These White Walls Limited

What These White Walls Limited does

These White Walls Limited is a privately held, London-based interior design studio founded in 2017 by Rose Murray. The company operates a luxury bespoke design practice serving two principal verticals: high-end hospitality (flagship restaurants, boutique hotels, retreat spaces) and affluent private residential clients. Its delivered portfolio includes the HIDE restaurant concept in Mayfair (a joint venture with Hedonism Wines and chef Ollie Dabbous), the interior redesign of The Ledbury (associated with the restaurant's upgrade from two to three Michelin stars), and the transformation of an 800-year-old Piedmont farmhouse into the Nordelaia boutique retreat.

The studio's underlying design methodology is narrative-driven: each project begins with a "blank canvas" brief and is built around a thematic concept, integrating bespoke and experimental materials (including UK-grown mycelium in partnership with Osmose Studio) with site-specific art commissions from artists such as Rachel Dein, Su Blackwell and The Clorofilas. There is no proprietary software platform; the core technology is the studio's creative process and its curated network of artisans, makers and artists, underpinned by Rose Murray's multidisciplinary background spanning Anthropology, Vogue editorial styling, BBC set design and immersive event production.

These White Walls generates revenue through project-based professional services engagements, acquired via direct, referral-led enterprise sales to luxury hospitality brands and private clients. Pricing is quote-based and not publicly disclosed; the company maintains selective project intake by design and holds SBID Accredited Designer status. Geographic footprint covers the United Kingdom, Italy, Spain and the Middle East. Marketing is limited to organic social (Instagram, LinkedIn) and a newsletter signup; no institutional funding, acquisitions, or parent company relationships are disclosed.

Name

These White Walls Limited

Legal name

These White Walls Limited

Website

https://thesewhitewalls.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

These White Walls Limited is a London-based, founder-led luxury interior design studio founded in 2017, creating bespoke concept-driven interiors for flagship hospitality brands (restaurants, boutique hotels) and high-end private residential clients across the UK, Italy, Spain and the Middle East.

Ownership category

akta.pro rank

Product category

Luxury Interior Design

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

akta.pro secondary industries

Design-Led Boutique Hotels (THAGADAA), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Luxury interior design
• Bespoke hospitality design
• Residential interior design
• Concept-driven design
• Boutique hotel design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Bespoke Interior Design Services: The studio generates revenue through bespoke interior design projects for the luxury hospitality and residential sectors. Projects are custom engagements involving concept development, spatial design, material curation, and art integration. Revenue is generated on a project-by-project basis with high-value, bespoke engagements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

These White Walls is a luxury-led, concept-driven interior design studio that creates bespoke interiors for the luxury hospitality and residential sectors. The studio takes a blank-canvas approach to creativity, combining scenography, styling, and spatial narrative design with integrated art curation and bespoke material experimentation to deliver unique, multi-floor restaurant concepts, boutique hotel transformations, and high-end residential interiors for international clients.

Product overview

These White Walls is a luxury-led, concept-driven interior design studio that takes a blank canvas approach to creativity. The studio creates bespoke interiors for the luxury hospitality and residential sectors, working across distinct project types including high-end restaurant redesigns (The Ledbury, HIDE), boutique hotel transformations (Nordelaia), and international residential projects. Their approach synthesizes Narrative, Materials, and Artistry to create unique spatial experiences. The studio is founded by Rose Murray, a former Vogue stylist who began her career styling editorials and television sets for the BBC before moving into immersive events and luxury dining spaces design.

Differentiator

Problem solved

Functional benefit

Products and services

• The Ledbury Interior Redesign Comprehensive interior redesign of the world-renowned restaurant using raw, fluid, organic materials overlaid upon rectilinear panelled dining areas, featuring curved ceiling voids, mycelium tile wall panels (UK-grown via Osmose Studio), sculptural floral arrangements, and textural complexity. Intended for the chef-owner and operator of a flagship fine-dining venue seeking concept-led interior transformation.
• HIDE Restaurant Concept & Interior Design Three-floor flagship restaurant concept (Above, Ground, Below) in Mayfair centered on the theme of 'Dwelling,' featuring private dining rooms (Hide & Seek), bespoke furniture, themed washrooms with site-specific art, and a Reading Room with an 'Arch of Escaping Stories' installation. Commissioned by Hedonism Wines in collaboration with chef Ollie Dabbous; intended for high-end hospitality operators launching flagship restaurant concepts.
• Nordelaia Boutique Hotel Transformation End-to-end transformation of an 800-year-old Italian farmhouse estate in the Piedmont wine region into a 12-bed boutique retreat, including spa facilities, ornamental gardens, and a fine-dining restaurant with vineyard views. Built around the dual concepts of Nature and Nurture; intended for boutique hotel owners and estate operators seeking heritage-property repositioning.
• International Private Residential Interior Design Bespoke interior design for private residences undertaken on a ground-up basis for ultra-high-net-worth clients internationally, including private residences in Spain, the UK, and the Middle East. Delivered alongside new commercial brand identities.

Quantifiable outcome

• Following These White Walls' interior redesign, The Ledbury regained and surpassed its original Michelin status, earning three stars (up from two)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Hedonism WinescoreStrategic or Co-development PartnerThese White Walls was approached by Hedonism Wines to create the concept and interior design for their flagship restaurant HIDE in Mayfair - a joint venture with acclaimed chef Ollie Dabbous. The studio created a comprehensive interior scheme based on the theme of 'Dwelling' across three floors.
• Ollie DabbouscoreStrategic or Co-development PartnerAcclaimed chef Ollie Dabbous collaborated as joint venture partner for HIDE restaurant in Mayfair. These White Walls designed the interior concept for this collaboration with Hedonism Wines.
• The Ledbury (Brett Graham)coreStrategic or Co-development PartnerThe Ledbury, led by chef Brett Graham, invited These White Walls to reimagine their restaurant's interior during the pandemic. The successful redesign helped The Ledbury achieve three Michelin stars following its relaunch.
• Rachel DeinsupportingImplementation/ SI/ Consulting PartnerArtist commissioned to create hand-cast botanical panels for HIDE restaurant. These White Walls gathered treasured objects from the client to be cast amidst the foliage for the mural in the disappearing dining room.
• The Clorofilas (Jeanette)supportingImplementation/ SI/ Consulting PartnerArtist who explores the aesthetic potential of vegetation to form living art installations. Commissioned to create sculptural murals of funghi and lichen for the Ladies and Gents washrooms at HIDE Ground.
• Su BlackwellsupportingImplementation/ SI/ Consulting PartnerPaper artist who reimagines folkloric texts in sculptural form. Commissioned to create an 'Arch of Escaping Stories' installation for The Reading Room at HIDE.
• Osmose StudiosupportingImplementation/ SI/ Consulting PartnerStudio that grew and nurtured UK-grown mycelium material for The Ledbury redesign. Provided the mycelium tiles and light fittings that were used to create the distinctive wall panels.
• Based UponsupportingImplementation/ SI/ Consulting PartnerLondon-based art studio that provided intriguing artworks showcased throughout The Ledbury as part of the redesigned interior scheme.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Studio Indigo: London-based interior architecture studio delivering luxury residential and hospitality projects for high-net-worth clients internationally. Comparable scale and sector mix to These White Walls, with similar premium positioning.
• Kelly Hoppen Interiors: Founder-led luxury interior design brand based in London with celebrity and high-net-worth residential clientele. Comparable to These White Walls as a brand-led, founder-centric luxury interior design practice with residential focus.
• Champalimaud Design: New York-based luxury interior design firm with extensive hotel and residential portfolio for leading hospitality brands. Directly comparable to These White Walls in serving flagship hospitality and high-end residential clients with bespoke, concept-led interiors.
• Joyce Wang Studio: London- and Hong Kong-based interior design studio with a strong portfolio in luxury hotels, restaurants, and private residences. Comparable to These White Walls in targeting flagship hospitality venues and high-end residential with concept-driven design.
• David Collins Studio (A Studio): London-founded luxury interior design studio renowned for high-end hospitality and restaurant interiors (including The Connaught, Nobu locations). Directly comparable to These White Walls in clientele (flagship restaurants, boutique hotels, luxury residential) and narrative-driven, concept-led design philosophy.
• Pierre-Yves Rochon (PYR): Paris-based luxury interior design firm specializing in palace hotels, Michelin-starred restaurants, and high-end hospitality venues worldwide. Direct peer in the luxury hospitality interior segment that These White Walls targets.
• Tom Dixon / Design Research Studio: London-rooted design practice creating concept-led interiors for restaurants, hotels, and flagship retail. Comparable to These White Walls in founder-led, narrative-driven approach and premium hospitality clientele.
• Martin Brudnizki Design Studio: London-based luxury interior design studio working across hotels, restaurants, bars, and private residences for premium hospitality brands. Closely comparable in scale, sector focus, and creative-led approach to These White Walls.
• Yabu Pushelberg: Internationally recognized luxury interior design firm with deep hospitality portfolio (Four Seasons, Edition, Park Hyatt). Comparable to These White Walls in working with flagship hospitality operators on concept-driven, high-craft interiors.
• Richmond International: London-based interior design firm specializing in luxury hotels, resorts, and restaurants globally. Direct competitor in the luxury hospitality interior design segment, with comparable founder profile and premium client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/these-white-walls
• Instagraminstagram.com/thesewhitewallsstudio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about These White Walls Limited