heating panels (ceiling, wall, mirror, glass variants) serving the DACH and broader European market — a directly comparable infrared-panel specialist targeting the same use cases (residential, commercial, industrial) as Vitramo.
• Glen Dimplex (Dimplex): German/European electric heating brand specializing in infrared panels, storage heaters, and electric radiators; directly competes with Vitramo on residential electric-infrared solutions while also serving larger commercial thermal-storage markets.

Broad incumbents

• Vaillant: German heating technology manufacturer offering heat pumps, gas condensing boilers, and hybrid systems; represents the mainstream hydronic/heat-pump alternative that Vitramo's electric-infrared positioning competes against in retrofit and new-build projects.
• Viessmann: Major German heating, industrial, and refrigeration systems manufacturer offering a broad portfolio including heat pumps, boilers, and hybrid systems — a broad incumbent whose heating solutions overlap with Vitramo's market and which sets competitive benchmarks on quality and installer networks.
• Stiebel Eltron: Large German manufacturer of electric heating, hot water, and heat-pump systems; competes with Vitramo on electric heating technology but operates at meaningfully greater scale across a broader product portfolio and global markets.
• Trotec: German heating, air-conditioning, and drying equipment manufacturer; competes with Vitramo in the commercial/industrial hall-heating and outdoor segments while also serving a much wider professional climate-control customer base.
• Zehnder Group: Swiss/German manufacturer of radiators, underfloor heating, and ventilation/heat-recovery systems; adjacent competitor in the residential and commercial heating market, primarily via hydronic and ventilation technologies that overlap with Vitramo's commercial-building use cases.
• Bosch Thermotechnology: Global HVAC manufacturer (heat pumps, boilers, hybrid heating, controls) within the Bosch group; competes in the same residential and commercial heating end-markets where Vitramo sells, but with far broader product, channel, and service depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/vitramo
• Facebookfacebook.com/Vitramo.GmbH
• LinkedInlinkedin.com/company/vitramo
• Instagraminstagram.com/vitramo_infrarotheizung
• Pinterestpinterest.de/vitramo
• Xx.com/vitramo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitramo Gmbh