Travelong Of Summit Inc.

What Travelong Of Summit Inc. does

Travelong of Summit Inc. is a privately held, full-service travel advisory firm headquartered in Summit, New Jersey, founded in 1933 and operating as a long-standing member of the Virtuoso luxury travel network. The firm employs nearly 40 professionals comprising corporate travel advisors and leisure travel specialists, and serves individual luxury travelers, families, honeymooners, multi-generational groups, and corporate clients across the United States with destination coverage spanning Italy, Africa, the Caribbean, Europe, Asia-Pacific, and the Americas. The company does not operate a proprietary technology platform; its core offering is human-driven itinerary design, booking coordination, and travel support, delivered through direct consultant relationships, phone, email, and in-person consultations. The firm maintains an active content marketing presence via blog, social media, and an annual Travel Showcase event.

The business model is primarily commission-based: the company earns transaction fees from travel suppliers (hotels, cruise lines, tour operators) for bookings routed through its advisors, supplemented by professional services fees for itinerary design and travel planning. As a Virtuoso agency, the firm accesses preferred rates, complimentary amenities, and exclusive perks that it passes to clients, while also benefiting from Virtuoso's network of approximately 2,000 global suppliers. Pricing is quote-based and varies by destination, dates, and service scope; no standardized pricing tiers are publicly disclosed. The GTM is sales-led and community-led, combining direct consultant outreach, referral-driven client acquisition, content marketing, and Virtuoso brand association. Channel partnerships with cruise lines (Norwegian, Celebrity, Holland America, AMA Waterways) and premium resorts (The Boca Raton) extend promotional reach. The company is family-influenced, with Berry Versfeld as President and Bevan Versfeld as Director of Sales & Marketing, and exhibits no evidence of external institutional investment, M&A activity, or public listing. There are no patents, no AI/ML capabilities, and no proprietary software products.

Name

Travelong Of Summit Inc.

Legal name

Travelong of Summit Inc.

Website

https://travelongsummit.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Travelong of Summit Inc. is a Virtuoso-affiliated luxury travel advisory firm in Summit, New Jersey, founded in 1933 with nearly 40 advisors serving leisure, family, honeymoon, and corporate clients worldwide through personalized itinerary planning and booking services.

Ownership category

akta.pro rank

Product category

Travel Advisory Services

NAICS

Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industries

Meetings & Group Travel Management (Corporate Groups) (THAKAMAC), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Luxury travel advisory
• Corporate travel management
• Cruise booking services
• Honeymoon travel planning
• Group travel coordination

Headquarters

HQ city

Summit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Commission: The company earns commissions from travel suppliers (hotels, cruise lines, tour operators) for bookings made through their advisors. As a Virtuoso agency member, they have access to preferred rates and amenities that benefit both the agency and clients.
2. Professional Services: Travel planning and advisory services including itinerary design, booking coordination, and travel support.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Travelong of Summit is a Virtuoso-affiliated travel advisory agency that provides personalized travel planning, booking, and coordination services through a team of nearly 40 dedicated leisure and corporate travel advisors. The company earns commissions from travel suppliers (hotels, cruise lines, tour operators) and charges professional service fees for itinerary design, booking coordination, and ongoing travel support for individuals, families, groups, and corporate clients worldwide.

Product overview

Travelong of Summit is a Virtuoso travel advisory company offering personalized travel planning services through a team of nearly 40 seasoned corporate and leisure advisors. The company's core offering is human-driven travel advisory services, not a software platform. Services include luxury travel planning, corporate travel management, cruise bookings, family and multi-generational travel, destination weddings and honeymoons, safari and Africa travel, and Italy-focused travel experiences. The company leverages its Virtuoso network membership to provide clients with preferred hotel rates and exclusive travel amenities. No separate software products, modules, or digital platforms are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Advisory Services

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• VirtuosocoreStrategic or Co-development PartnerVirtuoso is a global network of luxury travel advisors with access to nearly 2,000 top hotels, cruise lines, and tour operators. Travelong of Summit is a long-standing member of the Virtuoso community, enabling them to offer clients exclusive benefits including preferred rates, complimentary upgrades, and VIP amenities.
• Open4FunminorGTM or Marketing PartnerOpen4Fun is a vibrant platform offering innovative tools and digital solutions to enhance how users interact with travel and entertainment, connected to Travelong to make travel more accessible and enjoyable.
• Norwegian Cruise LineminorChannel Partner/ Reseller/ DistributorNorwegian Cruise Line offers promotions through Travelong including up to 70% off second guest and third/fourth guest free promotions.
• Celebrity CruisesminorChannel Partner/ Reseller/ DistributorCelebrity Cruises partners with Travelong for semi-annual sales and exclusive deals on last-minute sailings.
• Holland AmericaminorChannel Partner/ Reseller/ DistributorHolland America offers Alaskan cruise promotions with reduced deposits and additional amenities through Travelong.
• AMA WaterwaysminorChannel Partner/ Reseller/ DistributorAMA Waterways provides complimentary land package offers promoted through Travelong of Summit.
• The Boca RatonminorChannel Partner/ Reseller/ DistributorThe Boca Raton resort offers exclusive credits and discounts promoted through Travelong of Summit.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AAA Travel: AAA Travel is the long-established travel agency division of the AAA auto club network, offering leisure and some corporate bookings across the U.S. It is comparable as a broad, brick-and-mortar travel agency competing for the same leisure client wallet, though it lacks the Virtuoso luxury positioning.
• Direct Travel: Direct Travel is a U.S. corporate travel management company providing meetings, group, and individual business travel solutions. It is comparable on the corporate travel services side of Travelong's business, though it operates at a much larger scale.
• American Express Global Business Travel: Amex GBT is one of the largest corporate travel management companies globally, serving enterprise clients with meetings, group, and individual business travel. It competes with Travelong in the corporate and group travel segment, albeit at significantly greater scale and breadth.

Direct peers

• Brownell Travel: Brownell Travel is a Virtuoso-member boutique luxury travel agency specializing in bespoke leisure and corporate itineraries with a team of home-based advisors. It mirrors Travelong's positioning as a high-touch, advisor-led boutique rather than a mass-market OTA, with comparable reliance on commission economics.
• Protravel International: Protravel International is a luxury travel management company focused on corporate and high-end leisure travel, now part of the Internova Travel Group. Its dual leisure/corporate focus and advisor-driven model are highly comparable to Travelong's mix of services.
• Ovation Travel Group: Ovation Travel Group is a corporate and luxury leisure travel management firm with a dedicated advisor team serving enterprise clients and high-net-worth individuals. Its combined corporate-event and leisure-customization model parallels Travelong's meetings/group + leisure offering.
• SmartFlyer: SmartFlyer is a New York-based luxury travel advisor network and longtime Virtuoso-affiliated agency serving affluent leisure and corporate clients with personalized trip design. Its focus on high-touch advisory services, supplier relationships, and curated luxury experiences makes it a near-direct comparability peer to Travelong of Summit's business model.
• Frosch Travel: Frosch Travel is a well-established luxury leisure and corporate travel management company with a global advisor network. Its hybrid corporate + leisure model and emphasis on personalized service overlap closely with Travelong's structure and client mix.

Emerging players

• Abercrombie & Kent: Abercrombie & Kent is a global luxury experiential travel company operating escorted tours, private journeys, and safaris across Africa, Europe, and beyond. It overlaps with Travelong's high-end custom itineraries and Africa/safari specialty as both a potential partner and a vertically integrated competitor.
• Lindblad Expeditions: Lindblad Expeditions operates small-ship expedition cruises including Africa itineraries, often distributed through luxury travel advisors like Virtuoso members. It is a supplier-peer to Travelong's cruise and Africa specialists and a comparable in the experiential luxury niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/photo/?fbid=1410548404413887&set=a.372194864915918
• Instagraminstagram.com/reel/DYlOnvaSyx1EfZ_0fdyMHdWYutI5gBH7IsQIxA0
• LinkedInlinkedin.com/company/travelong-of-summit

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travelong Of Summit Inc.