Hopscotch Season

What Hopscotch Season does

Hopscotch Season is a Paris-headquartered international communication agency specializing in the food, beverage, and lifestyle sectors. Operating as a subsidiary of Hopscotch Groupe, the firm traces its lineage to 1964 under the former Sopexa brand and rebranded to Hopscotch Season in 2024 to align with its parent group's identity. The agency runs a network of 36 offices across 4 continental hubs spanning more than 30 countries, employing between 251 and 500 staff under the chairmanship of Pierre-Franck Moley.

The service portfolio covers market intelligence, creative strategy, media planning and buying, public relations, digital communications, influencer engagement, shopper experience design, B2C and B2B event management, and B2B training programs. Its client base spans beverage brands (Pallini, Lallier Champagne, Apérol, Martell, Tsingtao, Chablis Wine), produce and dairy (Florette, CNIEL), wine appellations and trade consortia (Interloire, Bordeaux Rhône Wines, Vins de Provence, Europe Home of Cheese), and consumer goods (Infiniti, Canada Brand). The agency maintains a visible presence at sector trade events including SIAL Paris and Export Agro Days.

The business model is B2B professional services with quote-based pricing tailored to engagement scope; no revenue is disclosed. The firm combines multi-jurisdiction operational capacity with category-specific expertise in regulated food and beverage communications, positioning it as a specialist partner for brands, appellations, and industry bodies seeking coordinated international campaigns.

Name

Hopscotch Season

Legal name

SOCIETE POUR L'EXPANSION DES VENTES DES PRODUITS AGRICOLES ET ALIMENTAIRES (SOPEXA – HOPSCOTCH Season)

Website

https://hopscotchseason.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Paris-based international communication agency specializing in food, beverage, and lifestyle sectors, operating 36 offices across 30+ countries as a subsidiary of Hopscotch Groupe with 60 years of category heritage.

Ownership category

akta.pro rank

Product category

International Communication & Marketing Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industry

Food, Wine & Beverage Festivals/Expos (MPAGAFAE)

Keywords

• International communication agency
• Food beverage marketing
• Creative strategy services
• Influence marketing
• Event management services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Communication Consulting Services: B2B professional services revenue generated through communication consulting engagements with companies, trade associations, and institutions in the Food, Beverage, and Lifestyle sectors. Services include creative strategy, media, PR, digital, influence, shopper experience, and event management.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hopscotch Season is an international communication agency that designs and deploys creative, media, PR, digital, influence, shopper-experience, and event-management campaigns for companies, trade associations, and institutions in the Food, Beverage, and Lifestyle sectors. Services are delivered through a network of 36 agencies across more than 30 countries and cover Market Intelligence, Creative Strategy, Media, PR, Digital, Influence, Shopper Experience, BtoC and BtoB Event Management, and BtoB Trainings, with particular expertise in regulated industries such as alcohol and food labeling.

Product overview

Hopscotch Season (formerly Sopexa) is an integrated international communication agency operating as part of Hopscotch Groupe. The company offers a comprehensive suite of communication and marketing services including Market Intelligence, Creative Strategy, Media, PR, Digital, Influence, Shopper Experience, BtoC and BtoB Event Management, and BtoB Trainings. With 36 agencies across 4 major continental hubs worldwide, the agency specializes in the Food, Beverage, and Lifestyle sectors, helping clients promote the 'Arts de Vivre' globally. The company leverages local roots and expertise to understand product and consumer challenges across different markets, with particular expertise in regulated creative campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Intelligence Research and analytics services to understand market trends, consumer behavior, and competitive landscapes for clients in the Food, Beverage, and Lifestyle sectors.
• Creative Strategy Development of creative concepts and strategic communication approaches tailored to specific markets and audiences worldwide.
• Media Services Media planning and buying services across traditional and digital channels to reach target audiences effectively.
• Public Relations (PR) Media relations, press coverage management, and public affairs consulting services for clients across various sectors.
• Digital Services Digital marketing capabilities including social media, online campaigns, and digital content creation.
• Influence Marketing Influencer partnership programs and key opinion leader engagement strategies to amplify brand messaging.
• Shopper Experience In-store activation, retail marketing, and shopper engagement programs to drive conversion at point of sale.
• BtoC and BtoB Event Management Planning and execution of consumer-facing and business-to-business events including product launches, festivals, and corporate activations.
• BtoB Trainings Professional training programs for business clients in communication, marketing, and industry-specific topics.

Quantifiable outcome

• 51 million potential readers achieved for CNIEL French cheeses campaign at Wilderness Festival
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Hopscotch GroupecoreOthersHopscotch Season is an agency of Hopscotch Groupe, a major French communication group. The company operates as a single integrated group (Hopscotch + Hopscotch Season) committed to producing global and local campaigns. Hopscotch Groupe is a public limited company with share capital of €2,252,791, registered with the Paris Trade and Companies Register under number 602 063 323.
• OVHminorOthersOVH provides web hosting services for hopscotchseason.com. OVH is a simplified stock company with a sole partner and €10,174,560 in capital, headquartered at 2 rue Kellermann, 59100 Roubaix.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP: Largest global advertising holding company with extensive food and beverage client roster (including major beverage brands). WPP competes with Hopscotch Season for multinational communications mandates through networks like Ogilvy and VMLY&R.
• Havas: Paris-headquartered global communications group offering creative, media, PR, and health/lifestyle communications. Havas overlaps with Hopscotch Season's full-service B2B communication model and competes for similar enterprise marketing budgets across food, beverage, and lifestyle.
• Publicis Groupe: Global advertising and communications holding company headquartered in Paris with a comparable full-service offering spanning creative, media, PR, digital, and influence. Publicis competes with Hopscotch Season for the same multinational enterprise clients across F&B and lifestyle, and shares the French/European heritage.
• Edelman: World's largest independent PR firm with significant food, beverage, and lifestyle category expertise. Edelman competes with Hopscotch Season on consumer marketing, trade association campaigns, and corporate communications globally.
• Interpublic Group (IPG): Global advertising holding company with significant food and beverage category expertise through McCann, MullenLowe, and FCB. Competes with Hopscotch Season for international brand communications mandates.
• Omnicom Group: Global advertising and marketing services holding company with agencies serving food, beverage, and lifestyle clients worldwide. Competes with Hopscotch Season on cross-border enterprise campaigns through DDB, BBDO, and other networks.
• Dentsu: Tokyo-headquartered global advertising and communications group with deep Asia-Pacific presence. Dentsu's regional strength overlaps directly with Hopscotch Season's Asia-Pacific hubs in Japan, China, Hong Kong, Singapore, South Korea, and Taiwan.

Direct peers

• Ketchum: Global communications consultancy with strong food and beverage practice (including longstanding work for major brands and trade associations). Ketchum's expertise in influencer marketing, brand positioning, and cross-border campaigns closely mirrors Hopscotch Season's offering.
• FleishmanHillard: Global PR and communications agency with a dedicated food and beverage practice, serving trade associations and brand owners across international markets. Most directly comparable to Hopscotch Season on regulated F&B category communications and global campaign deployment.
• Burson (formerly BCW): Global communications agency with significant food, beverage, and consumer brand expertise following BCW merger with Burson-Marsteller. Competes with Hopscotch Season for enterprise-level F&B and lifestyle communications mandates across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hopscotchgroupe
• YouTubeyoutube.com/@hopscotch_groupe
• LinkedInlinkedin.com/company/hopscotch-groupe
• Instagraminstagram.com/hopscotch_officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopscotch Season